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Teads Interview
Questions

25 Questions and Answers by Ryan Brown

Published February 19th, 2019
Question 1 of 25
At Teads we provide marketing services to a wide range of customers. Are you prepared to deal with a variety of personalities?
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How to Answer
In the marketing industry, your experience with clients may be widespread. Talk to the interviewer about the range of personalities you have been exposed to. Be sure to appear confident in your ability to handle a wide variety of personalities.
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Top 25 Teads Interview Questions with Full Content
1.
At Teads we provide marketing services to a wide range of customers. Are you prepared to deal with a variety of personalities?
In the marketing industry, your experience with clients may be widespread. Talk to the interviewer about the range of personalities you have been exposed to. Be sure to appear confident in your ability to handle a wide variety of personalities.

Ryan's Answer #1
"The majority of my work experience is with a wide range of clients and personalities. Happy customers are always the easiest to deal with; however, I do have some training in conflict management. I am confident in my ability to successfully and professionally handle the range of clients you work with at Teads."
Ryan's Answer #2
"I have worked with a large range of personalities and needs, in my employment history. I am very well prepared to work with a range of client personalities and do have a strong level of patience."
2.
Do you have difficulty working in a team environment?
Team collaboration is a key part of most jobs so it's important that you give an overall positive reply to this question. If you have difficulty working in a team environment, that is okay; however, you need to show the interviewer that you are capable of offering flexibility between a group setting and working autonomously. In the end, the interviewer wants to be assured that you are capable of working positively, in a team environment.

Ryan's Answer #1
"Personally, I thrive in a team environment. I see team projects as an opportunity to learn new skills!"
Ryan's Answer #2
"Depending on the scope of the project, I sometimes prefer to work autonomously; however, I am more than capable of being a positive and contributing member of a team-based project."
3.
What questions do you have for me?
It's always a great idea to have questions ready for the interviewer. Review the company website and other online resources to ensure the questions you are asking are not mundane, or redundant. The last thing an interviewer wants to hear is a list of questions you could have found the answers to from simply watching a video on their company site!

Here are some sample questions:

- When would you like to have this position filled?
- How long has this role been vacant?
- Is this a replacement search or a newly created role?
- What is your favorite part about working here?
- What is the company's primary goal for this position in the next 12 months?
- Is there anything from my background and experience that I can clarify for you?
- What do you see as the biggest change in this industry over the past 3 years?
- Is there any reason why you would not hire me?
Ryan's Answer
"Thank you for asking - I do have a few questions. What is top of mind when it comes to filling this role? In addition, what types of career growth opportunities would follow this position? And lastly, do you have internal candidates who are also interviewing for this position?"
4.
There are different levels of pricing offered by Teads; pricing can be fixed, pay-per-view, or can be further customizable. From your experience, what's the best way to present pricing options to customers?
This is a question related to closing sales. Your interviewer will be waiting to hear the textbook response or your answer from real-world application. You can explain why options are good in the decision-making process and provide your answer on how to present them.

Your answer should not relate to uncovering what option is best for the customer at this point. That should have been done earlier during the discovery part of your presentation, and if addressed now, it will make you seem unorganized in your selling process and raise questions about your fit for the position.

Ryan's Answer #1
"The best way to present customers with pricing options is visual, side-by-side. This needs to be done in a simple way that is not overwhelming so they can easily digest what they'll receive depending on the level of service they choose. Throughout the presentation process, I will have asked plenty of questions to understand the customer's needs and be able to make a recommendation from the options that will serve their best interests. Presenting options to a customer this way helps them to feel like a participant on the path to solving their problem rather than a pressured buyer. It also opens up talking points to transition into the last stages of the sale."
Ryan's Answer #2
"According to research, it's helpful to present a customer with just a few options to guide them toward making their purchase. For one, having options to choose from allows the customer to maintain a sense of control during the sale. Second, not presenting more than a few options at once keeps the selection process simple, avoiding decision-making overload which can often become a hindrance to a customer making any selection at all. I was once working with a customer who was holding up her contract as she deliberated over website hosting for an entire week. When asked what options she was considering, she emailed me five different ones with varying prices and features. From the 7 I highlighted 3 and replied, 'These will serve you best of all, pick any one of these and it will be great.' She took my advice, and within one day, our staff was able to start working on her project."
5.
Can you describe a time a client required a customized marketing solution, your role in the process of creating and deploying it, and any collaborative efforts involved?
The interviewer asks this question to understand your level of experience with selecting or creating the right marketing technology for a client's needs. From your answer, they'll try to determine if you already have skills that will allow you to immediately be an asset to them in this area of their process.

To answer this question, you should first confirm that you have experienced working with a client that required a custom solution in the past. In summarized detail, you should explain what your role in the client's project was, their technology need, and how you determined that it would require a custom solution. You should concisely explain who else was involved to build the solution - analysts, developers, or 3 party vendors, e.g.

Finally, explain how you were able to test the solution and successfully roll it out for use with the client.

Do not talk about projects where you had minimal involvement or focus on team efforts saying 'we' when referring to action taken. Say 'I' and talk about your direct involvement in a project. The interviewer wants to hear about your contribution and expertise.

Ryan's Answer #1
"Yes, I was an Account Manager to a client that wanted to measure and compare key metrics from different sources. We reviewed the features on all of the tools we had at the time, but none allowed us to see all the data in one place. I explained the problem to our analysts on staff who found a way to pull raw files that contained the data from our system. They automated a process where it would regularly transfer and sort into Excel. They also created an easy interface where I, or any basic Excel user could access and manipulate the data.

After they created the tool, I tested it with them for two weeks to make sure it was working correctly. I then shared it with our client and we were able to use it throughout their campaign."
Ryan's Answer #2
"Yes, my current employer has clients that need to track audience engagement on their website and social pages. As a Marketing Coordinator, I am tasked with admin duties like maintaining the systems they've selected to track results. When clients want to add or subtract features to suit their needs, I read through program FAQs or contact the software program helpdesks to walk me through the configuration of the features. I'm continually responsible for reporting and ensuring the reports allow us to see results in the way the clients prefer based on their feedback."
6.
What marketing tools do you work with regularly and how do you stay current on development updates and new product releases?
Your interviewer wants to know how familiar you are with the industry's applications. They also want to know if you intentionally stay up-to-date on new programs, tools, and product developments.

You can list the most popular tools you currently work with or have worked with in the past, and mention whether you have worked on proprietary systems. Mention any skills with less common programs that are in demand.

Avoid mentioning programs that you haven't worked with for 3-5+ years, or any system you aren't comfortable enough to have a user-level technical discussion about. Also, don't mention proprietary systems by name unless they were built on a well-known framework where your knowledge could transfer.

Ryan's Answer #1
"I've worked on CRMs like Salesforce and SAP, and other proprietary programs. I'm also very familiar with Wordpress, and content automation services like Buffer and Social Pilot. I take time out to review product release emails I receive to stay aware of new features in the programs I use regularly. I read new tool reviews on blog posts that I come across while researching new solutions for my clients. I also watch at least one video per week on my free time about marketing strategy; this is another way to hear about new tools and tricks this."
Ryan's Answer #2
"Currently, I'm working in a number of customer relationship databases, design tools for content creation, content management system, marketing automation and analytics tools. I follow industry leader newsletters, listen to podcasts, and occasionally visit tradeshows to stay on top of upcoming technologies in my field."
7.
Data-driven advertising with machine learning is part of the service that Teads provides to its customers. How would you explain why this feature is so useful to a potential customer?
The interviewer seeks to uncover your understanding of this technology in advertising and how its implementation provides a monetary benefit. Talking points would be how data and automation help avoid wasteful advertising spend, i.e., presenting ads only to customers that are statistically likely to buy, and what they'll gain from this compared to their current approach.

Don't get too technical or try to explain in detail how machine learning works. Stay focused on explaining how machine learning improves effectiveness in your customer's marketing strategy.

Ryan's Answer #1
"Machine learning plugs us into important information about your audiences such as research and buying habits, age, location, and other demographics. This information allows us to ensure that the ads are being placed well online, in front of actual potential customers and not random people. You'll avoid spending money on advertising to people that are not your target, and data has shown that this approach - advertising to an audience that your product truly appeals to within the right context - can improve your conversions by over 200%."
Ryan's Answer #2
"Pay-per-click and similar kinds of advertising have been known to effectively increase brand visibility, but how frustrating is it when you max out your budget on these campaigns and don't see many new sales? Machine learning understands your target customer identity and based on that profile, ensures your ads' increased visibility is only targeted to people that might actually become customers. With data collected on users which includes insightful demographic information and other lifestyle or purchasing preferences, it applies an algorithm for ad placement that can grow your sales from this source by more than 200%."
8.
How would you rate your performance in this interview so far?
This question can make an interviewee feel the pressure, that is for sure! Be honest about your thoughts and feelings regarding your interview performance.

Being overconfident can sometimes look down upon; try to keep your answer modest but remember to tell the truth.

Ryan's Answer #1
"I believe that this interview has been quite informative and I am happy with my performance. Is there anything that I can clarify for you from this conversation?"
Ryan's Answer #2
"I am not sure if I have been able to portray myself 100% accurately in this interview; although, I am trying my best. If there is anything more that I can clarify for you I would be happy to do so."
9.
Teads.tv provides customers with ads embedded in content that are relevant, user-friendly, brand-friendly, and often incorporate motion or video. What are some benefits customers will reap from these features?
These are a few essential features to be familiar with when selling digital marketing solutions. This question is asked to determine your understanding of their place in marketing, how they'll draw in potential customers, and positively affect the company's bottom line.

While answering this question do not lump the benefits you can list for all features into a one part answer. Instead, break them down speaking to one function and its corresponding benefit at a time. This will tell your interviewer that you have an in-depth outlook that can be advantageous to the company during your selling process.

Ryan's Answer #1
"Starting with relevance, an article about last night's boxing match is usually not a place where ads about baby diapers, for example, will generate a lot of interest. But an ad on the same article that displays an offer for discounted tickets to the next match probably will. Profiling audience members, then showing them ads related to the content they're reading at the moment is a great way to make an impact. Second, onto motion and video, advertising customers will benefit from using these formats because visual content is preferred and more easily consumed by internet users. Just consider that a video platform is the world's 2nd largest search engine. No matter what the context, videos, and pictures produce a higher number of views. Lastly, being user-friendly and brand-friendly tie in together. The customer's experience with your ad determines how they'll feel about your brand, their willingness to buy, and refer friends or family to you."
Ryan's Answer #2
"Placing ads in relevant content is important because they will have a higher chance of being viewed by someone that is interested in the product or service being sold. As far as being user-friendly, if an ad is not intrusive, but is easy to follow and understand, there is more of a chance the customer will follow through and make a purchase. Being brand-friendly ensures ads allow a company to be perceived in a positive way; this is important for earning customers' buy-in and loyalty. Finally, incorporating video or general visual appeal elevates viewer interest by as much as 3x, so advertisers would enjoy a substantial increase in views and engagement by incorporating it in their ads."
10.
What type of work environment allows you to be the most productive?
Are you able to be productive in any environment? Are there particular types of environments that you find distracting? Discuss your preferences with the interviewer. Be sure to research the type of environment that is offered in this position prior to the interview.

Ryan's Answer #1
"I understand that your work environment is very collaborative. I come from a similar environment and found that I could be very productive when there was the 'buzz' of a team around me. I can also be productive in quieter environments although that isn't my preference."
Ryan's Answer #2
"I work well in a high pressure, demanding environment that requires you to work smart and make your mark. I am competitive in nature and love to be personally challenged."
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