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25 Questions and Answers by Helen Lee
Published January 31st, 2019 | Helen Lee is a freelance data analyst and writer with over 15 years of experience in marketing.
Job Interviews     Companies     Technology     Software And Technology    

Question 1 of 25

If brought on for a sales position with MediaOcean, you may need to adapt quickly in order to appeal to the needs of consumers. What are some key factors you considered when crafting an ad or sales pitch to appeal potential customers?

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1.

If brought on for a sales position with MediaOcean, you may need to adapt quickly in order to appeal to the needs of consumers. What are some key factors you considered when crafting an ad or sales pitch to appeal potential customers?

MediaOcean works with a diverse set of clients who have different interests, lifestyles, and needs. You will need great listening skills and the ability to perceive what your client needs are. This way, you can best craft your sales pitch or advertising to appeal to that client.

The interviewer wants to know how you adapt to address your client's key pain points, needs, and desires. Talk about how you crafted your ad or sales pitch to address a need, solve a pain point, or appeal to your client or clients.

Helen's Answer #1

"When speaking with potential clients, I ask key questions and take time to hear any unique challenges they may be facing. I then suggest the best product or service to solve their problem, explaining in detail how our product or service will improve their day to day life."

Helen's Answer #2

"In my last position, my client produced waterproof flashlights. A large number of our customers were campers. In my advertising, I used natural imagery, and a rugged outdoors look. I used keywords, such as 'Mountains', 'Great Outdoors' and 'Hiking' to appeal to campers. I explained in my ads how a waterproof flashlight was more durable and would work outside, in the rain, wind, and snow, where other flashlights would fail."

2.

Companies have several different advertising platforms to choose from. What skills would you bring that would help MediaOcean remain a competitive option in this industry?

Hiring managers would like to understand what skills you would bring to the position and if it matches the needs of their company. Be specific about your skills and experience and how you can contribute to the competitive goals of MediaOcean. Highlight any experience you may have working with advertising platforms whether on the client side or the supplier side.

Helen's Answer #1

"With my experience working on advertising platforms, I am confident that my skills can help MediaOcean remain a strong competitor in the industry. For example, my knowledge of competing advertising platforms gives me insight into the differences between MediaOcean's advertising platform and that of other companies. In addition, my analytical skills will help MediaOcean build more robust analytical and reporting capabilities and offer higher levels of customizations for clients."

Helen's Answer #2

"For several years, I have worked with clients to meet their strategic goals. Strong communication and problem solving skills helped me successfully meet my clients' needs and I believe these skills will also help me effectively work with the various teams at MediaOcean to continue to build a more competitive product for a constantly changing industry."

3.

MediaOcean's clients compete in a variety of industries. Industry experience is helpful, particularly with market assessments. Which industries do you have experience with and which one do you feel the most confident working on?

MediaOcean values industry experience as it will help provide their clients with high-quality market assessments during the strategy building process. Hiring managers at MediaOcean want to see if your industry experience overlaps with those in which their clients compete.

When sharing about the industry you feel most confident working on, talk about why. Research the industries in which MediaOcean's clients compete and highlight any of your industry experience that may be directly related to one of them.

Helen's Answer #1

"My previous positions have given me the opportunity to work with a few different industries. These include the Technology, Consumer Packaged Goods and Professional Services industries. I feel most confident about my knowledge of the Consumer Packaged Goods industry where I had many different roles in the Marketing department. Working in different roles allowed me to gain a more holistic view of marketing for this industry. I think my experience and knowledge of this industry can help MediaOcean better serve their CPG clients."

Helen's Answer #2

"I have experience working in the Retail and Financial Services industries. My work in the Financial Services industry spanned over a decade, and it provided me with valuable knowledge as I moved through many roles within and outside of Marketing. I gained well-rounded industry experience where I learned about the competitive landscape and consumer trends. I am confident that I can contribute valuable insights to the marketing strategies of MediaOcean's financial services clients."

4.

What are important reporting and analytics capabilities an advertising platform should have?

Reporting and analytics capabilities are easily one of the most important features of an advertising platform. Your answer to this question should show your understanding of the reporting and analytics capabilities of advertising platforms in general, and particularly with that of MediaOcean.

Helen's Answer #1

"The reporting and analytics capabilities of an advertising platform is crucial as client companies are looking to ensure their advertising efforts are effective and are reaping the benefits of their investment. Beyond the basic measures such as click-through-rate and open rates, I believe it is important that an advertising platform has the ability to integrate a variety of data. This includes things such as geographics and demographics data for different advertising channels and data from different devices. This allows companies to better understand the customer journey. Based on my research, all of these capabilities are offered with MediaOcean's advertising platform and much more including the ability to evaluate advertising channels clients may not be currently advertising with."

Helen's Answer #2

"An important feature from an analytics and reporting perspective is the ability to customize their reports and integrate data from outside sources. The higher the level of customization offered to client companies, the better they will be able to evaluate the advertising efforts unique to their business. In addition, being able to integrate data from a source outside of the advertising platform will also allow companies to better tailor their analyses to answer their strategic questions. The advertising platform offered by MediaOcean offers robust reporting and analytics capabilities that can be customized based on the client's needs. "

5.

An important first step to the marketing strategy building process is conducting a market assessment centered around the Customer, Company and Competitor. Of these three, which do you feel you are most confident at assessing?

Hiring managers at MediaOcean are trying to assess your strengths and possible weaknesses. As the initial step, this process is crucial and affects all subsequent steps and resulting recommendations. By identifying your strengths and weaknesses, managers will be able to see if you are a fit for the balanced team MediaOcean managers are looking to build.

When responding to this question, do not be hesitant to reveal weaknesses. Instead, be ready to explain how you are ready to learn from other team members at MediaOcean and gain experience to better serve clients.

Helen's Answer #1

"My past project work has given me valuable experience in completing thorough market assessments for marketing strategies. Based on this experience, I am most confident at assessing the Customer. This is based on my analytical experience gained through Marketing Research which has given me an understanding of what data is available to assess the client's current customers. In addition, the Marketing Research data has also included market opportunities that allow for the identification of future customers. Although I have had limited experience assessing the Company and Competitors, I look forward to gaining additional knowledge in these areas from fellow team members at MediaOcean."

Helen's Answer #2

"My experience in the marketing field has given me wide exposure to evaluating both internal efforts and industries overall. Through analytical projects, I have been able to assess marketing strategies and make recommendations to make changes to better target customer segments and address industry competition. I am confident my experience and knowledge will prove to be an asset for MediaOcean."

6.

Industry experts believe Demand Side Platforms (DSP's) have made a positive impact to Digital Advertising. Based on your knowledge, in what ways do you find this to be true and how can MediaOcean improve its products or services to benefit marketers?

When asking this type of question, hiring managers are testing your knowledge of digital advertising tools and technology. In preparation for your interview, be sure to research the main types of digital advertising tools available to marketers and their capabilities. It will also be critical for you to research the product attributes of MediaOcean's offerings. Comparing MediaOcean's products to its competitors may help you identify areas of improvement.

Helen's Answer #1

"Demand Side Platforms automates the process in which ads are purchased and sold. This tool makes the process more cost-efficient, and because it is automated, it removes the possibility of human error in ad selections. It allows for better targeting of ads as well with the use of vast browsing history data. I strongly believe that the usefulness of a Demand Side Platform is limited by the experience of the person using it. MediaOcean may benefit by offering on-going training to its clients to ensure they are maximizing the value of the platform."

Helen's Answer #2

"Marketers can be overwhelmed at the Digital Advertising options available for purchase. For one person to be able to thoroughly evaluate all of them would be impossible. By automating the process, Demand Side Platforms allow marketers to purchase or bid on impressions based on the specified target audience. These platforms frees up time for marketers to work on other aspects of the Digital Marketing campaign. In order to remain competitive, it would benefit MediaOcean to continue ensuring that its platform meets the target audience list needs of current and future clients."

7.

When working a sales position with MediaOcean, rejection is a part of the job, what are your coping strategies for handling rejection?

As with most sales and marketing positions, working as an employee at MediaOcean means you will often need to approach many clients before making a sale. Unfortunately, it is common for potential clients to reject an offer before hearing the sales pitch. To be a strong employee of MediaOcean you should to be able to cope with rejection well.

It is normal for salespeople to hear 'no' far more often than they hear 'yes'. Give some examples of coping skills and how you stay positive and motivated when facing rejection.

Helen's Answer #1

"While it always feels great to close a sale, I understand there is a lot of work involved in getting there. One strategy I use to stay motivated is to 'Go for the No'. I set a goal a number of no's for the day, when I hit a rough patch, rejection becomes an achieved goal instead of a problem."

Helen's Answer #2

"I understand that it takes several rejections to get a sale. Not every customer is going to be a great fit with MediaOcean nor like it's products or services. It's vital that we have many conversations, some that will lead to rejection, but ultimately will lead to identifying the best potential customers."

8.

Talk about your experience building or contributing to marketing strategies. What was your specific role and how do it fit into the bigger strategy?

Most Marketing team members contribute to the overall Marketing strategy in some capacity, at times without even realizing it. The hiring managers at MediaOcean want to gain an understanding of your specific roles in Marketing departments and how your experience may add value to the strategic Marketing services offered to its clients.

However, it is also important that you have an understanding of how your work has fit into the bigger strategic landscape. MediaOcean is looking for Marketing strategist who can get into the details, but also can refocus, when necessary, to look at the 'big picture.' Share brief details about your marketing role(s), but focus your response on how your work helped build or execute the overall Marketing strategy at your company.

Helen's Answer #1

"Much of my work in the Marketing area has been with Consumer Research as an Analyst and Project Manager. In these roles, I have measured the effectiveness of marketing strategies to strengthen brand loyalty and ultimately increase sales. The research and analyses I have executed have helped to revise and build marketing strategies to best meet the needs of the company at a given time. With my experience, I believe I will be able to help MediaOcean's clients evaluate their current strategies and develop new ones to help them better compete in their respective industries."

Helen's Answer #2

"My background and work experience has been primarily in the area of Marketing Communications. With all my work experiences, I have been required to work with fellow team members from Marketing Research, Product Development and Sales. This has given me different perspectives on how the work of these groups contributes to the overall Marketing strategy of the company. My work specifically has required me to have a strong understanding of the industry and company goals. Without this understanding, I would not have been able to execute the marketing strategy from a communications perspective."

9.

The customer avatar is key to building the right audiences for MediaOcean's clients. How do you collect data needed in order to create an ideal customer profile, then determine the strategy for targeting prospective customers that are a match?

The interviewer would like to uncover your experience with identifying, advertising to, and creating a following of potential customers.

You need to explain how you determine what kind of people would be interested in your clients' product or services, and why. Your answer should explain how you research information including demographics, location, educational or professional backgrounds, their challenges, and their goals. When it comes to targeting, you'll need to explain how you know where your customer avatar shops, the platforms they use most frequently, and how they make purchases.

Do not refer to customer profiles or targeting strategies you've implemented using data that came from third-party research. The interviewer wants to know how you conduct research and planning on your own.

Helen's Answer #1

"When creating an ideal customer profile, I review analytics from my client's website, app, and CRM to see what kinds of people have purchased or shown interest in purchasing from them. I hone in on customers that have the best buying habits or potential, finding out more about where they're live and work, income range, and other demographics. I take note of any trends or similarities among this group of customers. I may conduct surveys or interviews within my targeted demographic to further understand their motivations. This all helps me to craft a customer avatar, which becomes my center of a strategy for deciding on platforms, messaging, and promotions."

Helen's Answer #2

"In the past, I've had to create a customer avatar for a client that had no previous sales but was competing against existing businesses. To do this, I purchased market data to find out who my client's competitors and their customers where. I found out what those customers' challenges and goals were. I looked into data on spending habits, and conducted polls, often incentivizing participants so I could discover shortcomings in competitors' offerings. Using this information, seasonal, and demographic data, I came up with a target customer profile and put together a timely campaign to reach them with language that would appeal to their desire for a solution that would ultimately fulfill their needs."

10.

Thinking about some of the well-known advertising platforms available, how do you think MediaOcean's compares?

Your answer should reveal your knowledge of other advertising platforms available in the industry. Be sure to select a couple competing platforms that you can speak about and compare them to what you know about MediaOcean's platform. Your response will also tell the hiring manager how familiar you are with MediaOcean's product, and ultimately how well you prepared for your interview.

Helen's Answer #1

"Google offers several of the most well-known advertising tools, including Google Ad Manager. One of the most valuable aspects of this tool is its user-friendliness. This allows analysts to get the most out of the tool when managing their company's advertising campaigns. In addition, because it offers so many capabilities, marketers and analysts do not have to toggle between different tools to manage and measure their advertising efforts. Facebook Business is also a well-known platform that has the name recognition and following that makes it an effective option for many companies' advertising efforts. It's ability to give real-time information gives marketers the ability to revise advertising efforts in a snap. MediaOcean's platform has the potential to be competitive over time. It will be important to build user interfaces and analytical and reporting capabilities that are robust and easy to use. With my knowledge of platforms available in the industry, I believe I can help MediaOcean reach its potential."

Helen's Answer #2

"Amazon has become one of the larger advertising platforms. It's ability to reach a large diverse group people, as well as its ability to track potential customers on their 'journey' make it a valuable option for marketers. There is also Choozle, a platform that allows marketers to manage all their advertising campaigns in one place while optimizing their advertising mix through its targeting features. As MediaOcean builds up its platform, I believe there are many ways that it can remain competitive in the industry. Although the user friendliness of MediaOcean's tool is comparable, based on my assessment, the targeting and data capabilities could be more robust. I think I could make valuable contributions towards those efforts."

11.

Companies partner with MediaOcean because of their arsenal of up-to-date marketing technologies and knowledge. What marketing tools do you work with regularly and how do you stay current on development updates and new product releases?

Your interviewer wants to know how familiar you are with the industry's applications. They also want to know if you intentionally stay up-to-date on new programs, tools, and product developments.

You can list the most popular tools you currently work with or have worked with in the past, and mention whether you have worked on proprietary systems. Mention any skills with less common programs that are in demand.

Avoid mentioning programs that you haven't worked with for 3-5+ years, or any system you aren't comfortable enough to have a user-level technical discussion about. Also, don't mention proprietary systems by name unless they were built on a well-known framework where your knowledge could transfer.

Helen's Answer #1

"I've worked on CRMs like Salesforce and SAP, and other proprietary programs. I'm also very familiar with Wordpress, and content automation services like Buffer and Social Pilot. I take time out to review product release emails I receive to stay aware of new features in the programs I use regularly. I read new tool reviews on blog posts that I come across while researching new solutions for my clients. I also watch at least one video per week on my free time about marketing strategy; this is another way to hear about new tools and tricks this."

Helen's Answer #2

"Currently, I'm working in a number of customer relationship databases, design tools for content creation, content management system, marketing automation and analytics tools. I follow industry leader newsletters, listen to podcasts, and occasionally visit tradeshows to stay on top of upcoming technologies in my field."

12.

MediaOcean believes that results should be measured to determine the success of marketing efforts. What are some key performance metrics you look at to decide whether marketing efforts have fallen short of, met, or exceeded expectations?

The interviewer wants to know about your knowledge of common key performance indicators across the marketing industry and how they should be understood regarding a successful or unsuccessful marketing campaign.

You should answer by listing the key performance metrics that are usually tracked during marketing campaigns.

Do not provide specific metric numbers from your current or last position. Be general by naming the metric rather than providing numbers which may be confidential, or more information than what the interviewer needs.

Helen's Answer #1

"Typical KPIs that should be measured to show whether a campaign has been successful or not are the value of spend, lead counts and source quality, the value of sales before, after and during the campaign, profit, and return on investment."

Helen's Answer #2

"KPIs can vary based on campaigns. If your main focus is to grow an audience, for example, it's important to look at growth in numbers of followers, engagements on social media and blog posts, referrals, and new email list subscribers."

13.

In the early stages of strategy building, it is important to thoroughly evaluate a client's business both internally and externally. When working on marketing strategies for MediaOcean's clients, what initial steps would you take to begin the process?

By asking this question, hiring managers at MediaOcean want to see how you begin executing your marketing strategy work. Solid execution of the initial stages is important so as to not waste time having to re-execute any initial phases.

As an outside consultant, learning and gathering information is likely one of the most crucial initial steps of strategy building. Talk about how you would thoroughly research the client's business and its marketing goals. Mention what specific types of information you would be seeking and how you would obtain it.

Helen's Answer #1

"I believe the first steps of building marketing strategies include a thorough evaluation of a client's business and the competitive landscape of the industry in which it competes. Successful execution of this initial step will allow the efficient completion of subsequent phases of the process.It will be important to learn the company's overall goals as well as gain a deep understanding of its products or services. I would gather this information by conducting in-depth interviews with several team members at different levels of the company. Also, it will be important to understand the industry and the client's competitive position within it. This will require research and interviews with industry experts outside the company, allowing me to gain an outside perspective."

Helen's Answer #2

"When helping MediaOcean's clients build or revise their marketing strategies, it will be important to understand their marketing history along with their current marketing efforts. This will tell me which marketing tactics have worked in the past and those that were found to be ineffective. It will also reveal how the industry, in which they compete, has changed over time. All this information will be helpful in building a marketing strategy for the client's future. It would be most beneficial to interview veteran employees of the company who have witnessed the changes, successes and failures over the years. However, it will also be valuable to gather information from newer members of the team who may have a fresh perspective of the company's current marketing position. Quantitative information, such as sales and consumer research data, will be important to marry with the qualitative information from employee interviews."

14.

If hired for the sales position with MediaOcean, we may ask you to test different advertisements. Have you created split or A/B ads? What worked and did not work and why?

Occasionally our clients may want you to run split advertisements. Split or A/B ads are two to three different ads for the same product. Both ads run simultaneously for short periods, after a few days, the ad with the best performance is kept and the money going towards the other one to two ads will be put towards the top performing ad. Alternatively, the same ad may run but targeted at different demographics.

Explain your experience with split ads, give specific examples. If you have never run a split ad, explain your knowledge of how they function.

Helen's Answer #1

"In my last position I created a split ad for a massage parlor. I used natural and calming imagery for the A ad, and used colorful bright imagery for the B ad. These were marketed to the same target demographic. After 3 days, ad A was performing 60% better than ad B. Therefore ad B was cut and the budget was put into the ad with better performance."

Helen's Answer #2

"In my previous position, I sold water bottles for an online store. The water bottles were especially good at keeping drinks cold in harsh climates. I created one advertisement emphasizing the better features of the bottle. I then targeted the ad towards two different demographics. Women ages 18-35, and men 18-35. We found that our ad aimed at men was more effective at selling water bottles. We then removed the ad aimed at women."

15.

There are several components of a robust advertising platform. Which ones do you find to be the most valuable to a company running frequent advertising campaigns?

Your answer to this question should show hiring managers that you understand the needs of larger clients that may run advertising frequently. These larger clients may require an advertising platform with more product attributes than a smaller business would.

Helen's Answer #1

"At times, larger clients may have several campaigns running simultaneously as they launch different targeted campaigns through different channels. Due to the high volume of campaigns, it is important to have the ability to launch, manage and track all of these campaigns seamlessly. The availability of information to make these decisions quickly will also be important, and this can be addressed through a platform's analytics capabilities. The user friendliness of the interface is also very important to execute these campaigns."

Helen's Answer #2

"Clients running advertising campaigns frequently would benefit from investing in a powerful advertising platform. The timeliness of reporting will be key, so any changes in advertising can be executed without delay. Availability of data, such as channel metrics, also helps clients make strategic advertising decisions."

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25 MediaOcean Interview Questions
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Interview Questions

  1. If brought on for a sales position with MediaOcean, you may need to adapt quickly in order to appeal to the needs of consumers. What are some key factors you considered when crafting an ad or sales pitch to appeal potential customers?
  2. Companies have several different advertising platforms to choose from. What skills would you bring that would help MediaOcean remain a competitive option in this industry?
  3. MediaOcean's clients compete in a variety of industries. Industry experience is helpful, particularly with market assessments. Which industries do you have experience with and which one do you feel the most confident working on?
  4. What are important reporting and analytics capabilities an advertising platform should have?
  5. An important first step to the marketing strategy building process is conducting a market assessment centered around the Customer, Company and Competitor. Of these three, which do you feel you are most confident at assessing?
  6. Industry experts believe Demand Side Platforms (DSP's) have made a positive impact to Digital Advertising. Based on your knowledge, in what ways do you find this to be true and how can MediaOcean improve its products or services to benefit marketers?
  7. When working a sales position with MediaOcean, rejection is a part of the job, what are your coping strategies for handling rejection?
  8. Talk about your experience building or contributing to marketing strategies. What was your specific role and how do it fit into the bigger strategy?
  9. The customer avatar is key to building the right audiences for MediaOcean's clients. How do you collect data needed in order to create an ideal customer profile, then determine the strategy for targeting prospective customers that are a match?
  10. Thinking about some of the well-known advertising platforms available, how do you think MediaOcean's compares?
  11. Companies partner with MediaOcean because of their arsenal of up-to-date marketing technologies and knowledge. What marketing tools do you work with regularly and how do you stay current on development updates and new product releases?
  12. MediaOcean believes that results should be measured to determine the success of marketing efforts. What are some key performance metrics you look at to decide whether marketing efforts have fallen short of, met, or exceeded expectations?
  13. In the early stages of strategy building, it is important to thoroughly evaluate a client's business both internally and externally. When working on marketing strategies for MediaOcean's clients, what initial steps would you take to begin the process?
  14. If hired for the sales position with MediaOcean, we may ask you to test different advertisements. Have you created split or A/B ads? What worked and did not work and why?
  15. There are several components of a robust advertising platform. Which ones do you find to be the most valuable to a company running frequent advertising campaigns?
  16. A sales position at MediaOcean includes follow up calls and emails with our customers. Occasionally a customer may have a complaint about the product or service they received from us, explain how you would respond.
  17. Reporting and analytics are crucial for MediaOcean to monitor and gauge results, and demonstrate ROI to clients. What is an example of a report you've created for a client and how the data from it helped you to plan the next steps of their campaign?
  18. At MediaOcean, we believe data management is crucial when executing and evaluating a campaign. What is your experience working with data as it relates to digital advertising?
  19. Describe your experience working with digital advertising?
  20. Data security continues to be a concern for marketers when executing online advertising campaigns. What security issues do you find important as it relates to online advertising and how can your knowledge/experience help us at MediaOcean?
  21. What do you find to be the most difficult aspect when helping clients build their marketing strategies?
  22. Technological capabilities of advertising platforms of constantly changing. How do you ensure you are aware of all the new advertising platform developments?
  23. If hired, you may be asked to rebrand a company that is not performing well, explain how you would proceed with rebranding the company.
  24. MediaOcean delivers great results to clients by using the best marketing tools and technology. Can you describe a time a client required a customized solution, your role in the process of creating and deploying it, and any collaborative efforts involved?
  25. The technology available to our campaign managers is constantly changing and improving. How do you remain current with the changing industry?
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