Teads.tv provides customers with ads embedded in content that are relevant, user-friendly, brand-friendly, and often incorporate motion or video. What are some benefits customers will reap from these features?
These are a few essential features to be familiar with when selling digital marketing solutions. This question is asked to determine your understanding of their place in marketing, how they'll draw in potential customers, and positively affect the company's bottom line.
While answering this question do not lump the benefits you can list for all features into a one part answer. Instead, break them down speaking to one function and its corresponding benefit at a time. This will tell your interviewer that you have an in-depth outlook that can be advantageous to the company during your selling process.
"Starting with relevance, an article about last night's boxing match is usually not a place where ads about baby diapers, for example, will generate a lot of interest. But an ad on the same article that displays an offer for discounted tickets to the next match probably will. Profiling audience members, then showing them ads related to the content they're reading at the moment is a great way to make an impact. Second, onto motion and video, advertising customers will benefit from using these formats because visual content is preferred and more easily consumed by internet users. Just consider that a video platform is the world's 2nd largest search engine. No matter what the context, videos, and pictures produce a higher number of views. Lastly, being user-friendly and brand-friendly tie in together. The customer's experience with your ad determines how they'll feel about your brand, their willingness to buy, and refer friends or family to you."
"Placing ads in relevant content is important because they will have a higher chance of being viewed by someone that is interested in the product or service being sold. As far as being user-friendly, if an ad is not intrusive, but is easy to follow and understand, there is more of a chance the customer will follow through and make a purchase. Being brand-friendly ensures ads allow a company to be perceived in a positive way; this is important for earning customers' buy-in and loyalty. Finally, incorporating video or general visual appeal elevates viewer interest by as much as 3x, so advertisers would enjoy a substantial increase in views and engagement by incorporating it in their ads."