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Wunderman Interview
Questions

30 Questions and Answers by
| Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.

Question 1 of 30

Wunderman is highly focused on learning and adapting. Tell me about an elevated digital experience you recently had. What made it so memorable?

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Wunderman Interview Questions

  1. 1.

    Wunderman is highly focused on learning and adapting. Tell me about an elevated digital experience you recently had. What made it so memorable?

      No matter your experience level, you should be able to provide an excellent reply, showing the interviewer that you have a keen interest in the tech industry. The interviewer wants to see that you immerse yourself in the digital world, seeing what other companies do well, and thinking about where processes and experiences can be improved. Because this is an open-ended question, be sure to keep your response focused, touching on a couple of elements that you loved, and why.

      Rachelle's Answer

      "I recently had a great experience with Spotify. Although I was canceling my music streaming service, they still made the walk-through memorable and fun. I even received a 'breakup' playlist from them at the time of cancellation, which made me laugh. The experience was memorable, and entertaining, which will remain with me."

      Rachelle's Answer

      "Zappos is a company that I have kept an eye on for some time now, as well as the CEO, Jeff Bezos. The company is very well known for giving a digital experience like no other. Their customer support is unmatched, the website intuitive, and the branding is so on point that many books and articles discuss the Zappos culture."

  2. 2.

    In which ways do social media companies use machine learning?

      A variety of industries uses machine learning, and social media has jumped on the trend as well. The interviewer wants to see that you understand the depth of ways that machine learning can be applied. Discuss how you believe social media companies use machine learning to advance their businesses and features.

      Rachelle's Answer

      "Social media companies, such as Facebook and Instagram have billions of users, and are very smart to harness the power of machine learning. From what I have seen so far, Facebook uses ML for things like news feed suggestions, and friend tagging features. I have seen ML in action on Instagram by friend recommendations as well. With companies like Twitter, machine learning is used for personalized news feeds."

      Rachelle's Answer

      "Often, as social platform users, we are unaware of the ways that social media companies track our information to make personalized suggestions. From my understanding, companies like Facebook, Instagram, and Twitter use machine learning for features such as friend tagging, news feed suggestions, and targeted advertising. ML has undoubtedly changed the social platform in a big way."

  3. 3.

    Reporting and analytics are crucial for Wunderman to monitor and gauge results and demonstrate ROI to clients. What is an example of a report you've created for a client and how the data from it helped you to plan the next steps of their campaign?

      The interviewer at Wunderman wants to make sure that you understand the importance of measuring and delivering results to clients who need a return on their investment, and that at some point, you've been responsible for monitoring and reporting on activities and outcomes. They also want to see if you are an analytical thinker, how you react to data, and with what kind of data you're most familiar.

      You can answer by providing an example of a report you've created to track and show marketing activities, and critical results. You may choose to tell them about reporting on a campaign that was successful or not and explain adjustments you made for increased success.

      Rachelle's Answer

      "One of my client's goals was to increase the number of purchases completed through their website. They had no clear direction on how to do it. I added a sophisticated analytics tool to the back end of their website to see where traffic on their website was originating from, and to analyze the behavior of customers from the different sources. After compiling the data for a set time, I put it into a simple format to allow my client to see two metrics: Traffic Sources and Completed Sales. This report helped us to realize that most visitors that made purchases came from one social media site, so we decided to increase the budget for paid advertising there to reach more potential customers."

      Rachelle's Answer

      "I'm usually working with several clients who are on similar programs at the same time. The repetition in these programs allows me to suggest the most useful KPIs that they'll want to see weekly. For these clients, I find it efficient to pull high-level reports from our system that include website and blog traffic, click-thru rates, and other data to compare week-over-week results. We have quick calls with them to review every Friday and dig further into the data, the cause of fluctuations of any activity and if needed, adjust our course of action."

  4. 4.

    An essential first step to the marketing strategy building process is conducting a market assessment centered around the Customer, Company and Competitor. Of these three, which do you feel you are most confident at assessing?

      Hiring managers at Wunderman are trying to assess your strengths and possible weaknesses. As the initial step, this process is crucial and affects all subsequent actions and resulting recommendations. By identifying your strengths and weaknesses, managers will be able to see if you are a fit for the balanced team Wunderman managers are looking to build.

      When responding to this question, do not be hesitant to reveal weaknesses. Instead, be ready to explain how you are prepared to learn from other team members at Wunderman and gain experience to serve clients better.

      Rachelle's Answer

      "My past project work has given me valuable experience in completing thorough market assessments for marketing strategies. Based on this experience, I am most confident at assessing the Customer. I base this confidence on my analytical experience gained through marketing research which has given me an understanding of what data is available to assess the client's current customers. Also, the marketing research data has included market opportunities that allow for the identification of future customers. Although I have had limited experience assessing the Company and Competitors, I look forward to gaining additional knowledge in these areas from fellow team members at Wunderman."

      Rachelle's Answer

      "My experience in the marketing field has given me wide exposure to evaluating both internal efforts and industries overall. Through analytical projects, I have been able to assess marketing strategies and make recommendations to make changes to better target customer segments and address industry competition. I am confident my experience and knowledge will prove to be an asset for Wunderman."

  5. 5.

    In your opinion, what is the most exciting collaboration between data analysis and artificial intelligence in the past year?

      If you are up to date on the trends and happenings between data analysis and AI, you should have no problem answering this question. Discuss an exciting collaboration, project, or product release that you have heard of recently. Because this is an open-ended question, be careful not to ramble on.

      Rachelle's Answer

      "I have taken a keen interest in how artificial intelligence and machine learning algorithms have been working together to optimize business workflows. The result appears to be better strategies for enterprises surrounding people management, effective operations, as well as culture and engagement."

      Rachelle's Answer

      "I recently read an article in Forbes on the top machine learning programs to watch. I was especially intrigued by a company called DataVisor which uses machine learning to uncover financial data issues, helping to protect against bank fraud, and other financial based criminal activity."

  6. 6.

    Part of our business is in big data, which is continuously changing as new technology and products enter the market. How do you keep up-to-date on these changes?

      With the high level of competition in the data industry, companies are continuously introducing new products and services to remain relevant. Wunderman would like to know that you will be proactive in educating yourself about the changes in the industry. Talk about resources you would use to remain informed to updates and changes in the data industry. Also, communicate that you understand the importance of remaining current on the continuously evolving industry.

      Rachelle's Answer

      "Keeping abreast of the changes in the data field is important if a company wants to remain competitive. Companies need to know the technology offered in the industry, so they don't lose their clients to the competition. I remain informed through various online resources such as industry blogs, journals, and community forums. Also, conferences and seminars are also informative sources to learn about changes in the industry, and I do my best to attend these regularly when budgets allow. Also, it is important to share knowledge across departments within the company. I have found holding sessions such as 'Lunch and Learns' help with the internal knowledge sharing."

      Rachelle's Answer

      "Keeping informed of the technological advances of the data industry pushes companies to remain innovative themselves. I believe companies remain competitive by improving on the ideas of others. I remain informed through continuous communication with my network. Whether through email, online communities or social media, including LinkedIn and Twitter, I read articles from industry journals and information shared by my network. I believe it is important to be a part of an active network of professionals involved in data within their companies. Also, when my schedule allows, I attend networking events where I continually meet new industry professionals."

  7. 7.

    Explain data visualization, and why it is important to a business.

      Data visualization is 'an effort to help people understand the significance of data by placing it in a visual context.' Since Wunderman focus' on business intelligence software targeted at helping their customers to understand essential data, the interviewer needs to know that you see the significance in their business mission. Describe what you know data visualization to be, and why these services would be incredibly valuable to a business.

      Rachelle's Answer

      "I understand data visualization to be the art of showing essential data in an easy to absorb way. It is crucial to a business because what good is having all the data and analytics from your company if you do not understand it? Once a company can visualize and understand their most important data, they can then use that to leverage further success, and make critical business decisions."

      Rachelle's Answer

      "I explain data visualization as helping businesses to understand their data through the use of tables, charts, and other visual aids. Data visualization allows companies to transform their data into actionable insights, so it is incredibly important."

  8. 8.

    Do you have experience with big data tools for machine learning such as Apache Spark?

      Apache Spark is an analytics engine for big data processing. The interviewer is interested in learning more about your exposure to tools for machine learning. Talk about the tools and systems in which you bring experience. If you are aware of the tools used at Wunderman, then focus on your exposure to those. If you are unsure of the tools that Wunderman uses, you can take this time to ask.

      Rachelle's Answer

      "I have experience with Apache Spark, and consider myself an intermediate user in this particular tool. I also have about five years' experience with Caffe, which is a deep learning framework. Could you share with me the tools you use most often at Wunderman?"

      Rachelle's Answer

      "I am newer to the industry but am somewhat familiar with a couple of Apache products including Spark, Mahout, and SINGA. I am interested in learning more about the tools you use for collecting and organizing big data. Which tools are most often used here at Wunderman?"

  9. 9.

    A large part of creating content is in the creative process, but what strategic elements need to be considered for content creation to be highly effective?

      Demonstrate your familiarity with content effective marketing by speaking of data and analytics first. Then, talk about other essential non-creative parts of content strategy that should be incorporated.

      While the creative and strategic elements of content creation will cross over into one another, avoid speaking too much of the creative process when answering this question.

      Rachelle's Answer

      "A content marketing strategy always starts with data about the audience to ensure the appropriate content creation and distribution. The data will tell you what kind of content your audience will enjoy, where and how you can expect them to consume it. Timing is also important, and research can be used to figure out the best times of the month, week, and down to the time of day when posts will get the best visibility. After forming and deploying a content plan, it's important to be consistent with analyzing the performance of all posts, which means looking at various engagement metrics like impressions, clicks, shares, likes, and comments - not just the number of comments but what's being said by the audience. All of the before mentioned let you measure the success of your plan and make continuous improvements."

      Rachelle's Answer

      "Data from different sources, for example, keyword research, surveys, or machine learning, needs to be analyzed to plan the best possible content and its reach, both organically and during paid promotions. Planning what topics to cover, keeping an editorial calendar, and knowing how to recycle posts effectively are important parts of creating a feeling of consistency and the proper messaging for a brand's audience. Lastly, it's a good idea to balance the human element with automation tools that will allow content distribution in a timely and organized way that best fits the preferences of your audience."

  10. 10.

    Tell me about a time when you were unable to meet a project deadline. How did you react?

      The interviewer wants to know how you respond to perceived failure. Nobody is perfect! The interviewer knows that there will be times when deadlines pass, and projects go sideways. What they want to know is - how do you react? Are you someone who will have a workplace temper tantrum or are you the type to keep plugging away, despite the perceived failure?

      Perhaps you merely underestimated the depth of the project, or maybe you faced a distraction at work. Whatever the situation was, discuss what you learned from the outcome. Show the interviewer that you do not have a defeatist mentality.

      Rachelle's Answer

      "Last month I missed a project deadline primarily because I underestimated the need for support staff on the project. Despite working overtime, I missed the deadline by three days. When I realized that the deadline was fast approaching, I called the client and apologized. I did take full accountability for the inconvenience and met the second deadline that I promised the client."

      Rachelle's Answer

      "I was tasked with, for the first time, writing up a new client's projected account volume for the following fiscal year and, despite working after hours to complete it, I knew it was not going to be the quality work I wanted to submit. Once I recognized this, I was honest with my boss about the timeline needed to complete the task. They were understanding and swapped my review by one day to give me the appropriate time to prepare. They also gave me access to an operations assistant to assist with preparation. While I was embarrassed to fall short of expectations, I learned to communicate early and often and ask for assistance when I need it."

  11. 11.

    What is your favorite data management tool at the moment?

      This question offers an excellent opportunity for you to discuss the tools that you use in the workplace, and also to learn about new tools of which you may not be aware. Discuss which data management tools are your favorite at this time and if you are comfortable, as the interviewer about theirs in return.

      Rachelle's Answer

      "There are many amazing tools available for data management, and new options coming out all the time. Right now, I appreciate Power BI from Microsoft. It is a powerful business analytics service, and I love the interactive visualizations and intelligence capabilities. I love to learn about new choices in data management tools. Could you share with me your current favorite?"

      Rachelle's Answer

      "Collibra is a tool that I currently use daily and one that has made my job significantly easier in many aspects. The tool is related more to data governance, allowing me to access and control data in a way I never thought possible. I would be happy to hear of any other recommendations you have as well."

  12. 12.

    What are the components of a successful, and effective, presentation?

      Whether or not you have experience giving presentations, you likely understand the difference between a terrible performance and one that captures your attention all the way through.

      Here are some factors that make a successful presentation:

      - Understanding your audience
      - Using relatable term and jargon
      - Introducing multi-media or other visuals
      - Being presentable in appearance
      - Utilizing the art of storytelling

      Rachelle's Answer

      "I believe that the most important part of a presentation is to have a compelling opening and closing. These are the times when the audience is the most engaged and when you should make the boldest statements of your pitch. I have given hundreds of presentations throughout my career, and this approach has never failed me."

      Rachelle's Answer

      "I have given many presentations in my management career and have found that when I start with a story, give some facts, and end with how those facts pertain to story; I can capture and keep the attention of my audience. Everyone loves a great story, especially one that is relatable to their personal or professional situation."

  13. 13.

    How could a business use the data visualization services of Wunderman to prospect and generate new leads?

      The interviewer would like to see that you are familiar with the services of Wunderman. It's vital that you research their offering, and be ready to discuss which of their services a company could use to benefit their sales pipeline and prospecting capabilities.

      Rachelle's Answer

      "I see that Wunderman offers a service which allows its users to gain insights on social and web analytics, combining them with current customer data. This service would be excellent for finding and then targeting a specific customer base. The more a business knows about their existing clients' habits, the better they can use that information for targeting new clientele."

      Rachelle's Answer

      "A business could use the data visualization services of Wunderman in a multitude of ways. It is much easier to target new customers and prospect the right kind of leads, when you can act with confidence, based on real analytics and numbers. I especially appreciate the marketing analytics services that Wunderman offers."

  14. 14.

    How would your most recent manager describe you?

      When you answer this question, draw from your last performance review and a piece of feedback you have received from your most recent boss or coworkers. You do not want to guess what your manager thinks of you. Solidify your answer by referring to the reliable employment references you can provide.

      Rachelle's Answer

      "My last manager and I had a close relationship. She appreciated all of my efforts when it came to working overtime and taking my work home when required. I believe she would describe me as unique, reliable and energetic."

      Rachelle's Answer

      "In my recent performance reviews and discussions, my manager describes me as a hard worker, motivated, and consistent employee. I always strive to exceed expectations when I can. My current manager is happy to speak on my behalf as a positive reference as well."

  15. 15.

    Would you rather lead or follow?

      There is no right or wrong answer to this question. The interviewer would like to know if you identify more as a leader, or a follower, so they can further understand where to place you when the time comes. Give an honest answer but try to avoid pigeonholing yourself into one particular stereotype.

      Rachelle's Answer

      "I can quite easily swap between leading and following, depending on the situation. Naturally, I am inclined to lead, but when I am expected to sit back and absorb, I am completely able to do that as well."

      Rachelle's Answer

      "I am more of a follower at times, meaning I like to listen, learn, and absorb. When needed, I am happy to jump into a leadership role as well."

  16. 16.

    What are your salary expectations?

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  17. 17.

    If hired at Wunderman, what can we do to help you achieve your career goals?

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  18. 18.

    When have you shown a willingness to learn a new method?

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  19. 19.

    How do you like to be recognized for your accomplishments?

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  20. 20.

    How does data drive a business' success?

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  21. 21.

    In your opinion, is data a true asset for a business. Why or why not?

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  22. 22.

    In the early stages of strategy building, it is crucial to evaluate a client's business both internally and externally thoroughly. When working on data marketing strategies for Wunderman's clients, what initial steps would you take to begin the process?

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  23. 23.

    What is pervasive business intelligence, and what does it mean to you?

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  24. 24.

    Talk about your experience building or contributing to marketing strategies. What was your specific role and how did it fit into the bigger plan?

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  25. 25.

    Wunderman's clients compete in a variety of industries. Industry experience is helpful, particularly with market assessments. Which industries do you have experience with and in which one do you feel the most confident?

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  26. 26.

    Great data visualization will present data in a convincing way. How do you improve human perception when presenting data?

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  27. 27.

    Wunderman believes that results should be measured to determine the success of marketing efforts. What are some key performance metrics you look at to decide whether marketing efforts have fallen short of, met, or exceeded expectations?

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  28. 28.

    What are the three types of Machine Learning algorithms?

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  29. 29.

    Where do you see eCommerce platform trends going, based on consumer behavior?

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  30. 30.

    What do you find to be the most difficult aspect when helping clients build their marketing strategies?

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