An effective growth strategy has a long-term plan, but the success of the long-term plan is reliant on short-term, tiered goals that help build towards the long-term goals of the plan. In your answer, explain that you know the importance of goal setting and the fact that short-term goals are important in the process. Then, discuss a time where you developed and met goals when helping an organization move toward strategic success.
"A couple of years ago, I helped a healthcare organization on the west coast develop a growth plan that entailed building one new hospital and three new clinic locations over the course of five years. As the liaison for the entire plan, I knew that goal was aggressive, yet very achievable, if the right short term goals were set. In working with high level leadership and then with specific department leaders, goals and timelines were set for obtaining funding, building permits, staffing plans and ribbon cutting from the start. Even to this day, I stay in contact with the leaders on a consultative basis to ensure that any hiccups in the short-term goals help meet the long-term goals. In the end, the success of a long-term goal is always reliant on many smaller short-term goals."
"During my time in manufacturing, I've quickly learned the importance of both short-term and long-term goals in achieving growth goals over time. Hitting short-term goals leads to success in the long-term and I utilize both long and short-term goals when developing growth strategies. This is best shown with my current organization when we developed a fiscal growth strategy to increase overall revenue by 25% over the course of three years. We looked in many directions to help this, but our main focuses were in increased production and reduced waste. By casting such a wide net here, short term goals for each aspect of the project were vital to the end result of increasing by revenue by over 35% in that time frame. What a success!"