This question can be difficult because it requires you to know enough about the company to be impressed by what they do, and what they have to offer.
Prepare for this question through due diligence! Review the company website first. If the company is more service or client focused, you can read reviews of customers and find out about their reputation. Sometimes you can even find articles or press releases to give you a brief on their latest accomplishments, innovations or company culture. Pinpoint the highlights.
Know the company vision so that you can easily tell them that your values align. Sharing your knowledge on the latest company related news is a great indicator that you have a vested interest in them.
"I am impressed by your mission and I love how much of an impact you make on the local community. Wining the community Humanitarian Award in 2016 was a remarkable achievement that really stands out to me. In addition to all of this, I want to work for your company because you offer the growth, development, and leadership opportunities I have been looking for. I see a long term fit here which is really important to me."
"You deliver a product/service that makes a difference in the lives of your clients. (Insert organization mission statement or values). This is that type of organization I admire and want to be a part of."
Sales answer example
"I'm really excited to get into the startup space, since I've watched my husband and his company from the sidelines for years and the fun they get to have, while working their butts off, in a brand new company. In Chicago, there are tons of startups to choose from, and I'm really excited about your organization specifically because I think you are disrupting an old, antiquated industry that needs to be changed.
In addition, from what I have read and seen, your culture is top notch. The fact that you put such an emphasis on ensuring the culture remains in tact is really important to me, too. The people and environment here seem like a great fit for me, personally, which is the icing on the cake. I have never been more excited than when I sat down to write my cover letter after I read your CEO's story."
Retail answer example
"Your store is a nationwide leader in excellence: you have a strong, reputable, intriguing brand that everyone loves. Your sales are like holidays for many families, and it's somewhere I grew up going and longing to be a part of. I have finally gotten to the point in my career that a move to your organization is not only timely, but it's so important. I know that you are the only business with whom I can grow and learn in order to reach my full potential in this industry. I look forward to the opportunity to do that in such an esteemed business as yours."
Marketing answer example
"It's very important to me to work for a company that I believe in, both the product and the people behind it. I have been a customer for several years and believe in what you're doing, the quality of the product, and the vision you have, as far as an outsider can tell. I know that the culture here is top notch and that's really important for me, too. I know that Tough is one with which I can grow into the marketing professional I am and the one I aspire to be."