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Nirma Interview
Questions

32 Questions and Answers by Rachelle Enns
Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.
Job Interviews     Companies     Business     Consumer Products    

Question 1 of 32

Do you feel performance should be rewarded over experience?

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Answer Examples

1.

Do you feel performance should be rewarded over experience?

Do you feel that you should be paid based on tenure, or results? Discuss this with the interviewer and back your answer with an example, if possible.

Rachelle's Answer #1

"I feel that employees should be paid, and rewarded, based on their performance. A new employee would be greatly motivated through being rewarded for performance and it encourages a healthy competition with tenured employees."

Rachelle's Answer #2

"I feel both performance and experience should be equally rewarded and weighted."

2.

The performance of consumer products relies greatly on advertising and marketing efforts. Do you have any experience with advertising, marketing, or market research?

Talk to the interviewer about any experience you have in advertising and marketing; whether that be on the job training or formal education. Discuss how you have seen robust marketing strategies directly affect the performance of a product.

Rachelle's Answer #1

"I have always been fascinated with the direct correlation between marketing strategies and product performance. This is why I took Marketing and Communications in university. I have a Bachelor's Degree in Marketing and have additional training in advertising methods from my current employer. I have seen strong marketing campaigns take an underperforming product and make it the strongest performing product in as short as 90 days. I look forward to putting my knowledge in marketing and advertising towards a role with Nirma Ltd.."

Rachelle's Answer #2

"Although I do not have formal training and education in advertising and marketing, I love to research new marketing techniques. I also have a strong understanding of the Instagram and Facebook algorithms, including how to have your posts seen by the right audience."

3.

Nirma likes to hire those who take pride in their work. Tell me about your greatest work related accomplishment.

Talking about your greatest accomplishment will give the interviewer a strong idea of where you place your values. It will also show the interviewer more about your personality, how you like to be motivated, and how to coach you in the future. It is okay to brag a little bit when answering this question. Show that you are proud of yourself and your career accomplishments!

Rachelle's Answer #1

"The greatest accomplishment in my career was graduating University as an honors student while still working full time in a related field. I was top of my class, and working full time. This showed me that I could dedicate myself to my career, and reach the goals that I set for myself. It felt great to accomplish so much and be recognized for my dedication."

Rachelle's Answer #2

"My greatest career accomplishment was having been promoted the fastest in the entire organization's history and sweetening the deal by closing a deal less than 48 hours later. I was not only proud of myself but also received accolades from the VP of Sales in front of the entire company, which was a really special moment. I took a pay cut to move into the role, so to exceed expectations, be promoted, and be financially ahead of where I was previously was exhilarating. "

4.

Have you progressed in your career as you have expected?

Career progression can be a touchy subject, especially if you feel that your career hasn't progressed as well as you would have liked. Talk to the interviewer about your career progression and what you would like to see in the future.

Rachelle's Answer #1

"Overall, my career has progressed a touch slower than I would have liked. I have held a couple of positions that didn't offer the growth and learning that I was expecting; however, I have bounced back nicely. I feel that this particular position would take my career exactly where it should be."

Rachelle's Answer #2

"I am very happy with the progress of my career. I am proud of my accomplishments and the path my career has taken so far."

5.

In your opinion, what is the most innovative consumer product you have seen in the past 12 months?

When you are discussing innovative consumer products, be sure to include products created or distributed by Nirma Ltd.. You want to assure the interviewer that you have a keen interest in their particular products. This answer is where research, before your interview, becomes very important.

Rachelle's Answer #1

"I have seen many innovative products come onto the market in the past 12 months. The one product from Nirma Ltd. that I was most impressed by was XYZ. I love that it offers the consumer an easy solution, it's packaging is clean, and it has many qualities never presented in a product like this before."

Rachelle's Answer #2

"This year I have fallen in love with product ABC. It has a clean design, is an affordable price point, and offers a variety of uses. What has been your favorite innovation in consumer products this year?"

6.

How do you deal with distracting coworkers who stand in the way of your progress?

Even the most well-meaning coworkers can distract you from getting things done at work from time to time. The funny and entertaining coworkers who like to chat online and send YouTube videos are often the ones who can get in the way of your productivity if you let them. How do you respond? Show off your ability to set professional boundaries, when needed.

Rachelle's Answer #1

"I typically just set a kind, but clear, boundary and tell my coworker that I need to focus. I will offer an alternate time for a catch-up, over lunch for example. It is important for the sake of workplace culture to set aside time to be social with coworkers, so I usually just let them know when I'll be available for a quick break in the day."

Rachelle's Answer #2

"If I have a distracting co-worker, I will highlight the distraction right away while remaining kind. I feel it's always best to nip issues in the bud right away before they become out of control."

7.

Rate your communication skills from 1-10 with proper examples backing your given rating.

On a scale of 1-10, how skilled are you in communication? Why did you choose that particular rating for yourself?

Rachelle's Answer #1

"I rate my communication skills as a 9/10 as I will, on occasion, have times when I am not as clear as I would like to be. My supervisor and co-workers will attest to my clear and concise communication skills. Because I am an open leader, my team will let me know if I need to clarify anything."

Rachelle's Answer #2

"I will rate myself an eight because I value communication. I utilize multiple methods of delivering messages, and I give ample time for questions before implementation."

8.

Nirma puts emphasis on hiring people who fit into our workplace culture. How would you describe your personality?

Personality and character are two very different things. The interviewer is looking for more information on your personal traits vs. your integrity. This would include buzzwords such as introverted, energetic, and confident.

Rachelle's Answer #1

"I would describe my personality as approachable, light-hearted, and positive. I believe that, if asked, my colleagues and supervisor would say the same about me."

Rachelle's Answer #2

"Some other words you could use to describe your personality:

- Honest
- Patient
- Good-Natured
- Imaginative
- Logical
- Modest
- Perceptive
- Poised
- Kind"

9.

If Nirma hired you today, what would you accomplish first?

When you start a new position, it is important to set a goal on how you will make a positive impact quickly after being hired. Tell the interviewer what your impact goal is, should you be the successful candidate.

Rachelle's Answer #1

"When we were speaking earlier, about sales targets in this position, you mentioned that most new sales professionals hit their KPI's after 120 days. If I were hired today, my goal would be to exceed my KPI's after the first 90 days. I plan to make a positive impact very quickly."

Rachelle's Answer #2

"I know you mentioned that the average tenure in this position, before promotion, is anywhere from 6 months to a year or more. I intend to prove over the first three months that I am a rockstar in the organization and would be of greater benefit to you in an account executive role than I am in a business development role."

10.

What are your salary expectations?

The best way to discuss your salary expectations is to use your current earnings as an example. Be open, and honest. Transparency is the best choice when salary based questions arise.

Rachelle's Answer #1

"Currently, I earn a base salary of $45,000 per year plus a potential 20% annual bonus. Last year my earnings were $52,000, and I would like to stay in the same range or slightly higher."

Rachelle's Answer #2

"I am currently making $100,000 per year with two bonus opportunities. I am looking for compensation that is aligned with the role and provides an opportunity for growth."

11.

Many consumer products are heavily regulated by the FDA and other health organizations/associations. How do you feel about that?

Talk to the interviewer about your thoughts on consumer product regulation. Be sure to remain positive and avoid going on a rant if there are regulations with which you do not agree.

Rachelle's Answer #1

"I feel that strong regulations are essential for the protection of the consumer as well as for the distributor. If I could change anything, I would wish for some approval processes to be more streamlined; however, I do agree with most consumer product regulations."

Rachelle's Answer #2

"I feel that the FDA and other health organizations have our best interest in mind. I appreciate the regulations and the protection they provide for consumers."

12.

At Nirma we always think of the consumer first. What are the top 3 ways that we can ensure consumer satisfaction?

When it comes to consumer goods, the satisfaction of the consumer is everything! These days with reviews online and the power of social media. How will you ensure that consumer satisfaction is a priority when working at Nirma Ltd.?

Rachelle's Answer #1

"I feel that consumer satisfaction comes first from offering value. The product must be surprisingly high quality for the price being asked. The other top ways I ensure consumer satisfaction is through easy access to answers, and fast delivery/shipping/order fulfillment."

Rachelle's Answer #2

"There are many ways to ensure consumer satisfaction; however, I feel that the 3 top ways to ensure customer satisfaction are through top-notch service, excellent follow-up, and consistently providing a product that solves a specific need."

13.

What do you know about Nirma and our work environment?

Do you know anyone who has worked for Nirma Ltd. before? Have you researched employee reviews online? Talk to the interviewer about your findings when it comes to the work environment at Nirma Ltd..

Rachelle's Answer #1

"I have looked at employee reviews online and have talked to a couple of your current employees on the workplace culture at Nirma Ltd.. The consistent feedback that I have come across is that Nirma Ltd. values its employees through fair pay, a great benefits package, and a lot of performance incentives. My findings were, overall, very positive."

Rachelle's Answer #2

"I know that your employees are happy! I read a few reviews on Glassdoor and see that you have very high ratings for your interview process, onboarding, as well as overall company culture."

14.

Of all the places that you could work, why do you want to join Nirma?

Talk to the interviewer about your reasons for wanting to work for Nirma Ltd. specifically. With all of the competitors out there - why them? Be as specific as possible.

Rachelle's Answer #1

"I would like to join Nirma Ltd. because you have the strongest reputation for compliance and consumer concern in your industry. It's essential to me to work for a company with an honest reputation."

Rachelle's Answer #2

"Nirma Ltd. has been on my radar for some time now. I have a few friends who work for your organization, and they have the best things to say about working here. Specifically, I believe that you value your teams and their career growth. These are important factors for me in my next opportunity."

15.

At Nirma we prefer to hire candidates who value post-secondary education. Do you have any post-secondary education or related training?

Talk to the interviewer about your post-secondary education, being sure to highlight the best parts of your performance. If you do not have the formal post-secondary education, you will need to sell the interviewer on the idea that you have gained the knowledge required to succeed with Nirma Ltd..

Rachelle's Answer #1

"I value post-secondary education as well. Although I do not have a completed degree, I do bring a plethora of related experience from Company ABC and XYZ. Both organizations provided me with exceptional training. In addition to this formal on the job training, I have also read numerous business books and attended a variety of industry related workshops."

Rachelle's Answer #2

"I have a Bachelor's Degree in Marketing from Concordia University. I am proud to say that I graduated top of my class. I have a lot to offer Nirma Ltd. when it comes to my knowledge of consumer products, marketing, and advertising."

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Behavioral
Common
Phone
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All Interview Topics
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Interview Q&As
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32 Nirma Interview Questions
Win your next job by practicing from our question bank. We have thousands of questions and answers created by interview experts.

Interview Questions

  1. Do you feel performance should be rewarded over experience?
  2. The performance of consumer products relies greatly on advertising and marketing efforts. Do you have any experience with advertising, marketing, or market research?
  3. Nirma likes to hire those who take pride in their work. Tell me about your greatest work related accomplishment.
  4. Have you progressed in your career as you have expected?
  5. In your opinion, what is the most innovative consumer product you have seen in the past 12 months?
  6. How do you deal with distracting coworkers who stand in the way of your progress?
  7. Rate your communication skills from 1-10 with proper examples backing your given rating.
  8. Nirma puts emphasis on hiring people who fit into our workplace culture. How would you describe your personality?
  9. If Nirma hired you today, what would you accomplish first?
  10. What are your salary expectations?
  11. Many consumer products are heavily regulated by the FDA and other health organizations/associations. How do you feel about that?
  12. At Nirma we always think of the consumer first. What are the top 3 ways that we can ensure consumer satisfaction?
  13. What do you know about Nirma and our work environment?
  14. Of all the places that you could work, why do you want to join Nirma?
  15. At Nirma we prefer to hire candidates who value post-secondary education. Do you have any post-secondary education or related training?
  16. Despite more current trends, many consumer products have been tested on animals. What are your thoughts on this?
  17. Sales performance is of utmost importance to Nirma. How do you plan to contribute to our profitability?
  18. The consumer products industry is fast moving. How do you keep up to date on current trends?
  19. Are you applying for a job with any of our competitors?
  20. Change is par for the course with Nirma. When have you had to adapt to change?
  21. When you suffer a setback, how does that emotionally affect you and your work?
  22. Tell me about your experiences giving presentations in front of large groups.
  23. We believe in strong work/life balance at Nirma. How often do you take work home with you?
  24. Nirma wants to know how to motivate you. What work situations excite and motivate you?
  25. What type of work environment do you dislike working in?
  26. How did you bring value to your last position?
  27. Have you ever broken a confidentiality agreement?
  28. After researching Nirma and our culture, what do you think are the top 3 values we look for in our candidates? Do you possess those qualities?
  29. Do you see yourself a leader? When have you led a team?
  30. Tell me about your experience in training and coaching others.
  31. Tell me something about yourself that I wouldn't know from reading your resume.
  32. What is your greatest weakness?
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