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Universal McCann, Interview

30 Questions and Answers by Rachel Marcelle

Published May 8th, 2019 | Rachel Marcelle is a Full Desk Recruiter and Career Blogger whose passion is helping others to reach their goals.
Question 1 of 30
McCann enhances its clients' brand identities by creating designs that will leave an impression in their audience's mind. Can you describe how you've have helped a client to connect with their audience using their visual identity?
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How to Answer
Your interviewer may ask this question to find out what experience you have with helping to build on a brand's appearance in a way that will appeal to their buyer persona. You can answer by describing design conception and testing for various forms of content, such as logos, etc.

It's not necessary to discuss actual design steps or tools to answer, but you do want to consider understanding the customer's identity goals and their audience as part of the planning and execution process.

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Question 2 of 30
How do you learn and grow when it comes to branding, design, and marketing?
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How to Answer
It is essential for McCann that their team members are interested in continuous professional development. Discuss with the interviewer what you do to make sure you are on top of industry trends. Talk about what you do to keep yourself educated on new design techniques. Show the hiring authorities at McCann that you have a desire to expand your design knowledge continually.

Question 3 of 30
McCann believes that in order for visitors to have an enjoyable experience on a website or an app, its functions and formatting should be human-centric. How does this tie into the big picture when it comes to digital strategy?
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How to Answer
Your answer to this question will help the interviewer see into your philosophy behind user experience, its impact, and the importance in digital strategy. First, tell the interviewer how your beliefs in user experience align with the companies digital strategy. Then explain exactly how it complements other areas of the plan as well as the direct impact it makes.

Question 4 of 30
Universal McCann, helps companies to build brand identities that accurately represent their core values while creating a lasting connection with their target audience. In your opinion, what is the best way to build a brand across digital platforms?
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How to Answer
When asking this question, your interviewer wants to hear about your knowledge of digital loyalty branding from a generalized perspective, and about the experience you have in this area. You can speak to today's standard methods and provide your opinions on them supported by market research or past professional projects.

Don't divert into specific aspects of branding that are not directly related to the question. When speaking of a connection with the audience, you should refer to the emotions a brand evokes and the resulting relationship to their audience.

Question 5 of 30
In your opinion, how are promotional messages best delivered on social media?
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How to Answer
What are your thoughts when it comes to excellent delivery of promotions, on social media? A lot of social media efforts are free; however, this low cost means that there are so many ways to approach these platforms. Therefore, it's easy to muddle your message. Discuss with the interviewer, the types of promotional messages that are working best for you right now.

Question 6 of 30
If you could only pick one area of focus to build on and connect with a target audience, what would it be, and why?
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How to Answer
Your answer will likely not be considered right or wrong, but it will give your interviewer insight on your thought process, how you connect with an audience and your decision-making abilities. Answer candidly and try to resonate with facts or data.

Don't be afraid to pause before answering, and don't answer indecisively. It's great to be able to think on your feet, but it's also alright to show that when making close calls, you're both thoughtful and confident.

Questions 7 through 30
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Writers for Universal McCann, S.A. Answers and Questions

Rachel Marcelle
Rachel Marcelle is a Full Desk Recruiter and Career Blogger whose passion is helping others to reach their goals. She helps HR Teams and Hiring Managers set realistic and appropriate staffing expectations in order to build the best possible teams, cultivate healthy cultures, and attain set business plans. She spends much of her time screening and coaching candidates. She works with them and hiring teams bilaterally, preparing them for all phases of the interview process, and continually networks to nurture opportunities for both companies and individuals.
Rachelle Enns
Rachelle Enns is a job search expert, executive headhunter, career catalyst, and interview coach. Utilized by top talent from Fortune companies like Microsoft, General Electric, and Nestle, she helps professionals position themselves in today's competitive digital marketplace. Rachelle founded Renovate My Resume and Executive Resume Solutions, two companies focused on helping job seekers get their edge back. She helps everyone from new graduates looking for their first placement, to CEO's who want more out of their career. Rachelle coaches students to executives on how to master the toughest interview questions and how to handle the most bizarre interview situations; all with confidence and poise. Rachelle trains other career coaches, recruiters, and resume writers, globally. A big part of her job is also spent coaching HR professionals on how to bring the human touch back into their interview and hiring process.
Helen Lee
Helen Lee is a freelance data analyst and writer with over 15 years of experience in the Marketing field working for companies and clients in a variety of industries including financial services, quick service restaurant (QSR), consumer packaged goods (CPG) and education technology. She has experience managing marketing research projects, conducting strategic analyses and writing and editing a variety of pieces including marketing material, blog entries and user guides.
Published: 05/08/2019

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