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Tell me about a project you worked on where a conventional approach was not suitable.

1 of 15 Creative Thinking Interview Questions and Answers Written by Rachelle Enns

Updated on August 11th, 2018 | Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.
How to Answer

The interviewer would like to know about a particular project you have worked on where your creativity was required. How have you implemented creativity in the workplace when a conventional approach was not suitable? Display for the hiring manager how you can think outside of the box when necessary.

Professional Answer Examples
Answer example

"In 2009 our economy suffered, and a lot of businesses were struggling to keep their doors open. At that time, a conventional approach was to take out additional ads on the radio or TV. Social media was starting to become a major advertising outlet - and it was free. I launched a social media campaign that was very successful. We were able to generate new and repeat business while coming in under our advertising budget."

Answer example

"As an executive assistant, I often have to pull strings, ask for favors, and assume that no is never an answer that I should take. I will bargain with vendors and come up with highly creative solutions at times to make a plan come together. I love the fast pace of it all and the challenge that comes with supporting a high-level executive."

Answer example

"I recently worked on a project that was ahead of its time and federal guidelines. If you want to achieve something you never have before, you have to do something you have never done. We took an unconventional approach to federal research and licensing technology through the Office of Technology Transfer in a way never done before. It was a necessary step to achieve the bigger picture."

Answer example

"I was on a marketing team where we had to alter our processes to meet our customer's environmental impact challenge. We had to completely change the way we built their advertising plan, keeping zero waste in mind. It was a fun challenge where our entire campaign was digital."

Answer example

"Our company has ten stores total. Head office announced a merchandising contest where we all had to come up with a theme and execute it, in the shop front window. Our team decided to take a very unconventional approach and gained inspiration from Anthropologie's memorable store experiences. Our eclectic style won and we all earned a $50 in-store credit, along with bragging rights."

Answer example

"A conventional approach is rarely suitable for sales - ever! I love to come up with new ways to get my weekly calls in, and I create new phone scripts for myself to keep things interesting for myself and my clients. The original sales scripts provided to me were not effective or creative, so I chose to make my own."

Answer example

"I often have to work around very tight budgets where a conventional approach is not even an option. When we need supplies, I will ask the parents if they have items they can donate to the school. I will partner with local businesses to see if they have any items they could donate. And, my friend who owns a bookstore has committed to donating five new children's books per month. It makes for great collaboration and networking in the community."

Written by:

Ryan Brown
Ryan Brown, is the creator of MockQuestions. He has over ten years experience creating interview questions. His website has helped over 10 million job seekers in their interview preparation.
Rachelle Enns
Rachelle Enns is a job search expert, executive headhunter, career catalyst, and interview coach. Utilized by top talent from Fortune companies like Microsoft, General Electric, and Nestle, she helps professionals position themselves in today's competitive digital marketplace. Rachelle founded Renovate My Resume and Executive Resume Solutions, two companies focused on helping job seekers get their edge back. She helps everyone from new graduates looking for their first placement, to CEO's who want more out of their career. Rachelle coaches students to executives on how to master the toughest interview questions and how to handle the most bizarre interview situations; all with confidence and poise. Rachelle trains other career coaches, recruiters, and resume writers, globally. A big part of her job is also spent coaching HR professionals on how to bring the human touch back into their interview and hiring process.
First written on: 01/08/2017
Last modified on: 08/11/2018

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