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Nielsen Global Media Interview
Questions

32 Questions and Answers by Ryan Brown

Question 1 of 32
At Nielsen Global Media we look for those with a sincere interest in marketing and advertising. Tell me about your favorite project at the moment.
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How to Answer
The interviewer would like further insight into the types of projects that you find the most interesting, and rewarding. Briefly discuss the most exciting project that you have on the go. Explain a bit about the project, and why it is so interesting to you. If possible, compare this project to some of the projects that Nielsen Global Media works on.
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Top 30 Nielsen Global Media Interview Questions
1.
At Nielsen Global Media we look for those with a sincere interest in marketing and advertising. Tell me about your favorite project at the moment.
The interviewer would like further insight into the types of projects that you find the most interesting, and rewarding. Briefly discuss the most exciting project that you have on the go. Explain a bit about the project, and why it is so interesting to you. If possible, compare this project to some of the projects that Nielsen Global Media works on.

Ryan's Answer #1
"At the moment, I am working on a brand development campaign for a not-for-profit organization. This project is very exciting for me because it blends my two passions - marketing and volunteerism. I think everyone should become involved in their community as much as possible and it's exciting when you can use your professional skill set to do so. I understand that your organization takes on a variety of clients in not-for-profit, as well. I would love to learn more about those projects!"
Ryan's Answer #2
"I often have multiple projects on the go that are very interesting and exciting. At the moment, I am revamping the online presence for a small sized toy company. It's been a lot of fun because they are allowing me to exercise my creativity, with a significant budget as well."
2.
Our industry is innovative and ever-changing. How do you stay on top of industry related news?
Talk to the interviewer about a few ways that you stay in touch on new trends within the marketing industry. Knowing that you keep in touch on the latest trends will show the interviewer that you are engaged in this industry and willing to invest your time into learning more. You can also start a great conversation by asking the interviewer how they prefer to say up to date.

Ryan's Answer #1
"I agree - this industry is fast changing, and it's really important to stay up to date on the new trends in the market. To keep up to date, I subscribe to AdWeek as well as Communication Arts Magazine. I read a variety of publications; however, these two are the ones I read daily. Do you have any recommendations for staying on top of industry trends?"
Ryan's Answer #2
"I have a Google alert set up for a variety of industry related keywords that include marketing, sales, search engine optimization, search engine marketing, and content development. I learn a lot from absorbing these small bits of news on a daily basis. in ad"
3.
At Nielsen Global Media we value continued education. If you could choose any marketing related course to attend, what would you choose?
Many employers look to hire employees who have a penchant for knowledge and growth. Express your interest in continued education by passionately discussing a topic that you would love to learn more about. Be sure to keep your answer industry and job related.

Ryan's Answer #1
"I love the idea of expanding my knowledge within internet marketing. If I could choose any topic for continued education, I would choose to learn more about search engine optimization and search engine marketing. You can dive really deep into each of those topics which is an exciting challenge for me."
Ryan's Answer #2
"I am really pleased to hear that you appreciate continued education. Thank you for this consideration! If I had the opportunity to expand my knowledge in any area of marketing, I would choose Consumer Behavior Insights. There is so much to learn when it comes to consumer spending and buying patterns- it's fascinating."
4.
We have a culture of collaboration and high energy here at Nielsen Global Media. Describe your workplace personality in 3 words.
The interviewer would like to know what first comes to mind when you are asked to describe your personality. Be prepared by writing down some keywords ahead of time that best describe you.

If you can, visit the company website, read their job posting and see if you can find a common set of descriptive words that seem to resonate really well with Nielsen Global Media. Incorporate those if you can. Avoid giving generic, run-of-the-mill answers and make sure to compliment Nielsen Global Media on their efforts when it comes to an energetic workplace culture.

Ryan's Answer #1
"I can see that you have a great energy here and I've really enjoyed that during this interview process. If I could describe my personality in 3 words I would say that I am motivated, positive, and dedicated. After researching your company further, I believe I am a strong fit for the culture that you have worked so hard to achieve."
Ryan's Answer #2
"Other words you could use to describe your workplace personality:

- Ambitious
- Approachable
- Cooperative
- Charismatic
- Diiligent
- Efficient
- Energetic
- Focused
- Inquisitive
- Meticulous
- Patient
- Responsible"
5.
What do you know about our clients at Nielsen Global Media?
Getting to know Nielsen Global Media before your interview is a very important step. In addition to reviewing the company history, you also want to have a good understanding of who Nielsen Global Media services, collaborates with, and does the bulk of their business with. A thorough read through their website, online reviews, and a Google search can tell you a lot.

Ryan's Answer #1
"From the research that I have conducted, it appears that the bulk of your clients are within the consumer services sector. It is apparent, after reading through your website and online reviews, that you have a strong client base and a very faithful client following. I would love to learn more about your biggest clients and the work you do for them."
Ryan's Answer #2
"I understand that the majority of your client are owners of small to medium business"
6.
At Nielsen Global Media we seek to hire those who can think on their feet. Choose a popular brand and tell me one thing you would do to improve their branding.
The interviewer is asking this question because they would like to know that you keep up to date on current branding trends. The more you know, the more apparent it is that you have a genuine interest in this industry. To an interviewer, this gives added security that you are in this career for the long term.

Briefly discuss a well-known brand. For a balanced answer, give your opinion on one thing the company could improve on and one thing they are doing right.

Ryan's Answer #1
"It's no secret that United Airlines has been in a public relations nightmare as of late. When I look at their branding I can't help but think that they should be spending marketing dollars on spinning their mishaps into some sort of positive. Their name is so well known that their logo is all they really need for consumer recognition so - they are definitely doing some things right."
Ryan's Answer #2
"If I could choose any brand to improve, I would choose the Red Lobster or other family style restaurant who still rely on outdated messaging in their marketing. The glamour shots of food with the traditional families sitting down for dinner just doesn't catch the eye of the discerning customer any longer. I would first change their commercials to include more diversity. Then, I would encourage hiring a social media manager whose tweets and posts would rival notorious brands such as Starbucks or McDonalds."
7.
In your opinion, what has been the biggest breakthrough in social media marketing as of late?
The interviewer is asking this question because they would like to know that you keep up to date on social media trends. The more you know, the more apparent it is that you have a genuine interest in this industry. To an interviewer, this gives added security that you are in this career for the long term. Discuss a recent change in social media marketing and how you think it will change the face of the marketing industry.

Ryan's Answer #1
"I think that the whole idea of Facebook Live is a game changer. This puts large and small brands in the same space where they can offer free and direct communication with their consumers. The options are now endless! Virtual tours, live give-away's, and private looks backstage....it's really incredible."
Ryan's Answer #2
"I would say that the biggest change that social media marketing will see in the next few months is the decline of visible organic content and the extra push for paid or boosted content to have priority."
8.
Being able to think creatively is important at Nielsen Global Media. If you had a very small budget to work with, what marketing technique would you use first?
The interviewer would like to see that you are creative and inventive at the same time. Marketing and branding can be easier with a big budget so, what are you made of when the budget is low? Discuss some of your favorite methods of marketing on a small budget.

Ryan's Answer #1
"In my opinion, social media marketing is the absolute best solution for anyone on a tight budget. You can easily reach your client and fan base by using Snapchat, Instagram Stories, and Facebook Live. They may take extra prep time but are perfect for the budget conscious client."
Ryan's Answer #2
"If I had a small budget to work with, the first thing I would focus on is building a strong email list for the company or project in question. Email lists are valuable and in order to create one I would offer a download, resource, or free product in exchange for the potential email address. Consumers are very drawn to a hook like that."
9.
At Nielsen Global Media we provide marketing services to a wide range of customers. Are you prepared to deal with a variety of personalities?
In the marketing industry, your experience with clients may be widespread. Talk to the interviewer about the range of personalities you have been exposed to. Be sure to appear confident in your ability to handle a wide variety of personalities.

Ryan's Answer #1
"The majority of my work experience is with a wide range of clients and personalities. Happy customers are always the easiest to deal with; however, I do have some training in conflict management. I am confident in my ability to successfully and professionally handle the range of clients you work with at Nielsen Global Media."
Ryan's Answer #2
"I have worked with a large range of personalities and needs, in my employment history. I am very well prepared to work with a range of client personalities and do have a strong level of patience."
10.
How do you like to be recognized for your accomplishments?
We all like to be recognized in some way for our accomplishments in the workplace. Share with the interviewer how you would like to be recognized for your hard work. Through gifts? Financial perks? Public recognition? Kind words? Title promotions?

Ryan's Answer #1
"I am very much an over-achiever and find that the best way for me to be recognized for a job well done is to be given words of kindness and recognition. I am easily encouraged and the best reward for me is to know that my hard work is being noticed."
Ryan's Answer #2
"I am definitely driven by some friendly competition! I like internally driven contests where I have the ability to win small financial incentives."
11.
Do you prefer doing work on a routine day-to-day basis or do you prefer mixing up your routine occasionally?
Are you the type of individual who prefers to know what the routine will be, or do you thrive on the challenge and excitement of unpredictability?

Ryan's Answer #1
"I prefer working in a more predictable environment because I can be more effective in my tasks. With that said, I can certainly work in an unpredictable environment from time to time."
Ryan's Answer #2
"I really like variety because it keeps me on my toes, and gives me the opportunity to learn additional skills while exercising my current knowledge. I am also able to work in a routine but do prefer to switch things up from time to time."
12.
Tell me about your greatest work accomplishment.
Talking about your greatest accomplishment will give the interviewer a strong idea of where you place your values. It will also show the interviewer more about your personality, how you like to be motivated, and how to coach you in the future. It is okay to brag a little bit when answering this question. Show that you are proud of yourself and your career accomplishments!

Ryan's Answer #1
"The greatest accomplishment in my career was graduating University as an honors student while still working full time in a related field. I was top of my class, and working full time. This showed me that I am able to dedicate myself to my career, and reach the goals that I set for myself. It felt great to accomplish so much and be recognized for my dedication."
Ryan's Answer #2
"I have many accomplishments that I am very proud of. Overall, I would say that my greatest work accomplishment is the positive reputation that I have in this industry."
13.
If you could start your career over again, what direction would you take?
A hiring manager will be able to tell a lot about your personality by learning about your other career interests. If you could do anything over, what would you do, and why?

Ryan's Answer #1
"I certainly do not regret the direction I have taken my career; however, if I had to completely start over in a new direction I would likely pursue my Degree in Education and become a teacher. Both of my parents were teachers and they seemed to have a very fulfilling career. I enjoy coaching and leading others so, any tasks in my current career that related to these skills, are very welcome."
Ryan's Answer #2
"I am very satisfied with the direction my career has taken. If I could change anything I would perhaps have furthered my education to include a more unique focus; however, I have no regrets!"
14.
Why do you want this job with Nielsen Global Media?
Recruiters and hiring managers often receive hundreds of applications per job. If you are lucky enough to land an interview, make some effort to conduct research on the opportunity. Think about how this job will help you in your career. It's important for you to know not only what you have to offer them, but what they can do for you. While your passion and excitement about the job are important, it's always good to have some hard facts to back it up. IE: 'I have heard great things about your company and I know I would be a great fit for this job,' is not very specific.

If you find recent news articles or press releases which talk about the company's accomplishments, mention how that impressed you.

Ryan's Answer #1
"I am excited about this opportunity because your values are very much in line with mine. I deeply care about giving back to the community. I also feel like this job will help me reach my goal of working in a management position, because of the leadership opportunities within this role."
Ryan's Answer #2
"I have been passively seeking a new position for quite some time and haven't jumped on anything yet because I want to make sure it's the right fit. I feel that this job is right for me, at this point in my career, because it offers an opportunity for me to utilize my recent education in Digital Marketing while giving me an opportunity to advance in my management skills."
15.
Tell me about your experiences giving presentations in front of large groups.
Public speaking can be intimidating so assure the interviewer that you are capable of communicating well in front of large groups. Have you taken any courses or training in public speaking? Perhaps you have so much experience that it comes second nature. Assure the interviewer that you are capable of giving presentations.

Ryan's Answer #1
"In my past 2 roles I have been responsible for regularly presenting to my team of 43 staff as well as to our entire warehouse team of over 200. I have taken a couple of Toastmasters sessions which helped a great deal. I am a confident public speaker."
Ryan's Answer #2
"Presenting to large groups is a big part of successfully rolling out large communications to teams organization wide. I have experience preparing the deck to be presented to ensure it is simple and thorough. I utilize different communication techniques to make a presentation fun, interesting, and engaging."
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