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What customer engagement strategy is the most rewarding for you?

6 Answer Examples

By: Rachelle Enns

How to Answer

Customer engagement means encouraging conversation, feedback, and shared experiences from your client base. Share with the interviewer the types of customer engagement you have experienced in, and which methods you prefer. Maybe you worked for a company who did customer engagement right. You can use that experience as an example.

Professional Answer Examples
General
Answer example

"I started my career at a call center that made customer service their complete obsession. Everything was for the customer, and then the bottom line came second. They did not track call times, nor have major consequences for going off script. All they wanted was a happy customer in the end. This strategy worked well for me, and I appreciated their tenacity when it came to customer engagement."

Admin
Answer example

"I am very hands-on when it comes to the customers in my current company. Often, I am the first voice that they hear when they make an inquiry, so it had better be a good one. Making a personal connection right off the bat is very rewarding. I will ask questions about them and get to know little tidbits that I can add to their file and bring up at a later date."

Manager
Answer example

"Training my team to do whatever it takes to right any wrongs, and having that mantra public on our website, has done wonders for our customer engagement. Approaching our errors with humility and transparency is another very effective strategy for our business."

Marketing
Answer example

"I learned early on, in marketing school, that humanizing your brand was essential for customer engagement. Everyone wants to feel a connection, have fun with our brand, and feel that they know you and what to expect. I prefer a customer engagement strategy that is as hands-on and intimate as possible."

Retail
Answer example

"I find that reading the feedback left by customers on social media, is the best way to pivot our service when needed. Whenever possible, I will contact them via direct message to let them know that we took their suggestion to heart and are making changes."

Sales
Answer example

"The most effective customer engagement strategy that I have been a part of is the creating of useful content that our customers can download, in the form of guidebooks and PDF's. This added value is what makes customers come back, again and again."

Written by:

Ryan Brown
Ryan Brown, is the creator of MockQuestions. He has over ten years experience creating interview questions. His website has helped over 10 million job seekers in their interview preparation.
Rachelle Enns
Rachelle Enns is an executive head-hunter and job search expert. Utilized by top executives from Fortune 100 & 500 companies like Fitbit, Microsoft, General Electric, Nestle, and more, she helps professionals position themselves in a competitive marketplace. Rachelle founded Renovate My Resume, a company that focuses on helping job seekers get their edge back. Renovate My Resume creates stand-out resumes, cover letters, LinkedIn profiles and professional summaries for new grads, all the way to corporate executives. Rachelle spends much of her time training career coaches, recruiters, and resume writers. She also holds interview workshops for students and interns, globally. For great tips and tricks, follow Rachelle on Instagram @_rachelle_e or @renovatemyresume.
First written on: 03/29/2018
Last modified on: 06/29/2018

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