35 TapAd Interview Questions & Answers
Below is a list of our TapAd, Inc. interview questions. Click on any interview question to view our answer advice and answer examples. You may view 5 answer examples before our paywall loads. Afterwards, you'll be asked to upgrade to view the rest of our answers.
Behavioral
1. How would you rate your performance in this interview so far?
How to Answer
Be honest about your thoughts and feelings regarding your interview performance. Include one negative (such as being a little nervous) and one positive thing you feel you've done well.
Written by Autumn Haile on July 23rd, 2021
1st Answer Example
"Overall, I believe that I've been able to convey my experience and ability to exceed in this position. While I was nervous at the beginning and had trouble getting my thoughts together, I feel good about how I've performed in the end."
Written by Autumn Haile on July 23rd, 2021
2nd Answer Example
"I am not sure if I have been able to portray myself 100% accurately in this interview; although, I am trying my best. If there is anything more that I can clarify for you, I would be happy to do so."
Written by Autumn Haile on July 23rd, 2021
Behavioral
2. We have a culture of collaboration and high energy here at TapAd. Describe your workplace personality in 3 words.
How to Answer
This is a chance for the interviewer to know how you collaborate and operate in the workplace. Think through your strengths and choose three traits that stand out and serve as an asset to the business. TapAd's job listings often include personality traits including strategic, passionate, energetic, engaging, and curious. Take a look through some of their job descriptions and find traits that match what they're looking for.
Written by Autumn Haile on July 23rd, 2021
1st Answer Example
"I read through your careers page and loved that you have such a fast-paced yet collaborative approach. My three words would be curious, excited, and strategic. These words describe how I approach my projects and encompass the excited energy I have when it comes to getting the job done."
Written by Autumn Haile on July 23rd, 2021
2nd Answer Example
"Other words you could use to describe your workplace personality:
- Ambitious
- Approachable
- Cooperative
- Charismatic
- Diligent
- Efficient
- Energetic
- Focused
- Inquisitive
- Meticulous
- Patient
- Passionate
- Responsible"
Written by Autumn Haile on July 23rd, 2021
Behavioral
3. Do people see you as a trustworthy and honest individual?
How to Answer
It is easy to say that you are trustworthy and honest, but it's best if you can back it up with a review or words from a previous supervisor, co-workers, and friends.
Written by Autumn Haile on July 23rd, 2021
1st Answer Example
"I work hard to develop open and honest relationships with everyone I work with. In fact, I'm still in close contact with a few of my old supervisors and co-workers because we built relationships based on trust. I think you'll find, based on my references, that everyone I've worked with feels I'm a trustworthy employee and individual."
Written by Autumn Haile on July 23rd, 2021
2nd Answer Example
"My friends and family rely on me heavily because I am trustworthy and honest. They can count on me to be straightforward with them and depend on me to be there when it matters least or most."
Behavioral
4. How do you deal with uncomfortable situations?
How to Answer
Often, our work environment holds the possibility for awkward or tense situations. It can be difficult to know how to respond when you have a coworker who is moody, or when faced with a disagreement with a client or executive. The interviewer wants to know that you can keep your cool in situations like these. If possible, use an example of a time you've had to navigate a difficult situation.
Written by Autumn Haile on July 23rd, 2021
1st Answer Example
"I have had my share of awkward situations, especially having raised two kids! In the workplace, if an uncomfortable situation arises I tend to face the issue head-on, but in a tactful way. Sweeping things under the rug rarely helps. I have no problem being open and communicating with my team or colleagues if I am not feeling comfortable in a particular situation."
Written by Autumn Haile on July 23rd, 2021
2nd Answer Example
"I try to avoid conflict, but I have a high tolerance for discomfort. I've learned to try to let the people in question sort it out but have no problem rolling up my sleeves and diving in to help mediate the problem."
Written by Autumn Haile on July 23rd, 2021
Behavioral
5. What type of work environment allows you to be the most productive?
How to Answer
Discuss your preferences with the interviewer and consider your knowledge of TapAd and the environment they offer. This question gives the hiring manager insight into whether or not TapAd is the right working environment for you.
Written by Autumn Haile on July 23rd, 2021
1st Answer Example
"I understand that your work environment is very collaborative. I come from a similar environment and found that I could be very productive with the 'buzz' of a team around me. While I can be productive in quieter environments, I definitely thrive in a fast-paced environment. "
Written by Autumn Haile on July 23rd, 2021
2nd Answer Example
"I work well in a high-pressure, demanding environment that requires you to work smart and make your mark. I am competitive in nature and love to be personally challenged."
Written by Autumn Haile on July 23rd, 2021
Behavioral
6. How do you like to be recognized for your accomplishments?
How to Answer
We all like to be recognized in some way for our accomplishments in the workplace. Share with the interviewer how you would like to be recognized for your hard work. Whether you like to receive monetary contributions or praise, let the interviewee know your reward style.
Written by Autumn Haile on July 23rd, 2021
1st Answer Example
"I am very much an over-achiever and find that the best way for me to be recognized for a job well done is to be given words of kindness and recognition. I am easily encouraged, and the best reward for me is to know that my hard work is being noticed."
Written by Autumn Haile on July 23rd, 2021
2nd Answer Example
"Some friendly competition definitely drives me! I like internally driven contests where I have the ability to win small financial incentives."
Written by Autumn Haile on July 23rd, 2021
Behavioral
7. Do you prefer doing work on a routine day-to-day basis or do you prefer mixing up your routine occasionally?
How to Answer
The interviewer is interested in knowing how you like to work day-to-day. This will give them insight into whether you are a good fit for how the team currently works and if you will be happy in the role long-term. Be honest and explain your ideal work routine.
Written by Autumn Haile on July 23rd, 2021
1st Answer Example
"I prefer working in a more predictable environment because I can be more effective in my tasks. With that said, I can certainly work in an unpredictable environment from time to time as long as I am given the tools to succeed at my tasks."
Written by Autumn Haile on July 23rd, 2021
2nd Answer Example
"I really like the variety because it keeps me on my toes, and gives me the opportunity to learn additional skills while exercising my current knowledge. I am also able to work in a routine but do prefer to switch things up from time to time."
Written by Autumn Haile on July 23rd, 2021
Discovery
8. Tell me about your greatest work accomplishment.
How to Answer
Talking about your greatest accomplishment will give the interviewer a strong idea of where you place your values. It will also show the interviewer more about your personality, how you like to be motivated, and how to coach you in the future. It is okay to brag a little bit when answering this question. Show that you are proud of yourself and your career accomplishments!
Written by Autumn Haile on July 23rd, 2021
1st Answer Example
"The greatest accomplishment in my career was being awarded Key Contributor for the quarter as a Marketing Manager in my previous role. After increasing our social media engagement month over month and planning a series of successful brand events, I was recognized by the company as one of the top performers. It made me feel like all that hard work was noticed and recognized by the company, in addition to making the clients happy. "
Written by Autumn Haile on July 23rd, 2021
2nd Answer Example
"I have many accomplishments that I am very proud of. Overall, I would say that my greatest work accomplishment is the positive reputation that I have in this industry."
Discovery
9. What is your current salary?
How to Answer
Depending on what state you live in, an employer may or may not be able to ask this question. However, rather than revealing your current salary, you can reframe your answer with what your expectations are for the role.
Written by Autumn Haile on July 23rd, 2021
1st Answer Example
"While I'm not comfortable discussing my current salary at this point, I am looking in the range of 50k to 60k when I make my next move."
Written by Autumn Haile on July 23rd, 2021
2nd Answer Example
"I am currently making $100,000 per year with two bonus opportunities. I am looking for compensation that is aligned with the role and provides an opportunity for growth."
Written by Autumn Haile on July 23rd, 2021
Discovery
10. How do you think your early career will help you succeed in this position?
How to Answer
Whether you started your career at 16 or have jumped around from job to job, hiring managers want to see that you've built upon your experience. Many hiring managers agree that the best employees are ones with 'grit' and who have held a 'dirty job' or two in their lives. Talk to the interviewer about your early work experience.
Written by Autumn Haile on July 23rd, 2021
1st Answer Example
"I have been working since I was just 14 years old. My first job was as a shop hand for my father, who was a mechanic. I had to sweep, clean, greet customers, and order parts. It was a great way for me to get my hands dirty, and I was taught excellent customer service skills from an early age. Everything that I learned during that time has helped me to stay grounded and humble in my career."
Written by Autumn Haile on July 23rd, 2021
2nd Answer Example
"My early career taught me the great work ethic and positively shaped my communication skills. I worked in retail for several different companies in my early years and feel it helped me with everything from communications to customer service."
Written by Autumn Haile on July 23rd, 2021
Discovery
11. At TapAd, we look for those with a sincere interest in marketing and advertising. Tell me about your favorite project at the moment.
How to Answer
The interviewer would like further insight into the types of projects you find the most interesting and rewarding. Briefly discuss a project you're excited about. Explain the project, including the end goal and processes, and why it is so interesting. If possible, compare this project to some of the projects that TapAd works on.
Written by Autumn Haile on July 23rd, 2021
1st Answer Example
"At the moment, I am working on a brand development campaign for a not-for-profit organization. This project is fascinating for me because it blends my two passions - marketing and volunteerism. I think everyone should become involved in their community as much as possible, and it's exciting when you can use your professional skill set to do so. The project aims to develop a brand campaign that educates philanthropists on the organization's benchmarks and goals. We're doing this by developing case studies, brand storytelling, and unique partnerships. I understand that your organization takes on a variety of clients in the not-for-profit, as well, which is one of the reasons I'm interested in TapAd."
Written by Autumn Haile on July 23rd, 2021
2nd Answer Example
"I often have multiple projects on the go that are very interesting and exciting. At the moment, I am revamping the online presence of a small-sized toy company. It's been a lot of fun working with a budget that allows me to exercise my creativity in new ways."
Written by Autumn Haile on July 23rd, 2021
Discovery
12. Why do you want this job with TapAd?
How to Answer
Recruiters and hiring managers often receive hundreds of applications per job. If you are lucky enough to land an interview, make some effort to research the opportunity. Consider what you know about TapAd and why it seems like an ideal company to further your career. If you find recent news articles or press releases which talk about the company's accomplishments, mention how that impressed you.
Written by Autumn Haile on July 23rd, 2021
1st Answer Example
"I am excited about this opportunity because I've worked on the agency side of advertising and a huge aim of mine is to deal more in analytics and growth marketing. I believe I can do that at TapAd as part of this team, especially after reading about all the work you've done with OMD. I have the agency insight and skill set to excel, but I know I'll gain significant skills working on the other end of the spectrum."
Written by Autumn Haile on July 23rd, 2021
2nd Answer Example
"I have been passively seeking a new position for quite some time and haven't jumped on anything yet because I want to make sure it's the right fit. I feel that this job is right for me, at this point in my career, because it offers an opportunity for me to utilize my recent education in Digital Marketing while allowing me to advance in my management skills."
Written by Autumn Haile on July 23rd, 2021
Discovery
13. If you could start your career over again, what direction would you take?
How to Answer
A hiring manager can tell a lot about your personality by learning about your other career interests and your path to where you are today. Talk about your other interests, areas you've studied, and what you might be interested in if you weren't on your current path.
Written by Autumn Haile on July 23rd, 2021
1st Answer Example
"I certainly do not regret the direction I have taken my career; however, if I had to start over in a new direction completely, I would likely pursue my degree in Education and become a teacher. Both of my parents were teachers, and they seemed to have a very fulfilling career. I enjoy coaching and leading others so, any tasks in my current career related to these skills always make me happy."
Written by Autumn Haile on July 23rd, 2021
2nd Answer Example
"I am delighted with the direction my career has taken. If I could change anything, I would perhaps have furthered my education to include a unique focus; however, I have no regrets!"
Written by Autumn Haile on July 23rd, 2021
Discovery
14. Why do you believe you will have success in this position with TapAd?
How to Answer
This is a good time to highlight the skills you possess and show the interviewer that you are the best choice for the position. If this comes towards the end of your interview, be sure to highlight the skills and experience you've already mentioned.
Written by Autumn Haile on July 23rd, 2021
1st Answer Example
"I feel that I will be successful. I've had experience working agency side on branding campaigns and frequently handled the data analytic reporting for my previous company. I can clearly see your vision and have already drafted some great ideas on how I can help you get there. I think my strategic thinking and creativity when it comes to campaigns will be a huge help to the team."
Written by Autumn Haile on July 23rd, 2021
2nd Answer Example
"I believe I am equipped with the experience and know-how to take this role on and be successful. Some of your challenges are things I have helped organizations overcome, and I will be proud to work for a company that delivers the services to the community that you do!"
Written by Autumn Haile on July 23rd, 2021
Discovery
15. What do you know about our clients at TapAd?
How to Answer
Potential employers want to see that you've done your research and know something about the company. This discovery question is designed to see what you know about TapAd's clients, therefore understanding your commitment to researching. Before heading in for an interview, take a look at their website and view case studies. For instance, TapAd has worked closely with OMD and Chartable.
Written by Autumn Haile on July 23rd, 2021
1st Answer Example
"I've read through several case studies on your website about how you've helped various companies meet their goals. Two that really caught my attention were your work with Chartable and OMD. I've worked with OMD in the past on several ad campaigns and know the power behind such a large company, it's pretty amazing that they saw such success with their travel client using your platform. Chartable, on the other hand, is a much smaller company that charts the success of podcasts across streaming platforms. It was great to see that working with you helped increase their attribution rates."
Written by Autumn Haile on July 23rd, 2021
2nd Answer Example
"What I love about TapAd is that you see such a huge range of clients. From large advertising corporations to small start-up companies."
Written by Autumn Haile on July 23rd, 2021
Discovery
16. Our industry is innovative and ever-changing. How do you stay on top of industry related news?
How to Answer
Talk to the interviewer about a few ways to stay in touch on new trends within the marketing industry. Knowing that you keep in touch on the latest trends will show the interviewer that you are engaged in this industry and willing to invest your time into learning more. Be sure to mention any trade magazines, podcasts, or news organizations you utilize to stay in the know. Show that you take the initiative to learn more by showing a willingness to discover new avenues to access information and ask what resources the company relies on.
Written by Autumn Haile on July 23rd, 2021
1st Answer Example
"I agree! This industry is ever-evolving, and it's crucial to stay up to date on the new trends in the market. To keep up to date, I subscribe to AdWeek and Communication Arts Magazine and listen to Zach Rodgers's AdExchanger podcast. While I'm always staying on top of the news, these are the three resources I use the most. I'd love to learn more! Are there any resources or news organizations that the team here uses to stay up-to-date?"
Written by Autumn Haile on July 23rd, 2021
2nd Answer Example
"I have a Google alert set up for a variety of industry-related keywords that include marketing, sales, search engine optimization, search engine marketing, and content development. I learn a lot from absorbing these small bits of news on a daily basis."
Written by Autumn Haile on July 23rd, 2021
Education
17. At TapAd, we value continued education and often have peer-led development opportunities. What areas would you choose to continue your education in if given the opportunity?
How to Answer
Many employers look to hire employees who have a penchant for knowledge and growth. Letting them know that you're committed to continued growth on your career path is an excellent way to show your dedication and commitment to your craft. Let them know areas you'd like to get stronger in and showcase any courses or certifications you've accomplished outside the traditional education path.
Written by Autumn Haile on July 23rd, 2021
1st Answer Example
"That's exciting! I'm always looking to expand my skillset and gain more knowledge. I've always wanted to take additional courses in copywriting and content development, and I also have an interest in coding that I've started to explore with a few online classes through Coursera."
Written by Autumn Haile on July 23rd, 2021
2nd Answer Example
"Continued education is a benefit I'm interested in as I consider companies I want to work for. If I had the opportunity to expand my knowledge in any area of marketing, I would choose Consumer Behavior Insights. It's great to hear that you offer it! There is so much to learn when it comes to consumer spending and buying patterns- it's fascinating."
Written by Autumn Haile on July 23rd, 2021
Leadership
18. Tell me about your experiences giving presentations in front of large groups.
How to Answer
Public speaking can be intimidating, so assure the interviewer that you can communicate well in front of large groups. Include mentions of classes you've taken or your experience presenting to groups big and small.
Written by Autumn Haile on July 23rd, 2021
1st Answer Example
"In my past 2 roles, I have been responsible for regularly presenting to my team as well as a warehouse staff of 200. I have taken a couple of Toastmasters sessions which helped a great deal. I am a confident public speaker."
Written by Autumn Haile on July 23rd, 2021
2nd Answer Example
"Presenting to large groups is a big part of successfully rolling out large communications to teams organization-wide. I have experience preparing the deck to be presented to ensure it is simple and thorough. I utilize different communication techniques to make a presentation fun, interesting, and engaging."
Written by Autumn Haile on July 23rd, 2021
Leadership
19. What questions do you have for me?
How to Answer
It's always a great idea to have questions ready for the interviewer. Review the company website and other online resources to ensure the questions asked are not mundane or redundant. You want to ensure the questions are personalized to you, the position you're interviewing for, and the company as a whole. You don't want these to be questions in which you can easily find the answers online.
Written by Autumn Haile on July 23rd, 2021
1st Answer Example
"What would be responsibilities and expected contributions be within the first six months if I were to be hired? What does the day-to-day look like for this role? What are some of the unique challenges this team faces when trying to get things done?"
Written by Autumn Haile on July 23rd, 2021
2nd Answer Example
"Thank you for asking - I do have a few questions. What is top of mind when it comes to filling this role? In addition, what types of career growth opportunities would follow this position? And lastly, do you have internal candidates who are also interviewing for this position?"
Leadership
20. When you receive negative feedback, or push back, from your team members, how do you respond?
How to Answer
We all get negative feedback or constructive criticism in our professional careers. This is your chance to let the hiring manager know how you deal with it and respond to fellow team members.
Written by Autumn Haile on July 23rd, 2021
Answer Example
"Working in a creative field, I'm used to getting feedback, whether negative or positive. Generally, I try to see things from someone else's perspective and understand their feedback. If I still feel that I don't want to change the project, I do my best to communicate why I want to keep things the way they are and how I believe it will help the project succeed."
Written by Autumn Haile on July 23rd, 2021
Management
21. What are some unique challenges you've faced as a manager and how did you overcome them?
How to Answer
When it comes to management roles, it's important to show that you can handle difficult situations with your direct reports. From letting them know when they've made a mistake to handling internal conflicts, highlight a situation in which you've managed a difficult issue.
Written by Autumn Haile on July 23rd, 2021
Answer Example
"In my previous role as Content Producer, I was in charge of a team of designers that frequently had to meet hard deadlines with very little lead time. Unfortunately, one of the designers frequently missed deadlines and had trouble communicating and understanding changes that needed to be made with design specs. After going through a process in which I tried to coach her to success, we came to realize the role just wasn't a good fit for her, and unfortunately, we had to let her go."
Written by Autumn Haile on July 23rd, 2021
Management
22. When have you taught someone important skills or knowledge in the workplace?
How to Answer
Interviewers want to hear that you have experience teaching or mentoring other employees one-on-one. You may have taught a new hire all of your department's standard processes. Or perhaps you worked in a management role and helped one of your employees get a promotion. All of these scenarios are great examples to draw on.
Written by Autumn Haile on July 23rd, 2021
1st Answer Example
"In my last position as marketing manager, I had one coordinate working for me who was dipping their toes into the marketing world. I felt that part of my role was to serve as a mentor and teach them what they needed to succeed in their role and delegate some of my tasks to them as they grew more confident. This allowed them to gain the skills they needed to get a promotion, and eventually, they were promoted to another team as the marketing manager there. "
Written by Autumn Haile on July 23rd, 2021
2nd Answer Example
"Absolutely! In each of my two previous roles, I have been tasked with leading a small team. I have worked on everything from appointment setting and overcoming objections to price negotiations with those respective teams. What's more, I always look for an opportunity to connect with the new folks on the team to ensure them that I can be a resource to them."
Written by Autumn Haile on July 23rd, 2021
Operational
23. Tell me about a time when you took the initiative to improve work related procedures.
How to Answer
Talk to the hiring manager about a time when you took the initiative in the workplace. Consider examples where you developed new processes or improved upon ones that were already in place. Ensure you give concrete examples that relate to the position you're applying for.
Written by Autumn Haile on July 23rd, 2021
1st Answer Example
"I was able to present and implement one specific change in the office this past year. It was a recycling program that I felt was very important, even for our smaller office. We had significantly less waste after my initiative was implemented, and I enjoyed seeing others take pride in helping our environment."
Written by Autumn Haile on July 23rd, 2021
2nd Answer Example
"Last month my supervisor asked me to take our existing sales training package and improve it. My goal was to make the system more engaging for recruits. Once we implemented my ideas, we increased our new trainee retention rate by 16%. I was quite proud of what my creativity could do!"
Written by Autumn Haile on July 23rd, 2021
Scenario
24. What do you think our company's biggest challenge is?
How to Answer
Research the company, culture, and role, and determine what you think the company could be doing better. Don't just frame it as a negative, but showcase your thoughts on how you can help improve the process.
Written by Autumn Haile on July 23rd, 2021
1st Answer Example
"While I think that TapAd has a great reputation for working with, and elevating, large agency brand campaigns, I think there is a big missed opportunity when it comes to the small business sector. I have a lot of experience working with Google My Business and other small business advertising platforms, and I feel it's an area I could help out in."
Written by Autumn Haile on July 23rd, 2021
2nd Answer Example
"Knowing the industry, my best guess would be that the biggest challenge is the same challenge any marketing company faces, and that is keeping up with the fast-paced changes in marketing, advertising, and social media."
Written by Autumn Haile on July 23rd, 2021
Scenario
25. In your opinion, what has been the biggest breakthrough in social media marketing as of late?
How to Answer
The interviewer is asking this question because they would like to know that you keep up to date on social media trends. The more you know, the more apparent it is that you have a genuine interest in this industry. To an interviewer, this gives added security that you are in this career for the long term. Discuss a recent social media campaign or trend that caught your attention, what you think was great about it, and what you learned from it.
Written by Autumn Haile on July 23rd, 2021
1st Answer Example
"With the growing popularity of TikTok and Instagram Reels, there's a huge discovery piece on social media right now that brands like Red Bull and Guess Jeans are tapping into very well. The short burst videos make it easy to engage with consumers quickly. As we move in the short-format video direction, there's a lot of ways to capture a quick 15 seconds of consumers' attention and allow them to discover something new."
Written by Autumn Haile on July 23rd, 2021
2nd Answer Example
"I would say that the biggest change that social media marketing will see in the next few months is the decline of visible organic content and the extra push for paid or boosted content to have priority."
Scenario
26. At TapAd we seek to hire those who can think on their feet. Choose a popular brand and tell me one thing you would do to improve their branding.
How to Answer
The interviewer is asking this question because they would like to know that you keep up to date on current branding trends. The more you know, the more apparent it is that you have a genuine interest in this industry. To an interviewer, this gives added security that you are in this career for the long term. Briefly discuss a well-known brand. For a balanced answer, give your opinion on one thing the company could improve on and one thing they are doing right.
Written by Autumn Haile on July 23rd, 2021
1st Answer Example
"It's no secret that United Airlines has been in a public relations nightmare lately. When I look at their brand, I can't help but think that they should be spending marketing dollars on spinning their mishaps into positive ones to change the perception that people currently have of them. They're a well-known and popular brand, but they could gain a lot by changing the narrative around those negative experiences."
Written by Autumn Haile on July 23rd, 2021
2nd Answer Example
"If I could choose any brand to improve, I would choose the Red Lobster or other family-style restaurant that still rely on outdated messaging in their marketing. The glamour shots of food with the traditional families sitting down for dinner don't catch the eye of the discerning customer any longer. I would first change their commercials to include more diversity. Then, I would encourage hiring a social media manager whose tweets and posts would rival notorious brands such as Starbucks, Wendy's, or McDonald's."
Written by Autumn Haile on July 23rd, 2021
Situational
27. If you had $50,000 to build your own business, what would you do?
How to Answer
The interviewer will be able to learn something new and unique about you through this question. Avoid answers that would include building a business that competes with the hiring company, but let your creativity shine through. If there's something you're passionate about, this is a great time to showcase that.
Written by Autumn Haile on July 23rd, 2021
1st Answer Example
"If I had $50,000 to build my own business, I would open up a community center in my neighborhood that offered inexpensive childcare, cooking classes, and other life skills programs. I am passionate about volunteering and see a strong need in those particular areas."
Written by Autumn Haile on July 23rd, 2021
2nd Answer Example
"I would choose to invest the $50,000 into an existing business in an industry that my spouse has an interest in. I love what I do for a career, but she has always wanted to be an entrepreneur."
Written by Autumn Haile on July 23rd, 2021
Situational
28. What sources do you look to when solving complicated problems?
How to Answer
The interviewer wants to know that you can think outside the box or even ask for help when stuck on a complicated problem. Maybe you look to a mentor or boss for advice. Perhaps you have handbooks, manuals, and systems you turn to for help. Offer some relevant examples based on your industry. For instance, working in marketing and advertising, you may turn to some of the trade magazines or executives in companies you've previously worked for. Show the interviewer that you are knowledgeable and equipped to handle these types of scenarios.
The answer is almost always in there.
Written by Autumn Haile on July 23rd, 2021
1st Answer Example
"When I am faced with a complicated problem, I will look to the resources that my current company has provided me. If it's more of a moral dilemma vs. a knowledge-based dilemma, I will ask my supervisor for his thoughts and opinion since I value him as a mentor and expert in our industry."
Written by Autumn Haile on July 23rd, 2021
2nd Answer Example
"To solve a complex issue, I will reach out to a manager or mentor from a previous role to ask them how they've handled such issues in the past. I am always ready to dive back into our handbook, but these types of scenarios are often not covered there, which is why I really value a human, experiential approach. I know that there are so many folks in the industry who have so much to teach me and have probably already 'been-there-done-that,' so I love to utilize them as a resource."
Written by Autumn Haile on July 23rd, 2021
Situational
29. What would you do if a client asked you about a product or service and you were unsure of the answer?
How to Answer
With so many complex services and products at TapAd, they want to ensure that potential clients get the right information. Use this as an opportunity to showcase your independent thinking and initiative.
Written by Autumn Haile on July 23rd, 2021
1st Answer Example
"If I had a client ask me about something that I didn't know enough about, I would absolutely find the answer for them before giving a false answer. I am okay with admitting when I don't know something, and I love to learn new things. Of course, I would find the answer quickly by asking the appropriate person or finding it within the company's internal resources."
Written by Autumn Haile on July 23rd, 2021
2nd Answer Example
"Whenever I do not have an answer, I never say 'I don't know. I always reply with 'I will find out.' If I do not know the answer to something, then I take it as an opportunity to learn so that I have the answer the next time around."
Written by Autumn Haile on July 23rd, 2021
Situational
30. What about marketing and advertising provides you satisfaction?
How to Answer
Job satisfaction is a major factor in whether people stay or leave their employers. Talk to the interviewer about what satisfies you about marketing and advertising and why you continue to stay on this particular path.
Written by Autumn Haile on July 23rd, 2021
1st Answer Example
"I got into advertising because I've always enjoyed working closely with brands to help them tell their story to consumers. It's the storytelling piece that fascinates me and keeps me engaged with this career path. I know TapAd relies on both analytics and storytelling, and I'm excited to see what skills I might be able to add to my experience while working here."
Written by Autumn Haile on July 23rd, 2021
2nd Answer Example
"My satisfaction always comes from a job well done. I am self-led and disciplined, so my satisfaction truly comes from within."
Written by Autumn Haile on July 23rd, 2021
Situational
31. Do you have difficulty working in a team environment?
How to Answer
Team collaboration is a key part of working at TapAd, so you must give an overall positive reply to this question. If you have difficulty working in a team environment, that is okay; however, you need to show the interviewer that you can offer flexibility between a group setting and working autonomously. In the end, the interviewer wants to be assured that you can work positively in a team environment.
Written by Autumn Haile on July 23rd, 2021
1st Answer Example
"Personally, I thrive in a team environment. I see team projects as an opportunity to learn new skills, collaborate on ideas, and build something great!"
Written by Autumn Haile on July 23rd, 2021
2nd Answer Example
"Depending on the scope of the project, I sometimes prefer to work autonomously; however, I am more than capable of being a positive and contributing member of a team-based project."
Written by Autumn Haile on July 23rd, 2021
Situational
32. Tell me about one of the most rewarding experiences you had working on a team. What made it rewarding?
How to Answer
Think back on group projects and collaborative opportunities you've had at previous jobs and take note of your most rewarding experiences. If you exceeded sales goals and increased performance, mention those data points as well.
Written by Autumn Haile on July 23rd, 2021
1st Answer Example
"The most rewarding teamwork experience that I have had was in my last year of university. We were assigned a project in teams of 4, which accounted for quite a large part of our grade. I believe everyone pulled more than their own weight because so much was at stake. It was rewarding in the end when all of us came out of the project with A's."
Written by Autumn Haile on July 23rd, 2021
2nd Answer Example
"In my current role, the growth team was responsible for rebranding and redesigning our home website. It was a collaborative effort across the board, from writing copy to designing pages and working with engineers. We came out of it with a bigger and better web page that the entire executive team was happy with."
Written by Autumn Haile on July 23rd, 2021
Situational
33. At TapAd, we provide marketing services to a wide range of customers. Are you prepared to deal with a variety of personalities?
How to Answer
In the marketing industry, your experience with clients may be widespread. Talk to the interviewer about the range of personalities you have been exposed to. Be sure to appear confident in your ability to handle different personalities.
Written by Autumn Haile on July 23rd, 2021
1st Answer Example
"The majority of my work experience is with a wide range of clients and personalities. Happy customers are always the easiest to deal with; however, I do have some training in conflict management. Throughout my time in marketing, I've had to deal with high-profile, demanding clients that knew what they wanted and would accept nothing less. While that can be difficult to manage, I believe my ability to be patient, communicative, and open to feedback helps me navigate those personalities."
Written by Autumn Haile on July 23rd, 2021
2nd Answer Example
"I have worked with a large range of personalities in my employment history. I am very well prepared to work with a range of client personalities and do have a strong level of patience."
Written by Autumn Haile on July 23rd, 2021
Situational
34. Being able to think creatively is important at TapAd. If you had a very small budget to work with, what marketing technique would you use first?
How to Answer
Discuss some of your favorite marketing methods on a small budget and give some examples of how you've done so successfully in the past.
Written by Autumn Haile on July 23rd, 2021
1st Answer Example
"Since I've worked at several start-up companies throughout my career, I'm used to making the most with a small budget. To maximize reach on a small budget, I tend to find that social media marketing works best. You can narrow your demographic down easily, and it's still an affordable way to capture the attention of your core audience."
Written by Autumn Haile on July 23rd, 2021
2nd Answer Example
"If I had a small budget to work with, the first thing I would focus on is building a strong email list for the company or project in question. Email lists are valuable, and in order to create one, I would offer a download, resource, or free product in exchange for the potential email address. Consumers are very drawn to a hook like that."
Written by Autumn Haile on July 23rd, 2021
Technical
35. Which marketing software platforms do you have experience with?
How to Answer
TapAd has its own platforms, but it will be important that you understand how to work within competing software or set-up campaigns in the various platforms they use. Generally, you can get a glimpse of the software they use by reading thoroughly through the job description.
Written by Autumn Haile on July 23rd, 2021
Answer Example
"I have experience with several marketing platforms including HubSpot, Hootsuite, Google Analytics, MailChimp, and Salesforce."
Written by Autumn Haile on July 23rd, 2021