25 Omnicom Group Interview Questions & Answers
Below is a list of our Omnicom Group interview questions. Click on any interview question to view our answer advice and answer examples. You may view 5 answer examples before our paywall loads. Afterwards, you'll be asked to upgrade to view the rest of our answers.
1. When working with Omnicom Group's clients, it is useful to have some understanding or experience with Community Relations. Tell us about your experiences in this area, a challenge you faced and how you overcame it.
How to Answer
Community Relations can play a major role in public relations campaigns, therefore Omnicom Group's hiring managers are looking for candidates who have experience building relationships with community organizations. Part of the challenge is identifying those organizations that are a good match with a client's brand and company values.
In your response, be sure to highlight at least one specific community organization you started a relationship with and mention any challenges you faced and overcame. Talk about why this particular organization was a good fit with your past company or client.
Written by Helen Lee on March 26th, 2019
1st Answer Example
"My work experience in Public Relations has shown me how important it can be to develop strong relationships with community organizations. In particular, while working with an organic Consumer Packaged Goods client, I worked diligently to develop a relationship with a national non-profit promoting healthy eating habits. The most challenging aspect was selecting an organization that fit my client's mission and brand well. Once we worked out the details of the partnership, both parties benefitted, and the relationship promoted my client's brand in a positive light."
Written by Helen Lee on March 26th, 2019
2nd Answer Example
"Building a relationship with a non-profit or community organization is important as it shows a company cares about worthy causes and is active in the community in which it does business. Because my company is the largest employer in the town where the headquarters are located, I recommended working with a local non-profit aiding low-income families in the area. Once the organization was selected, I found it somewhat challenging to outline the details of our relationship. We wanted to make a profound impact in the community while ensuring the connection was relevant. With feedback from our employees, we were able to develop a relationship where our contributions were meaningful to our company and beneficial to the non-profit."
2. Omnicom Group is looking for Public Relations experts who can communicate persuasively. Share with us a time you worked on a Public Relations campaign that successfully persuaded a client's customers or the general public to respond to the call to action.
How to Answer
An important aspect of many Public Relations campaigns is convincing your audience to take action. By the audience taking action, they are making a connection to the company and its message.
Describe a Public Relations campaign you worked on that included a call to action. Include what the response was to the campaign and if you considered it a success.
Written by Helen Lee on March 26th, 2019
1st Answer Example
"I have worked on a few PR campaigns for clients looking to build a connection with their current and potential customers. I worked on a campaign for a health foods company that was donating a portion of its sales to non-profit organizations promoting healthy living to low-income families. During this limited time campaign, the client's sales increased by 5%. Also, there was a significant positive increase in its brand image, and of course low-income families benefited as they were able to learn about healthy habits."
Written by Helen Lee on March 26th, 2019
2nd Answer Example
"Through my prior positions, I have had the opportunity to work on a few Public Relations campaigns, and through each one, I have learned lessons that I was able to apply to future campaigns I worked on. For example, I worked with a client looking to promote its work with environmentally conscious non-profits. After analyzing results from the campaign, we learned that we did not target the correct audience and utilize the appropriate media channels. I believe the lessons I have learned while working on past PR campaigns will be valuable in serving Omnicom Group's clients."
3. To be a valuable contributor to the product development process at Omnicom Group, team members need to keep up with the evolving social media trends. How do you plan to do so if hired by Omnicom Group?
How to Answer
To gain a deep understanding of the social media industry, it is important to familiarize yourself with the social media platforms available - particularly the most popular ones such as Instagram, Facebook, and Twitter. Most likely this would require that you be a user of these platforms whether in a social or professional capacity.
Talk about your familiarity and experience with some of the social media platforms available. Include ways that you would try to stay abreast of new features and capabilities offered by the platforms. Be sure to also mention how you stay current about the industry overall, whether that is through online forums/communities, conferences, professional networks, or through any other means.
Written by Helen Lee on March 26th, 2019
1st Answer Example
"As a fairly regular user of Facebook and Instagram, I am able to remain updated on new features of these social media platforms. Any other updates I may have missed I learn about through industry news feeds I subscribe to. Once I learn about them through online resources, I visit the platforms to test out the new features. In doing so, I try to view it from a personal and business perspective to better understand how the changes affect different types of users. Any overall industry updates I learn about through online forums that I check regularly. I have a great interest in the social media industry, and therefore am proactive about remaining informed about technological advances in tools and platforms. My knowledge will be an asset to the product development process at Omnicom Group."
Written by Helen Lee on March 26th, 2019
2nd Answer Example
"I am a frequent user of the major social media platforms including Facebook, Instagram, Twitter and Snapchat. Because I am a frequent user, I am able to learn from my social media connections about new platform features and capabilities. I believe being a user is the best way to understand these platforms and to strategically build new products plans that complement them from a marketing perspective. In addition, I subscribe to many online social media newsletters that share upcoming trends in the industry and am diligent about setting aside time weekly to review the news. Over the years, I have also expanded my professional network of industry experts. My knowledge and user experience provide a strong foundation from which I can provide valuable insight to product development projects at Omnicom Group."
4. Omnicom Group believes that results should be measured to determine the success of marketing efforts. What are some key performance metrics you look at to decide whether marketing efforts have fallen short of, met, or exceeded expectations?
How to Answer
The interviewer wants to know about your knowledge of common key performance indicators across the marketing industry and how they should be understood regarding a successful or unsuccessful marketing campaign.
You should answer by listing the key performance metrics that are usually tracked during marketing campaigns.
Do not provide specific metric numbers from your current or last position. Be general by naming the metric rather than providing numbers which may be confidential, or more information than what the interviewer needs.
Written by Rachel Marcelle on March 27th, 2019
1st Answer Example
"Typical KPIs that should be measured to show whether a campaign has been successful or not are the value of spend, lead counts and source quality, the value of sales before, after and during the campaign, profit, and return on investment."
Written by Rachel Marcelle on March 27th, 2019
2nd Answer Example
"KPIs can vary based on campaigns. If your main focus is to grow an audience, for example, it's important to look at growth in numbers of followers, engagements on social media and blog posts, referrals, and new email list subscribers."
5. Reporting and analytics are crucial for Omnicom Group to monitor and gauge results, and demonstrate ROI to clients. What is an example of a report you've created for a client and how the data from it helped you to plan the next steps of their campaign?
How to Answer
Here, the interviewer wants to make sure that you understand the importance of measuring and delivering results to clients who need a return on their investment, and that at some point, you've been responsible for monitoring and reporting on activities and outcomes. They also want to see if you are an analytical thinker, how you react to data, and what kind of data you're most familiar with.
You can answer by providing an example of a report you've created to track and show marketing activities, and key results. You may choose to tell them about reporting on a campaign that was successful or not and explain adjustments you made for increased success.
Do not talk about reports that you've administered without having responsibility for at least two out of the three following elements: gathering, reacting to or putting the data into presentation form.
Written by Rachel Marcelle on March 27th, 2019
1st Answer Example
"One of my client's goals was to increase the number of purchases completed through their website. They had no clear direction on how to do it. I added a sophisticated analytics tool to the back end of their website to see where traffic on their website was originating from, and to analyze the behavior of customers from the different sources. After compiling the data for a set time, I put it into a simple format to allow my client to see two metrics: Traffic Sources and Completed Sales. This report helped us to realize that most visitors that actually made purchases came from one social media site, so we decided to increase the budget for paid advertising there in order to reach more potential customers."
Written by Rachel Marcelle on March 27th, 2019
2nd Answer Example
"I'm usually working with a number of clients who are on similar programs at the same time. The repetition in these programs allows me to suggest the most useful KPIs that they'll want to see on a weekly basis. For these clients, I find it efficient to pull high-level reports from our system that include website and blog traffic, click-thru rates, and other data to compare week-over-week results. We have quick calls with them to review every Friday and dig further into the data, what's caused fluctuations of any activity and if needed, adjust our course of action."
6. Omnicom Group works with clients in different industries who require different types of media for their advertising. What types of media outlets have you had the most experience working with?
How to Answer
Hiring managers at Omnicom Group want to understand if, as a media buyer, you have specialized in purchasing a particular type of media. A thorough understanding of the different media platforms is valuable when working with Omnicom Group's clients as placement, timing and price is negotiated.
If you have expertise with a particular type of media, be sure to mention that in your response. The company would like to evaluate if your expertise with a specific media type matches up to the needs of its clients. If you have experience working with several media types, highlight that as well. Omnicom Group's hiring managers will likely look at that favorably as it will indicate your flexibility as it relates to placement on client projects.
Written by Helen Lee on March 26th, 2019
1st Answer Example
"In my previous positions as a Media Buyer, I have worked primarily with digital media. This includes social media platforms and various online ad placements. My experience includes extensive work with various Demand Side Platform providers to purchase digital media. It has been found that half of the advertising dollars spent go to digital advertising. Also, many companies are finding that digital advertising is a cost-effective way to get their message to current and potential customers. As a result, I believe that my in-depth experience with digital media buying will be of value to many of Omnicom Group's clients regardless of industry."
Written by Helen Lee on March 26th, 2019
2nd Answer Example
"As a Media Buyer in a few different creative agencies, I have worked with a variety of media outlets to purchase media for my clients. My media buying experience includes digital, print, radio and television. Working with these different types of media outlets has given me a deep understanding of the different negotiation and buying processes. My experiences with a variety of media outlets will allow me to work with different clients despite the industry in which they compete or their targeted customer groups."
7. What do you believe is the most significant upcoming trend in brand design?
How to Answer
Omnicom Group is often on the cutting edge of brand design and industry trends. Show the interviewer that you can keep up, but also that you have a genuine desire to be in-the-know. Perhaps you read specific blogs or books, maybe you have a favorite podcast, or are part of a design forum where you can learn from industry peers. Discuss how you research trends, and what you believe to be the best trend in design right now.
Written by Rachelle Enns on March 26th, 2019
1st Answer Example
"I am very keen on researching trends in design, and am fascinated by how many themes come back around decades later. Right now, I believe the most significant upcoming trend in brand design are 1980's inspired logos and designs. What was once old, is new again! We will soon see more brands that offer bold colors, patterns, and maximalism."
Written by Rachelle Enns on March 26th, 2019
2nd Answer Example
"Shapes and designs have always been one of the most significant considerations in brand design. Through research and observation, I have concluded that the next significant trend in branding will be geometric shapes in a minimalist format. Consumers like modern yet sleek logos that easily work on a variety of platforms."
8. With the past client campaigns you have worked on, what are some important media buying lessons you have learned?
How to Answer
Omnicom Group strongly believes in striving for improvement each time we run a client's advertising campaign. In order to do that, the media buying team at Omnicom Group evaluates campaign results and identifies lessons learned from the project.
In your response, identify an important lesson you have learned and how it may have improved future client projects you have worked on. If applicable, include general details about the project to help illustrate. Omnicom Group is looking for media buying team members who are continually looking to improve campaign results for its clients.
Written by Helen Lee on March 26th, 2019
1st Answer Example
"With each client campaign I work on, I always look for lessons that will help me improve my media buying decisions for future projects. Over the years, I have learned the importance of seasonality for many of the industries my former clients compete in. It is a factor that could play a strong role in your media buying decisions. Seasonality can determine the distribution of a client's media dollars throughout the year and may also affect the media outlet selection at particular times. It should also be considered when evaluating media purchase decisions post campaign."
Written by Helen Lee on March 26th, 2019
2nd Answer Example
"The most important lesson I've learned over the years as a media buyer is that it is acceptable to change the plan while the campaign is running. Continuous and frequent monitoring of the campaign from a media perspective is vital as interim results may not be as expected. I have learned to be prepared with alternative solutions if you need to change course with regards to media decisions. With one particular client campaign, our team chose to invest the majority of media dollars into digital media. While the campaign was in progress, results were flat, so our team re-evaluated our options and spread the media budget into different media options to better reach the target audience."
9. More third party apps are being developed for specific social media platforms. What third party apps are you aware of that provide added value in increasing the effectiveness of a particular platform?
How to Answer
Knowledge and experience with third party apps in this area is valuable as a team member at Omnicom Group, as it is always looking for ways to broaden its product offerings. This is particularly the case as marketers are looking to get a higher return on their social media marketing dollars.
As you mention particular third party apps, be sure to discuss how it improves on a particular social media platform feature. Also point out how this app can provide value to social media marketing efforts.
Written by Helen Lee on March 26th, 2019
1st Answer Example
"Through my work experience with social media marketing technology, I am familiar with SocialDrift and Grytics. SocialDrift is a third party app for Instagram that automates Instagram interactions using machine learning. This app increases engagement with Instagram users through likes, comments and follows, ultimately increasing a brand's exposure on this social media platform. Grytics is an app that gathers data on Facebook groups that help businesses make better decisions on messaging and targeting to these populations. The app consolidates this information so marketers do not have to spend the time reading every post."
Written by Helen Lee on March 26th, 2019
2nd Answer Example
"My app development work has given me the opportunity to learn about a few third party apps associated with social media platforms. The companies developing the apps understand the need to make these apps more efficient and effective for marketers. Yotpo is an app used with Instagram that allows it to aggregate all posts with pictures related to a certain brand or product. Once aggregated, the app takes care of contacting these Instagram users to see if their posts can be used through its company account. This app saves marketers time and money by conducting this task efficiently. TweetDeck is another app of value to marketers, particularly those using Twitter as it allows them to schedule, monitor and queue up tweets in one place. This save marketers time and allows them control over targeting and the timing of their messages."
10. What would you say to a client that is considering moving its media buying in-house? Based on what you know about our company, how would you convince the client to keep its media buying services with Omnicom Group?
How to Answer
At some point, many clients consider moving their media buying in-house from an external agency. Sometimes it is to gain more control over its media buying and to gain cost efficiencies. Undoubtedly, some of Omnicom Group's clients may have considered the move or will so in the future.
When the situation may arise, Omnicom Group is looking for candidates who are prepared to convince the client to stay and continue its relationship. In your response, share what agency benefits you would highlight to persuade the client.
Written by Helen Lee on March 26th, 2019
1st Answer Example
"When trying to highlight the benefits Omnicom Group provides to its clients, I would discuss its decades of experience in the Media Buying area as well as the strong relationships it has built with various media outlets and platforms. Years of experience is not something that can be gained overnight, and it helps agencies make well-informed decisions based on lessons learned in the past. Strong relationships with media outlets and platforms are also something that takes years to develop and results in well-negotiated rates and ad placements."
Written by Helen Lee on March 26th, 2019
2nd Answer Example
"If this situation arises, I will let the client know that Omnicom Group's bank of competitive knowledge is something that provides unmatched value to its media buying decisions. It is important to have an understanding of where the client's competitors are placing ads as well as the timing and frequency of its ads. Omnicom Group has already collected this knowledge and has the resources to continually update this information. Also, Omnicom Group's analytical capabilities in the area of Media Buying has been built up over the years, and it provides a wealth of knowledge for Buyers to make cost-effective purchase decisions. This would require a large investment for the client if it were to bring Media Buying in-house. Omnicom Group can spread this investment across several clients."
11. What would you say are your biggest influences, or sources of inspiration when it comes to design?
How to Answer
Inspiration is everywhere, and Omnicom Group would like to know what sources of inspiration you draw from when working on a brand design project. Talk about what motivates you, and gets your creative juices flowing. Perhaps it's a particular kind of music, working outdoors, travel, or even going to an art gallery. Whatever your response, be sure to allow your passion for design to shine through.
Written by Rachelle Enns on March 26th, 2019
1st Answer Example
"I find inspiration in everyday brands and how they contribute to people's lives. I am fascinated by happy and positive brands and what makes them tick. I often find myself dissecting the meaning behind a particular feeling or emotion that other brands emit."
Written by Rachelle Enns on March 26th, 2019
2nd Answer Example
"My best work comes when I don't focus so much on a perfect outcome, but rather allow myself to play around with different mediums in different environments. I like to paint in the park, for instance, or hang out at an art gallery, listening to how people interpret what they see. I also like to play around with technology, seeing what I can create in my design programs without the pressure of staying inside of a box."
12. Describe your experience working with digital advertising?
How to Answer
Before getting into the details of your technical experience, hiring managers would like to be assured that you have knowledge in the area of digital advertising. In your response, share details about projects or jobs where you were exposed to digital advertising, but also make an effort to describe your knowledge in this area.
Written by Helen Lee on March 26th, 2019
1st Answer Example
"My work experience includes working for a couple of different agencies that offered digital marketing services to its clients. While working at these agencies, I worked closely with the Account Managers to understand the clients' marketing needs. There are many technological tools in this area that help clients better target, deliver and manage their digital advertising. With an increasing number of options available to companies looking to advertise through digital channels, it is crucial to have the right tools to manage the process."
Written by Helen Lee on March 26th, 2019
2nd Answer Example
"In a few of my previous positions, I had the opportunity to work with the Marketing department to help develop digital advertising campaigns for our company. I contributed to the technical requirements of the campaign project team, which included evaluating the right tools for campaign execution. Working as part of the team, I learned how complex digital advertising can be and the importance of using the right technology for each step of the process. This gives the digital advertising campaign the best chance at meeting its goals."
13. Proper planning enables a marketing team to publish well-thought out, well-timed content. If leading a content initiative at Omnicom Group, how would you suggest planning for it?
How to Answer
You can answer this question by providing a suggestion from your past planning experience from an initiative that went well, or you can provide a more data and process-focused response. Whichever you choose, be detailed enough to show that your know-how enables you to lead a content marketing plan.
Written by Rachel Marcelle on March 27th, 2019
1st Answer Example
"With previous content marketing campaigns, I have always started by briefly analyzing campaign goals and the buyer persona. So, I would suggest beginning here by deciding on content structure, then make decisions on publishing platforms and sequence. To stay organized while putting together and carrying out the plan, using a robust scheduling tool is imperative. Once we have the foundation of the plan in place, we'll come up with names, subjects, formats and assign someone on the team to each piece of content. We'll also decide when the pieces will be published and decide how we'll regroup to review their performance."
Written by Rachel Marcelle on March 27th, 2019
2nd Answer Example
"I would suggest planning a content strategy around various kinds of important data. This can mean doing research to find opportunities across the internet based on commonly searched keywords and finding ones that could be easy to rank for. You may determine that certain keywords can be ranked for by posting a blog of X amount of words, a video, or that there are specific platforms where you can place content to meet the demand of the searched topic. There is also data that can be used from internal or external sources to help you decide on the content format, best times of day to post, etc. With all of this information, you can compose a great plan, then use an editorial calendar, automation, and scheduling tools to roll it out smoothly."
14. Tell me about your experience in content marketing and why you feel a successful content marketing strategy is vital to an overall digital strategy?
How to Answer
The interviewer wants to gain insight on your perspective of content marketing and the role it plays in promoting a company and brand. Answer first by presenting your experience in content marketing, followed up by explaining why content is essential and then provide an example of a time you used content to drive a message home to an audience.
Don't forget to provide examples of how data helped you decide on appropriate content and you measured the success of content you implemented including testing and metrics if applicable.
Written by Rachel Marcelle on March 27th, 2019
1st Answer Example
"Content is important because it makes you a source of entertainment and learning for your audience. This turns them into advocates for your brand. I once ran a campaign for products that were supposed to help messy consumers get organized. Using data about our target audience, I realized most of my audience were in their middle stages of life, had big homes, and loved shopping and accumulating tons of stuff. But they were bad at staying organized. They couldn't find things when they needed them, and often spent lots of time hunting for them or wasted money making duplicate purchases. I found countless opportunities to create humorous but useful, visually stimulating before and after posts. The posts got tons of likes, comments, and laughs from women on Facebook and Pinterest who shared and recommend the ideas. They were a source of new ideas, too, because they'd ask for more suggestions and it made me understand how they ticked and conjure up new ways to present the products. Delivering on their requests kept the content success going. Impressions and engagement on the social media pages increased by double digits month over month for more than a whole year and the product name is becoming synonymous with home organization."
Written by Rachel Marcelle on March 27th, 2019
2nd Answer Example
"Content marketing is an essential way to humanize a brand and establish a meaningful connection with your audience. My team was tasked with creating a campaign to market a pickup truck brand that historically catered to audiences living in rural areas. Our data showed that many of the potential consumers' idealized small-town life, hard work, and conservative views. We used video and picture content that showed actors whose appearance was such that they could easily be a neighbor to any of our audience members. In each piece, they would talk about how they loved their trucks; the same brand as the one we advertised, and how it allowed them to their help nearby friends and family, make a living and support their local and national economies. Our content conveyed in a heartwarming way that consumers who bought these pickup trucks were not just supporting a brand, but upholding a responsibility and sense of community. Many people in our audience commented on our posts with stories of their own, expressing their loyalty and affinity to the brand. After this, we saw an increase in repeat purchases and a surge in new customers who received this interaction with our content as valid social proof."
15. Omnicom Group is looking for candidates who are able to handle crisis communications quickly and effectively. Do you have experience handling communications for a company during a crisis situation?
How to Answer
Crises come up quickly and unexpectedly and Public Relations need to react quickly to limit any damage to the company's brand or reputation. Omnicom Group's clients need Public Relations experts who are prepared for these type of situations.
Include in your response a specific example of a crisis situation you handled and explain how you went about managing the situation, particularly as it relates to communications. If you have not had experience in this area of Public Relations, talk about what you think would be important to consider when handling crisis communications for Omnicom Group's clients.
Written by Helen Lee on March 26th, 2019
1st Answer Example
"Although crisis situations have not occurred frequently at companies I have worked at, there have been a couple of situations where my team had to react quickly to unexpected crises. In one particular situation, an undetected error at one of our manufacturing facilities caused our products to be shipped and sold with a safety issue. This required us to work with Operations to correct the manufacturing issue while coordinating communications to customers and our retail outlets. What I have learned from these situations is that teamwork and coordination with other departments is key to dealing with the issue. It was also helpful to have a protocol in place so that we knew what steps needed to be taken to deal with the situation efficiently and effectively."
Written by Helen Lee on March 26th, 2019
2nd Answer Example
"Although my Public Relations experience has not included crisis communications, I have received training and actively participated in building emergency protocols for crisis situations. Through this experience, I have learned the importance of working with other departments to address the issue quickly. In these crisis situations, it becomes a company-wide effort and not just a Public Relations matter. When working with Omnicom Group's clients, it will be important to understand their products or services and operations well to be ready to react to crises."
16. How do you like to be recognized for your accomplishments?
How to Answer
We all like to be recognized in some way for our accomplishments in the workplace. Share with the interviewer how you would like to be recognized for your hard work. Through gifts? Financial perks? Public recognition? Kind words? Title promotions?
1st Answer Example
"I am very much an over-achiever and find that the best way for me to be recognized for a job well done is to be given words of kindness and recognition. I am easily encouraged and the best reward for me is to know that my hard work is being noticed."
2nd Answer Example
"I am definitely driven by some friendly competition! I like internally driven contests where I have the ability to win small financial incentives."
17. The ability to write clearly and succinctly is key when building Public Relations campaigns for Omnicom Group's clients. How have you built and strengthened your written communication skills through your prior work experiences?
How to Answer
As expected, written communication skills are important when working on Public Relations campaigns. Omnicom Group's hiring managers are interested in candidates who have made efforts to strengthen their communication skills over the years.
Talk about different projects and situations where you had the opportunity to utilize and build your writing skills. Also, highlight any strengths you have with a particular writing style or possibly a Public Relations project you worked on where your writing skills played a critical role.
Written by Helen Lee on March 26th, 2019
1st Answer Example
"In my prior positions, writing has been a key component of my job responsibilities. As an analyst, my writing skills were used to communicate to a variety of team members with varying backgrounds. When I moved on to Public Relations, I learned to write for an even broader general audience through a variety of press releases. As I exercised my writing skills, I found the challenge was to write an explanatory piece in a clear and concise manner. Through many different Public Relations projects, I can confidently say this is now a strength of mine and I look forward to possibly providing this skill to Omnicom Group's clients."
Written by Helen Lee on March 26th, 2019
2nd Answer Example
"Writing has always been a passion of mine throughout my education and career. Working at a few different companies, I have been able to hone my writing skills through a variety of projects. I have written creative pieces as part of the Marketing team and also have developed informational pieces while working on blog posts for the company website. These experiences have helped me develop the clear and descriptive writing skills necessary while working on Public Relations campaigns. I continually seek ways to improve my business writing skills through workshops and seminars and am an avid reader of business news journals, which gives me exposure to many different writing styles."
18. How do you learn and grow when it comes to branding, design, and marketing?
How to Answer
It is essential for Omnicom Group that their team members are interested in continuous professional development. Discuss with the interviewer what you do to make sure you are on top of industry trends. Talk about what you do to keep yourself educated on new design techniques. Show the hiring authorities at Omnicom Group that you have a desire to expand your design knowledge continually.
Written by Rachelle Enns on March 26th, 2019
1st Answer Example
"I agree with Omnicom Group that continuous professional development is critical to my success. In addition to my degree, I recently earned my Brand Management Certificate. I enjoy taking online courses and workshops, ensuring that I remain up to date on the latest branding, design, and marketing trends."
Written by Rachelle Enns on March 26th, 2019
2nd Answer Example
"I do a lot of reading, educating myself on topics related to marketing, design, and branding. Also, I grow and learn by committing to at least one online course per quarter. This past month I took a workshop on the psychology behind brand colors and other design elements."
19. At Omnicom Group, we believe in learning from other companies' Public Relations campaigns, both positive and negative aspects of them. Can you talk about a campaign you have seen that taught you a lesson applicable for future campaigns you may have worked
How to Answer
Omnicom Group believes in learning from successes and mistakes, both internal and external to the company. Hiring managers are looking for a candidate with the same mentality.
By sharing about a specific campaign that provided a learning opportunity, it lets hiring managers at Omnicom Group know that you are proactive about learning to build high-quality PR campaigns. It also shows your ability to identify aspects that could be improved in campaigns that were not quite successful.
Written by Helen Lee on March 26th, 2019
1st Answer Example
"The Dove Real Beauty campaign was a successful campaign for the Unilever company as it addressed an alarming statistic - at that time, only 2% of women considered themselves to be beautiful. The campaign used 'real' women in the campaign as opposed to professional models. Unilever was successful as initiating the conversation about real beauty, and it increased sales during the campaign. I believe it was successful at identifying a theme that many women could relate to and a successful connection was made with its target group."
Written by Helen Lee on March 26th, 2019
2nd Answer Example
"A Pepsi Ad starring Kendall Jenner in the middle of a Black Lives Matter protest. The problem with this campaign was it minimized the seriousness of this movement as it portrayed a Pepsi being the solution to this deep racial issue. I learned from this campaign how important it is to get feedback from people of various races and backgrounds. If this qualitative research were done before the release, Pepsi likely would not have faced the backlash. Money and time spent on research are worthwhile to avoid potential damage to the company image and brand."
20. At Omnicom Group, we believe data management is crucial when executing and evaluating a campaign. What is your experience working with data as it relates to digital advertising?
How to Answer
In your response, talk about the jobs or projects where you worked with data related to digital advertising. While doing so, express your understanding of the importance of data management in this area. Be sure to share any experience you might have had with Data Management Platforms (DMP's) and how they may have help with the success of a digital advertising campaign. In addition, speak to how you might contribute to Omnicom Group's data management efforts.
Written by Helen Lee on March 26th, 2019
1st Answer Example
"As with any type of marketing campaign, I have learned that data management is key to launching and running a successful Digital Advertising campaign. My work with Data Management Platforms has exposed me to the sizable volume of data collected and managed for Digital Advertising campaigns. As part of my job, I managed large data warehouses and extracted data required for targeting and evaluating Digital Advertising campaigns. This was crucial to ensure that these campaigns were effective and meeting company goals. If given the opportunity to work with Omnicom Group, I am confident that my knowledge will help clients better manage their Digital Advertising data."
Written by Helen Lee on March 26th, 2019
2nd Answer Example
"The capture and exchange of data before, during and after a Digital Advertising campaign is imperative. Although my work with Data Management Platforms is somewhat limited, I have worked with team members to troubleshoot issues as it relates to Digital Advertising data. This includes addressing issues with data capture including the refreshing and cleaning out of 'stale' cookies. In addition, I have experience troubleshooting integration issues with data warehouses storing the necessary data for Digital Advertising campaigns. As an active member of the technology team at Omnicom Group, I trust that I can help the data management efforts run smoothly."
21. In your opinion, what are the most significant factors to a successful brand design?
How to Answer
The interviewer would like to know that your approach to brand design aligns well with the method used at Omnicom Group. Your answer could include your thoughts on proper audience targeting, consistency, or having a clear brand objective. Be clear about what you think are the essential components of successful brand design.
Written by Rachelle Enns on March 26th, 2019
1st Answer Example
"I believe the most significant factor to a successful brand design first has a targeted audience. In my opinion, most of the brands' success is only possible because of customer engagement. For that reason, it's essential that a brand speaks directly to the customers it wants to acquire."
Written by Rachelle Enns on March 26th, 2019
2nd Answer Example
"I look at three main factors when it comes to brand design success. One, a brand that allows for consistent messaging across multiple channels and platforms. Two, an incredible and memorable brand slogan and three, a brand story that emits value and trust."
22. What are your favorite design tools right now?
How to Answer
The interviewer wants to know the tools you bring experience in, and the ones that you enjoy using the most. Take a look at the Omnicom Group job posting to see if you can locate any information on the tools and resources you will be using on the job. If you have experience with these or a similar program, be sure to mention it.
Written by Rachelle Enns on March 26th, 2019
1st Answer Example
"My favorite design tools at the moment include Typeform for customer-facing forms such as surveys, questionnaires, and other interactive marketing activities. I also find myself using Cleanmock quite often, for showcasing great design mockups. I see that Omnicom Group uses many Adobe products and InDesign, which I am also very well versed with."
Written by Rachelle Enns on March 26th, 2019
2nd Answer Example
"I was pleased to see that Omnicom Group uses design tools such as Adobe Illustrator CC and Sketch for Mac. These tools are ones I am an expert user in, leaning on them nearly every day in my current job."
23. What do you believe are the most important steps to take before making a media purchase decision?
How to Answer
Omnicom Group is looking for Media Buying candidates who are careful to make purchase decisions backed by careful research and information. Media Buyers should be able to easily explain their decisions to upper management or Omnicom Group's clients as needed.
In your response, indicate that a careful purchase decision requires several steps, but that the ones you highlighted may carry a heavier weight. Be sure to briefly explain why a specific step or task is so important in making a media purchase decision.
Written by Helen Lee on March 26th, 2019
1st Answer Example
"If I had to select a task that was important in making a media buying decision, I would pick research. This is a large, time-consuming task that includes researching the target audience to understand its demographics, habits, and behavior. This information guides me to media outlets where I believe my clients' advertising will be seen by their intended target group. In addition, it is important to conduct competitive research. This helps me understand where my clients' competitors are advertising and what successes or failures they have seen."
Written by Helen Lee on March 26th, 2019
2nd Answer Example
"I believe media buying decisions require several steps that must be carefully thought out before committing advertising dollars. Two highly important steps would be general research and coordination of all media purchases for the client. Research helps us make sure that we are reaching the target audience through the right channels and media outlets. It can also help us get the most out of the client's advertising dollars. Taking the time to carefully schedule and coordinate media schedules with the client's other campaigns ensure that the client is not competing with itself for the attention of the target audience. It also ensures that we are communicating with the target audience at the optimal time."
24. Being able to think creatively is important at Omnicom Group. If you had a very small budget to work with, what marketing technique would you use first?
How to Answer
The interviewer would like to see that you are creative and inventive at the same time. Marketing and branding can be easier with a big budget so, what are you made of when the budget is low? Discuss some of your favorite methods of marketing on a small budget.
1st Answer Example
"In my opinion, social media marketing is the absolute best solution for anyone on a tight budget. You can easily reach your client and fan base by using Snapchat, Instagram Stories, and Facebook Live. They may take extra prep time but are perfect for the budget conscious client."
2nd Answer Example
"If I had a small budget to work with, the first thing I would focus on is building a strong email list for the company or project in question. Email lists are valuable and in order to create one I would offer a download, resource, or free product in exchange for the potential email address. Consumers are very drawn to a hook like that."
25. What do you find has been the most valuable skill you have developed in Media Buying and how has it helped in your role as a Media Buyer?
How to Answer
There are many different skills that play an important role in a Media Buyer's career. It is not necessarily which skills you choose to highlight; it is more about how a particular skill played a role in your career as a Media Buyer. Omnicom Group's hiring manager would like to see that the skills you developed have played a vital role in your job responsibilities.
Share a couple of skills that you have developed over the years as a Media Buyer and talk about the impact it has had on executing your job effectively. Be sure to highlight why you find these particular skills are so important to develop in a Media Buying career.
Written by Helen Lee on March 26th, 2019
1st Answer Example
"Over the years, I have had many fortunate opportunities to learn and develop multiple skills as a Media Buyer that I believe would be of value working at Omnicom Group. My ability to effectively negotiate has been one of the most important skills I have developed during my Media Buying career. It is important to be able to negotiate effectively as a Media Buyer as you are always trying to obtain the best ad placement at the lowest possible cost. Also, it is important to be able to negotiate effectively while maintaining good relationships with your media contacts. Good relationships will affect future ad placements as well. I have found prioritization skills are important as well as you are planning and tracking multiple campaigns simultaneously and an effective Media Buyer will need to ensure no details are overlooked."
Written by Helen Lee on March 26th, 2019
2nd Answer Example
"The ability to learn and adapt quickly is an important skill to have as a Media Buyer. The availability and effectiveness of different media outlets are constantly changing, and Buyers have to remain aware of this and adjust their purchases for campaigns accordingly. It is a fast-paced environment, so learning and adapting needs to occur quickly. I have also been able to significantly strengthen my analytical skills over the years as a Media Buyer. In my role, I am constantly evaluating campaigns, and the effectiveness of my media buys, and this requires a significant level of analytical abilities. My capabilities in this area will help me make cost-efficient purchase decisions for Omnicom Group's client and improve on my decisions over time."