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Perdue Farms Interview
Questions

30 Questions and Answers by Rachelle Enns

Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.
Question 1 of 30
What is the primary factor that separates Perdue Farms products from other meat producers?
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How to Answer
You may hear this question in a few forms, such as:

- Why do you want to work at Perdue Farms?
- Why work for Perdue Farms as opposed to our competitors?
- What does Perdue Farms do better than anyone else?

The hiring authority wants to hear a genuine and well-researched answer. Interviewers too often hear bland answers that are general and non-specific. You are a stand-out candidate, and it's time that you show off the considerable research you have performed on their organization. Dig deep to figure out what it really would mean to you to work for Perdue Farms versus their competitors. You can focus on their product quality, their core values, or their employee happiness and tenure for starters.
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Top 30 Perdue Farms Interview Questions with Full Content
1.
What is the primary factor that separates Perdue Farms products from other meat producers?
You may hear this question in a few forms, such as:

- Why do you want to work at Perdue Farms?
- Why work for Perdue Farms as opposed to our competitors?
- What does Perdue Farms do better than anyone else?

The hiring authority wants to hear a genuine and well-researched answer. Interviewers too often hear bland answers that are general and non-specific. You are a stand-out candidate, and it's time that you show off the considerable research you have performed on their organization. Dig deep to figure out what it really would mean to you to work for Perdue Farms versus their competitors. You can focus on their product quality, their core values, or their employee happiness and tenure for starters.

Rachelle's Answer #1
"I want to join a company for the long term. This desire is why I did a lot of research on Perdue Farms and your competitors before applying. What I appreciate most is the care and research that you put into your products before introducing them to consumers. This approach has resulted in fewer recalls and better consumer reviews overall. I am seeking out an organization that acts as more than just a meat producer, but also an industry leader."
Rachelle's Answer #2
"Before applying to Perdue Farms I performed extensive research on the organization as well as your three largest competitors worldwide. Your employee reviews are solid, and on Glassdoor, the CEO approval rating is higher than anyone else. These results show me that your culture is healthy and this starts from the top. The trickle-down impact means happy customers which is another significant factor for me as I consider my next career move."
2.
What does CPG stand for? Do you have experience working in the CPG industry?
The interviewer is checking for your understanding of simple terms related to the meat production and food industry. CPG stands for Consumer Packaged Goods. Various items fall into the CPG category, but for the most part, we reserve the term for things that consumers use regularly. CPG products can include food, beverage, even clothing, and household products. Determine how Perdue Farms falls into the CPG category and then be prepared to explain what you understand CPG to mean. Next, take a few moments to walk the interviewer through your experience in the CPG industry. Outline the products you have worked with, and inside of which companies. If you are new to your career, be sure to show a solid understanding of the industry while expressing your keen interest in learning more about CPG at Perdue Farms.

Rachelle's Answer #1
"CPG stands for Consumer Packaged Goods and refers to many items that consumers use daily. I have worked in the CPG industry for the past eight years, first within the clothing and textiles industry with Company ABC and then moving into food and beverage with Company XYZ. I much prefer working within the food and beverage industry because of the fast pace and exciting food trends that I get to be a part of."
Rachelle's Answer #2
"I have researched CPG before interviewing at Perdue Farms today, knowing that knowledge of Consumer Packaged Goods industry would be helpful in the interview process. I have worked in a retail environment surrounded by CPGs, such as my time with ABC Grocery and XYZ Clothing. I understand consumer packaged goods to be items that people use every day, such as food, clothing, and personal care items."
3.
How would you approach selling Perdue Farms product to a new retail customers?
Meat products, just like any other CPG product, must be positioned and sold in a way that has an impact. Perdue Farms wants to know that you will be a great representation of their product, whether you will be in a sales role or not.

When approaching new retails customers, as a producer of a food product, it's essential to lead with the benefits, including precise information on the production, health facts, sales numbers, and profit margins. Talk to the interviewer about how you would approach selling Perdue Farms product. Remember, the more research you have performed on the company and their products, the better your response will be!

Rachelle's Answer #1
"If I were to approach a new retail prospect with Perdue Farms products, I would begin by discussing the strong history of your company. This information would include your commitment to excellence in everything that you produce. I would build trust and then compare the markets top products with those available from Perdue Farms. I know all retailers are about the bottom line so I would be sure to show how strong profit margins on the products, especially compared to competitors."
Rachelle's Answer #2
"I find the Perdue Farms mission, goals, and product to be clearly laid out and very transparent. I learned in business school that the best way to approach a new prospect is with a clear qualifying statement and value proposition. I would first identify the products that this particular retailer would need. Then, I would clearly outline how these products would benefit their business. Next, I would mention the retailer's pain points and position your products as a solution."
4.
Who do you believe to be the key customers of Perdue Farms?
The interviewer would like to know that you have researched who they serve. Many companies will list their key customers or accounts on their website. Check out the Perdue Farms website and do some digging online to see what you can find. What is most important is for you to be able to understand who their target customer is. If you do not know, this is an excellent time to ask some insightful questions!

Rachelle's Answer #1
"I believe the key customers of your organization to be grocery retailers of all sizes in the region of A, B, and C. Your meat is produced humanely, and hormone-free. For this reason, I think that your organization has a solid approach with retailers whose customers are eco and ethically conscious. Is this accurate to say?"
Rachelle's Answer #2
"After researching Perdue Farms online, I learned that your top customers are A, B, and C. I was able to read a few customer testimonials on your website which were all very helpful and positive. I look forward to working at Perdue Farms, helping you to nurture and grow these important client relationships."
5.
How would you grow an existing account to include more Perdue Farms product?
This question will test your knowledge of selling based on value. This question will also help the interviewer to see your depth of understanding when it comes to their business. Whether you are interviewing for a sales role or not, it's essential to show an understanding of how their company operates.

The best way to grow an existing account is first to identify which products they are not currently purchasing. Then, you will want to get to know the client so that you can make educated recommendations. Being an advocate for your company and its brand(s) is another incredibly important factor in upselling existing accounts. Show the interviewer at Perdue Farms that you are excited about their products and that you will pass this excitement on to their existing customer base.

Rachelle's Answer #1
"If given the opportunity to grow existing accounts at Perdue Farms, I would begin by combing through your CRM and uncovering which companies purchase only a couple of your meat products. I would discover which ones they have not yet been introduced to, and then determine if the addition of this product could make sense for their business. It would be important that, before approaching the account, that I had a full understanding of how their business operates. I would also be sure to approach the account with full enthusiasm and robust product knowledge."
Rachelle's Answer #2
"Although my sales experience is limited, I have a great instinct when it comes to recommending products and determining need. If given an existing account to grow, I would check in and build a relationship based on the Perdue Farms products that they already purchase and enjoy. From that point, I could make more educated recommendations. I would be prepared with numbers so that I could show margins and other important factors that clients would need to make a decision."
6.
What are the most critical consumer insights to measure, and how would you apply consumer data to help you in this role?
Consumer insights refer to the trends in products and services, based on human (or, consumer) behavior. When working in a consumer-based industry such as meat production, you are at the mercy of trends, preferred tastes, and overall customer preferences. Consumer insights give you the insight needed to make decisions such as where to take your company's marketing, what to launch next, or how to recover from a wrong product decision. Critical insights could include what is trending, what customers are complaining about, what is receiving praise, product momentum, and consumer churn rate.

Rachelle's Answer #1
"It would be essential for Perdue Farms to understand what customers are verbally requesting. One great way to do this is to have alerts and hashtags set up for your company brand. When people @ your company, what are they saying? It's important to take a look at what these consumers are suggesting and pivot from there. For instance, if consumers are complaining about excessive packaging, this shows you that it's time to take a look at introducing more eco-friendly packaging. Could you share with me the most helpful approach to gaining consumer insight here at Perdue Farms?"
Rachelle's Answer #2
"My background in marketing applies to many industries and sectors. When it comes to critical consumer insights into the food industry, I will focus on discovering upcoming trends in flavors, convenience, and packaging. I will look at customer demographics such as age and gender, how and where they use our product the most. Lastly, another insight that I would pursue would be how they feel about alternative products. This information would help me to craft a stronger marketing strategy. It would also help a great deal in research and development efforts."
7.
Name your favorite Perdue Farms product, and discuss why it is your favorite.
The interviewer wants to see your investment when it comes to earning a position at Perdue Farms. Part of being an engaged candidate is being aware of the product range offered at Perdue Farms and trying their range of products whenever possible. Show that you have taken the time to get to know their variety of meat products. Which ones do you find to be the most innovative, delicious, or convenient?

Rachelle's Answer #1
"Perdue Farms offers so many premier meat products, but I believe that the best thing you offer your customers is Product ABC. This product has been my favorite because it's satisfying, ethically sourced, and full of flavor. I also appreciate, as an eco-conscious consumer, that you do not overpackage your products."
Rachelle's Answer #2
"It seems that Perdue Farms genuinely cares when it comes to the quality that families have come to expect from its brand. My favorite product from Perdue Farms is your ABC Product. The offering is consistent, full of flavor, and always fresh."
8.
If given a yearly goal, how would you go about organizing your activities to ensure you remained on target?
The way you respond to this question will show the interviewer how you go about organizing your time, and splitting up your tasks. The meat production industry is busy, with many moving parts. The more organized you are, and the better you understand which activities need to be taking up your time, the better you will perform at Perdue Farms. If you use any specific tools or software to organize your day, be sure to mention them. Be specific about the ways that you maintain order in your workday. If you are new to your career, you can specify how you remained organized in school, whether that be high school or university.

Rachelle's Answer #1
"I am very goal-oriented and like to know the expectations on me on a yearly, quarterly, monthly, weekly, and daily basis. I will take the goals given to me and first organize them in order of importance. Then, I will break these tasks down, starting with the most urgent, figuring out what I need to accomplish daily to exceed these goals. In my current role, I use helpful tools such as Monday and Trello to keep myself and my team on track."
Rachelle's Answer #2
"When I first started university, I found that I quickly became disorganized. I was flustered when it came to deadlines, meetings, and my extracurricular schedule. I began to lean on tools such as my iCal, and an app called Evernote, which helped me to capture and prioritize my ideas, projects, and to-do lists. Now, nothing falls through the cracks! I plan to approach my work deadlines in the same manner."
9.
Tell me about your food-related health and safety training. Are there any gaps in your knowledge that we should address?
When working in the meat production industry, you may need to learn how to safely work around products such as animals, chemicals, raw ingredients, and more.

Take the interviewer through any formal health and safety training that you have received either on-the-job or during your post-secondary education. If you are newer to your career, ask the interviewer what you can do to prepare yourself for success in this role.

Rachelle's Answer #1
"When it comes to health and safety training, I have certification in Safety Hygiene, Food Quality, and Food Audits. I have also taken various OHS courses through my past two employers. Although my training is extensive, this will be my first role in a dedicated meat production environment. If you have recommendations on additional courses to prepare myself, I am happy to get started."
Rachelle's Answer #2
"My training consists of a small amount of OHS training during my internship at ABC Meats. Is there a particular course I can begin before starting this role with Perdue Farms? I aim to have a perfect safety record in my career, and put hygiene and proper product handling first in everything that I do."
10.
Perdue Farms is seeking employees with an understanding of logistics. What is Fill Rate, OTD, and Lead Time?
In any role with Perdue Farms it will be helpful for you to understand how their logistics department operates. Logistics refers to the careful coordination of product, people, and processes. When it comes to producing and moving product, terms such as Fill Rate, OTD, and Lead Time are essential.

- Fill Rate: The percent of customer demand that is met through immediate stock availability.
- OTD: On-Time Delivery. How many of your customers are receiving their orders or shipments when expected?
- Lead Time: The time between when an order is placed and when it's received/delivered or fulfilled.

If you are joining Perdue Farms in a logistics function, be sure to ask about their metrics on factors such as fill rate, OTD, and lead time. These numbers directly impact customer and overall employee satisfaction. Show your understanding of these critical terms and show an interest in how Perdue Farms ensures their logistical operations are on point.

Rachelle's Answer #1
"When it comes to the movement of meat products, this can be incredibly time-sensitive. I am well aware of the many moving parts involved in the logistics within the food industry. In my current role, I have increased our Fill Rate from 89% to 98%, which I am incredibly proud to say. Could you share with me more about your most important metrics and what you are doing to exceed expectations?"
Rachelle's Answer #2
"I am eager to learn more about logistics and supply chain, and the important factors that go into moving Perdue Farms product. I understand Fill Rate to be the rate at which we can supply orders without dipping into backorders, for instance. OTD is short for on-time delivery which is a great metric to know when it comes to customer service and exceeding expectations. The lead time metric I am not as familiar with; however, I am ready to expand my knowledge."
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