At Teads we provide marketing services to a wide range of customers. Are you prepared to deal with a variety of personalities?
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In the marketing industry, your experience with clients may be widespread. Talk to the interviewer about the range of personalities you have been exposed to. Be sure to appear confident in your ability to handle a wide variety of personalities.
"The majority of my work experience is with a wide range of clients and personalities. Happy customers are always the easiest to deal with; however, I do have some training in conflict management. I am confident in my ability to successfully and professionally handle the range of clients you work with at Teads."
Second Answer Example
"I have worked with a large range of personalities and needs, in my employment history. I am very well prepared to work with a range of client personalities and do have a strong level of patience."
Do you have difficulty working in a team environment?
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Team collaboration is a key part of most jobs so it's important that you give an overall positive reply to this question. If you have difficulty working in a team environment, that is okay; however, you need to show the interviewer that you are capable of offering flexibility between a group setting and working autonomously. In the end, the interviewer wants to be assured that you are capable of working positively, in a team environment.
"Personally, I thrive in a team environment. I see team projects as an opportunity to learn new skills!"
Second Answer Example
"Depending on the scope of the project, I sometimes prefer to work autonomously; however, I am more than capable of being a positive and contributing member of a team-based project."
It's always a great idea to have questions ready for the interviewer. Review the company website and other online resources to ensure the questions you are asking are not mundane, or redundant. The last thing an interviewer wants to hear is a list of questions you could have found the answers to from simply watching a video on their company site!
Here are some sample questions:
- When would you like to have this position filled?
- How long has this role been vacant?
- Is this a replacement search or a newly created role?
- What is your favorite part about working here?
- What is the company's primary goal for this position in the next 12 months?
- Is there anything from my background and experience that I can clarify for you?
- What do you see as the biggest change in this industry over the past 3 years?
- Is there any reason why you would not hire me?
"Thank you for asking - I do have a few questions. What is top of mind when it comes to filling this role? In addition, what types of career growth opportunities would follow this position? And lastly, do you have internal candidates who are also interviewing for this position?"
There are different levels of pricing offered by Teads; pricing can be fixed, pay-per-view, or can be further customizable. From your experience, what's the best way to present pricing options to customers?
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This is a question related to closing sales. Your interviewer will be waiting to hear the textbook response or your answer from real-world application. You can explain why options are good in the decision-making process and provide your answer on how to present them.
Your answer should not relate to uncovering what option is best for the customer at this point. That should have been done earlier during the discovery part of your presentation, and if addressed now, it will make you seem unorganized in your selling process and raise questions about your fit for the position.
"The best way to present customers with pricing options is visual, side-by-side. This needs to be done in a simple way that is not overwhelming so they can easily digest what they'll receive depending on the level of service they choose. Throughout the presentation process, I will have asked plenty of questions to understand the customer's needs and be able to make a recommendation from the options that will serve their best interests. Presenting options to a customer this way helps them to feel like a participant on the path to solving their problem rather than a pressured buyer. It also opens up talking points to transition into the last stages of the sale."
Second Answer Example
"According to research, it's helpful to present a customer with just a few options to guide them toward making their purchase. For one, having options to choose from allows the customer to maintain a sense of control during the sale. Second, not presenting more than a few options at once keeps the selection process simple, avoiding decision-making overload which can often become a hindrance to a customer making any selection at all. I was once working with a customer who was holding up her contract as she deliberated over website hosting for an entire week. When asked what options she was considering, she emailed me five different ones with varying prices and features. From the 7 I highlighted 3 and replied, 'These will serve you best of all, pick any one of these and it will be great.' She took my advice, and within one day, our staff was able to start working on her project."
Can you describe a time a client required a customized marketing solution, your role in the process of creating and deploying it, and any collaborative efforts involved?
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The interviewer asks this question to understand your level of experience with selecting or creating the right marketing technology for a client's needs. From your answer, they'll try to determine if you already have skills that will allow you to immediately be an asset to them in this area of their process.
To answer this question, you should first confirm that you have experienced working with a client that required a custom solution in the past. In summarized detail, you should explain what your role in the client's project was, their technology need, and how you determined that it would require a custom solution. You should concisely explain who else was involved to build the solution - analysts, developers, or 3 party vendors, e.g.
Finally, explain how you were able to test the solution and successfully roll it out for use with the client.
Do not talk about projects where you had minimal involvement or focus on team efforts saying 'we' when referring to action taken. Say 'I' and talk about your direct involvement in a project. The interviewer wants to hear about your contribution and expertise.
"Yes, I was an Account Manager to a client that wanted to measure and compare key metrics from different sources. We reviewed the features on all of the tools we had at the time, but none allowed us to see all the data in one place. I explained the problem to our analysts on staff who found a way to pull raw files that contained the data from our system. They automated a process where it would regularly transfer and sort into Excel. They also created an easy interface where I, or any basic Excel user could access and manipulate the data.
After they created the tool, I tested it with them for two weeks to make sure it was working correctly. I then shared it with our client and we were able to use it throughout their campaign."
Second Answer Example
"Yes, my current employer has clients that need to track audience engagement on their website and social pages. As a Marketing Coordinator, I am tasked with admin duties like maintaining the systems they've selected to track results. When clients want to add or subtract features to suit their needs, I read through program FAQs or contact the software program helpdesks to walk me through the configuration of the features. I'm continually responsible for reporting and ensuring the reports allow us to see results in the way the clients prefer based on their feedback."
6. What marketing tools do you work with regularly and how do you stay current on development updates and new product releases? Your interviewer wants to know how familiar you are with the industry's applications. They also want to know if you intentionally stay up-to-date on new programs, tools, and product developments.
You can list the most popular tools you currently work with or have worked with in the past, and mention whether you have worked on proprietary systems. Mention any skills with less common programs that are in demand.
Avoid mentioning programs that you haven't worked with for 3-5+ years, or any system you aren't comfortable enough to have a user-level technical discussion about. Also, don't mention proprietary systems by name unless they were built on a well-known framework where your knowledge could transfer. Here is an answer example: "I've worked on CRMs like Salesforce and SAP, and other proprietary programs. I'm also very familiar with Wordpress, and content automation services like Buffer and Social Pilot. I take time out to review product release emails I receive to stay aware of new features in the programs I use regularly. I read new tool reviews on blog posts that I come across while researching new solutions for my clients. I also watch at least one video per week on my free time about marketing strategy; this is another way to hear about new tools and tricks this." Here is an answer example: "Currently, I'm working in a number of customer relationship databases, design tools for content creation, content management system, marketing automation and analytics tools. I follow industry leader newsletters, listen to podcasts, and occasionally visit tradeshows to stay on top of upcoming technologies in my field."7. Data-driven advertising with machine learning is part of the service that Teads provides to its customers. How would you explain why this feature is so useful to a potential customer? The interviewer seeks to uncover your understanding of this technology in advertising and how its implementation provides a monetary benefit. Talking points would be how data and automation help avoid wasteful advertising spend, i.e., presenting ads only to customers that are statistically likely to buy, and what they'll gain from this compared to their current approach.
Don't get too technical or try to explain in detail how machine learning works. Stay focused on explaining how machine learning improves effectiveness in your customer's marketing strategy. Here is an answer example: "Machine learning plugs us into important information about your audiences such as research and buying habits, age, location, and other demographics. This information allows us to ensure that the ads are being placed well online, in front of actual potential customers and not random people. You'll avoid spending money on advertising to people that are not your target, and data has shown that this approach - advertising to an audience that your product truly appeals to within the right context - can improve your conversions by over 200%." Here is an answer example: "Pay-per-click and similar kinds of advertising have been known to effectively increase brand visibility, but how frustrating is it when you max out your budget on these campaigns and don't see many new sales? Machine learning understands your target customer identity and based on that profile, ensures your ads' increased visibility is only targeted to people that might actually become customers. With data collected on users which includes insightful demographic information and other lifestyle or purchasing preferences, it applies an algorithm for ad placement that can grow your sales from this source by more than 200%."8. How would you rate your performance in this interview so far? This question can make an interviewee feel the pressure, that is for sure! Be honest about your thoughts and feelings regarding your interview performance.
Being overconfident can sometimes look down upon; try to keep your answer modest but remember to tell the truth. Here is an answer example: "I believe that this interview has been quite informative and I am happy with my performance. Is there anything that I can clarify for you from this conversation?" Here is an answer example: "I am not sure if I have been able to portray myself 100% accurately in this interview; although, I am trying my best. If there is anything more that I can clarify for you I would be happy to do so."9. Teads.tv provides customers with ads embedded in content that are relevant, user-friendly, brand-friendly, and often incorporate motion or video. What are some benefits customers will reap from these features? These are a few essential features to be familiar with when selling digital marketing solutions. This question is asked to determine your understanding of their place in marketing, how they'll draw in potential customers, and positively affect the company's bottom line.
While answering this question do not lump the benefits you can list for all features into a one part answer. Instead, break them down speaking to one function and its corresponding benefit at a time. This will tell your interviewer that you have an in-depth outlook that can be advantageous to the company during your selling process. Here is an answer example: "Starting with relevance, an article about last night's boxing match is usually not a place where ads about baby diapers, for example, will generate a lot of interest. But an ad on the same article that displays an offer for discounted tickets to the next match probably will. Profiling audience members, then showing them ads related to the content they're reading at the moment is a great way to make an impact. Second, onto motion and video, advertising customers will benefit from using these formats because visual content is preferred and more easily consumed by internet users. Just consider that a video platform is the world's 2nd largest search engine. No matter what the context, videos, and pictures produce a higher number of views. Lastly, being user-friendly and brand-friendly tie in together. The customer's experience with your ad determines how they'll feel about your brand, their willingness to buy, and refer friends or family to you." Here is an answer example: "Placing ads in relevant content is important because they will have a higher chance of being viewed by someone that is interested in the product or service being sold. As far as being user-friendly, if an ad is not intrusive, but is easy to follow and understand, there is more of a chance the customer will follow through and make a purchase. Being brand-friendly ensures ads allow a company to be perceived in a positive way; this is important for earning customers' buy-in and loyalty. Finally, incorporating video or general visual appeal elevates viewer interest by as much as 3x, so advertisers would enjoy a substantial increase in views and engagement by incorporating it in their ads."10. What type of work environment allows you to be the most productive? Are you able to be productive in any environment? Are there particular types of environments that you find distracting? Discuss your preferences with the interviewer. Be sure to research the type of environment that is offered in this position prior to the interview. Here is an answer example: "I understand that your work environment is very collaborative. I come from a similar environment and found that I could be very productive when there was the 'buzz' of a team around me. I can also be productive in quieter environments although that isn't my preference." Here is an answer example: "I work well in a high pressure, demanding environment that requires you to work smart and make your mark. I am competitive in nature and love to be personally challenged."11. We let customers scale up or down on creative support needs like design, testing, and application use. They can choose to fully outsource these needs or receive training to handle them in-house. Why is this a great selling point? This question gives you a chance to share your knowledge of creative marketing processes and related common preferences or objections that customers might have. Your answer should be both technical and solution-oriented.
While the ability to scale a service up or down has obvious financial advantages, do not focus on price too much in your answer. It's more dignifying to a customer not to emphasize budgetary limitations unless they do. This will also tell your interviewer that you can sell on value and not just on price; an important skill for a representative selling premium products. Here is an answer example: "When selling marketing solutions, you'll find that companies can appear the same from the outside, but their internal needs vary greatly. This could mean that that one client needs full-scale support because they have a lean internal marketing team that can't handle any tasks related to their ad campaigns, while another company may need partial support because their team has analysts and web developers, but they don't have people talented in concept and design. Being able to lean on an agency just in the areas of need allows customers to avoid redundant advertising expenses while they focus on the areas where they can make the strongest contribution." Here is an answer example: "Some marketing teams want to employ the latest strategies and tools, but they don't have the skills to do so in-house. Their in-house staff might be so large that it doesn't make sense to use outsourced services, or it could be that financial backing is slim. Either way, they are looking for ways to stay up to speed at the lowest possible cost. In either case, investing in training for existing staff provides a solution that will repeatedly pay off. They'll be able to handle backend, design, and other advertising tasks proficiently, and at the same time limit agency engagement to a strictly as-needed basis."12. Teads.tv believes that results should be measured to determine the success of marketing efforts. What are some key performance metrics you look at to decide whether marketing efforts have fallen short of, met, or exceeded expectations? The interviewer wants to know about your knowledge of common key performance indicators across the marketing industry and how they should be understood regarding a successful or unsuccessful marketing campaign.
You should answer by listing the key performance metrics that are usually tracked during marketing campaigns.
Do not provide specific metric numbers from your current or last position. Be general by naming the metric rather than providing numbers which may be confidential, or more information than what the interviewer needs. Here is an answer example: "Typical KPIs that should be measured to show whether a campaign has been successful or not are the value of spend, lead counts and source quality, the value of sales before, after and during the campaign, profit, and return on investment." Here is an answer example: "KPIs can vary based on campaigns. If your main focus is to grow an audience, for example, it's important to look at growth in numbers of followers, engagements on social media and blog posts, referrals, and new email list subscribers."13. Teads is a leading provider of high quality, engaging advertisements displayed within written content published by some of the world's best-known sources. As a sales executive for this company, what's your value proposition? The purpose of this question is to determine if you understand what the core value of the service you offer is, and how you represent it. Value, in this case, is how your product or service addresses your targeted customers needs in a way that other companies with similar products or services cannot. It should be unique and compelling to the customer.
Do not provide an answer that focuses on the description of the product or service more than what it can do for the customer since this would not be interesting or compelling to them. Here is an answer example: "We provide highly targeted, engaging advertising solutions that will enhance your brand's ability to move your audience. We use sophisticated technology to ensure our ads are displayed to your audience based on their preferences at the right place and time, no matter what device they're on.
This technology paired with an easy to use, data-rich platform where you can easily view the results of your campaign ensure that you will receive the best possible return on your investment." Here is an answer example: "Our goal is to be a key part of your marketing strategy through reliable, data-driven, brand-friendly technology. Our ads are designed to be relevant, non-intrusive, and elegantly positioned to appeal to the most discerning audiences. Our attention to detail extends from beginning to end, where we carefully scrutinize your audience's interaction with our ads and continually look for ways to enhance them, maximizing your results."14. Tell me about your greatest work accomplishment. Talking about your greatest accomplishment will give the interviewer a strong idea of where you place your values. It will also show the interviewer more about your personality, how you like to be motivated, and how to coach you in the future. It is okay to brag a little bit when answering this question. Show that you are proud of yourself and your career accomplishments! Here is an answer example: "The greatest accomplishment in my career was graduating University as an honors student while still working full time in a related field. I was top of my class, and working full time. This showed me that I am able to dedicate myself to my career, and reach the goals that I set for myself. It felt great to accomplish so much and be recognized for my dedication." Here is an answer example: "I have many accomplishments that I am very proud of. Overall, I would say that my greatest work accomplishment is the positive reputation that I have in this industry."15. What do you think our company's biggest challenge is? Online marketing companies, such as Teads, will inevitably deal with technology changes in their industry. How they adapt to those challenges will usually be their biggest challenge.
Tell the interviewer adapting to technological changes and online marketing trends will be the key for long term success at Teads. Here is an answer example: "After speaking with you further about the company, and this role, I believe that the biggest challenge this company has faced is in hiring the right talent. I have a strong background in recruitment as well as management and do feel that I can assist with this hurdle. Having the right team players is imperative to a company's success and, if we can tackle that, I see great things happening." Here is an answer example: "That is a tough question because I have not spend time working within your organization. Knowing the industry, my best guess would be that the biggest challenge is the same challenge any marketing company faces, and that is keeping up with the fast paced changes in marketing, advertising, and social media."16. A sales position at Teads includes follow up calls and emails with our customers. Occasionally a customer may have a complaint about the product or service they received from us, explain how you would respond. More than likely, positions at Teads will have an involvement in sales. Teads will want to assist their clients and help them achieve better performance on their advertising platform. Unfortunately, in any business, it's near impossible to have 100% customer satisfaction. Therefore, Teads will want to see how you handle customer complaints.
Handling customer concerns is an integral part of many sales roles. Describe how you can turn a negative situation into a positive while listening to and addressing the customer's interests. Here is an answer example: "I see negative feedback as an opportunity to highlight our brand's dedication to customers. I respond to the feedback by validating the customer's concerns, apologizing if needed, and offering several suggestions for a solution to the problem." Here is an answer example: "In my previous role, a customer sent an email to our office, she was dissatisfied because she had placed an order by mail, and the package had arrived damaged. I apologized to the customer for the inconvenience and took action quickly to correct the situation. I let the customer know that we would be speaking with our shipping agent regarding the incident, and would immediately ship out a replacement package free of charge."17. Our company values employees with an entrepreneurial spirit. Do you believe your approach to sales and career goals are a match for this kind of culture, and if so, why? The interviewer will ask these questions wanting to know if you have experience working in an environment similar to their own. They would like to hear some details related to your working style, short and long term goals, and how you've been able to grow a business, with examples of why you would be a fit in their organization. Your answer should match elements of their overall culture. You can also incorporate numbers related to your achievements to substantiate your claims.
Do not answer this question without doing research on the company and the people that work there. This is a crucial part of successfully answering culture-fit questions in an interview. If you're not entirely sure what their culture is, you can let them know you've done some research but would like some more information, then ask them to describe it to you briefly before you provide an answer. Here is an answer example: "I think that my approach and long-term goals are definitely a match for your company. I've held a position with a company where the environment was highly entrepreneurial. I started with a very small book of business that I was expected to grow with very little training or direction. It was up to me to ensure I understood the company's objectives and target customers to effectively prospect. I also had to stay highly organized and consistent in the absence of a real process or system. I provided feedback and worked with the management to establish flexible processes and goals that helped me and our small team stay focused yet agile. After two years, I had grown my business from 35 to 300 active customers that were placing orders on a regular basis. I'm looking for the same kind of rewarding experience again, and even better, I eventually see myself leading newer sales professionals to the same success." Here is an answer example: "My goals are very well aligned with your culture and the direction of your company. When I hear you say that you value employees with an entrepreneurial mindset, to me, that means that you are very growth-focused. As a salesperson whose job is to bring revenue to a company, I've experienced both the hunting and farming aspects of sales, but the hunting activities are where growth really comes from. I enjoy being a hunter more than anything. I have taken a number of positions where there were little to no existing sales and called on prospects over and over again until they finally recognized my company's name and felt comfortable enough to buy. My goal after that was to continue to stay in front of those customers and build long-term partnerships, but I never lost focus of going after new opportunities. In my current position, I've increased sales by 10% or more year-over-year. This year I'm on pace to grow my accounts by even more."18. Thinking about some of the well-known advertising platforms available, how do you think Teads's compares? Your answer should reveal your knowledge of other advertising platforms available in the industry. Be sure to select a couple competing platforms that you can speak about and compare them to what you know about Teads's platform. Your response will also tell the hiring manager how familiar you are with Teads's product, and ultimately how well you prepared for your interview. Here is an answer example: "Google offers several of the most well-known advertising tools, including Google Ad Manager. One of the most valuable aspects of this tool is its user-friendliness. This allows analysts to get the most out of the tool when managing their company's advertising campaigns. In addition, because it offers so many capabilities, marketers and analysts do not have to toggle between different tools to manage and measure their advertising efforts. Facebook Business is also a well-known platform that has the name recognition and following that makes it an effective option for many companies' advertising efforts. It's ability to give real-time information gives marketers the ability to revise advertising efforts in a snap. Teads's platform has the potential to be competitive over time. It will be important to build user interfaces and analytical and reporting capabilities that are robust and easy to use. With my knowledge of platforms available in the industry, I believe I can help Teads reach its potential." Here is an answer example: "Amazon has become one of the larger advertising platforms. It's ability to reach a large diverse group people, as well as its ability to track potential customers on their 'journey' make it a valuable option for marketers. There is also Choozle, a platform that allows marketers to manage all their advertising campaigns in one place while optimizing their advertising mix through its targeting features. As Teads builds up its platform, I believe there are many ways that it can remain competitive in the industry. Although the user friendliness of Teads's tool is comparable, based on my assessment, the targeting and data capabilities could be more robust. I think I could make valuable contributions towards those efforts."19. Video, cinemagraph, flow, and swing are some of the formats Teads uses to incorporate motion into on-page ads. What's the best way to educate customers on how these formats generate a better response from audiences? Your interviewer will ask this question to understand if you know the impact of video and motion in advertising and to see how you'd share that information with a customer. You can first provide reasons the mentioned ad formats should generate better responses from audiences. Support your answer with data that includes market or psychology research. You can also mention statistics that prove the difference in response compared to other format types.
Do not provide an answer that's overly basic, e.g., 'People like videos, and if you use them in your ads, they'll get more clicks.' Although it's a true statement, when educating a customer the explanation needs to be slightly scientific. It would be better to explain why people are attracted and how much more they'll interact with an ad that includes a video or motion compared to one that does not. Here is an answer example: "When being sold advertising services, customers should be educated on how video and motion in ads increase engagement. There are many reasons why consumers prefer video over text; with entertainment and experience being two main factors. Movement or full-on video deliver on both of these in a way text and pictures cannot. In previous campaigns, I've found that adding video to ads increased clicks by as much as 25%." Here is an answer example: "Companies interested in purchasing online ads should understand that the internet is becoming increasingly experienced-focused, rather than just informational. Video and cinemagraph provide immersive experiences that create lasting impressions and win audiences' buy-in. 80% of people can recall a video they've recently seen online compared to other formats which are more easily forgotten. The interactive experience ad formats with images that appear to move in response to scrolling on a device page, or shift around when a customer tilts their device are also valuable. When a customer interacts with an ad, they can spend over 30% more time on it. These improvements to advertising make the brands they represent more memorable and relatable."20. Reporting and analytics are crucial for Teads to monitor and gauge results, and demonstrate ROI to clients. What is an example of a report you've created for a client and how the data from it helped you to plan the next steps of their campaign? Here, the interviewer wants to make sure that you understand the importance of measuring and delivering results to clients who need a return on their investment, and that at some point, you've been responsible for monitoring and reporting on activities and outcomes. They also want to see if you are an analytical thinker, how you react to data, and what kind of data you're most familiar with.
You can answer by providing an example of a report you've created to track and show marketing activities, and key results. You may choose to tell them about reporting on a campaign that was successful or not and explain adjustments you made for increased success.
Do not talk about reports that you've administered without having responsibility for at least two out of the three following elements: gathering, reacting to or putting the data into presentation form. Here is an answer example: "One of my client's goals was to increase the number of purchases completed through their website. They had no clear direction on how to do it. I added a sophisticated analytics tool to the back end of their website to see where traffic on their website was originating from, and to analyze the behavior of customers from the different sources. After compiling the data for a set time, I put it into a simple format to allow my client to see two metrics: Traffic Sources and Completed Sales. This report helped us to realize that most visitors that actually made purchases came from one social media site, so we decided to increase the budget for paid advertising there in order to reach more potential customers." Here is an answer example: "I'm usually working with a number of clients who are on similar programs at the same time. The repetition in these programs allows me to suggest the most useful KPIs that they'll want to see on a weekly basis. For these clients, I find it efficient to pull high-level reports from our system that include website and blog traffic, click-thru rates, and other data to compare week-over-week results. We have quick calls with them to review every Friday and dig further into the data, what's caused fluctuations of any activity and if needed, adjust our course of action."21. Teads prides itself on investing in the growth of its team members. In a constantly changing industry as ours is, how do you ensure that you continue to grow professionally? Teads is willing to invest in its employees, but employees need to be self-motivated and have the desire to expand their knowledge base and skill set. Talk about professional goals you may have for yourself, including both industry-specific and general skills. Explain how reaching these goals will help you contribute to the broader goals of Teads. Here is an answer example: "I fully appreciate the need for professional growth in this evolving industry. Professionally, one of my main goals is to learn a new skill each month. This skill may be technical or a soft skill. I am more driven to learn when I am pushed out of my comfort zone. In addition, on a monthly basis, I meet co-workers outside of my team or department to learn about their job responsibilities and current projects. This gives me a broader view of the company and how my role fits into the bigger picture. By meeting monthly goals such as these, I am confident that I can make valuable contribution not only to my team, but the company overall." Here is an answer example: "Without remaining current on industry trends, I find it would be difficult to make strategic contributions to Teads's goals. Each day, I carve out some time to catch up on current news and developments as it relates to Advertising Marketplaces. Although my daily schedule may not allow for a large chunk of time, I have specific sites and industry news sources I refer to easily. In addition, I seek out training seminars and conferences where I can devote larger portions of the day to learning about the industry. These learning opportunities will help me contribute proactively to Teads's goals. I believe Teads's investment in its employees helps it to remain competitive."22. A client you're pitching tells you that they know performance tracking is important, but it's their least favorite thing to do. How does knowing this help you to provide value to them? Listening and being able to solve problems are important when it comes to providing value during the selling process. The interviewer wants to know if you're the kind of sales representative that simply follows a presentation script or if you'll actually listen to your customer to know what product or service features you should educate them on most.
Don't answer this question with the main focus being performance tracking; instead, answer with providing value being your main focus. Here is an answer example: "When a customer tells me directly or indirectly that I have a solution to their woes, I provide value to them by probing to get as many details as possible. In this case, I'd want to know why performance tracking is their least favorite thing to do. Is their reporting process too manual? If so, our automation tools will resolve that. Or, has the customer told me that the metrics data is hard to decipher, which makes it difficult to share with other team members in a way they can understand? In that case, I can walk them through our dashboard which is easy on the eyes and simple enough for anyone to understand. Whatever their issue is, I will listen and get to know more so I can talk to the relevant aspects of our service." Here is an answer example: "When I know that my product will deliver relief to a customer, I provide value to them by explaining how it will address their specific pain points. I need to have built rapport with them and made my presentation conversational rather than talking at them while I rush through slides in order for this to work. If they have told me they don't like performance tracking because it takes too much time, I'll explain how our product will help them to do it faster. If they're frustrated because their system outputs their data in a way that's not useful, I'll show them our tool which will allow them to easily pivot data and consider it from different angles. Lastly, if the customer tells me they dislike performance tracking so much that they end up letting it fall through the cracks, I'll show them how our tools can automate the process, and how using them to stay consistent will be beneficial to their bottom line."23. Teads offers powerful tools to enhance audience targeting in addition to their core service. How do you convince a customer that they should elect to add them to their package? The purpose of this question is to find out what your technique is for selling additional services, or upselling. You should able to sell additional services without making your core product sound incomplete, and at the same time make the customer understand that they'll miss an opportunity to maximize results without them. Your answer should incorporate sales strategy and demonstrate your knowledge of audience targeting tools. Here is an answer example: "I would convince my customer that they should use our audience targeting service by explaining that when planning for ad campaigns, their message reaching the right audience will make the difference between good and excellent results. I would ask my customer what their current method for audience targeting is. Their answer will help me understand if they already have an audience planning process, ideal customer profiles, audience segments, user interest insights, and how they pivot on their data. I'll listen for areas where they can improve. Afterward, I'll explain that there are even more ways to enhance their strategy. With data, they'll see how our tools can make their performance exceed expectations." Here is an answer example: "Knowing how to convince a customer to add a service is about understanding their needs. When it comes to audience targeting, most companies have a good idea of who their audiences are. While speaking with them, I need to listen for areas where they want to optimize. The best way to upsell a customer is to show them areas of opportunity they're missing out on. For example, do they currently have an audience plan, and way to compare it to campaign results? Do they have audiences segmented out and can they monitor how each segment interacts with their ads? Does their current plan allow them to reach the right members of their audience at appropriate times? If the answer to any of these is no, it's my job to show them how our tools will deliver in those areas while providing numbers to justify the additional cost."24. What are important reporting and analytics capabilities an advertising platform should have? Reporting and analytics capabilities are easily one of the most important features of an advertising platform. Your answer to this question should show your understanding of the reporting and analytics capabilities of advertising platforms in general, and particularly with that of Teads. Here is an answer example: "The reporting and analytics capabilities of an advertising platform is crucial as client companies are looking to ensure their advertising efforts are effective and are reaping the benefits of their investment. Beyond the basic measures such as click-through-rate and open rates, I believe it is important that an advertising platform has the ability to integrate a variety of data. This includes things such as geographics and demographics data for different advertising channels and data from different devices. This allows companies to better understand the customer journey. Based on my research, all of these capabilities are offered with Teads's advertising platform and much more including the ability to evaluate advertising channels clients may not be currently advertising with." Here is an answer example: "An important feature from an analytics and reporting perspective is the ability to customize their reports and integrate data from outside sources. The higher the level of customization offered to client companies, the better they will be able to evaluate the advertising efforts unique to their business. In addition, being able to integrate data from a source outside of the advertising platform will also allow companies to better tailor their analyses to answer their strategic questions. The advertising platform offered by Teads offers robust reporting and analytics capabilities that can be customized based on the client's needs. "25. When working a sales position with Teads, rejection is a part of the job, what are your coping strategies for handling rejection? As with most sales and marketing positions, working as an employee at Teads means you will often need to approach many clients before making a sale. Unfortunately, it is common for potential clients to reject an offer before hearing the sales pitch. To be a strong employee of Teads you should to be able to cope with rejection well.
It is normal for salespeople to hear 'no' far more often than they hear 'yes'. Give some examples of coping skills and how you stay positive and motivated when facing rejection. Here is an answer example: "While it always feels great to close a sale, I understand there is a lot of work involved in getting there. One strategy I use to stay motivated is to 'Go for the No'. I set a goal a number of no's for the day, when I hit a rough patch, rejection becomes an achieved goal instead of a problem." Here is an answer example: "I understand that it takes several rejections to get a sale. Not every customer is going to be a great fit with Teads nor like it's products or services. It's vital that we have many conversations, some that will lead to rejection, but ultimately will lead to identifying the best potential customers."
Writers for Teads Answers and Questions
Ryan Brown, is the creator of MockQuestions. He has over ten years experience creating interview questions. His website has helped over 10 million job seekers in their interview preparation.
Rachel Marcelle is a Full Desk Recruiter and Career Blogger whose passion is helping others to reach their goals. She helps HR Teams and Hiring Managers set realistic and appropriate staffing expectations in order to build the best possible teams, cultivate healthy cultures, and attain set business plans. She spends much of her time screening and coaching candidates. She works with them and hiring teams bilaterally, preparing them for all phases of the interview process, and continually networks to nurture opportunities for both companies and individuals.
Helen Lee is a freelance data analyst and writer with over 15 years of experience in the Marketing field working for companies and clients in a variety of industries including financial services, quick service restaurant (QSR), consumer packaged goods (CPG) and education technology. She has experience managing marketing research projects, conducting strategic analyses and writing and editing a variety of pieces including marketing material, blog entries and user guides.
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