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Procter and Gamble Interview Questions

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The performance of consumer products relies greatly on advertising and marketing efforts. Do you have any experience with advertising, marketing, or market research?

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Procter and Gamble Interview Questions & Answers

  1. 1.

    The performance of consumer products relies greatly on advertising and marketing efforts. Do you have any experience with advertising, marketing, or market research?

      How to Answer

      Talk to the interviewer about any experience you have in advertising and marketing, whether that be on the job training or formal education. Discuss how you have seen robust marketing strategies directly affect the performance of a product.

      "I have always been fascinated with the correlation between marketing strategies and product performance. This is why I studied marketing and communication in college. I have a bachelor's degree in marketing, plus additional training in advertising methods from my current employer. I have seen creative and strategic marketing campaigns take an underperforming product and make it a strong contender in as short as 90 days. I look forward to putting my knowledge in marketing and advertising toward a role with Procter and Gamble; it's obvious that P&G invests a great deal in cultivating brands that are household names in everything from baby and personal care to home and fabric care."

      Michelle's Answer

      "Although I do not have formal training and education in advertising and marketing, I love to research new marketing techniques. I'm a strong writer, so I feel that I could put that skill to use in helping the organization communicate effectively with both internal and external audiences. On the consumer front, I also have a strong understanding of several social media algorithms, including how to have your posts seen by the right audience. I'd look forward to using that skill for the good of the organization, along with learning more about more traditional marketing, advertising and communications tactics."

      2 Community Answers

      Anonymous Answer

      "I have experience in all of it, thru university and self-initiated projects such as the "La Sante" product that we started and formed with the beginning of the pandemic, trying to be ahead of the curve and to anticipate the market needs. There were ideas and tries with medical equipment, although was successful with some, there were some backsteps in some forms, but that's all part of the business nature."

      Cindy's Answer

      Good! You have a lot of rich experience to draw on when answering this question. I'd recommend dwelling on specific experience to help the interviewer see your skills in action.

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      Anonymous Answer

      "I have some marketing and advertising knowledge. Being an administrative assistant for HR and an assistant manager in the past, I had to deal a lot with the marketing departments and develop strategies to convince employees to come work for us. On top of that, I have a lot of school experience doing market research with an A average."

      Marcie's Answer

      Great answer! It definitely sounds like you have exposure to and experience with marketing, both academically and in the real world. Nice! What kind of strategies did you help develop and what were the results? What kind of market research did you do in school?

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