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The Financial Times Limited Interview
Questions

30 Questions and Answers by Rachelle Enns

Updated May 16th, 2019 | Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.
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Question 1 of 30
What are your salary expectations?
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How to Answer
In many states, it is now illegal for hiring authorities to ask about your current earnings. A question like this will give the interviewer a solid idea of what you are hoping to earn. When you change positions, you want to see an increase in wage. Most interviewees will typically aim for a 7-15% increase for each time they change jobs. This range offers room for negotiations with the new company. This percentage increase reflects economic inflation, the unique skills you bring to the table from the last time you joined an organization, and growth in responsibilities.

The best way to discuss your salary expectations is to use your current earnings as an example if you are comfortable doing so. If this makes you uncomfortable, do give as many indicators as you can. Be open, and honest. Transparency is the best choice when salary based questions arise.
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Answer Examples
1.
What are your salary expectations?
In many states, it is now illegal for hiring authorities to ask about your current earnings. A question like this will give the interviewer a solid idea of what you are hoping to earn. When you change positions, you want to see an increase in wage. Most interviewees will typically aim for a 7-15% increase for each time they change jobs. This range offers room for negotiations with the new company. This percentage increase reflects economic inflation, the unique skills you bring to the table from the last time you joined an organization, and growth in responsibilities.

The best way to discuss your salary expectations is to use your current earnings as an example if you are comfortable doing so. If this makes you uncomfortable, do give as many indicators as you can. Be open, and honest. Transparency is the best choice when salary based questions arise.

Rachelle's Answer #1
"I am currently making $80,000 per year with two bonus opportunities based on project completion. I am looking for compensation that is aligned with the responsibilities of this role and provides an opportunity to learn new skills."
Rachelle's Answer #2
"I would like to earn slightly above where I am now. Currently, I earn $25/hour plus benefits and a 10% commission on all sales. My target income for the coming year is $65,000."
2.
Tell me about an organization or group outside of work that you contributed to.
The interviewer would like to know if you are giving of your time in the sense of volunteering. Many hiring managers will choose one candidate over another because of their volunteer experience. They feel that it shows strong character and selflessness, which are all qualities that make a great employee. Talk to the interviewer about your willingness to give back to your community in some form of volunteerism. If you do not have formal volunteer experience, you can draw on things you do in your spare time to assist friends, family, or even your current employer.

Rachelle's Answer #1
"For the past eight months, I have volunteered every Wednesday evening at our local animal shelter. I will help with grooming the animals, feeding them, and walking them. It's been an enjoyable experience and rewarding at the same time."
Rachelle's Answer #2
"I help people out when the opportunity presents itself, rather than commit to a formal volunteer role. My strengths are in marketing and content writing so, for that reason, I look for opportunities that will allow me to share these strengths with others. Most recently, I helped a single mom who lost her job by re-doing her resume and helping her to fix up her brand. It made all the difference in her level of confidence, and she landed a job shortly after."
3.
What is the key to success for a publisher in this digital era?
The digital world is transforming traditional publishing, and the interviewer wants to know what you believe to be the key to success amidst this shift. Discuss what you think a publishing company should do, in this digital era, to remain successful and relevant. Keep your response positive rather than shifting into negative language. For instance, mention what is great about this digital era versus focusing on the hardships.

Rachelle's Answer #1
"I believe the key to success for a publisher in this digital era is to remain relevant in your core area, while also exploring the ways that digital can complement your existing products. If you are a traditional book publisher, for instance, why not explore the impact that a social media campaign could have for a new author. As in any industry, it's critical that we remain up to date with technology so that we are always meeting our audience where they are showing up."
Rachelle's Answer #2
"The key to success in publishing, and many other industries is listening to your customers and taking action on what they are teaching you. For instance, in the publishing industry, it's critical that we deliver works on topics that people are searching for, and seeking out. We can accomplish this approach through surveys, polls, purchased data, and even some analytics on Google algorithms."
4.
Have you ever managed or helped with a content budget? If so, what type of budgets are you accustomed to working with?
Before your interview, take some time to gather data related to the budgets you have worked with, and the times when you have come in under budget. This way, you will be prepared with specifics when asked about your budgetary experience.

The interviewer wants to see that you have great insight when it comes to being budget conscious. Appropriate planning is one of the keys to a successful project, so be sure to discuss the steps that you take to plan a project's dollar spend carefully.

Every dollar counts, even if you are working for a large company like The Financial Times! If you do not have experience in budget management, refer to the fact that you are responsible and resourceful.

Rachelle's Answer #1
"Most of the budgets that I have worked within spread amongst a variety of digital production and creative costs. I have worked on budgets as small as $5,000 and as large as $15M. No matter the size of the budget, it's incredibly important that every dollar is treated as though it's my own; being wisely allocated and accounted for."
Rachelle's Answer #2
"Although my experience does not yet include budget management, I have made recommendations on cost savings when it comes to content writing, video production, and talent acquisition. I feel that with the right training, and some more work experience, I will be ready to assist with content budgeting in no time."
5.
In your opinion, what is the difference between marketing and advertising?
There are terms in the publishing industry that are similar; however, the interviewer wants assurance that you fully understand the semantics. Briefly discuss what you believe to be the most significant difference between marketing and advertising.
Rachelle's Answer #1
"To me, the most significant difference between marketing and advertising is that advertising is simply one component of an entire marketing plan. The term marketing encompasses topics such as public relations, distributions, sales, market research, and more."
Rachelle's Answer #2
"Marketing refers to an entire plan when it comes to approach and distribution. Advertising is simply one facet of a marketing plan."
6.
What methods do you use, to work within a brand's voice consistently?
When working on digital content, you will be asked to remain in line with your employers brand, and even perhaps the brand of your clients. The interviewer would like to know how you ensure that you maintain a brand's voice, consistently delivering it across multiple platforms or channels. Discuss your best methods for preserving the brand voice, and be sure to express that you understand the importance of this skill.

Rachelle's Answer #1
"One tool that my current employer uses, and I find to be very helpful, is our internal Style Guide. This style guide is a tool for writers, producers, and creatives of all kinds, to refer to when they are unsure if their idea is on-track with the company's brand. Another method that I refer to often is to first storyboard the 'voice' that I want before beginning a project. I can create a clear narrative around the marketing effort very early on in the project."
Rachelle's Answer #2
"I fully understand how critical it is to work within a brand's voice consistently throughout a project. One method that I enjoy using is to create a guide that outlines the jargon or colloquialisms that are acceptable to use in the campaign. Somewhat like a style guide, but easier to refer back to. I also feel it's important to make the voice of a brand a company-wide initiative so that co-workers can check in with each other to ensure all work is consistent and the best it can be."
7.
With which publishing categories are you most familiar? How will this knowledge help you in this position with The Financial Times?
There is a multitude of publishing categories in which you could bring experience. This experience includes magazines, physical books, ebooks, catalogs, online publishers, newspapers, and more. Discuss with the interviewer the areas which you are most experienced. If you want to dive deeper into genres, you can certainly do that as well; especially if your experience is related to the financial publishing activities at The Financial Times. Be sure to sound confident, and finish your answer by tying in how this experience will make you successful in your new role.

Rachelle's Answer #1
"I am most familiar with book publishing, working with seasoned authors, often in the business and finance realm. This experience will help me at The Financial Times because I know how to move content that appeals to a wide audience with significant age and interest gap."
Rachelle's Answer #2
"Although I am new to publishing, I have the most experience reading and identify best with the stock market and finance-related publications. The mediums that I am most familiar with include online magazines and other digital content. I have a great eye for design and layout for online publications and believe I could offer The Financial Times fresh insight."
8.
What do you expect to be the most significant trend in publishing this year?
When you come to an interview prepared to discuss industry trends and happenings, you are showing the interviewer that you have done your homework on The Financial Times and that you have a vested interest in what they are achieving within their market. There is no real right or wrong answer here; as the interviewer just wants to know that you have done some research on the industry. So long as your response is intelligent, the interviewer should be happy with hearing your insight.

Rachelle's Answer #1
"From what I have read, the most significant trend in publishing is meeting the increasing demand from audiences to have their publications available through a variety of mediums. With a huge number of entertainment options available to consumers these days, it will be essential for publications to continue exploring multiple mediums. For instance, it's excellent that The Financial Times has made content available across many digital platforms."
Rachelle's Answer #2
"Independent and new authors who are publishing onto alternative mediums such as Wattpad is one topic that has grabbed my interest. I understand that traditional publishers enjoy searching out for new authors on these platforms because it leads them to the authors and also their loyal readers. I believe we will see many more emerging authors discovered from online writing platforms like this."
9.
How do you go about fact checking, and researching sources?
In publishing, no matter which genre or medium you're involved in, it's essential that you check for facts before hitting that proverbial publish button. Now, more than ever, a company can receive significant backlash from posting or publishing anything misleading or untrue. Discuss the steps that you take to verify facts and sources for all content.
Rachelle's Answer #1
"At this point in my publishing career it's much easier for me to weed out an unreliable source versus a reputable one. When I first began my career; however, I trusted that many sources were credible, not accounting for the fact that there is so much fake news out there. Now, I triple check against our library of content, and online. Before any piece of content goes out, I will send it to our professional editor for a final once-over."
Rachelle's Answer #2
"I will dig deeper into any sources, quotes, statistics, and do my best to find where they originated. If I cannot find the source, I will not use the source."
10.
The publishing industry has many tight deadlines. How do you manage your time, ensuring that your deadlines are met?
The interviewer would like to know what you do to ensure that you meet deadlines and that you are consistently on time with projects and other expectations. Discuss how you stay organized, getting into the small details of how you plan your day or the tools you use to track your work and progress. You can mention a time when you were close to missing a deadline, including the actions that you took to ensure you delivered on time.

Rachelle's Answer #1
"With five years' experience in the publishing industry, I fully understand that my day can change on a dime. I remain on top of my deadlines by being prepared for a plan B at all times. Also, I track my progress and tasks through an app called Trello. This type of application works well for communicating with my team, ensuring we all work hard to meet expectations."
Rachelle's Answer #2
"I learned during my time in university that deadlines are met most easily when there is organization and when tasks are properly mapped out from the start. I learned the hard way, having to cram in a few assignments because I was not well prepared. Now, when I begin a project, I create a timeline with an estimate on how long each task will take. From there, I divide my time."
11.
What do you know about the nature of print advertising?
The interviewer would like to know your current knowledge level when it comes to print advertising. Most print publications rely heavily on the revenue that comes from advertising, so it's essential that you bring an understanding of how this style of advertising operates.

Rachelle's Answer #1
"The whole 'print is dead' argument that some people make, when they argue against investing in print advertising is one hurdle that I love to overcome when it comes to print advertising. By nature, a newspaper is more targeted to a specific audience, grabbing their attention for longer, ensuring that readers pay better attention to a printed ad than one they come across online. I believe there is strength in targeted print ads with great imagery and smart copy."
Rachelle's Answer #2
"I know that print advertising is heavily trusted by well-established companies looking to advertise to a highly specific audience. Print advertising, when executed correctly, can have an incredibly effective impact and strong ROI."
12.
When have you worked among a diverse group of people?
The interviewer would like to know that you are accustomed to working with a broad range of people. Are you accustomed to working with a very large or diverse team of individuals? Assure the interviewer that you can handle an environment that offers diversity.

Rachelle's Answer #1
"I have worked with diverse groups of people most of my career, including my time in university. A successful publisher should embrace diversity of all kinds. It's what spurs creativity and genius ideas!"
Rachelle's Answer #2
"I currently have an extensive client demographic. This diversity keeps me on my toes during client visits. Everyone's needs are so different. I have to be sensitive to varying cultures, genders, and religions. It has stretched me as a professional, and I wouldn't have it any other way."
13.
A large part of creating content is in the creative process, but what strategic elements need to be considered for content creation to be highly effective?
Demonstrate your familiarity with content effective marketing by speaking of data and analytics first. Then, talk about other essential non-creative parts of content strategy that should be incorporated.

While the creative and strategic elements of content creation will cross over into one another, don't talk about the creative process when answering this question much, if at all.

Rachelle's Answer #1
"A content marketing strategy always starts with data about the audience to ensure the content is well-targeted. The data will tell you what kind of content your audience will enjoy, where and how you can expect them to consume it. Timing is also important, and research can be used to figure out the best times of the month, week, and down to the time of day when posts will get the best visibility. After forming and deploying a content plan, it's important to be consistent with analyzing the performance of all posts, which means looking at various engagement metrics like impressions, clicks, shares, likes, and comments - not just the number of comments but what's being said by the audience. All of the before mentioned, lets you measure the success of your plan and make continuous improvements."
Rachelle's Answer #2
"Data from different sources, for example, keyword research, surveys, or machine learning, needs to be analyzed to plan the best possible content and its reach, both organically and during paid promotions. Planning what topics to cover, keeping an editorial calendar, and knowing how to recycle posts effectively are important parts of creating a feeling of consistency and the proper messaging for a brand's audience. Lastly, it's a good idea to balance the human element with automation tools that will allow content distribution in a timely and organized way that best fits the preferences of your audience."
14.
Market research is essential to The Financial Times to help us understand where to take our business in the years to come. Rate your research skills from 1-10. Do you enjoy conducting research?
In the media industry, research and reliable sources are everything. Assure the interviewer that you are capable of conducting robust and dependable research. Draw on your positive references when answering this question.

Rachelle's Answer #1
"One of the reasons why I would love to work for The Financial Times is because of your solid reputation for reputable sources and research. In my previous positions, I have gained recognition for my great research skills. When you call my references, they will attest to this as well. There is always room for improvement. For that reason, I would rate myself as an 8.5 out of 10 for research capabilities."
Rachelle's Answer #2
"When it comes to research capabilities, I am most definitely a 10/10. An eleven even, if that is allowed! I love researching a large range of products and am very data and analytically minded."
15.
How would you describe your written communication skills?
Being a bright communicator, in written form, is an essential skill to master. Discuss any courses you have taken in communication, journalism, or writing. If you have a sample of your written communication in the form of a report of a work-related article, you can certainly bring that example with you. Talk to the interviewer about your written communication abilities and support your answer with a case or story.

Here are some words to describe your communication skills:

- Articulate
- Crisp
- Eloquent
- Formal
- Informal
- Punchy
- Succinct

Rachelle's Answer #1
"I would describe my written communication skills as succinct and would rate myself as a 9/10. I have always had a penchant for writing and have taken university courses related to communication, writing, and journalism."
Rachelle's Answer #2
"I communicate diligently with my advertising clients who often request every decision in writing. In addition to my marketing education, I have also taken technical writing courses."
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30 The Financial Times Limited Interview Questions
Win your next job by practicing from our question bank. We have thousands of questions and answers created by interview experts.
Interview Questions
  1. What are your salary expectations?
  2. Tell me about an organization or group outside of work that you contributed to.
  3. What is the key to success for a publisher in this digital era?
  4. Have you ever managed or helped with a content budget? If so, what type of budgets are you accustomed to working with?
  5. In your opinion, what is the difference between marketing and advertising?
  6. What methods do you use, to work within a brand's voice consistently?
  7. With which publishing categories are you most familiar? How will this knowledge help you in this position with The Financial Times?
  8. What do you expect to be the most significant trend in publishing this year?
  9. How do you go about fact checking, and researching sources?
  10. The publishing industry has many tight deadlines. How do you manage your time, ensuring that your deadlines are met?
  11. What do you know about the nature of print advertising?
  12. When have you worked among a diverse group of people?
  13. A large part of creating content is in the creative process, but what strategic elements need to be considered for content creation to be highly effective?
  14. Market research is essential to The Financial Times to help us understand where to take our business in the years to come. Rate your research skills from 1-10. Do you enjoy conducting research?
  15. How would you describe your written communication skills?
  16. When have you shown a willingness to learn a new method?
  17. Describe to me the types of digital media you are most experienced with.
  18. Walk me through your editing experience. How would you rate your editing skills from 1-10?
  19. How do you transition between the creative and analytical sides of publishing?
  20. If you could pitch me one idea for an article, or editorial, what would it be?
  21. What drew you to our publication?
  22. In your opinion, what is the difference between marketing and advertising?
  23. Where do you believe the newspaper industry will be in 5 years? Support your response.
  24. In your opinion, what is the most influential form of media today?
  25. How would you increase print subscriptions in an online-centric world?
  26. What is the most important KPI for an advertising client?
  27. If The Financial Times hired you today, what would you accomplish first?
  28. Tell me about your experience collaborating with marketing, sales, editorial, and design teams.
  29. Proper planning enables a marketing team to publish well-thought out, well-timed content. If leading a content initiative at The Financial Times, how would you suggest planning for it?
  30. How can a content marketing funnel lead prospects to become paying customers?
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