You must understand the landscape of the dairy industry and the competitors of Company ABC before going into your interview. The more research you perform, the better you show the hiring authority that you are engaged in the interview process and keen on their specific industry.
Mention two to three of their largest competitors, and if you have taken an interest in applying for any open positions. This question is an excellent opportunity for you to solidify precisely why you are choosing to apply for a job with Company ABC.
"From the research I have done, I believe that the biggest competitors of Company ABC are (A), (B), and (C). Company A, in particular, has many similar products; however, they have fewer plants across the country. In this marketplace, Company ABC stood out the strongest because of your high employee satisfaction scores and your commitment to the health of your customers."
"As an animal lover and health enthusiast, it is crucial to me that I join a company whose core values align with mine. Your organization has a strong history of due diligence, respect for animals, and putting out products with only the finest ingredients. Your biggest competitors, Company A, and Company B are also esteemed organizations; however, I am much more impressed with the corporate commitments made by Company ABC."