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Tata Sky Limited Interview
Questions

30 Questions and Answers by
| Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.

Question 1 of 30

How do you think video-on-demand services are affecting the media advertising industry?

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Tata Sky Limited Interview Questions

  1. 1.

    How do you think video-on-demand services are affecting the media advertising industry?

      The interviewer would like to see that you have insight when it comes to the video streaming industry, and how it's changing the way companies advertise. Raymond James, a US-based financial services firm, conducted an important survey in 2017 showing that 40% of people asked, said they choose video streaming over traditional television, to avoid commercials. This statistic indicates that video streaming has a massive impact on the advertising industry. Give a thoughtful response, showing to the interviewer that you have a keen interest in what's happening in the world of media, today.

      Rachelle's Answer

      "I believe that video-on-demand services are hugely affecting the media advertising industry. People have changed how they consume media, and advertisers have had to adapt. Look at YouTube, and their 15-second ads played before a video loads. Consumers now watch commercials on mobile and social networking sites versus on television between episodes of their favorite sitcom. Advertisers have had to make a significant pivot over the last few years, leaving those unwilling to adapt, in the dust."

      Rachelle's Answer

      "I believe that the convenience of video-on-demand has made people impatient when it comes to how they digest advertising. The quick 3 second blurbs we see now, on social networking sites, mean that advertisers have to be incredibly sharp in their messaging. I think this is an excellent change, ensuring that advertisers spend their dollars wisely, getting the best message out to consumers in as short of time as possible."

  2. 2.

    Would you violate Tata Sky policy to make a customer happy?

      Your response to this honesty based question will show the interviewer your level of awareness when it comes to the delicate balance of 'the customer is always right' and what is good for the company.

      Chances are, should you be the successful candidate, Tata Sky will train you and provide you with evident boundaries when it comes to customer retention. Mention that you are eager to learn their customer retention strategies and that you will respect the boundaries given to you, in this role.

      Rachelle's Answer

      "I do not believe that violating company policy is necessary since the policy is in place for good reason. If I could not make a customer happy within the parameters given to me, I would escalate the situation to my manager. If there was further flex available, I believe my management team could find a way."

      Rachelle's Answer

      "I do believe that the customer is always right; however, that does not mean that I have the right to override well-established company policy. If I could not make a customer happy with the solutions at my fingertips, I would escalate the call to my team lead."

  3. 3.

    Why do you think you will be successful in this role?

      Rather than just sharing how you have gone above and beyond, focus on how your qualities will help you to meet and exceed expectations. Discuss the reasons why will you be great at this job. Talk about your qualifications and skills that will help you to do this job well. If you can, match your strengths to the requirements outlined in the job description.

      Rachelle's Answer

      "I know I will be successful in this role because I have been working in this industry for five years with great training and mentorship. I have a solid understanding of upselling and troubleshooting. Also, I have all of my updated certifications as outlined in your job description. I am well-prepared for this next step in my career."

      Rachelle's Answer

      "I am prepared with experience, equipped with passion and opportunistic about making a valuable contribution to your organization's work through this role."

  4. 4.

    Have you ever used Tata Sky as your satellite provider? If so, what has been your experience?

      The interviewer would like to know your personal experience with Tata Sky. If you have used them as your television provider, discuss what you enjoyed. Be sure to keep your response positive but be prepared to provide constructive feedback. If you do not have television service at all, mention why you would choose Tata Sky, if you were to start using these services.

      Rachelle's Answer

      "As a student who works part-time, I am not home a lot and also have to be very selective on how I spend my money. At this time, I do not have a television service of any kind. With that said; once I am working full time, I am excited to enjoy your cable services and catch up on all of the Bollywood Premiere shows everyone has been raving about!"

      Rachelle's Answer

      "I currently use your company for my television services and have been a customer for the past five years. Around that time you had a two-year contract special offer, and it was great! I have seen the prices creep up slightly over time; however, that is fine with me as the offering has become higher quality and premium channels are now more widely available."

  5. 5.

    Do you have previous experience in the television or entertainment industry?

      The interviewer would like for you to walk them through your experience in the television or entertainment industry. Although your work is outlined in your resume, the interviewer wants you to bring that experience to life for them. If you have experience in the entertainment industry, discuss how your gained skills will benefit Tata Sky. If you do not have experience in the entertainment industry, review the skills you currently have that would help Tata Sky.

      Rachelle's Answer

      "I have worked in traditional broadcast for about five years now, first as a part-time program writer, and then in sales. Through this time I learned a lot about viewer behavior and preferences. I also have a full understanding of how advertising efforts work in the television industry. I look forward to bringing this experience and expertise to work at Tata Sky."

      Rachelle's Answer

      "Although I have not worked in the television or entertainment industry, I do have experience in traditional advertising. Much of my background can be transferred to skills that would be helpful to Tata Sky such as data analytics, marketing approaches, and building sales strategies."

  6. 6.

    How has on-demand video streaming changed the way you consume content?

      The interviewer is curious how often you stream content versus using more traditional broadcasting methods to consume your content. Share how the introduction of on-demand video streaming has changed the way you watch your favorite shows, look for videos, and even how you pay attention to media advertising.

      Rachelle's Answer

      "I watch a lot of on-demand video streaming through sources such as Tata Sky, YouTube, and Hotstar. I believe that on-demand video streaming saves me a lot of time as it's now effortless to search for, and find, the videos that I want to watch. I also find that I pay more attention to ads since they are more interesting and relevant than many of the ads seen on television."

      Rachelle's Answer

      "On-demand video streaming certainly simplifies life; however, it puts me on my device more than ever. I like to consume content in smaller bits now, but that also means picking up my phone or tablet more often during the day. I think that streaming reduces the time I spend watching commercials, but the ads that I do see are much more targeted and relevant to me."

  7. 7.

    In your opinion, what is the most influential form of media today?

      Have a meaningful conversation with the interviewer on media influence. With so many forms of media out there, which do you feel is the most influential at the moment? Be sure to back your answer.

      Rachelle's Answer

      "I feel that the most influential form of media today is social media and online content. As a whole, the human race wants fast, easy to consume, entertainment news. Our rate of consumption is unprecedented, and the fastest way to access it is through online content sharing."

      Rachelle's Answer

      "There are many important forms of media today - so many, in fact, that people seem to be getting overwhelmed. I would still say that traditional media, in the form of television and the daily news, is at the top when it comes to the number of people influenced and the quality of the content being distributed."

  8. 8.

    What do you feel are the most significant differences when it comes to selling a service versus a physical product?

      The hiring authority would like to see your depth of knowledge when it comes to the sales of services and products. If you do not have sales experience, do some research on what you believe to be the most significant difference when it comes to selling services vs. physical products.

      Rachelle's Answer

      "When selling a product, often the consumer gets to physically see and touch the product, making it easier to sell based on physical features. When it comes to selling a service, you have to sell based on emotion, or on what problem the service will solve for the customer. At Tata Sky, I would focus more on how the service would benefit their everyday life."

      Rachelle's Answer

      "Pricing a service can be harder to do, than pricing a product; however, this can also mean a bit more wiggle room when it comes to closing the sale of a service. Another difference is that with a service, you lean on selling a feeling or an emotion more often than with a physical product."

  9. 9.

    What is the first thing you would do to put a customer at ease if they were upset about their cable or satellite service?

      If you work in a customer facing role, chances are you have received training on how to best handle an upset customer. Discuss any formal customer dispute training you have received, and give an example of what you would do in this situation. It's vital that you exude confidence and empathy, showing the interviewer that you would professionally represent Tata Sky, through any customer dispute or complaint.

      Rachelle's Answer

      "I believe that customers need to be treated with care and kindness, at all stages, even if they are upset or being rude. If a customer were to be upset about their service, I would let them know that I was there to listen. I would ask them to tell me everything that is upsetting them so that I could get a full picture. From there, it is much easier for me to solve the situation because I have already spent time 'troubleshooting.' I learned this first step during some call-center customer training that I received at Sun Direct."

      Rachelle's Answer

      "The first step that I would take to ease a customer dispute is to begin repeating the customers' pain point, in their own words, back to them. This action shows that I am actively listening. My dispute resolution training has taught me that when customers feel heard, they are more likely to be put to ease, making it easier to come to a resolution."

  10. 10.

    How would you sell our satellite TV services to someone who thinks they have what they need with Hotstar?

      Millions of people are cutting their cable and satellite services while millions of others continue to be loyal, keeping their services intact. Then, there is another group riding the middle, and those are called 'cord-shavers.' These customers are ones who cut back on their packages but keep what they consider to be most important to them. Discuss how you would approach selling satellite television services to people considered 'cord-cutters.'

      Rachelle's Answer

      "If I were to sell the services of Tata Sky against that of Hotstar, I would begin with discussing the fact that Tata Sky offers the best in live TV including the most exciting sports coverage. You can't get this kind of product from a streaming service. So, unless someone wants to miss out on some great tv, they should consider keeping even the basic package from Tata Sky."

      Rachelle's Answer

      "I would first ask the potential customer if they like sports, awards shows, talk shows, live news broadcasts and more. If so, I would remind them that these services are not readily available by streaming services such as Hotstar."

  11. 11.

    Give me one suggestion for Tata Sky to grow our customer base in this region.

      The way you respond to this question will show the interviewer how much research you have conducted on Tata Sky, before your interview. Think of one way you feel they could grow their customer base. If they have a healthy competitor, be sure to check out what the competition is doing differently. By conducting this market research, you will show the interviewer that you are eager to land this role and are engaged in the interview process.

      Rachelle's Answer

      "My suggestion to grow your customer base would be to launch a competitive new customer offering such as a free HDTV or a price reduction on an internet price if bundled with a TV plan. Many people, especially in a down economy, are feeling the stretch when it comes to cash flow. By offering a deal on an electronic such as a television, wireless speaker, or even a tablet, you are answering that problem in exchange for a small monthly commitment from them."

      Rachelle's Answer

      "Streaming services are becoming increasingly popular, so why not jump on the bandwagon? I have heard of other television service companies offering apps for iPhone and Android users where they can log in to their cable account and stream from anywhere. I believe this would be a particularly attractive offering to sports enthusiasts who want to catch the game while on-the-go."

  12. 12.

    Would you rather lead or follow?

      There is no right or wrong answer to this question. The interviewer would like to know if you identify more as a leader, or a follower, so they can further understand where to place you when the time comes. Give an honest answer but try to avoid pigeonholing yourself into one particular stereotype.

      Rachelle's Answer

      "I can quite easily swap between leading and following, depending on the situation. Naturally, I am inclined to lead, but when I am expected to sit back and absorb, I am completely able to do that as well."

      Rachelle's Answer

      "Being in retail, and as a student, I am usually following as opposed to leading. That's not to say that I cannot be a fantastic leader as well. I group project at school, I often take the lead, and I enjoy that."

  13. 13.

    In your opinion, what are the most critical steps to troubleshooting a cable or sattelite-related technical issue?

      Most of the time, it's a pretty straightforward task to troubleshoot a cable or satellite issue. If you have formal training from a past employer, you can discuss what you learned. Maybe you have troubleshot problems at home with your current cable provider. Or, perhaps you are very tech savvy and naturally know what to do.

      Discuss what you believe to be the most critical steps to troubleshooting a cable or satellite-related technical issue. This question will also show the interviewer if you are a proactive problem-solver. Do you try to tackle the problem or do you just shrug your shoulders?

      Rachelle's Answer

      "I have worked for a telecommunications company in the past and received a bit of training on troubleshooting cable-related issues. From what I recall, it's important first to decide the core of the issue. Maybe the power supply needs to be checked, or an optic cable was bumped loose at some point. Then, I would power cycle everything and check to see if other devices are having trouble. If it indeed appears to be a service provider issue, I would call into the appropriate customer service line."

      Rachelle's Answer

      "Although I am new to the cable and satellite service industry, I think that the first step to troubleshooting anything is first to find out if the problem is on your end at home or the end of the service provider. To figure that out, I would check all the cables for connectivity, and then power everything down. From there, I would better be able to guess what step to take next; whether that be to call the customer service line, or replace a cable myself."

  14. 14.

    What motivates you?

      Typically, employees find motivation through environments where they feel supported and encouraged. The interviewer wants to know how they could drive you - even on the toughest of days! Be open with the interviewer about the ways you can stay motivated on the job when the going gets tough.

      Rachelle's Answer

      "It does not take a lot to keep me motivated. If I work in a positive environment with a forward-thinking team, I am a very happy employee. If you see me going above and beyond, a quick thanks or little recognition of my hard work is good enough for me."

      Rachelle's Answer

      "I enjoy researching and am motivated by implementing new best practices when change is required. Stagnant environments drain me. I like change, but only if it is justified, and when there is a chance for visible improvement in efficiency or morale."

  15. 15.

    What is your definition of hard work?

      Hard work and dedication can be interpreted differently by everyone. To one person, another person's hard work could seem like slacking. Talk to the interviewer about how you understand a hard day's work.

      Rachelle's Answer

      "For me, hard work means that I did what I could that day to exceed expectations. I come to work early and stay late if needed, and I go over and above the requirements without hesitation."

      Rachelle's Answer

      "Hard work for me refers to the mental effort that I am putting into my deliverables. Rather than merely going with the flow, I work hard for my employer by striving to be a thought leader as well. I want to contribute to our process, and more - not just sell a product."

  16. 16.

    On a scale from 1 to 10, how honest are you?

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  17. 17.

    How do you feel about having your inbound calls monitored or recorded?

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  18. 18.

    How would you describe your relationship with your customers or clients?

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  19. 19.

    Why would a consumer choose Tata Sky over other companies offering video streaming services?

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  20. 20.

    What is your greatest weakness?

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  21. 21.

    What do you feel is the biggest advantage satellite TV has over online streaming services?

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  22. 22.

    What are your thoughts on illegal streaming and content downloading?

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  23. 23.

    How comfortable are you up-selling a customer on their cable or satellite package?

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  24. 24.

    How would you explain satellite TV to someone who didn't understand the technology?

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  25. 25.

    How would you rate your technical knowledge, when it comes to cable and satellite services?

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  26. 26.

    How do you determine priorities when you have multiple projects due?

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  27. 27.

    How would you react if a customer threatened to cancel their cable or satellite TV?

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  28. 28.

    What are the most significant differences between satellite TV and streaming services such as Hotstar?

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  29. 29.

    Have you ever worked in a call center environment?

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  30. 30.

    What is your favorite TV show on cable, right now?

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