Recruiters and hiring managers often receive hundreds of applications per job. If you are lucky enough to land an interview, make some effort to research the opportunity. You don't need to be an expert, but you do need to be knowledgeable about the company before your interview.
Start by searching the company website and take particular note of any recent news articles, events or contributions they have made to the community. Identify their mission and values.
"Your company mission of excellent customer service and loyalty jumps out to me. It is why you are the longest standing business of all your competitors. I also love that you are working to make your office green by recycling and minimizing energy costs."
"I conducted a great deal of research before coming in today. I see that you are expanding the existing business into South America. This expansion is a great sign, and I am thrilled with the idea of being part of the administration team in a global organization."
"I have researched your organization a great deal and see that you recently earned the 'XYZ Award' for industry innovation. You had a lot of competition when it comes to winning this award, so this tells me that your team is incredibly dedicated and focused."
"I know that you are shaking up a commodity that is so beloved worldwide but barely consumed in the US, and you're working to make it accessible, understandable, and affordable. The three-pronged tagline hits your value proposition home and resonates with me as a millennial consumer of tea. As I mentioned, I've been a customer for a few years now, and so I believe I have an additional something to add in the form of personal interest."
"I know that, without a doubt, you are the industry leader, both in thought leadership as well as sales. I love that you heavily educate, train, and promote from within and that your average tenure of full-time employees in over a decade. That is an achievement to be proud of, and something I value in my next employer."
"I have been looking for a high-growth startup for quite a while, and your organization is what I've been seeking. You value your people and have an awesome culture centered around achievement, growth, and accountability. You are disrupting an industry that needs some shaking up, and you have science that is allowing that disruption. The energy in here is contagious, which only make me even more excited about the opportunity."
"I know that your district is a leading district in the state both for test scores, as well as one of the best places to work. I live in the community and send my kids to these schools, so I know first hand how great the district is. I grew up here, and I like to think that I am a great representation of all the good teaching that goes on in this district."
"I reviewed the job description and website before this interview and know you are a company specializing in (X programs/services you noticed on the company website). I am particularly excited about (X programs/initiatives) that I saw on your (website/social media pages) as I (X reasons you are excited about these programs/initiatives, such as passion or similar initiatives undertaken in school or volunteer capacity)."
"Prior to coming to the interview today I was able to take some time looking through your website, your social media accounts, and read some online reviews. One thing that I really appreciate about your organization is that you truly seem to care about your clients, your employees, and giving back to your community. Your brand messaging is strong and that makes me feel confident in this company's capabilities."
"I reviewed the job description and website before this interview and know you are a company specializing in (X services you noticed on the company website). I am particularly excited about (X programs/initiatives) that I saw on your (website/social media pages) as I (X reasons you are excited about these programs/initiatives, such as passion or similar initiatives undertaken in school or volunteer capacity)."
"Your company mission of excellent customer service and loyalty really jumps out to me. It is probably why you are the longest standing business of all your competitors. I also love that you are working to make your office green by recycling and minimizing energy costs."
"I came across your website when I was seeking out resources for email campaigns and marketing ideas. I found the information incredibly helpful and high quality, which is why I initially contacted you regarding writing opportunities. The clients that I take on are ones who offer high-quality content, and your company is no exception. I know that you focus on quality information, helpful advice, and shareable content."
"I have studied your medical clinic online and have also read multiple review websites. Your reputation is unmatched and I am really excited about the state of the art equipment you use. These qualities are exactly what attracted me to your clinic in the beginning."
"I have researched your organization and found that you offer many different programs, for all ages and levels. Your facility is the top 3 in the city and your reputation is really great. I feel that your organizations' customer service and safety goals align really nicely with what I am looking for."
"I reviewed the job description and website before this interview and know you are a company specializing in (X services you noticed on the company website). I am particularly excited about (X programs/initiatives) that I saw on your (website/social media pages) as I (X reasons you are excited about these programs/initiatives, such as passion or similar initiatives undertaken in a university setting or a volunteer capacity)."
"I can tell I would be a great fit for your company because we share many passions, including our dedication to quick and error-free work."
"I want to work in a large hospital environment because it provides opportunities for me to expand my knowledge with training and by working alongside experts."
"I come to your bookstore weekly! I'm passionate about reading and love that you do author readings each week showcasing new talent and promoting the lost art of hard copy reading material."
"Blackwood Casino's been in business for fifty years, and I read in the Loss Prevention Ledger that the casino has seen a small but steady rise in customer-on-customer incidents over the last three years. I want to put my skills to use and help Blackwood Casino reduce its liability and increase its safety record, that way the casino's guest reputation will improve."
"I know you have been in business since 2007, and you are the premier spa in Westlake (city name). It would be a great opportunity for me to be offered this position."
"I feel I am a great fit for your company because I am a local and have been reading this paper my entire life. I have watched my family read this paper too, and I hope to make you proud."
"I know that Oakhurst Times was founded in 1836 and that it has a long history of writing about the lives of the residents of Oakhurst. This is one of the most exciting things about the paper that motivated me to apply."
"Prior to coming here, I was able to conduct a great deal of research on your organization through your website, online reviews, and your social media presence. One great consistency I found was the dedication you display to your clients, as well as the stellar feedback that your clients have provided online. I am looking to work for an organization just like yours. One that puts clients first and carries a very strong reputation in the community."
"I have researched your company quite extensively since being invited to interview. I know that you have a strong reputation in your industry. Your employees speak highly of the company and I know that you encourage local volunteering and community involvement which is really great. From what I have seen so far, I feel your company is a very strong fit for what I am looking for."
"I have researched your restaurant and am really impressed with all of the positive reviews. People are talking about the food quality and the atmosphere. Your style of fusion is really unique and people are responding very positively!"
"You make products that bring joy to many people and value sustainable practices in your services and organizational methods. Company XYZ is up 25% from last quarter, and I am impressed by the recent launch of ABC product last month. Very exciting things to come! I was also happy to see that you have been with the company for five years and have had progressive growth in your career working here, starting as an HR assistant and now the HR director."
"I have done a lot of research on your company because I want to ensure that it is the right fit for me as well. What stands out to me most is that, as such a well established company, you are still developing new and creative ways to stand out from the crowd. Your reputation is impeccable and I really enjoy the projects that you do. They are unique and very well done."
"I know that your company has won many awards over the years for being a Top Employer and for profits in your industry. I have researched your online presence including social media and have come across a very positive message."
"I've helped with several projects and maintained my duties. It's all about time management and blocking time for the project while giving yourself time to complete your regular duties. If you start to feel overwhelmed, check the schedule you made, which gets you back on track."
"I visited your restaurant last week, to get a feel for the vibe and efficiency here. The food was incredible, and the service I received was quite attentive. I did notice some areas where we could cut costs and help you to save money, which I look forward to discussing further. I enjoyed my experience and would be pleased to work here as your new manager."
"I was impressed when I found out about your community involvement. That is a value that is extremely important to me as well. I also like your approach to patient care. Your mission stood out above a lot of the other companies I researched."
"I have researched your company a great deal prior to the interview and I was also familiar with your firm prior to applying as well. What I enjoy most about your company is your clean reputation in this city. Your brand is a great one and the level of customer service is impressive."
"I have researched your company website and online presence. You have a great amount of positive employee reviews on glassdoor.com and I feel that your company culture would really fit what I am looking for. You take pride in your work and your customers stay with you long term. From what I have seen so far, I would be more than happy to work for your company."
"I have researched your organization a great deal and I also follow you on social media platforms. I see that you are customer first, concerned about the happiness of your clients and that you also perform a lot of charity work which is all very attractive."