"Your organization is a leading player in the e-commerce space. I am an advocate of your platform and frequent shopper of your products. I think I can add a lot of value to this role and am excited to learn more."
"I'm really excited to get into the startup space, since I've watched my husband and his company from the sidelines for years and the fun they get to have, while working their butts off, in a brand new company. In Chicago, there are tons of startups to choose from, and I'm really excited about your business specifically because I think you are disrupting an old, antiquated industry that needs to be changed. I have never been more excited than when I sat down to write my cover letter after I read about your CEO's story. I can't wait to be a difference maker here."
"I have shopped here since I was a little girl. My grandma used to take me here and it's where I got all of my high school dance dresses, so to come full circle and work here in the very same department all these years later would be not only really exciting for me, but really special. I truly said that I would work here when I grew up, ever since I was in grade school. It took me longer than expected to make it back here, but I think that my path to get to this call has prepared me uniquely for the position and I know that I want it more than anyone else. Your store means something to me personally, and I would do everything in my power to make it successful and continue to make special memories for other children shopping with their family or for a high school dance."
Now is the time for you to express your enthusiasm for the company, and the position that you applied for! Express your passion for your field of study or talk about how this role will provide you with the career growth you have been seeking. Be sure to compliment the company and give a strong reason why you want to work for them.