It is important that you research Company ABC before your interview and be sure to learn about their business landscape. Who are their competitors? What are customers saying online? Check out some popular review sites to get an idea of what the public is saying about Company ABC vs their local and online competitors. Keep your answer positive and complimentary.
"After researching Company ABC online, I found that you really stand out through the many ways that you give back to your community. On the Company ABC website, as well as third party review sites, people are talking about the charitable contributions and generosity coming from Company ABC. This makes your company a big stand-out to me because I am serious about working for an organization that is aware of their social impact."
"Your branding, and standing in your industry, are what makes you stand out from the crowd, in my opinion. Your message is very clear, clean, and your social media accounts are really active which is great to see. I think these things give Company ABC a major leg up on the competition."