There are different levels of pricing offered by Teads; pricing can be fixed, pay-per-view, or can be further customizable. From your experience, what's the best way to present pricing options to customers?
This is a question related to closing sales. Your interviewer will be waiting to hear the textbook response or your answer from real-world application. You can explain why options are good in the decision-making process and provide your answer on how to present them.
Your answer should not relate to uncovering what option is best for the customer at this point. That should have been done earlier during the discovery part of your presentation, and if addressed now, it will make you seem unorganized in your selling process and raise questions about your fit for the position.
"The best way to present customers with pricing options is visual, side-by-side. This needs to be done in a simple way that is not overwhelming so they can easily digest what they'll receive depending on the level of service they choose. Throughout the presentation process, I will have asked plenty of questions to understand the customer's needs and be able to make a recommendation from the options that will serve their best interests. Presenting options to a customer this way helps them to feel like a participant on the path to solving their problem rather than a pressured buyer. It also opens up talking points to transition into the last stages of the sale."
"According to research, it's helpful to present a customer with just a few options to guide them toward making their purchase. For one, having options to choose from allows the customer to maintain a sense of control during the sale. Second, not presenting more than a few options at once keeps the selection process simple, avoiding decision-making overload which can often become a hindrance to a customer making any selection at all. I was once working with a customer who was holding up her contract as she deliberated over website hosting for an entire week. When asked what options she was considering, she emailed me five different ones with varying prices and features. From the 7 I highlighted 3 and replied, 'These will serve you best of all, pick any one of these and it will be great.' She took my advice, and within one day, our staff was able to start working on her project."