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Sid Lee Interview
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25 Questions and Answers by Rachel Marcelle
Published March 28th, 2019 | Rachel Marcelle is a Full Desk Recruiter and Career Blogger whose passion is helping others to reach their goals.
Job Interviews     Companies     Business     Marketing    

Question 1 of 25

Storytelling has become an important part of connecting with audiences of all kinds, and using it to market to potential customers is no exception. How can we use big data to employ this tactic in a way that resonates with their audience?

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Answer Examples

1.

Storytelling has become an important part of connecting with audiences of all kinds, and using it to market to potential customers is no exception. How can we use big data to employ this tactic in a way that resonates with their audience?

Here you can provide an answer that briefly explains what big data is and how it can be used to craft stories an audience will relate to. You can give specific examples of kinds of data that can be used, or that you've used in the past, as for storytelling in a campaign.

Don't focus more on explaining the storytelling process in your answer; your answer should primarily focus on how to use the data to contribute to the process.

Rachel's Answer #1

"Big data is important in marketing campaigns because of the insight it provides into the behavior and other personal aspects of your audience. When using it for storytelling in your campaign, you want to know what your audience cares about and how your brand or product relates to an emotional level. Let's say that you are marketing an accounting service for small business. You have collected a huge amount of data to understand the challenges and needs of people that would benefit from your services. The data shows a pattern of small businesses frequently switching accounting software. Digging further into the data, you find that a major frustration they are experiencing is finding a robust yet budget-friendly solution. Instead of just telling this group how your service compares and the price, you can evoke their emotions by telling a story of someone who was just like them and how your service solved their problem. The data has now allowed you to connect to the human side of your prospect in a way that posting product specs and pricing alone will not."

Rachel's Answer #2

"Having a system to use big data efficiently allows you to identify behavior, trends, and interactions within your audience. It lets you humanize and customize your advertising so that it's meaningful instead of disruptive to them. From big data, I've extracted information that tells me what kind of person buys a product, how much they spend on it, when they buy it, how long they use it for, and what makes them want to repurchase. Having this information I get a clear picture of who is interested in a product and why. Understanding much of their background and history, I know when they'll be receptive to learning about a new product and at the right time, I approach them with a story of someone who is like them, shared similar struggles, and how they were lessened or resolved by what I have to offer. This is a human-centric, problem-solving approach companies can use to achieve a lasting connection that can't be earned using the outdated approach of demanding consumers' attention and telling them what they need."

2.

Most of Sid Lee's client advertise through digital channels. Which digital channels are you most familiar with and what has been your experience using these particular channels?

Digital marketing channels have quickly become a cost-effective way to deliver consumer advertising. Sid Lee's clients use many different types of digital channels depending on the industry, the product or service being offered and the target market.

Because it is a highly used channel, Sid Lee is looking for candidates who have a variety of experiences with it. This may include email marketing, blog writing, Search Engine Optimization and Search Engine Marketing, among many others. Talk about the two to three types of digital marketing channels you are most familiar with and the advantages and/or disadvantages of each.

Rachel's Answer #1

"While working at advertising agencies, I have gained experience with writing emails and blogs and applying SEO to marketing content. I have found that email marketing is a personalized way to reconnect with past customers or reach out to potential customers who have shown some interest in a company's product or service. Blogs are an effective way to build a company's reputation on a particular subject related to its product or service. SEO helps potential customers find your content and ultimately a company's website. It is an effective means to promote the visibility of its website to the right audience."

Rachel's Answer #2

"My advertising agency experience has given me opportunities to work with Social Media Marketing and Email Marketing. Social Media channels such as Instagram, Facebook and Pinterest provide an excellent vehicle for a company's well-developed ads to reach a large targeted audience. These social media platforms also make it easy for interested people to share the ad with their network of friends, thereby quickly increasing a company's reach even further. Email Marketing allows for a high level of personalization based on the data a company has collected. However, I have learned that both of these channels may not be appropriate for every target group or service/product. For example, users of some social media channels may skew younger and if that is not a company's target audience, it may not want to use that particular channel."

3.

Sid Lee believes that in order for visitors to have an enjoyable experience on a website or an app, its functions and formatting should be human-centric. How does this tie into the big picture when it comes to digital strategy?

Your answer to this question will help the interviewer see into your philosophy behind user experience, its impact, and the importance in digital strategy. First, tell the interviewer how your beliefs in user experience align with the companies digital strategy. Then explain exactly how it complements other areas of the strategy as well as the direct impact it makes.

Don't answer by describing the process of user experience planning; that will not directly address the question being asked.

Rachel's Answer #1

"The experience on a company's digital platforms needs to be human-centric and designed to fit in with the customer's needs. I know this from experience because I've seen campaigns where a company placed a lot of focus on collateral or different kinds of content, but when the customers made it to the website, whether because it was unattractive or they couldn't figure out how to use it, they quickly lost interest. When sufficient thought isn't given to matching the target audience's preferences to a digital platform's functionality and feel, it can contradict all other messaging and branding that's been convincing until this point. They lose trust or become confused, and this causes them not to go to the next step. In this situation, the final result for the company is negative, and they suffer a loss in sales."

Rachel's Answer #2

"Website and app experiences that are designed with customers in mind are an essential part of digital strategy. The online platform may be the first or only place where the customer gathers an impression of a company, then decides whether or not to make a purchase. When user experience is well-planned, the website or app can become a place of comfort for the customer and allows them to feel connected with the brand. It also makes decisions easy for the customer. Being able to intuitively navigate a site to learn about product details and pricing, for example, or seamlessly follow calls to action and complete purchases lowers the resistance and pushes sales to the finish line. Finally, the positive experience creates new opportunities because happy customers often return and refer others."

4.

Sid Lee is looking for Public Relations experts who can communicate persuasively. Share with us a time you worked on a Public Relations campaign that successfully persuaded a client's customers or the general public to respond to the call to action.

An important aspect of many Public Relations campaigns is convincing your audience to take action. By the audience taking action, they are making a connection to the company and its message.

Describe a Public Relations campaign you worked on that included a call to action. Include what the response was to the campaign and if you considered it a success.

Rachel's Answer #1

"I have worked on a few PR campaigns for clients looking to build a connection with their current and potential customers. I worked on a campaign for a health foods company that was donating a portion of its sales to non-profit organizations promoting healthy living to low-income families. During this limited time campaign, the client's sales increased by 5%. Also, there was a significant positive increase in its brand image, and of course low-income families benefited as they were able to learn about healthy habits."

Rachel's Answer #2

"Through my prior positions, I have had the opportunity to work on a few Public Relations campaigns, and through each one, I have learned lessons that I was able to apply to future campaigns I worked on. For example, I worked with a client looking to promote its work with environmentally conscious non-profits. After analyzing results from the campaign, we learned that we did not target the correct audience and utilize the appropriate media channels. I believe the lessons I have learned while working on past PR campaigns will be valuable in serving Sid Lee's clients."

5.

Sid Lee is looking for candidates who are able to handle crisis communications quickly and effectively. Do you have experience handling communications for a company during a crisis situation?

Crises come up quickly and unexpectedly and Public Relations need to react quickly to limit any damage to the company's brand or reputation. Sid Lee's clients need Public Relations experts who are prepared for these type of situations.

Include in your response a specific example of a crisis situation you handled and explain how you went about managing the situation, particularly as it relates to communications. If you have not had experience in this area of Public Relations, talk about what you think would be important to consider when handling crisis communications for Sid Lee's clients.

Rachel's Answer #1

"Although crisis situations have not occurred frequently at companies I have worked at, there have been a couple of situations where my team had to react quickly to unexpected crises. In one particular situation, an undetected error at one of our manufacturing facilities caused our products to be shipped and sold with a safety issue. This required us to work with Operations to correct the manufacturing issue while coordinating communications to customers and our retail outlets. What I have learned from these situations is that teamwork and coordination with other departments is key to dealing with the issue. It was also helpful to have a protocol in place so that we knew what steps needed to be taken to deal with the situation efficiently and effectively."

Rachel's Answer #2

"Although my Public Relations experience has not included crisis communications, I have received training and actively participated in building emergency protocols for crisis situations. Through this experience, I have learned the importance of working with other departments to address the issue quickly. In these crisis situations, it becomes a company-wide effort and not just a Public Relations matter. When working with Sid Lee's clients, it will be important to understand their products or services and operations well to be ready to react to crises."

6.

The ability to write clearly and succinctly is key when building Public Relations campaigns for Sid Lee's clients. How have you built and strengthened your written communication skills through your prior work experiences?

As expected, written communication skills are important when working on Public Relations campaigns. Sid Lee's hiring managers are interested in candidates who have made efforts to strengthen their communication skills over the years.

Talk about different projects and situations where you had the opportunity to utilize and build your writing skills. Also, highlight any strengths you have with a particular writing style or possibly a Public Relations project you worked on where your writing skills played a critical role.

Rachel's Answer #1

"In my prior positions, writing has been a key component of my job responsibilities. As an analyst, my writing skills were used to communicate to a variety of team members with varying backgrounds. When I moved on to Public Relations, I learned to write for an even broader general audience through a variety of press releases. As I exercised my writing skills, I found the challenge was to write an explanatory piece in a clear and concise manner. Through many different Public Relations projects, I can confidently say this is now a strength of mine and I look forward to possibly providing this skill to Sid Lee's clients."

Rachel's Answer #2

"Writing has always been a passion of mine throughout my education and career. Working at a few different companies, I have been able to hone my writing skills through a variety of projects. I have written creative pieces as part of the Marketing team and also have developed informational pieces while working on blog posts for the company website. These experiences have helped me develop the clear and descriptive writing skills necessary while working on Public Relations campaigns. I continually seek ways to improve my business writing skills through workshops and seminars and am an avid reader of business news journals, which gives me exposure to many different writing styles."

7.

Sid Lee is looking for candidates with a variety of experiences in Consumer Advertising. What types of Consumer Advertising projects have you worked on in an agency environment?

Hiring managers at Sid Lee would like to better understand your experience working in Consumer Advertising. Employees of Sid Lee are known to have experience working in various areas of advertising. Your response to this question will help managers determine if you are a good match.

Talk about different projects or roles you have had working for advertising agencies. Different projects or roles can include writing, creative or media buying. When talking about your experiences, mention what skills you have attained through your various roles.

Rachel's Answer #1

"While working at a few different marketing agencies, I have taken on various roles including writing and project management. My writing experience has helped me develop my communication skills across different mediums including print, radio, television and digital. My project management roles have allowed me to gain a holistic view of consumer advertising. As a project manager, I was able to understand better the process of developing consumer advertising campaigns and the role of each group within the
agency."

Rachel's Answer #2

"My advertising agency experience as it relates to consumer advertising includes roles in media buying and the art department. My work in the media buying department allowed me to better understand the different advertising vehicles available and the factors that should be considered when choosing media. While working in the art department, I learned how the creative needed to be tailored to the media vehicle and target market to effectively deliver the message to the end consumer."

8.

What do you find to be the most difficult aspect when helping clients build their marketing strategies?

As a consultant, there may be challenges you face when undertaking the task of building a client's marketing strategy. Being external to the company gives you a fresh, unbiased perspective on the current situation, but there is much to learn to help you execute your task effectively. Sid Lee is looking for someone who can learn about its clients' situations thoroughly and efficiently.

Talk about the most challenging aspect you encountered while serving as an outside marketing strategy consultant and how you dealt with it. If you have never had the role of an external consultant, refer to your internal marketing strategy work experience and the challenges you may have faced. Hiring managers at Sid Lee want to know you will be ready to face any difficulties that may arise from their clients' projects.

Rachel's Answer #1

"Working as an external consultant, it was usually a challenge to gather information and data to begin the strategy building process. However, I found the most challenging aspect is learning the culture of the client's company. I think learning the culture is an important aspect of the process as it affects the overall marketing strategy and goals for the company. Learning the company culture also has helped me more effectively communicate with the key players in the strategy building process. My experience dealing with different corporate cultures will be put to good use at Sid Lee."

Rachel's Answer #2

"Although I have not worked as an external marketing consultant, my work experience has included direct involvement with marketing strategies. Having been involved with most phases of the strategy building process, I find the most challenging task to be putting the "puzzle pieces" together - taking the information and creating a story about where the company is at from a marketing perspective and what needs to be done to reach its goals. However, each client project has given me valuable experience that could be used effectively while working at Sid Lee."

9.

When have you led a team in creating a new digital strategy campaign for your company or a client? What was the outcome?

The purpose of this question is to find out what your innovative potential is. It's also meant to uncover whether you have the necessary skills to drive change and influence various players involved in evolving digital strategy campaigns.

When you answer this question, it might be tempting to rehash overhaul processes you've learned from past situations, but this is not what you want to do. You'll want to talk about your ideas and actions that have driven change.

Rachel's Answer #1

"I was once working on a large account where the client had been using the same strategies for a very long time. Their marketing team was all hard-to-convince, tenured employees who had success in the past. But as times were changing, they were losing traction. They didn't know what to do because it seemed their product remained the same, and as did their audience, but they were losing market share. They had been advertising on the same channels forever and somehow; they failed to notice their audience spending time on new platforms and adapting to new technologies. Rather than try to convince my clients with presentations, pie charts, and the traditional means, I gathered them together for interactive discussions. They all filled out forms about major purchases they'd made over the past five years, then shared them out loud. What we found from their stories was that in their personal lives, they had been receptive to new technology. For some reason, however, they believed their customers had not. Through this exercise, I connected them to the hard data I had to present and convinced them it was time to try new things."

Rachel's Answer #2

"As a marketing coordinator with a startup, I had noticed that our digital strategy did not involve enough paid promotion. The company was operating on a very tight budget, and the business leaders would almost immediately shut down any ideas involving inorganic growth without any consideration. Rather than trying to argue this point, I took the initiative and became highly active on our company social media pages. As a result, we were receiving double the amount of leads through them after just one month. I shared this information with the sales team first, and they immediately became supportive of making enhancements in this area. With their backing and proof from my initial efforts, I was able to convince our leadership that a small investment in social media advertising had the potential to double the influx of leads, and I gained their buy-in on making it part of our strategy."

10.

Sid Lee enhances their clients' brand identities by creating designs that will leave an impression in their audience's mind. Can you describe how you've have helped a client to connect with their audience using their visual identity?

Your interviewer may ask this question to find out what experience you have with helping to build on a brand's appearance in a way that will appeal to their buyer persona. You can answer by describing design conception and testing for various forms of content, such as logos, etc.

It's not necessary to discuss actual design steps or tools to answer, but you do want to consider understanding the customer's identity goals and their audience as part of the planning and execution process.

Rachel's Answer #1

"I recently worked with a client that wanted to revive their brand's visual appeal. I developed a good feel for the brand through many conversations, interactions with the product, and even their audience. As an account manager, my job was to help translate that feeling into words. I liaised between the client and the graphic design team to create a logo, color scheme and overall concept for the website, social media accounts, and collateral. Everything had to be consistent - our goal was for the audience to recognize instantly, even subconsciously when they came into contact with the brand's materials. I helped the client to involve other departments of their organization and their audience through testing and polls. The engagement and backing of the many people associated with the brand made this facelift a success, and once final changes were rolled out, they were embraced by most."

Rachel's Answer #2

"I am often tasked with coordinating visual branding projects in my current position. To make these projects successful, I ensure that all materials and communications related to the project are delivered to the right parties and stored properly for future reference. While handling the project's administrative tasks, I'm essentially a second set of eyes to the designers and project managers. I speak up if I see something missing or not quite right, I help with reporting on information that's needed, scheduling conferences, ensuring we meeting deadlines, and other details that may otherwise be overlooked."

11.

How do you think good synergy with an SEO specialist can be beneficial to a content strategist?

This question is asked to know if you understand the essential connection between content and search engine optimization. You don't need to be an expert in search engine optimization to answer this question, but you should have a fundamental understanding of how it is complementary to content creation.

Don't answer by explaining what the individual roles of the SEO and content strategists are, rather focus on how the collaborative effort positively affects the content strategist's effectiveness.

Rachel's Answer #1

"While an SEO specialist may be more technical focusing on mechanics of a website like speed or being responsible for understanding many factors which determine constantly changing search engine algorithms, their knowledge is very helpful to the content strategist. They have already digested the information related to how content will meet technical requirements to make it useful online. By sharing a simplified overview with the content marketing strategist, they enable them to craft content that meets the technical needs but allows them to dedicate more energy to visual appeal, entertainment, and other audience-facing details."

Rachel's Answer #2

"Good synergy between the SEO strategist and the content strategist allow for the creation of content campaigns that are much more impactful. In fact, SEO knowledge is a crucial part of the content strategy. In one example, the content strategist may be concerned with posting frequently to keep the audience engaged, but posting frequently is of no benefit if the content never reaches the audience. Their SEO counterpart helps with this because before content is conceived, they ensure the content strategist knows how to structure the content to ensure it can be indexed by search engines and allows the audience to actually find it. This is just one of the many ways the SEO strategist's technical expertise can benefit the content strategist."

12.

At Sid Lee, we believe in learning from other companies' Public Relations campaigns, both positive and negative aspects of them. Can you talk about a campaign you have seen that taught you a lesson applicable for future campaigns you may have worked o

Sid Lee believes in learning from successes and mistakes, both internal and external to the company. Hiring managers are looking for a candidate with the same mentality.

By sharing about a specific campaign that provided a learning opportunity, it lets hiring managers at Sid Lee know that you are proactive about learning to build high-quality PR campaigns. It also shows your ability to identify aspects that could be improved in campaigns that were not quite successful.

Rachel's Answer #1

"The Dove Real Beauty campaign was a successful campaign for the Unilever company as it addressed an alarming statistic - at that time, only 2% of women considered themselves to be beautiful. The campaign used 'real' women in the campaign as opposed to professional models. Unilever was successful as initiating the conversation about real beauty, and it increased sales during the campaign. I believe it was successful at identifying a theme that many women could relate to and a successful connection was made with its target group."

Rachel's Answer #2

"A Pepsi Ad starring Kendall Jenner in the middle of a Black Lives Matter protest. The problem with this campaign was it minimized the seriousness of this movement as it portrayed a Pepsi being the solution to this deep racial issue. I learned from this campaign how important it is to get feedback from people of various races and backgrounds. If this qualitative research were done before the release, Pepsi likely would not have faced the backlash. Money and time spent on research are worthwhile to avoid potential damage to the company image and brand."

13.

Do you believe paid social campaigns are useful, and if so, why?

The interviewer asks this question because as social media platforms mature, they have started requiring payment to allow companies' targeted audiences to see their content. Some marketers have expressed dissatisfaction with this trend and refuse to adapt to it, but others have embraced it, recognizing how it can further enhance their targeting and reach. To be part of a progressive agency, it's important to know why paid social promotions are helpful.

If you take the position that paid ad campaigns are not useful, your answer will be considered to be wrong. While paid campaigns don't always deliver perfect results, sponsored content will always be given priority over that which is not.

Rachel's Answer #1

"Organic content is less visible on social platforms than ever, and while having a good audience and engagement helps increase your content's visibility, it's almost impossible to achieve the same results as before without. A paid campaign is useful in restoring that visibility. It can also be beneficial to run paid campaigns because the social media platforms provide tools to analyze their progress, make adjustments to them as you go, and monitor your ROI."

Rachel's Answer #2

"In recent years, it has become clear to marketers that social media platforms want them to pay for advertising. Algorithms set by the platforms often do not allow a company's content to be seen on their audience's feeds without paying for it to appear to certain members. Now, this is where a company can benefit from paid advertising the most. With a paid campaign, they essentially tap into the platform's data on their users by specifying the demographic their content will be visible to. This enables them to engage only with people that are likely to be interested in their products. It also helps them to be seen before their competitors who have chosen not to run paid campaigns."

14.

When working with Sid Lee's clients, it is useful to have some understanding or experience with Community Relations. Tell us about your experiences in this area, a challenge you faced and how you overcame it.

Community Relations can play a major role in public relations campaigns, therefore Sid Lee's hiring managers are looking for candidates who have experience building relationships with community organizations. Part of the challenge is identifying those organizations that are a good match with a client's brand and company values.

In your response, be sure to highlight at least one specific community organization you started a relationship with and mention any challenges you faced and overcame. Talk about why this particular organization was a good fit with your past company or client.

Rachel's Answer #1

"My work experience in Public Relations has shown me how important it can be to develop strong relationships with community organizations. In particular, while working with an organic Consumer Packaged Goods client, I worked diligently to develop a relationship with a national non-profit promoting healthy eating habits. The most challenging aspect was selecting an organization that fit my client's mission and brand well. Once we worked out the details of the partnership, both parties benefitted, and the relationship promoted my client's brand in a positive light."

Rachel's Answer #2

"Building a relationship with a non-profit or community organization is important as it shows a company cares about worthy causes and is active in the community in which it does business. Because my company is the largest employer in the town where the headquarters are located, I recommended working with a local non-profit aiding low-income families in the area. Once the organization was selected, I found it somewhat challenging to outline the details of our relationship. We wanted to make a profound impact in the community while ensuring the connection was relevant. With feedback from our employees, we were able to develop a relationship where our contributions were meaningful to our company and beneficial to the non-profit."

15.

How can a content marketing funnel lead prospects to become paying customers?

To answer this question, you can touch on all points of the funnel and explain how they drive the conversion. Do so in a concise manner. You can also answer and limit your talking points to a few commonly-known pivotal moments of content campaigns that turn leads into sales.

Don't talk about what marketing funnels are and how to plan them. It might be tempting to do so while answering this question, but you should focus on the real purpose of the question - to highlight how specifically they lead to sales.

Rachel's Answer #1

"A content marketing funnel can turn a prospect into a paying customer by building trust. This can happen when the customer recognizes that they have a problem and turns to the internet for a solution, as most people do nowadays. A well-planned funnel will allow the company to grab the customer's attention during this discovery phase by giving them information on how to diagnose and resolve their problem. Ideally, this is done through a number of pieces of content the company has published, creating the perception of the company as an expert resource. Once the customer has this perception, trust develops, and they are more open to being led to allowing the company to resolve their problem with their service."

Rachel's Answer #2

"A content marketing funnel leads prospects into sales because it ensures content is created with intentionality and strategically placed for consumption by the prospect at the right place and time. By using data to ensure that content engages potential customers appropriately when they're most likely to buy, you increase the probability that they will choose to buy from you. Without the funnel in place, you may be creating great content that simply doesn't lead the customer down a path to take any specific action, and it can defeat the purpose of using content in your marketing strategy."

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25 Sid Lee Interview Questions
Win your next job by practicing from our question bank. We have thousands of questions and answers created by interview experts.

Interview Questions

  1. Storytelling has become an important part of connecting with audiences of all kinds, and using it to market to potential customers is no exception. How can we use big data to employ this tactic in a way that resonates with their audience?
  2. Most of Sid Lee's client advertise through digital channels. Which digital channels are you most familiar with and what has been your experience using these particular channels?
  3. Sid Lee believes that in order for visitors to have an enjoyable experience on a website or an app, its functions and formatting should be human-centric. How does this tie into the big picture when it comes to digital strategy?
  4. Sid Lee is looking for Public Relations experts who can communicate persuasively. Share with us a time you worked on a Public Relations campaign that successfully persuaded a client's customers or the general public to respond to the call to action.
  5. Sid Lee is looking for candidates who are able to handle crisis communications quickly and effectively. Do you have experience handling communications for a company during a crisis situation?
  6. The ability to write clearly and succinctly is key when building Public Relations campaigns for Sid Lee's clients. How have you built and strengthened your written communication skills through your prior work experiences?
  7. Sid Lee is looking for candidates with a variety of experiences in Consumer Advertising. What types of Consumer Advertising projects have you worked on in an agency environment?
  8. What do you find to be the most difficult aspect when helping clients build their marketing strategies?
  9. When have you led a team in creating a new digital strategy campaign for your company or a client? What was the outcome?
  10. Sid Lee enhances their clients' brand identities by creating designs that will leave an impression in their audience's mind. Can you describe how you've have helped a client to connect with their audience using their visual identity?
  11. How do you think good synergy with an SEO specialist can be beneficial to a content strategist?
  12. At Sid Lee, we believe in learning from other companies' Public Relations campaigns, both positive and negative aspects of them. Can you talk about a campaign you have seen that taught you a lesson applicable for future campaigns you may have worked o
  13. Do you believe paid social campaigns are useful, and if so, why?
  14. When working with Sid Lee's clients, it is useful to have some understanding or experience with Community Relations. Tell us about your experiences in this area, a challenge you faced and how you overcame it.
  15. How can a content marketing funnel lead prospects to become paying customers?
  16. Proper planning enables a marketing team to publish well-thought out, well-timed content. If leading a content initiative at Sid Lee, how would you suggest planning for it?
  17. In your opinion, what are the most significant factors to a successful brand design?
  18. Sid Lee helps companies to build brand identities that accurately represent their core values while creating a lasting connection with their target audience. In your opinion, what is the best way to build a brand across digital platforms?
  19. What would you say are your biggest influences, or sources of inspiration when it comes to design?
  20. What do you believe is the most significant upcoming trend in brand design?
  21. Talk about your experience building or contributing to marketing strategies. What was your specific role and how do it fit into the bigger strategy?
  22. If you could only pick one area of focus to build on and connect with a target audience, what would it be, and why?
  23. What is one compelling reason you are aware of for why we should only publish high-quality content for our campaigns?
  24. What are your favorite design tools right now?
  25. How do you learn and grow when it comes to branding, design, and marketing?
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