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Trusted Media Brands Interview
Questions

30 Questions and Answers by
| Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.

Question 1 of 30

With which publishing categories are you most familiar? How will this knowledge help you in this position with Trusted Media Brands?

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Trusted Media Brands Interview Questions

  1. 1.

    With which publishing categories are you most familiar? How will this knowledge help you in this position with Trusted Media Brands?

      There is a multitude of publishing categories in which you could bring experience. This experience includes magazines, physical books, ebooks, catalogs, online publishers, newspapers, and more. Discuss with the interviewer the areas which you are most experienced. If you want to dive deeper into genres, you can certainly do that as well; especially if your experience is related to the publishing activities at Trusted Media Brands. Be sure to sound confident, and finish your answer by tying in how this experience will make you successful in your new role.

      Rachelle's Answer

      "I am most familiar with magazine publishing, working with seasoned content writers, often in the parenting and career realm. This experience will help me at Trusted Media Brands because I know how to move content that appeals to a wide audience with significant age and interest gap."

      Rachelle's Answer

      "Although I am new to publishing, I have the most experience reading and identify best with fashion and lifestyle publications. The mediums that I am most familiar with include online magazines and other digital content. I have a great eye for design and layout for online publications and believe I could offer Trusted Media Brands fresh insight."

  2. 2.

    What are your salary expectations?

      In many states, it is now illegal for hiring authorities to ask about your current earnings. A question like this will give the interviewer a solid idea of what you are hoping to earn. When you change positions, you want to see an increase in wage. Most interviewees will typically aim for a 7-15% increase for each time they change jobs. This range offers room for negotiations with the new company. This percentage increase reflects economic inflation, the unique skills you bring to the table from the last time you joined an organization, and growth in responsibilities.

      The best way to discuss your salary expectations is to use your current earnings as an example if you are comfortable doing so. If this makes you uncomfortable, do give as many indicators as you can. Be open and honest. Transparency is the best choice when salary based questions arise.

      If you are newer to your career, or the area, and are unsure of what a fair ask may be, there are many reliable salary calculators available online.

      Rachelle's Answer

      "I am currently making $80,000 per year with two bonus opportunities based on project completion. I am looking for compensation that is aligned with the responsibilities of this role and provides an opportunity to learn new skills."

      Rachelle's Answer

      "As I am new to my career and this industry, I am happy to negotiate my earnings based on your typical salary for this role. From my research, I see that the average junior administrator in the Chicago area earns an annual salary in the $45K range."

  3. 3.

    Market research is essential to Trusted Media Brands to help us understand where to take our business in the years to come. Rate your research skills from 1-10. Do you enjoy conducting research?

      In the media industry, research and reliable sources are everything. Assure the interviewer that you are capable of conducting robust and dependable research. Draw on your positive references when answering this question.

      Rachelle's Answer

      "One of the reasons why I would love to work for Trusted Media Brands is because of your solid reputation for reputable sources and research. In my previous positions, I have earned recognition for my great research skills. When you call my references, they will attest to this as well. There is always room for improvement, so I would rate myself as an 8.5 out of 10 for research capabilities."

      Rachelle's Answer

      "When it comes to research capabilities, I am most definitely a 10/10. An eleven even, if that is allowed! I love researching a large range of products and am very data and analytically minded."

  4. 4.

    In your opinion, what is the most influential form of media today?

      Trusted Media Brands is responsible for a great deal of print and digital content in North America and internationally. Have a meaningful conversation with the interviewer on media influence. With so many forms of media out there, which do you feel is the most influential at the moment? Be sure to back your answer.

      Rachelle's Answer

      "I feel that the most influential form of media today is social media and online content. As a whole, the human race wants fast, easy to consume, entertainment news. Our rate of consumption is unprecedented, and the fastest way to access it is through online content sharing."

      Rachelle's Answer

      "There are many important forms of media today - so many, in fact, that people seem to be getting overwhelmed. I would still say that traditional media, in the form of television and the daily news, is at the top when it comes to the number of people influenced and the quality of the content distributed."

  5. 5.

    Describe to me the types of digital media you are most experienced with.

      There are a plethora of digital media forms today, and the interviewer would like a breakdown of the ones with which you are most familiar. Some types of digital media include images, video, gamification of many kinds, social media, websites, online channels, and more. Speak to the forms of digital media you are most experienced with while being sure to address the types listed in the Trusted Media Brands job description.

      Rachelle's Answer

      "In my current role, I work primarily with online channels such as YouTube and IGTV, creating video content. I also have experience working on projects related to gamification ads. I saw in the Trusted Media Brands job posting that you were looking for someone with in-depth knowledge with IGTV and Insta Stories for marketing. I would rate my knowledge in this area an 8 out of 10, leaving me very confident that I would meet your requirements."

      Rachelle's Answer

      "While completing my degree in Digital Marketing, I learned a great deal about digital media production and design for video and web platforms. Most of my experience is with creating compelling video ads, and shorts for use online and on social media."

  6. 6.

    What expertise do you bring in digital KPIs and analytics?

      Be prepared to discuss with the interviewer the types of digital KPIs and analytics you are accustomed to tracking. Some critical KPIs in the world of digital content creation may include analytics around reach; including unique visits. Engagement rates; including time spent on your page, ad, or video. You may also look at the number of engaged comments or social sharing rates. Talk to the interviewer about the KPIs that you currently work with, and why you believe they are essential to track.

      Rachelle's Answer

      "In my current role, the numbers that I care about the most include our sentiment rates. I look at the number of comments and engagement. I like to see soaring numbers when it comes to social media shares or @ tags. Nothing feels as great as seeing your digital content go viral, and I look forward to achieving more of that in my career with Trusted Media Brands."

      Rachelle's Answer

      "When it comes to digital KPIs, my current employer puts a significant focus on social sharing and engaged comments. When digital content is good, viewers will quickly share without hesitation. When engagement rates are high, it's a quick indicator that your content is on point."

  7. 7.

    What is the most important KPI for an advertising client?

      Advertising clients look at a multitude of KPIs when they invest in advertising efforts. When it comes to digital, some crucial factors are:

      - Click-Through Rates (CTR)
      - Cost Per Action (CPA)
      - Conversion Rate
      - Customer Acquisition Cost (CAC)

      ...and many more! Then, when it comes to print or traditional advertising, the KPIs change slightly, and there is more focus placed on things like response rates. Discuss with the interviewer what you believe to be the most important KPI for an advertising client.

      Rachelle's Answer

      "I believe that the most important KPI for an advertising client is the Conversion Rate. The entire reason we launch effective advertising campaigns is to gain a larger customer base. Other KPIs are significant; however, I believe the Conversion Rate to be the most important one."

      Rachelle's Answer

      "In my opinion, sales revenue it the true indicator of an advertising campaigns efficacy. Every advertising client should be able to know and understand if their inbound marketing campaign has brought them more business."

  8. 8.

    Where do you believe the magazine industry will be in 5 years? Support your response.

      The interviewer wants to know that you believe in the longevity of Trusted Media Brands and the future of the magazine industry. Of course, since you are interviewing for a magazine publication, you want to keep your response positive. Be sure to support your opinion with the research you have done in the magazine publishing industry.

      Rachelle's Answer

      "I was recently reading an article on trends and facts in the magazine industry, from a journalism publication which had some powerful ideas on the future of magazines. Even though the purchase of physical magazines has declined over the past 15 years, the number of visitors coming to a magazines' website had increased exponentially. I believe that alternative print publications will exist for many years to come; however, many mags will begin to rely more heavily on their digital subscriber base who still go to them for reliable, consistent, and trustworthy content."

      Rachelle's Answer

      "I believe that magazine subscribers are also going to ask for digital subscription options, allowing them to pivot between the two mediums. Although sales of traditional print mags have decreased over the years, discerning readers will still turn to these traditional methods for reliable news. This engagement may be more digital and online, as time goes on."

  9. 9.

    The publishing industry has many tight deadlines. How do you manage your time, ensuring that your deadlines are met?

      The interviewer would like to know what you do to ensure that you meet your deadlines and that you are consistently on time with projects and other expectations. Discuss how you stay organized, getting into the small details of how you plan your day or the tools you use to track your work and progress. You can mention a time when you were close to missing a deadline, including the actions that you took to ensure you delivered on time.

      Rachelle's Answer

      "With five years' experience in the publishing industry, I fully understand that my day can change on a dime. I remain on top of my deadlines by being prepared for a plan B at all times. Also, I track my progress and tasks through an app called Trello. This type of application works well for communicating with my team, ensuring we all work hard to meet expectations."

      Rachelle's Answer

      "I learned during my time in university that deadlines are met most easily when there is organization and when tasks are properly mapped out from the start. I learned the hard way, having to cram in a few assignments because I was not well prepared. Now, when I begin a project, I create a timeline with an estimate on how long each task will take. From there, I divide my time."

  10. 10.

    If you could pitch me one idea for an article, what would it be? In which of our publications would your ide work best?

      The hiring authority at Trusted Media Brands wants to get to know you. One great way to do this is to ask about your interests. You would want to pitch something you are knowledgeable in and passionate about. There is no right or wrong answer to a question like this; however, the interviewer will want to see that you are insightful and have enthusiasm for an exciting topic related to one of their publications.

      Rachelle's Answer

      "I am big into nostalgia and the culture of the mid-1900s. If I could pitch you one idea for an article, it would be a fashion piece on how trends evolved for women through the 1930s to 1950s. This article would be an interesting piece for your Reminisce brand, which revels in the nostalgia of the 1930s to 1970s."

      Rachelle's Answer

      "As a new graduate, I have a keen interest in affordable and simple cooking for new university students who may have just left home. In my first year, I struggled with my diet, making grocery lists, and more. By the end of my second year, I had mastered the art of cooking healthy meals on a budget. This topic is in high demand, and I would pitch it for Taste of Home online since it would rank high and would be very shareable."

  11. 11.

    What is the key to success for a publisher in this digital era?

      The digital world is transforming traditional publishing, and the interviewer wants to know what you believe to be the key to success amidst this shift. Discuss what you think a publishing company should do, in this digital era, to remain successful and relevant. Keep your response positive rather than shifting into negative language. For instance, mention what is great about this digital era versus focusing on the hardships.

      Rachelle's Answer

      "I believe the key to success for a publisher in this digital era is to remain relevant in your core area, while also exploring the ways that digital can complement your existing products. If you are a traditional magazine publisher, for instance, why not explore the impact that a social media campaign could have for physical and digital subscriptions. As in any industry, it's critical that we remain up to date with technology so that we are always meeting our audience where they are showing up."

      Rachelle's Answer

      "The key to success in publishing, and many other industries is listening to your customers and taking action on what they are teaching you. For instance, in the publishing industry, it's critical that we deliver works on topics that people are searching for, and seeking out. We can accomplish this approach through surveys, polls, purchased data, and even some analytics on Google algorithms."

  12. 12.

    Market research is essential to Trusted Media Brands to help us understand where to take our business in the years to come. Rate your research skills from 1-10. Do you enjoy conducting research?

      In the media and publishing industry, research and reliable sources are everything. Assure the interviewer that you are capable of conducting robust and dependable research. Draw on your positive references when answering this question.

      Rachelle's Answer

      "One of the reasons why I would love to work for Trusted Media Brands is because of your solid reputation for reputable sources and research. In my previous positions, I have always earned recognition for my great research skills. When you call my references, they will attest to this as well. There is always room for improvement, so for that reason, I would rate myself as an 8.5 out of 10 for research capabilities."

      Rachelle's Answer

      "When it comes to research capabilities, I am most definitely a 10/10. An eleven even, if that is allowed! I love researching a large range of products and am very data and analytically minded."

  13. 13.

    In your opinion, how are promotional messages best delivered on social media?

      What are your thoughts when it comes to excellent delivery of promotions, on social media? A lot of social media efforts are free; however, this low cost means that there are so many ways to approach these platforms. Therefore, it's easy to muddle your message. Discuss with the interviewer, the types of promotional messages that are working best for you right now.

      Rachelle's Answer

      "My favorite method of delivering brand and promo messages right now would be influencer marketing. I prefer making connections with micro-influencers who get real, highly-targeted engagement. I believe micro-influencers are an excellent way for many brands to affordably get their name out there while ensuring their message is not lost in the crowd."

      Rachelle's Answer

      "The best promotional messages are delivered using crisp, professional video. I am a huge proponent of video promotions because they uphold the purpose of ads, yet - are delivered in a way that social media users feel it belongs naturally in their feed."

  14. 14.

    With which advertising vehicles are you most familiar: billboards, print, digital, broadcast, or other?

      The interviewer wants to be sure that you bring the required expertise to work at Trusted Media Brands. Be prepared to discuss the advertising vehicle with which you are most familiar. If you have a portfolio of work, be sure to bring it with you to the interview, ready to show examples of the most impactful ad campaigns you have created throughout your career.

      Rachelle's Answer

      "The bulk of my career is with traditional print advertising including magazines and billboards. I have spent the past three years pivoting my career more towards digital ads; however, my greatest strength remains in print advertising. I look forward to bringing my years of experience to work for Trusted Media Brands, strengthening your reach in the print advertising and traditional media sectors."

      Rachelle's Answer

      "I am most familiar with digital content and advertisements geared toward social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. With that said, I have excellent copywriting skills that apply to other advertising vehicles such as billboards, television, and print."

  15. 15.

    What methods do you use, to work within a brand's voice consistently?

      When working on digital content, you will be asked to remain in line with your employers brand, and even perhaps the brand of your clients. The interviewer would like to know how you ensure that you maintain a brand's voice, consistently delivering it across multiple platforms or channels. Discuss your best methods for preserving the brand voice, and be sure to express that you understand the importance of this skill.

      Rachelle's Answer

      "One tool that my current employer uses, and I find to be very helpful, is our internal Style Guide. This style guide is a tool for writers, producers, and creatives of all kinds, to refer to when they are unsure if their idea is on-track with the company's brand. Another method that I refer to often is to first storyboard the 'voice' that I want before beginning a project. I can create a clear narrative around the marketing effort very early on in the project."

      Rachelle's Answer

      "I fully understand how critical it is to work within a brand's voice consistently throughout a project. One method that I enjoy using is to create a guide that outlines the jargon or colloquialisms that are acceptable to use in the campaign. Somewhat like a style guide, but easier to refer back to. I also feel it's important to make the voice of a brand a company-wide initiative so that co-workers can check in with each other to ensure all work is consistent and the best it can be."

  16. 16.

    How would you increase magazine subscriptions in an online-centric world?

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  17. 17.

    What are your top two most effective social media advertising methods?

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  18. 18.

    What methods do you use to determine winning advertisements from the advertisement flops?

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  19. 19.

    What do you expect to be the most significant trend in publishing this year?

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  20. 20.

    Of all the media solutions we provide at Trusted Media Brands, which do you know the best?

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  21. 21.

    Have you ever managed or helped with a content budget? If so, what type of budgets are you accustomed to working with?

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  22. 22.

    In your opinion, what is the difference between marketing and advertising?

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  23. 23.

    Tell me about your experience collaborating with marketing, sales, editorial, and design teams.

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  24. 24.

    Name for me some of the publications we have in circulation. Which do you read most often?

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  25. 25.

    What drew you to Trusted Media Brands?

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  26. 26.

    How do you transition between the creative and analytical sides of publishing?

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  27. 27.

    Walk me through your editing experience. How would you rate your editing skills from 1-10?

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  28. 28.

    How do you go about fact checking, and researching sources?

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  29. 29.

    What do you know about the nature of print advertising?

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  30. 30.

    What has been the best short-form content project you have worked on this year?

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