The interviewer wants to know that you have taken note of the workplace culture at Redflex Traffic Systems, Inc. and how they stand out from their competitors. Check out the company website, and any online reviews, to find a common theme that makes Redflex Traffic Systems, Inc. stand out from their competitors. Be prepared with specific examples from a recent news story or client reviews.
"I understand that you have a variety of competitors; however, I am most interested in working for Redflex Traffic Systems, Inc. because of your strong interest in client service, and employee safety. You have won multiple industry awards which tells me that you are an innovative and growth-minded organization. Your company is forward-thinking and progressive. I would be delighted to work at Redflex Traffic Systems, Inc.."
"While researching Redflex Traffic Systems, Inc. and the local market I did see that there are a few competitors in our area. What stood out to me was the enthusiasm of your team when I first applied here, and also the fact that you recently won the coveted Transportation Leadership Award. In addition to all of this, I see that Redflex Traffic Systems, Inc. puts an important focus on carbon footprint. All of this makes you stand out from your competitors."