Think about the aspects of the organization that stood out to you when you noticed the job posting or heard about it from a friend. If you're like most job seekers, you might be applying for five to ten jobs a day! Before an interview is a great time to refresh yourself about some of the perks of working for a company. Compliment the organization by talking about something that impressed you, like their values or their involvement in the community. You can find a lot of the information you need online, so do your research and be honest about what you really like about the organization.
"I chose to apply to your organization because I have a few friends who work for you and they have amazing things to say. Reputation is everything and your industry reputation seems really great."
"I chose to apply because the position is perfect for me, and I believe that our interests are aligned."