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Pardot Interview
Questions

27 Questions and Answers by Helen Lee

Published January 21st, 2019 | Helen Lee is a freelance data analyst and writer with over 15 years of experience in marketing.
Question 1 of 27
As a team member in our technical department, what do you believe will be the most valuable skill you have to offer Pardot as we continue to strive to be a competitive player in marketing automation and various other marketing tools?
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How to Answer
Hiring managers would like to see which technical skills you find to be your strongest assets and if those skills match with the needs of Pardot. Be sure to select the technical expertise you are most confident about as they may ask more specific follow-up questions about your experience with that particular skill.

As you formulate your response, consider how your specific skill will help Pardot remain competitive with its marketing automation platform and other online marketing tools. If possible, highlight how your ability may differentiate you from other candidates.
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Top 25 Pardot LLC Interview Questions with Full Content
1.
As a team member in our technical department, what do you believe will be the most valuable skill you have to offer Pardot as we continue to strive to be a competitive player in marketing automation and various other marketing tools?
Hiring managers would like to see which technical skills you find to be your strongest assets and if those skills match with the needs of Pardot. Be sure to select the technical expertise you are most confident about as they may ask more specific follow-up questions about your experience with that particular skill.

As you formulate your response, consider how your specific skill will help Pardot remain competitive with its marketing automation platform and other online marketing tools. If possible, highlight how your ability may differentiate you from other candidates.

Helen's Answer #1
"I believe my web development skills would be an asset as Pardot strives to reach its competitive goals. I have had years of experience developing websites with a vast array of capabilities for a variety of large companies. An important aspect of good web development is the ability to make the site user-friendly, and being able to balance that with the robust capabilities of the site. This is important when developing online marketing tools where many core users may have a non-technical background."
Helen's Answer #2
"Based on my knowledge and experience with Marketing Automation platforms, I am confident that my database programming skills would make valuable contributions to Pardot's continuous efforts to remain relevant in the industry. As more companies look to make intelligent business decisions with a growing amount of data, analytical and tracking capabilities of Marketing Automation platforms will be a capability they will seek. I believe they will be looking for tools that offer powerful analytical capabilities. My database programming skills will help Pardot improve its platform with increased efficiency."
2.
Due to the sensitivity of our business, in order to work for Pardot, you must be able to pass a criminal background check. Are you willing to comply?
If you do not have any criminal history, this is an answer that will be very simple and concise. If you do have a criminal history, now is the time to disclose it.

Helen's Answer #1
"I do not have a criminal history of any kind and I am happy to comply with any form of background check you require."
Helen's Answer #2

"I should disclose to you that I have a mark on my criminal record. I have a DUI from 1998. Since then I have maintained a clean record and I am willing to comply with any form of background check that you require."
3.
Do you have experience in cold calling? If so, tell me about your targets and results.
Cold calling, warm calling, prospecting, and building a sales pipeline - these are all tasks generally associated with most financial services roles. Assure the interviewer that you are capable and willing to do what it takes to get the sales results you need!

Helen's Answer #1
"I have experience in cold calling and all other forms of generating new and repeat business. I took a workshop last year on the art of cold calling as well. In my most recent position I made approximately 100 cold calls per week."
Helen's Answer #2
"I am new to my career in financial services and sales; however, I have taken an online course focused on cold calling. This course was incredibly helpful and I look forward to meeting and exceeding my targets with Pardot."
4.
We have a culture of collaboration and high energy here at Pardot. Describe your workplace personality in 3 words.
The interviewer would like to know what first comes to mind when you are asked to describe your personality. Be prepared by writing down some keywords ahead of time that best describe you.

If you can, visit the company website, read their job posting and see if you can find a common set of descriptive words that seem to resonate really well with Pardot. Incorporate those if you can. Avoid giving generic, run-of-the-mill answers and make sure to compliment Pardot on their efforts when it comes to an energetic workplace culture.

Helen's Answer #1
"I can see that you have a great energy here and I've really enjoyed that during this interview process. If I could describe my personality in 3 words I would say that I am motivated, positive, and dedicated. After researching your company further, I believe I am a strong fit for the culture that you have worked so hard to achieve."
Helen's Answer #2
"Other words you could use to describe your workplace personality:

- Ambitious
- Approachable
- Cooperative
- Charismatic
- Diiligent
- Efficient
- Energetic
- Focused
- Inquisitive
- Meticulous
- Patient
- Responsible"
5.
Pardot offers a few different online marketing tools to its clients and we are continually evaluating opportunities to expand our offerings. What types of online marketing tools have you had experience with from the developer side?
Pardot's mission is to provide its customers with tools that increase the efficiency and value of their online marketing efforts. Hiring managers would like to consider candidates who have a holistic view of online marketing tools and not necessarily focused on a small subset of it.

If you have developer experience with online marketing tools, explain in some detail the tool's purpose and function. If you do not have developer experience with online marketing tools, mention any other developer work experiences that you can relate to a particular online marketing tool.

Helen's Answer #1
"As a developer, I have had experience working with tools that allow marketers to send emails to customers and prospects with high delivery rates while tracking the essential data to measure the effectiveness of email marketing campaigns. In addition, I have helped to develop and troubleshoot graphic design tools that allow marketers to create display ads in a quick and cost efficient way."
Helen's Answer #2
"Although my experience as a developer does not include online marketing tools, many of the projects I have worked on required skills that could be easily applied to online marketing tools. For example, I have worked on developing analytics tools which are valuable to marketers looking to evaluate their online marketing efforts. Also, my database and data warehouse experience will be helpful in further developing these tools to ensure connectivity with warehouses or databases."
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