Recruiters and hiring managers often receive hundreds of applications per job. If you are lucky enough to land an interview, make some effort and conduct research on the opportunity. Think about how this job will help you in your career. It's important for you to know not only what you have to offer them, but what they can do for you.
While your passion and excitement about the job are important, it's always good to have some hard facts to back it up. For instance, saying 'I have heard great things about your company and I know I would be a great fit for this job', is not very specific.
"I am excited about this opportunity because your values are very much in line with mine. I deeply care about giving back to the community. I also feel like this job will help me reach my goal of working in a management position, because of the leadership opportunities within this role."
"I have had my eye on new openings in your company for some time now. Your reputation for employee development and community involvement is something that I admire. I see a long term fit here."
"I want this job because it aligns perfectly with my career ambitions. This is my dream job."
Sales answer example
"I'm really interested in GHI company, and this position in particular, because I've been longing to get into the tech startup space for quite a while. I have really researched the many options in our city, and chose to apply here because GHI's disrupting a market that not only needs disruption, but is one I have worked in for a few years. Not to mention, your culture is top notch: it's not just fun, but more importantly to me, it focuses on employee growth, accountability, and creating wow moments.
I'm very excited about the opportunity and hope to call myself a GHI employee in the near future!"
Retail answer example
"I am beyond excited for this opportunity and to finally work for your company, hopefully. I have looked at your company as the leading star and exactly where I wanted to end up for as long as I can remember. I know that this position will give me the extra education, training, and experience that I need in order to be successful in the long run at your company."
Teacher answer example
"This is the district in which I decided, at age 8, to become a teacher, and there's never been another option for me. I know that it's time to come back home, so to speak, to where it all began. So, not only is the district the right fit for me, but also this position is exactly what I love to teach. I love teaching new and seasoned Spanish students. Igniting or reigniting their passion for the language; showing the ones who are only taking it to avoid taking a world language in college that this is not only going to help in the short-term, but also throughout their lives, is so much fun. I love making learning fun and I know that your district really values getting kids to love learning, even in an age of standardized testing."
Marketing answer example
"I identified your company as "the one" for me over a year ago and have been keeping my eye out for the right position ever since. I know that working here is the best next step to advance my career and I am ready to help move your organization to the next big milestone with my years of experience in both marketing and sales. I've been a customer for a long time now, and now I'm itching to be on the inside."