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The Knot Interview
Questions

30 Questions and Answers by
Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.

Question 1 of 30

Of all the media solutions we provide at The Knot, which do you know the best?

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The Knot Interview Questions

  1. 1.

    Of all the media solutions we provide at The Knot, which do you know the best?

      It is imperative to thoroughly research The Knot before you go in for your interview. Be sure to look carefully through the 'About Us' section on their website as well as anything to do with their clients or recent projects.

      Rachelle's Answer

      "I researched The Knot a lot before coming here today and see that you recently won an award for being the top (specific specialty) in the industry. This area is one that I specialize in as well. Because of my previous achievements in (specific specialty), I feel that I could make an impact right away."

      Rachelle's Answer

      "I would say that, without a doubt, visual design is my strongest area of expertise when it comes to media solutions. I have many other areas of strength, such as A and B; however, this is my stand-out skill."

  2. 2.

    What are your career goals in the next 3-5 years with The Knot?

      Assure the interviewer that you are interested in forging a long-term career with them by discussing the career path you foresee if hired. What are your career goals and how do you hope to achieve them, with The Knot?

      Rachelle's Answer

      "In the next few years I would like to move into a more serious leadership function. In my current company, there is little room for growth which is why I feel that working for The Knot would fit into my long-term career goals. I want to work for you and grow into a leadership role with your organization."

      Rachelle's Answer

      "5 years from now, I would like to be supervising or managing a team of my own. I feel like I am progressing at a rate that will make this a possibility."

  3. 3.

    What do you know about our company culture?

      Company culture and fit is a crucial factor when considering a career move. Assure the interviewer that you have put thought, research, and consideration of how the company culture will work for you.

      Rachelle's Answer

      "I have researched your company through your social media channels and on glassdoor.com. Your employees have great things to say, and overall it seems that you have fun while you work. I am looking forward to joining an organization, like yours, that is upbeat and thoughtful with an eye on helping the community at the same time."

      Rachelle's Answer

      "I read many positive reviews online about your organization and company culture. You offer great incentives to keep people motivated, and it seems to be the type of fast-paced environment that values innovation and performance."

  4. 4.

    How do you think that online media has changed traditional print and broadcast media approaches in the past 10 years?

      This industry is ever-changing, and all types of media outlets have been scrambling to keep up with the introduction of online media. Talk to the interviewer about your insights when it comes to the changes you have witnessed in traditional media since the introduction of online media.

      Rachelle's Answer

      "Online media has changed the way we digest information. Most people look for content online because it's fast and we can read the opinions of others which helps us to form our own. This content is both convenient and dangerous at times as it doesn't necessarily promote free thought. I think that traditional print media has become lighter and more entertainment-driven because of this."

      Rachelle's Answer

      "I believe that online media has rapidly increased the amount of content that we feel we need in a day. Where it used to be that our parents would watch or read the local news once every morning or evening, we are now constantly logging in, and looking for updates on stories that may not even directly affect us. This response means that newspapers are often struggling with sales, and we have global 24/7 news channels."

  5. 5.

    The media industry is fast moving and ever-changing. How do you stay on top of changes and trends?

      With the fast pace of online content, all forms of media must move quickly to be the first and most reliable source of news and entertainment. Assure the interviewer that you can remain on top of trends in your industry.

      Rachelle's Answer

      "Trends and stories are constantly changing, so my favorite sources for industry-related content comes from a variety of online sources such as A, B, and C. These sources are consistent and reliable."

      Rachelle's Answer

      "I think it's important to stay on top of trends on a regular basis, so I do subscribe to a few podcasts, and I also have industry related google alerts set up. Which are your favorite ways to stay on top of media-related trends and changes?"

  6. 6.

    What work situations excite and motivate you?

      It is essential, for your success, that the hiring manager knows how to keep you motivated and excited to come to work every day. Share with the interviewer what they could do to ensure that you are happy and productive.

      Rachelle's Answer

      "I am most motivated, on the job, when tasks are organized, and the vibe is positive. I value strong teamwork and good leadership."

      Rachelle's Answer

      "I love to feel like I am making a difference in the workplace so what excites me most is the idea that I could train and mentor junior employees while growing my leadership capabilities at the same time."

  7. 7.

    Tell me about your experiences giving presentations in front of large groups.

      Public speaking can be intimidating so assure the interviewer that you are capable of communicating well in front of large groups. Have you taken any courses or training in public speaking? Perhaps you have so much experience that it comes second nature. Assure the interviewer that you are capable of giving presentations.

      Rachelle's Answer

      "In my past two roles I have been responsible for regularly presenting to my team of 43 staff as well as to our entire warehouse team of over 200. I have taken a couple of Toastmasters sessions which helped a great deal. I am a confident public speaker."

      Rachelle's Answer

      "I do not have a lot of experience in presenting to large groups. Perhaps, 4-6 people at most. I am a confident public speaker and am sure that I could present in front of many people."

  8. 8.

    What are your thoughts on the way media is rated for the public (IE: PG, 14A, NR, Mature)?

      Media ratings have changed a great deal over the years, and the interviewer would like to know your thoughts on this. Be sure to keep your answer productive and thoughtful.

      Rachelle's Answer

      "Media ratings have most definitely loosened over the years. What used to be rated 14A is now often classified as PG. I feel this is because our kids and youth are exposed to so much more now than we ever were as kids and we are becoming desensitized. I do wish that some guidelines would remain tighter, especially surrounding violent content."

      Rachelle's Answer

      "Because I am newer to this industry, I would need to conduct more analysis on media ratings before I could give you a fully researched answer. With that said, I feel that the majority of media I am exposed to seem to be rated adequately, and clearly. I think it's important for viewers and consumers to easily see ratings before making their decision on whether or not it's appropriate for them."

  9. 9.

    Tell me about an organization or group outside of work that you contributed to.

      Many hiring managers will choose one candidate over another because of their volunteer experience. They feel that it shows strong character and selflessness - all qualities that make a great employee. Talk to the interviewer about your willingness to give back to your community in some form of volunteerism. If you do not have formal volunteer experience, you can draw on things you do in your spare time to assist friends, family, or even your current employer.

      If you do have volunteer experience: "For the past eight months, I have volunteered every Wednesday evening at our local animal shelter. I will help with grooming the animals, feeding them, and walking them. It's been an enjoyable experience and rewarding at the same time."

      Rachelle's Answer

      "For the past eight months, I have volunteered every Wednesday evening at our local animal shelter. I will help with grooming the animals, feeding them, and walking them. It's been an enjoyable experience and rewarding at the same time."

      Rachelle's Answer

      "If you do not have volunteer experience: "I have not formally volunteered in these most recent years, however; I spend a lot of time helping my sister who is a single mom. I will babysit on weekends, cook dinners for her and drive the kids to appointments when necessary. I feel that it is imperative to take care of the needs of the family."

  10. 10.

    In your opinion, what is the most influential form of media today?

      Have a meaningful conversation with the interviewer on media influence. With so many forms of media out there, which do you feel is the most influential at the moment? Be sure to back your answer.

      Rachelle's Answer

      "I feel that the most influential form of media today is social media and online content. As a whole, the human race wants fast, easy to consume, entertainment news. Our rate of consumption is unprecedented, and the fastest way to access it is through online content sharing."

      Rachelle's Answer

      "There are many important forms of media today - so many, in fact, that people seem to be getting overwhelmed. I would still say that traditional media, in the form of television and the daily news, is at the top when it comes to the number of people influenced and the quality of the content being distributed."

  11. 11.

    Market research is important to The Knot in order to help us understand where to take our business in the years to come. Rate your research skills from 1-10. Do you enjoy conducting research?

      In the media industry, research and reliable sources are everything. Assure the interviewer that you are capable of conducting robust and dependable research. Draw on your positive references when answering this question.

      Rachelle's Answer

      "One of the reasons why I would love to work for The Knot is because of your solid reputation for reputable sources and research. In my previous positions, I have always been recognized for my great research skills. When you call my references, they will attest to this as well. There is always room for improvement so I would rate myself as an 8.5 out of 10 for research capabilities."

      Rachelle's Answer

      "When it comes to research capabilities, I am most definitely a 10/10. An eleven even, if that is allowed! I love researching a large range of products and am very data and analytically minded."

  12. 12.

    Walk me through your experience in the television and/or radio industry.

      Take a few minutes to walk the interviewer through your resume. Highlight any particular experience you may have with television and radio. Be concise and be sure to avoid speaking poorly of any previous employers and experiences.

      Rachelle's Answer

      "I began my career in media in a volunteer role with my local television station. From there, I started to assist with writing broadcast scripts. I left that role to attend university and recently graduated with my communications degree. I am now looking for my first opportunity in media, and very much look forward to seeing my career grow with The Knot."

      Rachelle's Answer

      "I have been working in the television and radio industry for the past eight years. After graduating with my degree in Media Studies and Mass Media, I joined our local radio station as a content writer. From there, I took on a role as a junior editor; then a team leader for a small team of editors. At this point, I am now looking for an opportunity to grow which is why I applied for this role with The Knot. I love this industry and look forward to continuing my success here."

  13. 13.

    Do you feel performance should be rewarded over experience?

      Do you feel that you should be paid based on tenure, or results? Discuss this with the interviewer and back your answer with an example, if possible.

      Rachelle's Answer

      "I feel that employees should be paid, and rewarded, based on their performance. A new employee would find motivation through being rewarded for performance, and it encourages a healthy competition with tenured employees."

      Rachelle's Answer

      "I feel both performance and experience should be equally rewarded and weighted."

  14. 14.

    The media industry is all about communication. At The Knot, strong communication is at the forefront of what we do. How would you describe your communication skills? Rate your communication skills from 1-10.

      In any media related position, you must be a clear and concise communicator. Talk to the interviewer about your communication style and how you feel it will work with the communication standards set by The Knot.

      Rachelle's Answer

      "I would rate my communication skills as a 9 out of 10 because they are exceptional; yet, there is always room for improvement. I would describe my communication style as thorough, upbeat, yet concise. I firmly believe that my communication skills will meet the standards you have set at The Knot."

      Rachelle's Answer

      "I will rate myself an 8.5 because I consider myself a strong communicator. It is the foundation of all success in business. I am always striving to be a better communicator, so I leave the rest of the scale as an aspirational measure."

  15. 15.

    What are your 3 favorite forms of entertainment?

      The interviewer would like to know the types of media and entertainment that you enjoy consuming on a regular basis. Talk to the interviewer about your favorite forms of entertainment and be sure to include why they are your favorite.

      Rachelle's Answer

      "My favorite forms of entertainment have always been reality tv, podcasts, and celebrity-based news. I have always wanted to become a gossip columnist and find that these forms of entertainment spark my creativity and keep me informed on trends in the media."

      Rachelle's Answer

      "There are so many great forms of entertainment media available to us. I am more traditional and would say that my favorite forms still include print media, documentaries, and podcasts that focus on economics and business."

  16. 16.

    If The Knot hired you today, what would you accomplish first?

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  17. 17.

    In your opinion, what is the future of local radio?

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  18. 18.

    Do you prefer to be behind the scenes or in the limelight?

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  19. 19.

    What is your favorite publication, and why?

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  20. 20.

    What are your salary expectations?

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  21. 21.

    What accomplishment do you believe was the most difficult for you to achieve?

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  22. 22.

    Tell me about a time when you, or a group that you were a part of, were in danger of missing a deadline. What did you do?

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  23. 23.

    When you suffer a setback, how does that emotionally affect you and your work?

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  24. 24.

    Tell me about an error or mistake you made because of a breakdown in communication from you or one of your team members.

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  25. 25.

    How would you describe your relationship with your customers or clients?

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  26. 26.

    Outside of work, what type of creative activities do you like to pursue?

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  27. 27.

    How often do you take work home with you?

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  28. 28.

    How do you determine priorities when you have multiple projects due?

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  29. 29.

    What is your greatest weakness?

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  30. 30.

    Why do you think you will be successful in this role?

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