MaxBounty Interview
Questions

"Search capabilities and real-time tracking are valuable and essential features to Affiliate Marketing tools. Extensive search capabilities give affiliates the ability to find the right products or services to market, while it helps companies find the best affiliates to market their products. For example, companies should be able to find affiliates based on age and geographic criteria to ensure affiliate marketing efforts are well-targeted. Real-time tracking provides both affiliates and companies with up-to-date data that allows them to make well-informed decisions in a timely manner. Using my programming skills, I have worked on expanding the search capabilities for an Affiliate Marketing tool to better meet the needs of both Affiliates and companies."

"As more companies enter the global market, tools that can deal with multiple languages and currencies becomes essential. This feature globally expands opportunities for both Affiliates and companies utilizing Affiliate Marketing. In addition, real-time reporting is vital, particularly as companies are looking to make marketing budget decisions quickly and efficiently. With real-time reporting, companies do not have to worry about lag times between data being captured and made available for analyses. Although I do not have specific experience working on these two product features, I am confident my database and data warehouse experience will help MaxBounty continually improve its products and expands their capabilities."

"Internet marketing is reaching out to a larger audience of potential customers by strategically placing promotions regarding the company or its products in specific places in the online real estate to improve brand visibility. These days it could include googling search engine marketing, broad web-advertising, email marketing, referral and partnership marketing, inbound leads on the company website, and social media. But it depends on the company - how the marketing teams/roles are divided and the company's goals. For instance, I noticed that MaxBounty always clickable banners on your competitor/partner's website especially related to your latest product. I thought about some other company websites that could be great places for MaxBounty ads."

"This industry is very competitive with a lot of both large and small players but I was interested in MaxBounty because of the breadth of its services. Not only does MaxBounty have a strong and diverse database including geospatial/location data, behavioral data, and explicit data, MaxBounty also understands that it's equally critical, if not more, to help the clients make organizational and operational changes so they can actually track the kind of consumers behaviors they are looking for and also be able to timely use such insights. It's not just marketing as a service, MaxBounty offers insights as a service. And that's the kind of place where I should and want to be."

"I admire your technology that can identify consumers even without cookies better than the industry average. The focus on behavioral data is what intrigues me the most. Actionable behavioral data, going beyond just 'oh this customer clicked on this site so we'll send them one more email', is the new milestone everyone is trying to achieve and I feel like your capabilities to comprehensively understand customer behaviors & predict what they'll want next is way above that of other ad-tech companies. Data is a lot more fluid now and traditional quantitative metrics are no longer sufficient since people can't fit into neat little boxes. And as a major behavioral data geek, I wanted to be part of a company that really understands this concept and pursue collecting data in innovative ways."

"I fully appreciate the need for professional growth in this evolving industry. Professionally, one of my main goals is to learn a new skill each month. This skill may be technical or a soft skill. I am more driven to learn when I am pushed out of my comfort zone. In addition, on a monthly basis, I meet co-workers outside of my team or department to learn about their job responsibilities and current projects. This gives me a broader view of the company and how my role fits into the bigger picture. By meeting monthly goals such as these, I am confident that I can make valuable contribution not only to my team, but the company overall."

"Without remaining current on industry trends, I find it would be difficult to make strategic contributions to MaxBounty's goals. Each day, I carve out some time to catch up on current news and developments as it relates to Advertising Marketplaces. Although my daily schedule may not allow for a large chunk of time, I have specific sites and industry news sources I refer to easily. In addition, I seek out training seminars and conferences where I can devote larger portions of the day to learning about the industry. These learning opportunities will help me contribute proactively to MaxBounty's goals. I believe MaxBounty's investment in its employees helps it to remain competitive."

"The competitive landscape for advertising platforms is constantly changing, so I find it is important to remain current with new products and service offerings. On a regular basis, I set aside time to read industry-specific news where I learn about new companies entering the industry and the products they offer. In addition, I look for opportunities to attend conferences and training sessions where I learn of emerging technologies related to advertising platforms. These opportunities also allow me to network and learn from my industry peers."

"In addition to attending industry conferences and training seminars, I also find the time to research which advertising platforms are being used by my client's competitors. If hired, I would compare the attributes of MaxBounty's advertising platform to those being used by competitors of MaxBounty's clients. This would allow me to keep a pulse on the new developments of competing advertising platforms. I also believe it may help MaxBounty's teams generate ideas for new offerings of its own."

"Yes, I was an Account Manager to a client that wanted to measure and compare key metrics from different sources. We reviewed the features on all of the tools we had at the time, but none allowed us to see all the data in one place. I explained the problem to our analysts on staff who found a way to pull raw files that contained the data from our system. They automated a process where it would regularly transfer and sort into Excel. They also created an easy interface where I, or any basic Excel user could access and manipulate the data.

After they created the tool, I tested it with them for two weeks to make sure it was working correctly. I then shared it with our client and we were able to use it throughout their campaign."

"Yes, my current employer has clients that need to track audience engagement on their website and social pages. As a Marketing Coordinator, I am tasked with admin duties like maintaining the systems they've selected to track results. When clients want to add or subtract features to suit their needs, I read through program FAQs or contact the software program helpdesks to walk me through the configuration of the features. I'm continually responsible for reporting and ensuring the reports allow us to see results in the way the clients prefer based on their feedback."

"When creating an ideal customer profile, I review analytics from my client's website, app, and CRM to see what kinds of people have purchased or shown interest in purchasing from them. I hone in on customers that have the best buying habits or potential, finding out more about where they're live and work, income range, and other demographics. I take note of any trends or similarities among this group of customers. I may conduct surveys or interviews within my targeted demographic to further understand their motivations. This all helps me to craft a customer avatar, which becomes my center of a strategy for deciding on platforms, messaging, and promotions."

"In the past, I've had to create a customer avatar for a client that had no previous sales but was competing against existing businesses. To do this, I purchased market data to find out who my client's competitors and their customers where. I found out what those customers' challenges and goals were. I looked into data on spending habits, and conducted polls, often incentivizing participants so I could discover shortcomings in competitors' offerings. Using this information, seasonal, and demographic data, I came up with a target customer profile and put together a timely campaign to reach them with language that would appeal to their desire for a solution that would ultimately fulfill their needs."

"I have over five years of experience working with an open Advertising Marketplace, where I learned the differences between the two types. Open marketplaces are not restricted with regards to who can purchase and who can sell ads, while a private marketplace includes a single publisher selling their ads to selected group of marketers, giving the publisher more control. Whether either type of marketplace is better for a marketer depends on target audiences and budgets."

"Although I do not have direct experience working with either type of Advertising Marketplace, my work with Marketing departments has allowed me to learn about both. Private Advertising Marketplaces are run by the largest publishers who are selective about which brands purchase their higher-priced ads. Therefore, limited marketing budgets and exclusive access by publishers may restrict marketers to open marketplaces. However, open marketplaces may also provide marketers access to a wider variety of publishers appropriate for their target audience, at a budget-friendly price."

"With my experience working on advertising platforms, I am confident that my skills can help MaxBounty remain a strong competitor in the industry. For example, my knowledge of competing advertising platforms gives me insight into the differences between MaxBounty's advertising platform and that of other companies. In addition, my analytical skills will help MaxBounty build more robust analytical and reporting capabilities and offer higher levels of customizations for clients."

"For several years, I have worked with clients to meet their strategic goals. Strong communication and problem solving skills helped me successfully meet my clients' needs and I believe these skills will also help me effectively work with the various teams at MaxBounty to continue to build a more competitive product for a constantly changing industry."

"Advertising Marketplaces, also known as Ad Exchanges, is a platform where publishers can sell ads and marketers can purchase them for their campaigns. On the other hand, Demand Side Platforms are tools to connect with Advertising Marketplaces to automate the transactions making it more efficient. Based on my knowledge and research, MaxBounty's Advertising Marketplace offers marketers a robust source for ads and works seamlessly with Demand Side Platforms."

"Demand Side Platforms can connect with multiple Advertising Marketplaces, allowing marketers a wide variety of options when purchasing ads for their campaigns. Therefore, although Demand Side Platforms increase competition between Advertising Marketplaces, it also gives each of them more exposure as more marketers use DSP's to manage, target and purchase ads. In many cases, Demand Side Platforms have become the bridge between the marketer and the Advertising Marketplace. MaxBounty has built its reputation on being a competitive Advertising Marketplace based on its pricing and diverse ad options for marketers to purchase."

"Customization is important from a business perspective, particularly for those who are involved with Affiliate Marketing. I have witnessed how businesses have different needs and therefore require customized tools based on their unique needs . Undoubtedly, as a business grows or maybe slows down, its needs change. Customization allows them to adjust their tools to meet their needs at any given time. Those associated with the Affiliate Marketing industry experience changes facilitated by things such as continually shifting customer needs and trends. My technical experience includes programming customization components into platforms, which helps convince businesses that the tool is well worth the long-term investment."

"In my past roles with software companies, I have worked on a variety of projects that included planning and programming customization capabilities. One of the projects was a reporting and tracking tool used by Affiliate Marketers. The challenging was planning for the different scenarios that Affiliate Marketers face and being able to program the tool to provide consistent user value when customized. This required extensive work with a variety of users, understanding the different scenarios they may face and their data requirements when making crucial business decisions. Tool customization is important in this industry as they face business decisions on a frequent basis and they need the help of these tools to make those decisions. "

"My experience working with a variety of digital advertising technology will be helpful in this position as it will provide different perspectives to projects. As an example, my work with Supplier Side Platforms will help me improve the connections between MaxBounty's Advertising Marketplace and publishers. My background working with this technology will allow for efficient troubleshooting of issues that may arise, minimizing any unexpected downtimes."

"After years of experience working in various industries, I have developed and strengthened many valuable skills including my project management and communication skills. My project management skills will allow me to successfully oversee several tasks simultaneously. In conjunction with these skills, I have developed my communication skills which is vital when successfully managing multiple projects. Communication is key when dealing with publishers, marketers and internal team members to find solutions to problems that may arise. "

"I've worked on CRMs like Salesforce and SAP, and other proprietary programs. I'm also very familiar with Wordpress, and content automation services like Buffer and Social Pilot. I take time out to review product release emails I receive to stay aware of new features in the programs I use regularly. I read new tool reviews on blog posts that I come across while researching new solutions for my clients. I also watch at least one video per week on my free time about marketing strategy; this is another way to hear about new tools and tricks this."

"Currently, I'm working in a number of customer relationship databases, design tools for content creation, content management system, marketing automation and analytics tools. I follow industry leader newsletters, listen to podcasts, and occasionally visit tradeshows to stay on top of upcoming technologies in my field."

"One of my client's goals was to increase the number of purchases completed through their website. They had no clear direction on how to do it. I added a sophisticated analytics tool to the back end of their website to see where traffic on their website was originating from, and to analyze the behavior of customers from the different sources. After compiling the data for a set time, I put it into a simple format to allow my client to see two metrics: Traffic Sources and Completed Sales. This report helped us to realize that most visitors that actually made purchases came from one social media site, so we decided to increase the budget for paid advertising there in order to reach more potential customers."

"I'm usually working with a number of clients who are on similar programs at the same time. The repetition in these programs allows me to suggest the most useful KPIs that they'll want to see on a weekly basis. For these clients, I find it efficient to pull high-level reports from our system that include website and blog traffic, click-thru rates, and other data to compare week-over-week results. We have quick calls with them to review every Friday and dig further into the data, what's caused fluctuations of any activity and if needed, adjust our course of action."

"As a developer, I have had experience working with tools that allow marketers to send emails to customers and prospects with high delivery rates while tracking the essential data to measure the effectiveness of email marketing campaigns. In addition, I have helped to develop and troubleshoot graphic design tools that allow marketers to create display ads in a quick and cost efficient way."

"Although my experience as a developer does not include online marketing tools, many of the projects I have worked on required skills that could be easily applied to online marketing tools. For example, I have worked on developing analytics tools which are valuable to marketers looking to evaluate their online marketing efforts. Also, my database and data warehouse experience will be helpful in further developing these tools to ensure connectivity with warehouses or databases."