If you can't think of ways that you are unique, ask a few friends or family members what they feel sets you apart from other people. Their observations may help you understand how you are perceived.
Perhaps you already know what sets you apart! This could include any industry accolades, special achievements, additional industry related training, a second language, or how involved you are in the community. Don't be afraid to brag about yourself a bit. In an interview, you are your strongest advocate.
"You should hire me because I am unlike anyone else you have interviewed before. When I started with my current company, I was the youngest sales person they had ever hired. That didn't stop me from becoming the #1 sales person in the company within 6 months. I am dedicated to my craft, and engaged in this industry to the point where I commit myself to taking at least one business development or leadership related workshop every business quarter. I am a competitive achiever. You won't be disappointed when you hire me."
"I'm qualified and passionate about your cause. I am excited about the idea of delivering value to your organization and will hustle for the opportunity to go above and beyond for your organization."
Sales answer example
"When I read the job description, I laughed because it was truly as though you had written it with me in mind. I know that I am the best candidate for this role because I have 3 years of exceeding my sales goals, inside and outside sales experience, and I know the industry.
In addition, I was the fastest promoted in my previous position and have led the roll out of new markets in my current position, making me ideally positioned for helping you continue to build your sales organization, markets, and exceed financial metrics. Not to mention, I am looking for a company that I can stay with for the long haul, something that you mentioned you value earlier as well."
Retail answer example
"I have over a dozen years of experience in the industry at one of your largest competitors. I have a proven track record of successes there and will bring that knowledge, not only of the industry, but also of my creative solutions and how to position our department better against theirs, and really help elevate your business to the next level. Having been a part of the industry for nearly half of my life, I have seen a ton of change and have adapted to each and every change or innovation with ease and excitement, and I look forward to doing that at your company as well."
Marketing answer example
"I know that my years in sales, freelancing as a marketer, and working in different company roles in marketing have prepared me to be a great asset to your team. I believe that I am the best fit for the role because of my experience, passion for marketing, and more specifically, passion for your company and product. Having been a customer and fan for years, I know that I will be able to bring more fire and excitement to the role than my fellow applicants, and am certain that I am the right fit for your team."