Sizmek occasionally rebuilds a brand from the ground up. Let Sizmek know that you see rebranding as an exciting challenge, rather than a chore. They want to know if you will take the brand in a new direction, and have innovative new ideas.
Explain how you will take on the challenge of rebranding. If you have past experience, give examples of how you went about the project.
Sizmek Interview Questions
If hired, you may be asked to rebrand a company that is not performing well, explain how you would proceed with rebranding the company.
Sizmek occasionally rebuilds a brand from the ground up. Let Sizmek know that you see rebranding as an exciting challenge, rather than a chore. They want to know if you will take the brand in a new direction, and have innovative new ideas.
"I was brought on to rebrand a failing company in my previous position. The company was founded in the late '90s and had little to no online presence. I started with creating a new, modern logo design. I then launched a social media campaign across multiple platforms. As a result, sales increased, and the company had their best quarter in 6 years."
"Even the most popular brand names need a refresher every so often to stay modern. I welcome the opportunity to relaunch a brand, especially if it would help that companies performance with their advertising campaign. When redesigning brands, my first instinct is to research the company's history and try to find something unique about the company. Second, I'll study the latest trending colors and designs."
Tell me about your experiences giving presentations in front of large groups.
Public speaking can be intimidating so assure the interviewer that you are capable of communicating well in front of large groups. Have you taken any courses or training in public speaking? Perhaps you have so much experience that it comes second nature. Assure the interviewer that you are capable of giving presentations.
"In my past 2 roles I have been responsible for regularly presenting to my team of 43 staff as well as to our entire warehouse team of over 200. I have taken a couple of Toastmasters sessions which helped a great deal. I am a confident public speaker."
"Presenting to large groups is a big part of successfully rolling out large communications to teams organization wide. I have experience preparing the deck to be presented to ensure it is simple and thorough. I utilize different communication techniques to make a presentation fun, interesting, and engaging."
Being able to think creatively is important at Sizmek. If you had a very small budget to work with, what marketing technique would you use first?
The interviewer would like to see that you are creative and inventive at the same time. Marketing and branding can be easier with a big budget so, what are you made of when the budget is low? Discuss some of your favorite methods of marketing on a small budget.
"In my opinion, social media marketing is the absolute best solution for anyone on a tight budget. You can easily reach your client and fan base by using Snapchat, Instagram Stories, and Facebook Live. They may take extra prep time but are perfect for the budget conscious client."
"If I had a small budget to work with, the first thing I would focus on is building a strong email list for the company or project in question. Email lists are valuable and in order to create one I would offer a download, resource, or free product in exchange for the potential email address. Consumers are very drawn to a hook like that."
Sizmek offers powerful tools to enhance audience targeting in addition to their core service. How do you convince a customer that they should elect to add them to their package?
The purpose of this question is to find out what your technique is for selling additional services, or upselling. You should able to sell additional services without making your core product sound incomplete, and at the same time make the customer understand that they'll miss an opportunity to maximize results without them. Your answer should incorporate sales strategy and demonstrate your knowledge of audience targeting tools.
"I would convince my customer that they should use our audience targeting service by explaining that when planning for ad campaigns, their message reaching the right audience will make the difference between good and excellent results. I would ask my customer what their current method for audience targeting is. Their answer will help me understand if they already have an audience planning process, ideal customer profiles, audience segments, user interest insights, and how they pivot on their data. I'll listen for areas where they can improve. Afterward, I'll explain that there are even more ways to enhance their strategy. With data, they'll see how our tools can make their performance exceed expectations."
"Knowing how to convince a customer to add a service is about understanding their needs. When it comes to audience targeting, most companies have a good idea of who their audiences are. While speaking with them, I need to listen for areas where they want to optimize. The best way to upsell a customer is to show them areas of opportunity they're missing out on. For example, do they currently have an audience plan, and way to compare it to campaign results? Do they have audiences segmented out and can they monitor how each segment interacts with their ads? Does their current plan allow them to reach the right members of their audience at appropriate times? If the answer to any of these is no, it's my job to show them how our tools will deliver in those areas while providing numbers to justify the additional cost."
What are important reporting and analytics capabilities an advertising platform should have?
Reporting and analytics capabilities are easily one of the most important features of an advertising platform. Your answer to this question should show your understanding of the reporting and analytics capabilities of advertising platforms in general, and particularly with that of Sizmek.
"The reporting and analytics capabilities of an advertising platform is crucial as client companies are looking to ensure their advertising efforts are effective and are reaping the benefits of their investment. Beyond the basic measures such as click-through-rate and open rates, I believe it is important that an advertising platform has the ability to integrate a variety of data. This includes things such as geographics and demographics data for different advertising channels and data from different devices. This allows companies to better understand the customer journey. Based on my research, all of these capabilities are offered with Sizmek's advertising platform and much more including the ability to evaluate advertising channels clients may not be currently advertising with."
"An important feature from an analytics and reporting perspective is the ability to customize their reports and integrate data from outside sources. The higher the level of customization offered to client companies, the better they will be able to evaluate the advertising efforts unique to their business. In addition, being able to integrate data from a source outside of the advertising platform will also allow companies to better tailor their analyses to answer their strategic questions. The advertising platform offered by Sizmek offers robust reporting and analytics capabilities that can be customized based on the client's needs. "
When working a sales position with Sizmek, rejection is a part of the job, what are your coping strategies for handling rejection?
As with most sales and marketing positions, working as an employee at Sizmek means you will often need to approach many clients before making a sale. Unfortunately, it is common for potential clients to reject an offer before hearing the sales pitch. To be a strong employee of Sizmek you should to be able to cope with rejection well.
It is normal for salespeople to hear 'no' far more often than they hear 'yes'. Give some examples of coping skills and how you stay positive and motivated when facing rejection.
"While it always feels great to close a sale, I understand there is a lot of work involved in getting there. One strategy I use to stay motivated is to 'Go for the No'. I set a goal a number of no's for the day, when I hit a rough patch, rejection becomes an achieved goal instead of a problem."
"I understand that it takes several rejections to get a sale. Not every customer is going to be a great fit with Sizmek nor like it's products or services. It's vital that we have many conversations, some that will lead to rejection, but ultimately will lead to identifying the best potential customers."
Sizmek believes that results should be measured to determine the success of marketing efforts. What are some key performance metrics you look at to decide whether marketing efforts have fallen short of, met, or exceeded expectations?
The interviewer wants to know about your knowledge of common key performance indicators across the marketing industry and how they should be understood regarding a successful or unsuccessful marketing campaign.
You should answer by listing the key performance metrics that are usually tracked during marketing campaigns.
Do not provide specific metric numbers from your current or last position. Be general by naming the metric rather than providing numbers which may be confidential, or more information than what the interviewer needs.
"Typical KPIs that should be measured to show whether a campaign has been successful or not are the value of spend, lead counts and source quality, the value of sales before, after and during the campaign, profit, and return on investment."
"KPIs can vary based on campaigns. If your main focus is to grow an audience, for example, it's important to look at growth in numbers of followers, engagements on social media and blog posts, referrals, and new email list subscribers."
Our industry is innovative and ever-changing. How do you stay on top of industry related news?
Talk to the interviewer about a few ways that you stay in touch on new trends within the marketing industry. Knowing that you keep in touch on the latest trends will show the interviewer that you are engaged in this industry and willing to invest your time into learning more. You can also start a great conversation by asking the interviewer how they prefer to say up to date.
"I agree - this industry is fast changing, and it's really important to stay up to date on the new trends in the market. To keep up to date, I subscribe to AdWeek as well as Communication Arts Magazine. I read a variety of publications; however, these two are the ones I read daily. Do you have any recommendations for staying on top of industry trends?"
"I have a Google alert set up for a variety of industry related keywords that include marketing, sales, search engine optimization, search engine marketing, and content development. I learn a lot from absorbing these small bits of news on a daily basis. in ad"
If hired for the sales position with Sizmek, we may ask you to test different advertisements. Have you created split or A/B ads? What worked and did not work and why?
Occasionally our clients may want you to run split advertisements. Split or A/B ads are two to three different ads for the same product. Both ads run simultaneously for short periods, after a few days, the ad with the best performance is kept and the money going towards the other one to two ads will be put towards the top performing ad. Alternatively, the same ad may run but targeted at different demographics.
Explain your experience with split ads, give specific examples. If you have never run a split ad, explain your knowledge of how they function.
"In my last position I created a split ad for a massage parlor. I used natural and calming imagery for the A ad, and used colorful bright imagery for the B ad. These were marketed to the same target demographic. After 3 days, ad A was performing 60% better than ad B. Therefore ad B was cut and the budget was put into the ad with better performance."
"In my previous position, I sold water bottles for an online store. The water bottles were especially good at keeping drinks cold in harsh climates. I created one advertisement emphasizing the better features of the bottle. I then targeted the ad towards two different demographics. Women ages 18-35, and men 18-35. We found that our ad aimed at men was more effective at selling water bottles. We then removed the ad aimed at women."
Our company values employees with an entrepreneurial spirit. Do you believe your approach to sales and career goals are a match for this kind of culture, and if so, why?
The interviewer will ask these questions wanting to know if you have experience working in an environment similar to their own. They would like to hear some details related to your working style, short and long term goals, and how you've been able to grow a business, with examples of why you would be a fit in their organization. Your answer should match elements of their overall culture. You can also incorporate numbers related to your achievements to substantiate your claims.
Do not answer this question without doing research on the company and the people that work there. This is a crucial part of successfully answering culture-fit questions in an interview. If you're not entirely sure what their culture is, you can let them know you've done some research but would like some more information, then ask them to describe it to you briefly before you provide an answer.
"I think that my approach and long-term goals are definitely a match for your company. I've held a position with a company where the environment was highly entrepreneurial. I started with a very small book of business that I was expected to grow with very little training or direction. It was up to me to ensure I understood the company's objectives and target customers to effectively prospect. I also had to stay highly organized and consistent in the absence of a real process or system. I provided feedback and worked with the management to establish flexible processes and goals that helped me and our small team stay focused yet agile. After two years, I had grown my business from 35 to 300 active customers that were placing orders on a regular basis. I'm looking for the same kind of rewarding experience again, and even better, I eventually see myself leading newer sales professionals to the same success."
"My goals are very well aligned with your culture and the direction of your company. When I hear you say that you value employees with an entrepreneurial mindset, to me, that means that you are very growth-focused. As a salesperson whose job is to bring revenue to a company, I've experienced both the hunting and farming aspects of sales, but the hunting activities are where growth really comes from. I enjoy being a hunter more than anything. I have taken a number of positions where there were little to no existing sales and called on prospects over and over again until they finally recognized my company's name and felt comfortable enough to buy. My goal after that was to continue to stay in front of those customers and build long-term partnerships, but I never lost focus of going after new opportunities. In my current position, I've increased sales by 10% or more year-over-year. This year I'm on pace to grow my accounts by even more."
We have a culture of collaboration and high energy here at Sizmek. Describe your workplace personality in 3 words.
The interviewer would like to know what first comes to mind when you are asked to describe your personality. Be prepared by writing down some keywords ahead of time that best describe you.
If you can, visit the company website, read their job posting and see if you can find a common set of descriptive words that seem to resonate really well with Sizmek. Incorporate those if you can. Avoid giving generic, run-of-the-mill answers and make sure to compliment Sizmek on their efforts when it comes to an energetic workplace culture.
"I can see that you have a great energy here and I've really enjoyed that during this interview process. If I could describe my personality in 3 words I would say that I am motivated, positive, and dedicated. After researching your company further, I believe I am a strong fit for the culture that you have worked so hard to achieve."
"Other words you could use to describe your workplace personality:
Companies have several different advertising platforms to choose from. What skills would you bring that would help Sizmek remain a competitive option in this industry?
Hiring managers would like to understand what skills you would bring to the position and if it matches the needs of their company. Be specific about your skills and experience and how you can contribute to the competitive goals of Sizmek. Highlight any experience you may have working with advertising platforms whether on the client side or the supplier side.
"With my experience working on advertising platforms, I am confident that my skills can help Sizmek remain a strong competitor in the industry. For example, my knowledge of competing advertising platforms gives me insight into the differences between Sizmek's advertising platform and that of other companies. In addition, my analytical skills will help Sizmek build more robust analytical and reporting capabilities and offer higher levels of customizations for clients."
"For several years, I have worked with clients to meet their strategic goals. Strong communication and problem solving skills helped me successfully meet my clients' needs and I believe these skills will also help me effectively work with the various teams at Sizmek to continue to build a more competitive product for a constantly changing industry."
A client you're pitching tells you that they know performance tracking is important, but it's their least favorite thing to do. How does knowing this help you to provide value to them?
Listening and being able to solve problems are important when it comes to providing value during the selling process. The interviewer wants to know if you're the kind of sales representative that simply follows a presentation script or if you'll actually listen to your customer to know what product or service features you should educate them on most.
Don't answer this question with the main focus being performance tracking; instead, answer with providing value being your main focus.
"When a customer tells me directly or indirectly that I have a solution to their woes, I provide value to them by probing to get as many details as possible. In this case, I'd want to know why performance tracking is their least favorite thing to do. Is their reporting process too manual? If so, our automation tools will resolve that. Or, has the customer told me that the metrics data is hard to decipher, which makes it difficult to share with other team members in a way they can understand? In that case, I can walk them through our dashboard which is easy on the eyes and simple enough for anyone to understand. Whatever their issue is, I will listen and get to know more so I can talk to the relevant aspects of our service."
"When I know that my product will deliver relief to a customer, I provide value to them by explaining how it will address their specific pain points. I need to have built rapport with them and made my presentation conversational rather than talking at them while I rush through slides in order for this to work. If they have told me they don't like performance tracking because it takes too much time, I'll explain how our product will help them to do it faster. If they're frustrated because their system outputs their data in a way that's not useful, I'll show them our tool which will allow them to easily pivot data and consider it from different angles. Lastly, if the customer tells me they dislike performance tracking so much that they end up letting it fall through the cracks, I'll show them how our tools can automate the process, and how using them to stay consistent will be beneficial to their bottom line."
Technological capabilities of advertising platforms of constantly changing. How do you ensure you are aware of all the new advertising platform developments?
Most companies competing in this industry understand the importance of professional growth with respect to product specific and technical knowledge. Sizmek would like to know that you find continued learning important as well and want to understand how you go about remaining current with competitive offerings and new technologies. This may include both formal and informal learning opportunities. Be sure to specify any proactive measures you take to continually educate yourself.
"The competitive landscape for advertising platforms is constantly changing, so I find it is important to remain current with new products and service offerings. On a regular basis, I set aside time to read industry-specific news where I learn about new companies entering the industry and the products they offer. In addition, I look for opportunities to attend conferences and training sessions where I learn of emerging technologies related to advertising platforms. These opportunities also allow me to network and learn from my industry peers."
"In addition to attending industry conferences and training seminars, I also find the time to research which advertising platforms are being used by my client's competitors. If hired, I would compare the attributes of Sizmek's advertising platform to those being used by competitors of Sizmek's clients. This would allow me to keep a pulse on the new developments of competing advertising platforms. I also believe it may help Sizmek's teams generate ideas for new offerings of its own."
There are several components of a robust advertising platform. Which ones do you find to be the most valuable to a company running frequent advertising campaigns?
Your answer to this question should show hiring managers that you understand the needs of larger clients that may run advertising frequently. These larger clients may require an advertising platform with more product attributes than a smaller business would.
"At times, larger clients may have several campaigns running simultaneously as they launch different targeted campaigns through different channels. Due to the high volume of campaigns, it is important to have the ability to launch, manage and track all of these campaigns seamlessly. The availability of information to make these decisions quickly will also be important, and this can be addressed through a platform's analytics capabilities. The user friendliness of the interface is also very important to execute these campaigns."
"Clients running advertising campaigns frequently would benefit from investing in a powerful advertising platform. The timeliness of reporting will be key, so any changes in advertising can be executed without delay. Availability of data, such as channel metrics, also helps clients make strategic advertising decisions."
How do you deal with uncomfortable situations?
If brought on for a sales position with Sizmek, you may need to adapt quickly in order to appeal to the needs of consumers. What are some key factors you considered when crafting an ad or sales pitch to appeal potential customers?
What gives you satisfaction in this particular career?
A sales position at Sizmek includes follow up calls and emails with our customers. Occasionally a customer may have a complaint about the product or service they received from us, explain how you would respond.
What marketing tools do you work with regularly and how do you stay current on development updates and new product releases?
There are different levels of pricing offered by Sizmek; pricing can be fixed, pay-per-view, or can be further customizable. From your experience, what's the best way to present pricing options to customers?
Reporting and analytics are crucial for Sizmek to monitor and gauge results, and demonstrate ROI to clients. What is an example of a report you've created for a client and how the data from it helped you to plan the next steps of their campaign?
Thinking about some of the well-known advertising platforms available, how do you think Sizmek's compares?
What type of work environment allows you to be the most productive?
Can you describe a time a client required a customized marketing solution, your role in the process of creating and deploying it, and any collaborative efforts involved?