The interviewer wants to be sure that they will be able to meet your needs and not become a repeat of this current desire to leave your job. It's okay, to be honest, but be careful not to overshare. It is best if you can focus primarily on your future wish list vs. dwelling on what is going wrong in your current position.
"In my current role there is a minimal growth opportunity. One of the owners holds the next position in line, so I truly have reached my peak there. I am very thankful for everything my current company has offered me the past four years; however, I am ready to expand my horizons."
Admin answer example
"My company is closing its doors. It was a small family run company, and the owner recently passed away. His wife decided it would be best to sell the business."
Manager answer example
"Since my company went through a merger, I have been looking for a new role. The quality of production has declined, and I am no longer proud to represent the product that is being put out."
Sales answer example
"I feel as though I made a poor choice by taking this most recent job. Headhunted for a brand new company; the framework, leadership, and business plan described when they recruited me did not turn out anywhere close to what they'd envisioned. Nonetheless, I have stuck it out for a year and learned what I could from the position and the organization. I feel it is time to move on. Because of my most recent misstep, I am even more careful about the next move. I want to be sure that I make a solid, informed decision and I feel as though your company is where I should be for the long term."
Retail answer example
"I've been keeping an eye on your company, and location, for a long time. I am finally ready to make the leap and take a big step in advancing my career. I don't take the decision lightly, and I am so excited for what is to come. I know that I can learn more and grow faster with your company than any other, and I look forward to that opportunity."
Teacher answer example
"I am seeking a new opportunity to get closer to home. Also, now that my kids are out of elementary school, I can take the position without the conflict of potentially being assigned to their school. This district has been the dream option for me for a long time."
Marketing answer example
"I believe that I have absorbed everything I can from my current company. I have outgrown the role of marketing coordinator, and there isn't an upward move in sight. I began the search for what I believe to be the best fit for me and I found you guys! I want to work for someone who works on campaigns I believe in."