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32 Questions and Answers by Rachelle Enns

Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.
Question 1 of 32
Many consumer products are heavily regulated by the FDA and other health organizations/associations. How do you feel about that?
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How to Answer
Talk to the interviewer about your thoughts on consumer product regulation. Be sure to remain positive and avoid going on a rant if there are regulations with which you do not agree.
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Top 30 Nirma Ltd. Interview Questions
1.
Many consumer products are heavily regulated by the FDA and other health organizations/associations. How do you feel about that?
Talk to the interviewer about your thoughts on consumer product regulation. Be sure to remain positive and avoid going on a rant if there are regulations with which you do not agree.

Rachelle's Answer #1
"I feel that strong regulations are essential for the protection of the consumer as well as for the distributor. If I could change anything, I would wish for some approval processes to be more streamlined; however, I do agree with most consumer product regulations."
Rachelle's Answer #2
"I feel that the FDA and other health organizations have our best interest in mind. I appreciate the regulations and the protection they provide for consumers."
2.
At Nirma we always think of the consumer first. What are the top 3 ways that we can ensure consumer satisfaction?
When it comes to consumer goods, the satisfaction of the consumer is everything! These days with reviews online and the power of social media. How will you ensure that consumer satisfaction is a priority when working at Nirma Ltd.?

Rachelle's Answer #1
"I feel that consumer satisfaction comes first from offering value. The product must be surprisingly high quality for the price being asked. The other top ways I ensure consumer satisfaction is through easy access to answers, and fast delivery/shipping/order fulfillment."
Rachelle's Answer #2
"There are many ways to ensure consumer satisfaction; however, I feel that the 3 top ways to ensure customer satisfaction are through top-notch service, excellent follow-up, and consistently providing a product that solves a specific need."
3.
In your opinion, what is the most innovative consumer product you have seen in the past 12 months?
When you are discussing innovative consumer products, be sure to include products created or distributed by Nirma Ltd.. You want to assure the interviewer that you have a keen interest in their particular products. This answer is where research, before your interview, becomes very important.

Rachelle's Answer #1
"I have seen many innovative products come onto the market in the past 12 months. The one product from Nirma Ltd. that I was most impressed by was XYZ. I love that it offers the consumer an easy solution, it's packaging is clean, and it has many qualities never presented in a product like this before."
Rachelle's Answer #2
"This year I have fallen in love with product ABC. It has a clean design, is an affordable price point, and offers a variety of uses. What has been your favorite innovation in consumer products this year?"
4.
What do you know about Nirma and our work environment?
Do you know anyone who has worked for Nirma Ltd. before? Have you researched employee reviews online? Talk to the interviewer about your findings when it comes to the work environment at Nirma Ltd..

Rachelle's Answer #1
"I have looked at employee reviews online and have talked to a couple of your current employees on the workplace culture at Nirma Ltd.. The consistent feedback that I have come across is that Nirma Ltd. values its employees through fair pay, a great benefits package, and a lot of performance incentives. My findings were, overall, very positive."
Rachelle's Answer #2
"I know that your employees are happy! I read a few reviews on Glassdoor and see that you have very high ratings for your interview process, onboarding, as well as overall company culture."
5.
Of all the places that you could work, why do you want to join Nirma?
Talk to the interviewer about your reasons for wanting to work for Nirma Ltd. specifically. With all of the competitors out there - why them? Be as specific as possible.

Rachelle's Answer #1
"I would like to join Nirma Ltd. because you have the strongest reputation for compliance and consumer concern in your industry. It's essential to me to work for a company with an honest reputation."
Rachelle's Answer #2
"Nirma Ltd. has been on my radar for some time now. I have a few friends who work for your organization, and they have the best things to say about working here. Specifically, I believe that you value your teams and their career growth. These are important factors for me in my next opportunity."
6.
The performance of consumer products relies greatly on advertising and marketing efforts. Do you have any experience with advertising, marketing, or market research?
Talk to the interviewer about any experience you have in advertising and marketing; whether that be on the job training or formal education. Discuss how you have seen robust marketing strategies directly affect the performance of a product.

Rachelle's Answer #1
"I have always been fascinated with the direct correlation between marketing strategies and product performance. This is why I took Marketing and Communications in university. I have a Bachelor's Degree in Marketing and have additional training in advertising methods from my current employer. I have seen strong marketing campaigns take an underperforming product and make it the strongest performing product in as short as 90 days. I look forward to putting my knowledge in marketing and advertising towards a role with Nirma Ltd.."
Rachelle's Answer #2
"Although I do not have formal training and education in advertising and marketing, I love to research new marketing techniques. I also have a strong understanding of the Instagram and Facebook algorithms, including how to have your posts seen by the right audience."
7.
At Nirma we prefer to hire candidates who value post-secondary education. Do you have any post-secondary education or related training?
Talk to the interviewer about your post-secondary education, being sure to highlight the best parts of your performance. If you do not have the formal post-secondary education, you will need to sell the interviewer on the idea that you have gained the knowledge required to succeed with Nirma Ltd..

Rachelle's Answer #1
"I value post-secondary education as well. Although I do not have a completed degree, I do bring a plethora of related experience from Company ABC and XYZ. Both organizations provided me with exceptional training. In addition to this formal on the job training, I have also read numerous business books and attended a variety of industry related workshops."
Rachelle's Answer #2
"I have a Bachelor's Degree in Marketing from Concordia University. I am proud to say that I graduated top of my class. I have a lot to offer Nirma Ltd. when it comes to my knowledge of consumer products, marketing, and advertising."
8.
Despite more current trends, many consumer products have been tested on animals. What are your thoughts on this?
The testing of products on animals has been a long time controversy in the consumer products realm. Discuss with the interviewer your thoughts on testing consumer products on animals.

Rachelle's Answer #1
"Science has come a long way, and I do not see a need to test products such as mascara and shampoo on animals. I believe that products should not contain harmful chemicals and the more natural, the better. "
Rachelle's Answer #2
"I do not support testing on animals. I believe that science has come far enough that we do not need to exercise this practice. Alternatives may be more expensive, but I fully believe that the right consumer will be okay with paying a premium for ethically produced products."
9.
Sales performance is of utmost importance to Nirma. How do you plan to contribute to our profitability?
Talk to the interviewer about your sales targets, results, and contributions in the past. Be sure to highlight your biggest wins and talk about the ways you will bring the same performance to Nirma Ltd., if hired.

Rachelle's Answer #1
"I plan to contribute to your profitability through hard work, tenacity, and paying close attention to the needs of my customers. I have solid results in my most recent position and look forward to bringing these same successes to Nirma Ltd.."
Rachelle's Answer #2
"I have a solid sales plan that I will be bringing with me to Nirma Ltd., should you hire me. I also have a strong portfolio of over 3,000 contacts. My first step would be to reach out to all of these contacts."
10.
The consumer products industry is fast moving. How do you keep up to date on current trends?
Being up to date on current trends is incredibly essential in the consumer products industry. Assure the interviewer that you are engaged and interested in what the market trends look like.

Rachelle's Answer #1
"I agree, the consumer products market is incredibly fast moving. I keep up to date on new trends in the news and online through Google Alerts. There are a variety of industry publications that I subscribe to as well as bloggers that I am subscribed to."
Rachelle's Answer #2
"It's tough to stay up to date on current trends, in such a fast-moving industry. My favorite sources of information include ConsumerReports.org, Good Housekeeping, and CustomerReview.com."
11.
Are you applying for a job with any of our competitors?
The interviewer would like to know if you are specifically targeting positions within the same industry. Talk to the hiring manager about your desire for a role specifically in their industry. Be sure to reiterate your keen interest in the role with Nirma Ltd..

Rachelle's Answer #1
"I have applied to a variety of roles inside this industry and am currently interviewing with one other company. My primary interest is with Nirma Ltd. because your products align perfectly with my product expertise."
Rachelle's Answer #2
"I am active in my search and have interviewed with 2 of your local competitors. With one, I am in the second interview. With the other, I just had a phone interview yesterday. With that said, I am most interested in this role with Nirma Ltd.."
12.
Nirma likes to hire those who take pride in their work. Tell me about your greatest work related accomplishment.
Talking about your greatest accomplishment will give the interviewer a strong idea of where you place your values. It will also show the interviewer more about your personality, how you like to be motivated, and how to coach you in the future. It is okay to brag a little bit when answering this question. Show that you are proud of yourself and your career accomplishments!

Rachelle's Answer #1
"The greatest accomplishment in my career was graduating University as an honors student while still working full time in a related field. I was top of my class, and working full time. This showed me that I could dedicate myself to my career, and reach the goals that I set for myself. It felt great to accomplish so much and be recognized for my dedication."
Rachelle's Answer #2
"My greatest career accomplishment was having been promoted the fastest in the entire organization's history and sweetening the deal by closing a deal less than 48 hours later. I was not only proud of myself but also received accolades from the VP of Sales in front of the entire company, which was a really special moment. I took a pay cut to move into the role, so to exceed expectations, be promoted, and be financially ahead of where I was previously was exhilarating. "
13.
If Nirma hired you today, what would you accomplish first?
When you start a new position, it is important to set a goal on how you will make a positive impact quickly after being hired. Tell the interviewer what your impact goal is, should you be the successful candidate.

Rachelle's Answer #1
"When we were speaking earlier, about sales targets in this position, you mentioned that most new sales professionals hit their KPI's after 120 days. If I were hired today, my goal would be to exceed my KPI's after the first 90 days. I plan to make a positive impact very quickly."
Rachelle's Answer #2
"I know you mentioned that the average tenure in this position, before promotion, is anywhere from 6 months to a year or more. I intend to prove over the first three months that I am a rockstar in the organization and would be of greater benefit to you in an account executive role than I am in a business development role."
14.
Change is par for the course with Nirma. When have you had to adapt to change?
Being able to adapt to change in the workplace is a crucial skill to possess. Talk to the interviewer about a time when you have had to adjust to changes on the job. How did you handle the change? Was it a positive reaction?

Rachelle's Answer #1
"In my current role there is a lot of turnover when it comes to our management team. I have had to adapt to 3 new managers in the past four years. It is not the ideal situation, but I can adjust for the good of the team."
Rachelle's Answer #2
"In my previous role at a high-growth tech startup, the sales organization was restructured a number of times, from a new boss to new teams and territories. Some of the accounts I had been nurturing but had not yet converted were now handed off to another sales rep who received the fruits of my labor. Of course, this can be very frustrating; however, by sitting down with management to understand the "why" of the change, I was able to see the bigger objective and ultimately increase my sales performance."
15.
When you suffer a setback, how does that emotionally affect you and your work?
Everyone handles the stress and disappointment of setbacks differently. Discuss with the interviewer how you typically cope with setbacks in the workplace.

Rachelle's Answer #1
"Experiencing a setback is always disappointing, and can be a bit disheartening, but I understand that it happens from time to time. If I experience a major setback, I will take a few moments to debrief with my manager and discuss what I could have done differently. Then, I move on!"
Rachelle's Answer #2
"Setbacks happen for a reason, and they do not affect me emotionally in the least. I am a very pragmatic thinker and stay focused despite the challenges that come my way."
View All 32 Nirma Questions and Answers
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