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MaxBounty Interview
Questions

26 Questions and Answers by Ryan Brown

Updated February 18th, 2019
Question 1 of 26
The customer avatar is key to building the right audiences for MaxBounty's clients. How do you collect data needed in order to create an ideal customer profile, then determine the strategy for targeting prospective customers that are a match?
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How to Answer
The interviewer would like to uncover your experience with identifying, advertising to, and creating a following of potential customers.

You need to explain how you determine what kind of people would be interested in your clients' product or services, and why. Your answer should explain how you research information including demographics, location, educational or professional backgrounds, their challenges, and their goals. When it comes to targeting, you'll need to explain how you know where your customer avatar shops, the platforms they use most frequently, and how they make purchases.

Do not refer to customer profiles or targeting strategies you've implemented using data that came from third-party research. The interviewer wants to know how you conduct research and planning on your own.
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Top 25 MaxBounty, Inc. Interview Questions with Full Content
1.
The customer avatar is key to building the right audiences for MaxBounty's clients. How do you collect data needed in order to create an ideal customer profile, then determine the strategy for targeting prospective customers that are a match?
The interviewer would like to uncover your experience with identifying, advertising to, and creating a following of potential customers.

You need to explain how you determine what kind of people would be interested in your clients' product or services, and why. Your answer should explain how you research information including demographics, location, educational or professional backgrounds, their challenges, and their goals. When it comes to targeting, you'll need to explain how you know where your customer avatar shops, the platforms they use most frequently, and how they make purchases.

Do not refer to customer profiles or targeting strategies you've implemented using data that came from third-party research. The interviewer wants to know how you conduct research and planning on your own.

Ryan's Answer #1
"When creating an ideal customer profile, I review analytics from my client's website, app, and CRM to see what kinds of people have purchased or shown interest in purchasing from them. I hone in on customers that have the best buying habits or potential, finding out more about where they're live and work, income range, and other demographics. I take note of any trends or similarities among this group of customers. I may conduct surveys or interviews within my targeted demographic to further understand their motivations. This all helps me to craft a customer avatar, which becomes my center of a strategy for deciding on platforms, messaging, and promotions."
Ryan's Answer #2
"In the past, I've had to create a customer avatar for a client that had no previous sales but was competing against existing businesses. To do this, I purchased market data to find out who my client's competitors and their customers where. I found out what those customers' challenges and goals were. I looked into data on spending habits, and conducted polls, often incentivizing participants so I could discover shortcomings in competitors' offerings. Using this information, seasonal, and demographic data, I came up with a target customer profile and put together a timely campaign to reach them with language that would appeal to their desire for a solution that would ultimately fulfill their needs."
2.
What is your experience working with either private or open Advertising Marketplaces?
Although the question asks about your work experience, the main goal of this question is to gauge your knowledge of the differences between private and open Advertising Marketplaces. If you do not have any direct experience with either of these marketplace types, share what you know and include any pro's and con's of either.

Ryan's Answer #1
"I have over five years of experience working with an open Advertising Marketplace, where I learned the differences between the two types. Open marketplaces are not restricted with regards to who can purchase and who can sell ads, while a private marketplace includes a single publisher selling their ads to selected group of marketers, giving the publisher more control. Whether either type of marketplace is better for a marketer depends on target audiences and budgets."
Ryan's Answer #2
"Although I do not have direct experience working with either type of Advertising Marketplace, my work with Marketing departments has allowed me to learn about both. Private Advertising Marketplaces are run by the largest publishers who are selective about which brands purchase their higher-priced ads. Therefore, limited marketing budgets and exclusive access by publishers may restrict marketers to open marketplaces. However, open marketplaces may also provide marketers access to a wider variety of publishers appropriate for their target audience, at a budget-friendly price."
3.
Companies have several different advertising platforms to choose from. What skills would you bring that would help MaxBounty remain a competitive option in this industry?
Hiring managers would like to understand what skills you would bring to the position and if it matches the needs of their company. Be specific about your skills and experience and how you can contribute to the competitive goals of MaxBounty. Highlight any experience you may have working with advertising platforms whether on the client side or the supplier side.

Ryan's Answer #1
"With my experience working on advertising platforms, I am confident that my skills can help MaxBounty remain a strong competitor in the industry. For example, my knowledge of competing advertising platforms gives me insight into the differences between MaxBounty's advertising platform and that of other companies. In addition, my analytical skills will help MaxBounty build more robust analytical and reporting capabilities and offer higher levels of customizations for clients."
Ryan's Answer #2
"For several years, I have worked with clients to meet their strategic goals. Strong communication and problem solving skills helped me successfully meet my clients' needs and I believe these skills will also help me effectively work with the various teams at MaxBounty to continue to build a more competitive product for a constantly changing industry."
4.
As a team member with MaxBounty, it is important to have a solid understanding of online or internet marketing. Based on your knowledge and experience, for what types of products or services would online marketing be effective?
When answering this question, include a brief perspective on online marketing. Be ready with types of products or services you think would

Bonus points if you can name a few examples of MaxBounty's internet marketing efforts.

Ryan's Answer
"Internet marketing is reaching out to a larger audience of potential customers by strategically placing promotions regarding the company or its products in specific places in the online real estate to improve brand visibility. These days it could include googling search engine marketing, broad web-advertising, email marketing, referral and partnership marketing, inbound leads on the company website, and social media. But it depends on the company - how the marketing teams/roles are divided and the company's goals. For instance, I noticed that MaxBounty always clickable banners on your competitor/partner's website especially related to your latest product. I thought about some other company websites that could be great places for MaxBounty ads."
5.
Based on your knowledge and experience, what is the difference between Advertising Marketplaces and Demand Side Platforms?
While responding to this question, assure the interviewer that you know the characteristics of both and identify at least the main difference between the two. Include information you have about MaxBounty's products and services as it relates to either advertising marketplaces or demand-side platforms.

Ryan's Answer #1
"Advertising Marketplaces, also known as Ad Exchanges, is a platform where publishers can sell ads and marketers can purchase them for their campaigns. On the other hand, Demand Side Platforms are tools to connect with Advertising Marketplaces to automate the transactions making it more efficient. Based on my knowledge and research, MaxBounty's Advertising Marketplace offers marketers a robust source for ads and works seamlessly with Demand Side Platforms."
Ryan's Answer #2
"Demand Side Platforms can connect with multiple Advertising Marketplaces, allowing marketers a wide variety of options when purchasing ads for their campaigns. Therefore, although Demand Side Platforms increase competition between Advertising Marketplaces, it also gives each of them more exposure as more marketers use DSP's to manage, target and purchase ads. In many cases, Demand Side Platforms have become the bridge between the marketer and the Advertising Marketplace. MaxBounty has built its reputation on being a competitive Advertising Marketplace based on its pricing and diverse ad options for marketers to purchase."
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