The interviewer would like to know if you are capable of selling a product that you do not stand behind. It's crucial when answering this question that you express your interest in what this company has to offer. Let them know that you applied to this role because you DO believe in what they have to offer. Express that you would not be sending job applications to positions where you did not stand behind the product or service offering.
"I am very choosy regarding the companies and roles to which I apply. For that reason, I would have to say, that I would not sell a product that I do not believe in."
"Integrity is everything to me. I could not sell a product or service to a trusting customer unless I knew it would benefit their life in some way."
"One of the reasons why I chose to apply to your organization is because I have used your products for years, and stand behind them 100%. I would not sell something that I did not believe in."
"There is always something positive in every product or service offering. Part of my job as a marketer is to uncover those features and draw attention to them. With that said, I do not take on clients with a primarily bad product or service because I feel it is my responsibility to draw attention to the things that the public will truly want and need. I like that your company runs by the same philosophy which is one of the reasons why I applied to work for you."
"I have worked for a couple of stores where their clothing quality was low. It was hard to sell these items to customers because I knew they would come in with returns, complaints, or be disappointed in how they spent their money. I tried to focus on the products that I knew were more durable, when selling, but to be honest, it didn't make me happy to do so. This experience is why I am seeking a role with a company I can stand behind."
"A significant part of being a successful salesperson is to sell your clients only on items that they need, and that you know will benefit them. I have only worked for companies that I can stand behind. This level of integrity drives everything that I do. I look forward to joining your organization and never having that dilemma because I admire everything your company puts out to its customers."