Recruiters and hiring managers often receive hundreds of applications per job. If you are lucky enough to land an interview, make some effort to research the opportunity. You don't need to be an expert, but you do need to be knowledgeable about the company before your interview.
Start by searching the company website and take particular note of any recent news articles, events or contributions they have made to the community. Identify their mission and values.
"Your company mission of excellent customer service and loyalty jumps out to me. It is why you are the longest standing business of all your competitors. I also love that you are working to make your office green by recycling and minimizing energy costs."
"I conducted a great deal of research before coming in today. I see that you are expanding the existing business into South America. This expansion is a great sign, and I am thrilled with the idea of being part of the administration team in a global organization."
"I have researched your organization a great deal and see that you recently earned the 'XYZ Award' for industry innovation. You had a lot of competition when it comes to winning this award, so this tells me that your team is incredibly dedicated and focused."
"I know that you are shaking up a commodity that is so beloved worldwide but barely consumed in the US, and you're working to make it accessible, understandable, and affordable. The three-pronged tagline hits your value proposition home and resonates with me as a millennial consumer of tea. As I mentioned, I've been a customer for a few years now, and so I believe I have an additional something to add in the form of personal interest."
"I know that, without a doubt, you are the industry leader, both in thought leadership as well as sales. I love that you heavily educate, train, and promote from within and that your average tenure of full-time employees in over a decade. That is an achievement to be proud of, and something I value in my next employer."
"I have been looking for a high-growth startup for quite a while, and your organization is what I've been seeking. You value your people and have an awesome culture centered around achievement, growth, and accountability. You are disrupting an industry that needs some shaking up, and you have science that is allowing that disruption. The energy in here is contagious, which only make me even more excited about the opportunity."
"I know that your district is a leading district in the state both for test scores, as well as one of the best places to work. I live in the community and send my kids to these schools, so I know first hand how great the district is. I grew up here, and I like to think that I am a great representation of all the good teaching that goes on in this district."
"I reviewed the job description and website before this interview and know you are a company specializing in (X programs/services you noticed on the company website). I am particularly excited about (X programs/initiatives) that I saw on your (website/social media pages) as I (X reasons you are excited about these programs/initiatives, such as passion or similar initiatives undertaken in school or volunteer capacity)."
"Prior to coming to the interview today I was able to take some time looking through your website, your social media accounts, and read some online reviews. One thing that I really appreciate about your organization is that you truly seem to care about your clients, your employees, and giving back to your community. Your brand messaging is strong and that makes me feel confident in this company's capabilities."
"I reviewed the job description and website before this interview and know you are a company specializing in (X services you noticed on the company website). I am particularly excited about (X programs/initiatives) that I saw on your (website/social media pages) as I (X reasons you are excited about these programs/initiatives, such as passion or similar initiatives undertaken in school or volunteer capacity)."