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Porter Novelli Interview
Questions

32 Questions and Answers by Ryan Brown
Job Interviews     Companies     Business     Marketing    

Question 1 of 32

What do you know about our clients at Porter Novelli?

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Answer Examples

1.

What do you know about our clients at Porter Novelli?

Getting to know Porter Novelli before your interview is a very important step. In addition to reviewing the company history, you also want to have a good understanding of who Porter Novelli services, collaborates with, and does the bulk of their business with. A thorough read through their website, online reviews, and a Google search can tell you a lot.

Ryan's Answer #1

"From the research that I have conducted, it appears that the bulk of your clients are within the consumer services sector. It is apparent, after reading through your website and online reviews, that you have a strong client base and a very faithful client following. I would love to learn more about your biggest clients and the work you do for them."

Ryan's Answer #2

"I understand that the majority of your client are owners of small to medium business"

2.

If you had $50,000 to build your own business, what would you do?

If money was no object, what kind of business would you start? The interviewer will be able to learn something new and unique about you through this question. Avoid answers that would include building a business that competes with the hiring company.

Ryan's Answer #1

"If I had $50,000 to build my own business I would open up a community center in my neighborhood that offered inexpensive childcare, cooking classes, and other life skills programs. I am passionate about volunteering and see a strong need in those particular areas."

Ryan's Answer #2

"I would choose to invest the $50,000 into an existing business in an industry that my spouse has an interest in. I love what I do for a career but she has always wanted to be an entrepreneur."

3.

How do you like to be recognized for your accomplishments?

We all like to be recognized in some way for our accomplishments in the workplace. Share with the interviewer how you would like to be recognized for your hard work. Through gifts? Financial perks? Public recognition? Kind words? Title promotions?

Ryan's Answer #1

"I am very much an over-achiever and find that the best way for me to be recognized for a job well done is to be given words of kindness and recognition. I am easily encouraged and the best reward for me is to know that my hard work is being noticed."

Ryan's Answer #2

"I am definitely driven by some friendly competition! I like internally driven contests where I have the ability to win small financial incentives."

4.

In your opinion, what has been the biggest breakthrough in social media marketing as of late?

The interviewer is asking this question because they would like to know that you keep up to date on social media trends. The more you know, the more apparent it is that you have a genuine interest in this industry. To an interviewer, this gives added security that you are in this career for the long term. Discuss a recent change in social media marketing and how you think it will change the face of the marketing industry.

Ryan's Answer #1

"I think that the whole idea of Facebook Live is a game changer. This puts large and small brands in the same space where they can offer free and direct communication with their consumers. The options are now endless! Virtual tours, live give-away's, and private looks backstage....it's really incredible."

Ryan's Answer #2

"I would say that the biggest change that social media marketing will see in the next few months is the decline of visible organic content and the extra push for paid or boosted content to have priority."

5.

What gives you satisfaction in this particular career?

Job satisfaction is a major factor in whether people stay or leave their employers. Talk to the interviewer about what satisfies you about your career and why you continue to stay on this particular path.

Ryan's Answer #1

"I am very satisfied in this career path and I believe it is because I am able to help people on a daily basis. It is important for me to feel as though I am contributing to my community and this career certainly generates those feelings."

Ryan's Answer #2

"My satisfaction always comes from a job well done. I am self-led and disciplined so my satisfaction truly comes from within."

6.

What do you think our company's biggest challenge is?

What is this particular company's biggest challenge, and how do you think that you can assist?

Ryan's Answer #1

"After speaking with you further about the company, and this role, I believe that the biggest challenge this company has faced is in hiring the right talent. I have a strong background in recruitment as well as management and do feel that I can assist with this hurdle. Having the right team players is imperative to a company's success and, if we can tackle that, I see great things happening."

Ryan's Answer #2

"That is a tough question because I have not spend time working within your organization. Knowing the industry, my best guess would be that the biggest challenge is the same challenge any marketing company faces, and that is keeping up with the fast paced changes in marketing, advertising, and social media."

7.

Our industry is innovative and ever-changing. How do you stay on top of industry related news?

Talk to the interviewer about a few ways that you stay in touch on new trends within the marketing industry. Knowing that you keep in touch on the latest trends will show the interviewer that you are engaged in this industry and willing to invest your time into learning more. You can also start a great conversation by asking the interviewer how they prefer to say up to date.

Ryan's Answer #1

"I agree - this industry is fast changing, and it's really important to stay up to date on the new trends in the market. To keep up to date, I subscribe to AdWeek as well as Communication Arts Magazine. I read a variety of publications; however, these two are the ones I read daily. Do you have any recommendations for staying on top of industry trends?"

Ryan's Answer #2

"I have a Google alert set up for a variety of industry related keywords that include marketing, sales, search engine optimization, search engine marketing, and content development. I learn a lot from absorbing these small bits of news on a daily basis. in ad"

8.

At Porter Novelli we provide marketing services to a wide range of customers. Are you prepared to deal with a variety of personalities?

In the marketing industry, your experience with clients may be widespread. Talk to the interviewer about the range of personalities you have been exposed to. Be sure to appear confident in your ability to handle a wide variety of personalities.

Ryan's Answer #1

"The majority of my work experience is with a wide range of clients and personalities. Happy customers are always the easiest to deal with; however, I do have some training in conflict management. I am confident in my ability to successfully and professionally handle the range of clients you work with at Porter Novelli."

Ryan's Answer #2

"I have worked with a large range of personalities and needs, in my employment history. I am very well prepared to work with a range of client personalities and do have a strong level of patience."

9.

Why do you want this job with Porter Novelli?

Recruiters and hiring managers often receive hundreds of applications per job. If you are lucky enough to land an interview, make some effort to conduct research on the opportunity. Think about how this job will help you in your career. It's important for you to know not only what you have to offer them, but what they can do for you. While your passion and excitement about the job are important, it's always good to have some hard facts to back it up. IE: 'I have heard great things about your company and I know I would be a great fit for this job,' is not very specific.

If you find recent news articles or press releases which talk about the company's accomplishments, mention how that impressed you.

Ryan's Answer #1

"I am excited about this opportunity because your values are very much in line with mine. I deeply care about giving back to the community. I also feel like this job will help me reach my goal of working in a management position, because of the leadership opportunities within this role."

Ryan's Answer #2

"I have been passively seeking a new position for quite some time and haven't jumped on anything yet because I want to make sure it's the right fit. I feel that this job is right for me, at this point in my career, because it offers an opportunity for me to utilize my recent education in Digital Marketing while giving me an opportunity to advance in my management skills."

10.

Do people see you as a trustworthy and honest individual?

It is easy to say that you are trustworthy and honest but it's best if you can back it up with a review or words from a previous supervisor.

Ryan's Answer #1

"I am told quite often that I am an honest and trustworthy individual and you will be able to hear that directly from my supervisor when you call for a reference. I hold honesty and trustworthiness as very important virtues."

Ryan's Answer #2

"My friends and family rely on me heavily because I am trustworthy and honest. They can count on me to be straightforward with them and depend on me to be there when it matters least or most."

11.

Tell me about one of the most rewarding experiences you had working on a team. What made it rewarding?

The interviewer wants to hear that you feel accomplished through teamwork. Talk about a time when you felt fulfilled through a team setting or project collaboration.

An example may be a time when you worked on a team project in University, a recent work collaboration, or possibly an extracurricular experience such as coaching a little league team.

Discuss the positive results of the teamwork and how you attained a positive outcome as a group.

Ryan's Answer #1

"The most rewarding team work experience that I have had was in my last year of university. We were assigned a project in teams of 4 which accounted for quite a large part of our grade. I believe everyone pulled more than their own weight because so much was at stake. Team work is very rewarding when everyone has sometime to win, or lose."

Ryan's Answer #2

"One of my most rewarding team work experiences was while I was attending University. I learned so much by working with my classmates. I gained new problem solving skills and learned a lot from their research preferences."

12.

How do you think your early career will help you succeed in this position?

Did you start working at a young age? Perhaps you have held some tough jobs earlier in your career? Many hiring managers agree that the best employees are ones with 'grit' and whom have held a 'dirty job' or two in their lives. Talk to the interviewer about your early work experience.

Ryan's Answer #1

"I have been working since I was just 14 years old. My first job was as a shop hand for my father who was a mechanic. I had to sweep, clean, greet customers and order parts. It was a great way for me to get my hands dirty and I was taught excellent customer service skills from an early age. Everything that I learned during that time has helped me to stay grounded and humble in my career."

Ryan's Answer #2

"My early career taught me great work ethic and positively shaped my communication skills. I look forward to applying these skills to this role with your company."

13.

We have a culture of collaboration and high energy here at Porter Novelli. Describe your workplace personality in 3 words.

The interviewer would like to know what first comes to mind when you are asked to describe your personality. Be prepared by writing down some keywords ahead of time that best describe you.

If you can, visit the company website, read their job posting and see if you can find a common set of descriptive words that seem to resonate really well with Porter Novelli. Incorporate those if you can. Avoid giving generic, run-of-the-mill answers and make sure to compliment Porter Novelli on their efforts when it comes to an energetic workplace culture.

Ryan's Answer #1

"I can see that you have a great energy here and I've really enjoyed that during this interview process. If I could describe my personality in 3 words I would say that I am motivated, positive, and dedicated. After researching your company further, I believe I am a strong fit for the culture that you have worked so hard to achieve."

Ryan's Answer #2

"Other words you could use to describe your workplace personality:

- Ambitious
- Approachable
- Cooperative
- Charismatic
- Diiligent
- Efficient
- Energetic
- Focused
- Inquisitive
- Meticulous
- Patient
- Responsible"

14.

At Porter Novelli we look for those with a sincere interest in marketing and advertising. Tell me about your favorite project at the moment.

The interviewer would like further insight into the types of projects that you find the most interesting, and rewarding. Briefly discuss the most exciting project that you have on the go. Explain a bit about the project, and why it is so interesting to you. If possible, compare this project to some of the projects that Porter Novelli works on.

Ryan's Answer #1

"At the moment, I am working on a brand development campaign for a not-for-profit organization. This project is very exciting for me because it blends my two passions - marketing and volunteerism. I think everyone should become involved in their community as much as possible and it's exciting when you can use your professional skill set to do so. I understand that your organization takes on a variety of clients in not-for-profit, as well. I would love to learn more about those projects!"

Ryan's Answer #2

"I often have multiple projects on the go that are very interesting and exciting. At the moment, I am revamping the online presence for a small sized toy company. It's been a lot of fun because they are allowing me to exercise my creativity, with a significant budget as well."

15.

At Porter Novelli we value continued education. If you could choose any marketing related course to attend, what would you choose?

Many employers look to hire employees who have a penchant for knowledge and growth. Express your interest in continued education by passionately discussing a topic that you would love to learn more about. Be sure to keep your answer industry and job related.

Ryan's Answer #1

"I love the idea of expanding my knowledge within internet marketing. If I could choose any topic for continued education, I would choose to learn more about search engine optimization and search engine marketing. You can dive really deep into each of those topics which is an exciting challenge for me."

Ryan's Answer #2

"I am really pleased to hear that you appreciate continued education. Thank you for this consideration! If I had the opportunity to expand my knowledge in any area of marketing, I would choose Consumer Behavior Insights. There is so much to learn when it comes to consumer spending and buying patterns- it's fascinating."

More Interview Q&As
Explore expert tips and resources to be more confident in your next interview.
Behavioral
Common
Phone
Tough
Leadership
All Interview Topics
All Career Q&As
Suggested Career
Interview Q&As
Continue practicing by visiting these similar question sets
Online Marketing
Marketing
Advertising Manager
Advertising Sales Agent
Graphic Design
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32 Porter Novelli Interview Questions
Win your next job by practicing from our question bank. We have thousands of questions and answers created by interview experts.

Interview Questions

  1. What do you know about our clients at Porter Novelli?
  2. If you had $50,000 to build your own business, what would you do?
  3. How do you like to be recognized for your accomplishments?
  4. In your opinion, what has been the biggest breakthrough in social media marketing as of late?
  5. What gives you satisfaction in this particular career?
  6. What do you think our company's biggest challenge is?
  7. Our industry is innovative and ever-changing. How do you stay on top of industry related news?
  8. At Porter Novelli we provide marketing services to a wide range of customers. Are you prepared to deal with a variety of personalities?
  9. Why do you want this job with Porter Novelli?
  10. Do people see you as a trustworthy and honest individual?
  11. Tell me about one of the most rewarding experiences you had working on a team. What made it rewarding?
  12. How do you think your early career will help you succeed in this position?
  13. We have a culture of collaboration and high energy here at Porter Novelli. Describe your workplace personality in 3 words.
  14. At Porter Novelli we look for those with a sincere interest in marketing and advertising. Tell me about your favorite project at the moment.
  15. At Porter Novelli we value continued education. If you could choose any marketing related course to attend, what would you choose?
  16. At Porter Novelli we seek to hire those who can think on their feet. Choose a popular brand and tell me one thing you would do to improve their branding.
  17. Being able to think creatively is important at Porter Novelli. If you had a very small budget to work with, what marketing technique would you use first?
  18. Do you prefer doing work on a routine day-to-day basis or do you prefer mixing up your routine occasionally?
  19. Tell me about your greatest work accomplishment.
  20. If you could start your career over again, what direction would you take?
  21. Tell me about your experiences giving presentations in front of large groups.
  22. What type of work environment allows you to be the most productive?
  23. How do you deal with uncomfortable situations?
  24. Tell me about a time when you took the initiative to improve work related procedures.
  25. When have you taught someone important skills or knowledge, in the workplace?
  26. What sources do you look to when solving complicated problems?
  27. What is your current salary?
  28. What would you do if a client asked you about a product or service and you were unsure of the answer?
  29. How would you rate your performance in this interview so far?
  30. Do you have difficulty working in a team environment?
  31. What questions do you have for me?
  32. Why do you believe you will have success in this position with Porter Novelli?
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