List of 26 MaxBounty Interview Questions & Answers
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1.
MaxBounty offers a few different online marketing tools to its clients and we are continually evaluating opportunities to expand our offerings. What types of online marketing tools have you had experience with from the developer side?
How to Answer
MaxBounty's mission is to provide its customers with tools that increase the efficiency and value of their online marketing efforts. Hiring managers would like to consider candidates who have a holistic view of online marketing tools and not necessarily focused on a small subset of it.
If you have developer experience with online marketing tools, explain in some detail the tool's purpose and function. If you do not have developer experience with online marketing tools, mention any other developer work experiences that you can relate to a particular online marketing tool.
Helen's Answer
"As a developer, I have had experience working with tools that allow marketers to send emails to customers and prospects with high delivery rates while tracking the essential data to measure the effectiveness of email marketing campaigns. In addition, I have helped to develop and troubleshoot graphic design tools that allow marketers to create display ads in a quick and cost efficient way."
Helen's Answer
"Although my experience as a developer does not include online marketing tools, many of the projects I have worked on required skills that could be easily applied to online marketing tools. For example, I have worked on developing analytics tools which are valuable to marketers looking to evaluate their online marketing efforts. Also, my database and data warehouse experience will be helpful in further developing these tools to ensure connectivity with warehouses or databases."
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2.
Tell me something you have taught yourself and how you went about it.
How to Answer
Be honest. The interviewer wants to see if you are a self-starter. Pick knowledge or skill that's more tangible and complex than Excel or PowerPoint - something that took significant time and effort. Emphasize what you did and how, as well as the WHY.
Helen's Answer
"When I was a strategy manager, I was working on a project to improve customer call center satisfaction. The project had failed a couple times and I was asked by the COO to take a crack at it. I spent a few months speaking with hundreds of people trying to understand what the underlying issue was. My team and I came to realize that it wasn't the customer service that was the issue but the root cause was the product. There had to be additional knowledge/support functions embedded in the product. All of a sudden I was working on product design enhancements, which I had absolutely no experience in. So I took Stanford design courses, learned about UX / design thinking, and practiced hosting UX workshops for customer journey mapping. I also bought Interactive Design, a 1500-pg book, for more technical guidance. There weren't appropriate resources that could take the lead on the project, so I just decided to teach myself UX so we could finally fix the problem that's been affecting customer satisfaction for years."
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3.
How many impressions, would you estimate, an advertisement on a subway car would garner in one day?
How to Answer
When answering riddles/brain teasers like this, always ask questions to get more information first. Then, lay out the factors in a formula. Explain the formula and all the factors in it before saying your final guestimate. Add comments about potential dependencies - factors that could change your calculation if they were known to you.
Helen's Answer
"Can I first ask a few questions for clarification? When you say 'impressions,' are you simply referring to how many people will actually see it? Also, where is this subway car operating in? Is there only one advertisement in the car? May I assume for simplicity that the car was full emptied out at each stop? Where is it located inside the car? Based on the information I have, I'll need to calculate the % of people who would have seen this advertisement based on its location inside the subway car each time the car was full and multiply it by how many groups of people would have come in and gone. Total # of people inside the car at each stop will depend on the time of day - there will be more during rush hour. If it's really packed, many of those sitting down might not see the ad, so we may have to take that into consideration as well."
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4.
Companies partner with MaxBounty because of their arsenal of up-to-date marketing technologies and knowledge. What marketing tools do you work with regularly and how do you stay current on development updates and new product releases?
How to Answer
Your interviewer wants to know how familiar you are with the industry's applications. They also want to know if you intentionally stay up-to-date on new programs, tools, and product developments.
You can list the most popular tools you currently work with or have worked with in the past, and mention whether you have worked on proprietary systems. Mention any skills with less common programs that are in demand.
Avoid mentioning programs that you haven't worked with for 3-5+ years, or any system you aren't comfortable enough to have a user-level technical discussion about. Also, don't mention proprietary systems by name unless they were built on a well-known framework where your knowledge could transfer.
Helen's Answer
"I've worked on CRMs like Salesforce and SAP, and other proprietary programs. I'm also very familiar with Wordpress, and content automation services like Buffer and Social Pilot. I take time out to review product release emails I receive to stay aware of new features in the programs I use regularly. I read new tool reviews on blog posts that I come across while researching new solutions for my clients. I also watch at least one video per week on my free time about marketing strategy; this is another way to hear about new tools and tricks this."
Helen's Answer
"Currently, I'm working in a number of customer relationship databases, design tools for content creation, content management system, marketing automation and analytics tools. I follow industry leader newsletters, listen to podcasts, and occasionally visit tradeshows to stay on top of upcoming technologies in my field."
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5.
MaxBounty believes that results should be measured to determine the success of marketing efforts. What are some key performance metrics you look at to decide whether marketing efforts have fallen short of, met, or exceeded expectations?
How to Answer
The interviewer wants to know about your knowledge of common key performance indicators across the marketing industry and how they should be understood regarding a successful or unsuccessful marketing campaign.
You should answer by listing the key performance metrics that are usually tracked during marketing campaigns.
Do not provide specific metric numbers from your current or last position. Be general by naming the metric rather than providing numbers which may be confidential, or more information than what the interviewer needs.
Helen's Answer
"Typical KPIs that should be measured to show whether a campaign has been successful or not are the value of spend, lead counts and source quality, the value of sales before, after and during the campaign, profit, and return on investment."
Helen's Answer
"KPIs can vary based on campaigns. If your main focus is to grow an audience, for example, it's important to look at growth in numbers of followers, engagements on social media and blog posts, referrals, and new email list subscribers."
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6.
At MaxBounty, we put a lot of value on industry experience. What experience do you have working in the field of Affiliate Marketing, specifically from a technical perspective?
How to Answer
Hiring managers at MaxBounty would like to get a clearer picture of your experience working in the Affiliate Marketing area, beyond your resume or application. They are looking for candidates who understand Affiliate Marketing and the changes technology brings to the field.
With some level of detail, highlight specific initiatives or projects you may have worked on while working in a technical capacity for an Affiliate Marketing company. If you do not have specific experience working for an Affiliate Marketing company, make sure to do your research on the subject and explain how your technical skills can help MaxBounty offer competitive products and services.
Helen's Answer
"In my previous position, I worked on developing a platform for Affiliate Marketers. This platform allowed them to track and monitor all their affiliate relationships and commissions generated from their links. In addition, I helped to improve a platform for companies to manage their network of Affiliate Marketers. Both of these projects required me to proactively gain knowledge about Affiliate Marketing and how companies use it as part of their overall Marketing strategy. Using this knowledge, feedback from clients and customers and my technical expertise, I was able to develop and improve products that helped increase Marketing ROI for users."
Helen's Answer
"Although I do not have specific experience in the Affiliate Marketing industry, I am confident my knowledge and technical skills will add value to MaxBounty's products and services. In this industry, there is a large amount of data that needs to be stored, tracked and made available when necessary. Affiliates rely on platforms and tools to manage their relationships with many companies, while companies need to track the large number of affiliates they may have in their network. These platforms and tools need to provide data to both groups in a timely and user-friendly fashion so they can make intelligent business decisions. My ability to understand and technically implement user requirements during the product development phase will help MaxBounty , not only with its current product offerings, but with future ones as well."
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7.
There are several components of a robust advertising platform. Which ones do you find to be the most valuable to a company running frequent advertising campaigns?
How to Answer
Your answer to this question should show hiring managers that you understand the needs of larger clients that may run advertising frequently. These larger clients may require an advertising platform with more product attributes than a smaller business would.
Helen's Answer
"At times, larger clients may have several campaigns running simultaneously as they launch different targeted campaigns through different channels. Due to the high volume of campaigns, it is important to have the ability to launch, manage and track all of these campaigns seamlessly. The availability of information to make these decisions quickly will also be important, and this can be addressed through a platform's analytics capabilities. The user friendliness of the interface is also very important to execute these campaigns."
Helen's Answer
"Clients running advertising campaigns frequently would benefit from investing in a powerful advertising platform. The timeliness of reporting will be key, so any changes in advertising can be executed without delay. Availability of data, such as channel metrics, also helps clients make strategic advertising decisions."
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8.
Thinking about some of the well-known advertising platforms available, how do you think MaxBounty's compares?
How to Answer
Your answer should reveal your knowledge of other advertising platforms available in the industry. Be sure to select a couple competing platforms that you can speak about and compare them to what you know about MaxBounty's platform. Your response will also tell the hiring manager how familiar you are with MaxBounty's product, and ultimately how well you prepared for your interview.
Helen's Answer
"Google offers several of the most well-known advertising tools, including Google Ad Manager. One of the most valuable aspects of this tool is its user-friendliness. This allows analysts to get the most out of the tool when managing their company's advertising campaigns. In addition, because it offers so many capabilities, marketers and analysts do not have to toggle between different tools to manage and measure their advertising efforts. Facebook Business is also a well-known platform that has the name recognition and following that makes it an effective option for many companies' advertising efforts. It's ability to give real-time information gives marketers the ability to revise advertising efforts in a snap. MaxBounty's platform has the potential to be competitive over time. It will be important to build user interfaces and analytical and reporting capabilities that are robust and easy to use. With my knowledge of platforms available in the industry, I believe I can help MaxBounty reach its potential."
Helen's Answer
"Amazon has become one of the larger advertising platforms. It's ability to reach a large diverse group people, as well as its ability to track potential customers on their 'journey' make it a valuable option for marketers. There is also Choozle, a platform that allows marketers to manage all their advertising campaigns in one place while optimizing their advertising mix through its targeting features. As MaxBounty builds up its platform, I believe there are many ways that it can remain competitive in the industry. Although the user friendliness of MaxBounty's tool is comparable, based on my assessment, the targeting and data capabilities could be more robust. I think I could make valuable contributions towards those efforts."
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9.
What are important reporting and analytics capabilities an advertising platform should have?
How to Answer
Reporting and analytics capabilities are easily one of the most important features of an advertising platform. Your answer to this question should show your understanding of the reporting and analytics capabilities of advertising platforms in general, and particularly with that of MaxBounty.
Helen's Answer
"The reporting and analytics capabilities of an advertising platform is crucial as client companies are looking to ensure their advertising efforts are effective and are reaping the benefits of their investment. Beyond the basic measures such as click-through-rate and open rates, I believe it is important that an advertising platform has the ability to integrate a variety of data. This includes things such as geographics and demographics data for different advertising channels and data from different devices. This allows companies to better understand the customer journey. Based on my research, all of these capabilities are offered with MaxBounty's advertising platform and much more including the ability to evaluate advertising channels clients may not be currently advertising with."
Helen's Answer
"An important feature from an analytics and reporting perspective is the ability to customize their reports and integrate data from outside sources. The higher the level of customization offered to client companies, the better they will be able to evaluate the advertising efforts unique to their business. In addition, being able to integrate data from a source outside of the advertising platform will also allow companies to better tailor their analyses to answer their strategic questions. The advertising platform offered by MaxBounty offers robust reporting and analytics capabilities that can be customized based on the client's needs. "
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10.
Working at MaxBounty, it is important to have at least an understanding of how important data analysis is and how it is used in Affiliate Marketing software and platforms. What do you know about the role that data analysis plays in Affiliate Marketing?
How to Answer
Accessibility and manipulation of data are important features for any Affiliate Marketing tool. Explain to MaxBounty's hiring managers why you think this is the case. This will illustrate some of your understanding of how Affiliate Marketing tools and platforms are utilized in terms of data analysis.
If applicable, share any experiences you have working on these tools/platforms from a data perspective. This could be as a data analyst (user) or from a database or data warehouse perspective.
Helen's Answer
"My experience working with Affiliate Marketing platforms has helped me better understand how Affiliates and Affiliate Marketers use them for data analysis. Affiliates use platforms to analyze and identify their most profitable relationships. In addition, they use the data to determine what other relationships would be worthwhile to pursue. Affiliate Marketers also use data to identify effective Affiliates to build a relationship with. On a continual basis, data is being used to analyze profitability and the performance on specific relationships and links. My past work as a data analyst working with these platforms gives me a valuable perspective on the data needs of both Affiliates and companies pursuing an Affiliate Marketing strategy."
Helen's Answer
"Data accessibility is extremely important for Affiliate Marketing tools and platforms from the perspectives of both Affiliates and Affiliate Marketers. Data accessibility allows Affiliates to identify trends in specific products and services. allowing them build future plans for their website and link strategies. One of the many ways Affiliate Marketers use data is with budget allocation. Data accessibility allows them to analyze data to identify those Affiliates providing the most value. This helps them allocate their marketing dollars to those Affiliates who deliver high returns. My work as a Database Warehouse Manager will help me identify ways to improve the data storage and accessibility features of MaxBounty's products."
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11.
If you could start any company, what venture would you choose?
How to Answer
Show your interesting side. Show the interviewer that you are able to identify a problem, dissect it and come up with a sensible solution based on verified data.
It never hurts to throw in industry statistics.
Helen's Answer
"I'd love to start a camping experience planning website. While hiking and camping are fun and healthy, it could be intimidating for many beginners who don't how to get started. 13 million more Americans started hiking/camping in 2017 and 38% of total campers are millennials, # rapidly growing. The preparation takes a lot of research - take finding appropriate locations, for instance. You go to the government websites to print maps of the park with various tracks you need to choose from. You also have to apply for a permit at a certain time once you decide on your camping/hiking tracks; some are lottery systems. Finding appropriate gears is challenging; currently there are only a few players with limited physical locations. As more millennials join the camping community, they have different needs such as unique lodging or activity experience, convenience, and other fun/auxiliary things that traditionally campers didn't really ask for. I want to create a one-stop shop site where they can use an interactive map to figure out which track might be the best one for them based on their desired trip experience and unique needs. The website will focus on digital UX to help guide the end user through all the steps they need to take in planning their trip. I'd target those in the 20s to mid-40s who like to plan group camping trips, rather than hardcore hiking/camping junkies since they are more likely to appreciate the step-by-step guidance."
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12.
Describe your experience working with advertisers/marketers or publishers.
How to Answer
Advertising Marketplaces are platforms where marketers and publishers 'meet'. Hiring managers will find experience working with either of these groups will provide valuable perspectives as MaxBounty improves its products and services. Talk about what you learned with working with either or both of these groups. If you do not have experience working with either group, share your knowledge about the groups' roles as it relates to digital advertising and Advertising Marketplaces.
Helen's Answer
"From my time at a few different advertising agencies, I learned a bit about what is important to advertisers when running their digital advertising campaigns. Although in most cases the marketer's agency works through a Demand Side Platform, it is important the Advertising Marketplace offers a wide variety and volume of ads at competitive prices. In addition, it should communicate seamlessly with the Demand Side Platform. Understanding the importance of digital ad placements from a marketer's perspective has helped me understand what Advertising Marketplace attributes are important to remain competitive."
Helen's Answer
"Working on digital advertising campaigns with previous employers has given me a holistic view of the digital advertising industry. Marketers are looking for ads that will provide the best means to communicate to their target audience within budget, while publishers are looking to sell their ads to the highest bidder. In addition, publishers are looking to reach their target audience of marketers. To be successful, Advertising Marketplaces need to understand both sides of the exchange."
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13.
MaxBounty prides itself on investing in the growth of its team members. In a constantly changing industry as ours is, how do you ensure that you continue to grow professionally?
How to Answer
MaxBounty is willing to invest in its employees, but employees need to be self-motivated and have the desire to expand their knowledge base and skill set. Talk about professional goals you may have for yourself, including both industry-specific and general skills. Explain how reaching these goals will help you contribute to the broader goals of MaxBounty.
Helen's Answer
"I fully appreciate the need for professional growth in this evolving industry. Professionally, one of my main goals is to learn a new skill each month. This skill may be technical or a soft skill. I am more driven to learn when I am pushed out of my comfort zone. In addition, on a monthly basis, I meet co-workers outside of my team or department to learn about their job responsibilities and current projects. This gives me a broader view of the company and how my role fits into the bigger picture. By meeting monthly goals such as these, I am confident that I can make valuable contribution not only to my team, but the company overall."
Helen's Answer
"Without remaining current on industry trends, I find it would be difficult to make strategic contributions to MaxBounty's goals. Each day, I carve out some time to catch up on current news and developments as it relates to Advertising Marketplaces. Although my daily schedule may not allow for a large chunk of time, I have specific sites and industry news sources I refer to easily. In addition, I seek out training seminars and conferences where I can devote larger portions of the day to learning about the industry. These learning opportunities will help me contribute proactively to MaxBounty's goals. I believe MaxBounty's investment in its employees helps it to remain competitive."
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14.
Technical groups at MaxBounty work with many other groups within the company and clients, particularly in the field of Marketing. With respect to this, what would 'effective communication skills' mean to you as a technical team member?
How to Answer
As with any company, communication skills are of the utmost importance at MaxBounty, both within the Technical departments as well as company-wide and with external clients in the Marketing field. Hiring managers want to know how you would define 'effective communication skills' to see if it matches what they are looking for when filling this role.
In your response, go beyond the basic canned response such as 'good listener'. Think of productive cross-functional teams that you have worked on and how communication was a vital part of the team's success. If possible, think of projects you worked on with Marketing teams or clients.
Helen's Answer
"Over the years, I have learned how to effectively communicate with team members and clients having a wide variety of backgrounds. I have worked on many projects with Marketing teams that included members without any sort of technical background. Effective communication in these types of scenarios requires us to use language and terms that both groups would understand. In addition, all of us would need to have a learning mindset as well, so that over time, the effectiveness of our communication will only grow. Working at MaxBounty, I know I will continue to learn more about Affiliate Marketing and also teach others across the company the more technical aspects of the products."
Helen's Answer
"My experiences working in teams has given me the opportunity to become a more effective communicator. I learned that the perspective I take when working on a cross functional project affects the way I communicate. It is important to view the project from other team members' perspectives, specifically those from other groups. Working on MaxBounty's Affiliate Marketing tool, I know I will be able to 'think outside the box' of my own responsibilities to better communicate and collaborate with team members from other groups. This will be vital as I continue to learn the technological requirements for Affiliate Marketing tools."
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15.
Based on your experience with Affiliate Marketing software and platforms and the industry overall, what product capabilities and features do you find to be the most important to include?
How to Answer
It is important to have a strong overall understanding of the types of features or capabilities that Affiliates and Affiliate Marketers find useful as they conduct their business. Your understanding will help MaxBounty ensure their products are continually meeting the needs of their current and future customers.
In addition to identifying the capabilities and features you find important, briefly explain why a particular feature/capability would be of value to the users. If applicable, include any experience you may have had building or improving these type of features/capabilities.
Helen's Answer
"Search capabilities and real-time tracking are valuable and essential features to Affiliate Marketing tools. Extensive search capabilities give affiliates the ability to find the right products or services to market, while it helps companies find the best affiliates to market their products. For example, companies should be able to find affiliates based on age and geographic criteria to ensure affiliate marketing efforts are well-targeted. Real-time tracking provides both affiliates and companies with up-to-date data that allows them to make well-informed decisions in a timely manner. Using my programming skills, I have worked on expanding the search capabilities for an Affiliate Marketing tool to better meet the needs of both Affiliates and companies."
Helen's Answer
"As more companies enter the global market, tools that can deal with multiple languages and currencies becomes essential. This feature globally expands opportunities for both Affiliates and companies utilizing Affiliate Marketing. In addition, real-time reporting is vital, particularly as companies are looking to make marketing budget decisions quickly and efficiently. With real-time reporting, companies do not have to worry about lag times between data being captured and made available for analyses. Although I do not have specific experience working on these two product features, I am confident my database and data warehouse experience will help MaxBounty continually improve its products and expands their capabilities."
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16.
Technological capabilities of advertising platforms of constantly changing. How do you ensure you are aware of all the new advertising platform developments?
How to Answer
Most companies competing in this industry understand the importance of professional growth with respect to product specific and technical knowledge. MaxBounty would like to know that you find continued learning important as well and want to understand how you go about remaining current with competitive offerings and new technologies. This may include both formal and informal learning opportunities. Be sure to specify any proactive measures you take to continually educate yourself.
Helen's Answer
"The competitive landscape for advertising platforms is constantly changing, so I find it is important to remain current with new products and service offerings. On a regular basis, I set aside time to read industry-specific news where I learn about new companies entering the industry and the products they offer. In addition, I look for opportunities to attend conferences and training sessions where I learn of emerging technologies related to advertising platforms. These opportunities also allow me to network and learn from my industry peers."
Helen's Answer
"In addition to attending industry conferences and training seminars, I also find the time to research which advertising platforms are being used by my client's competitors. If hired, I would compare the attributes of MaxBounty's advertising platform to those being used by competitors of MaxBounty's clients. This would allow me to keep a pulse on the new developments of competing advertising platforms. I also believe it may help MaxBounty's teams generate ideas for new offerings of its own."
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17.
The customer avatar is key to building the right audiences for MaxBounty's clients. How do you collect data needed in order to create an ideal customer profile, then determine the strategy for targeting prospective customers that are a match?
How to Answer
The interviewer would like to uncover your experience with identifying, advertising to, and creating a following of potential customers.
You need to explain how you determine what kind of people would be interested in your clients' product or services, and why. Your answer should explain how you research information including demographics, location, educational or professional backgrounds, their challenges, and their goals. When it comes to targeting, you'll need to explain how you know where your customer avatar shops, the platforms they use most frequently, and how they make purchases.
Do not refer to customer profiles or targeting strategies you've implemented using data that came from third-party research. The interviewer wants to know how you conduct research and planning on your own.
Helen's Answer
"When creating an ideal customer profile, I review analytics from my client's website, app, and CRM to see what kinds of people have purchased or shown interest in purchasing from them. I hone in on customers that have the best buying habits or potential, finding out more about where they're live and work, income range, and other demographics. I take note of any trends or similarities among this group of customers. I may conduct surveys or interviews within my targeted demographic to further understand their motivations. This all helps me to craft a customer avatar, which becomes my center of a strategy for deciding on platforms, messaging, and promotions."
Helen's Answer
"In the past, I've had to create a customer avatar for a client that had no previous sales but was competing against existing businesses. To do this, I purchased market data to find out who my client's competitors and their customers where. I found out what those customers' challenges and goals were. I looked into data on spending habits, and conducted polls, often incentivizing participants so I could discover shortcomings in competitors' offerings. Using this information, seasonal, and demographic data, I came up with a target customer profile and put together a timely campaign to reach them with language that would appeal to their desire for a solution that would ultimately fulfill their needs."
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18.
MaxBounty delivers great results to clients by using the best marketing tools and technology. Can you describe a time a client required a customized solution, your role in the process of creating and deploying it, and any collaborative efforts involved?
How to Answer
The interviewer asks this question to understand your level of experience with selecting or creating the right marketing technology for a client's needs. From your answer, they'll try to determine if you already have skills that will allow you to immediately be an asset to them in this area of their process.
To answer this question, you should first confirm that you have experienced working with a client that required a custom solution in the past. In summarized detail, you should explain what your role in the client's project was, their technology need, and how you determined that it would require a custom solution. You should concisely explain who else was involved to build the solution - analysts, developers, or 3 party vendors, e.g.
Finally, explain how you were able to test the solution and successfully roll it out for use with the client.
Do not talk about projects where you had minimal involvement or focus on team efforts saying 'we' when referring to action taken. Say 'I' and talk about your direct involvement in a project. The interviewer wants to hear about your contribution and expertise.
Helen's Answer
"Yes, I was an Account Manager to a client that wanted to measure and compare key metrics from different sources. We reviewed the features on all of the tools we had at the time, but none allowed us to see all the data in one place. I explained the problem to our analysts on staff who found a way to pull raw files that contained the data from our system. They automated a process where it would regularly transfer and sort into Excel. They also created an easy interface where I, or any basic Excel user could access and manipulate the data.
After they created the tool, I tested it with them for two weeks to make sure it was working correctly. I then shared it with our client and we were able to use it throughout their campaign."
Helen's Answer
"Yes, my current employer has clients that need to track audience engagement on their website and social pages. As a Marketing Coordinator, I am tasked with admin duties like maintaining the systems they've selected to track results. When clients want to add or subtract features to suit their needs, I read through program FAQs or contact the software program helpdesks to walk me through the configuration of the features. I'm continually responsible for reporting and ensuring the reports allow us to see results in the way the clients prefer based on their feedback."
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19.
Reporting and analytics are crucial for MaxBounty to monitor and gauge results, and demonstrate ROI to clients. What is an example of a report you've created for a client and how the data from it helped you to plan the next steps of their campaign?
How to Answer
Here, the interviewer wants to make sure that you understand the importance of measuring and delivering results to clients who need a return on their investment, and that at some point, you've been responsible for monitoring and reporting on activities and outcomes. They also want to see if you are an analytical thinker, how you react to data, and what kind of data you're most familiar with.
You can answer by providing an example of a report you've created to track and show marketing activities, and key results. You may choose to tell them about reporting on a campaign that was successful or not and explain adjustments you made for increased success.
Do not talk about reports that you've administered without having responsibility for at least two out of the three following elements: gathering, reacting to or putting the data into presentation form.
Helen's Answer
"One of my client's goals was to increase the number of purchases completed through their website. They had no clear direction on how to do it. I added a sophisticated analytics tool to the back end of their website to see where traffic on their website was originating from, and to analyze the behavior of customers from the different sources. After compiling the data for a set time, I put it into a simple format to allow my client to see two metrics: Traffic Sources and Completed Sales. This report helped us to realize that most visitors that actually made purchases came from one social media site, so we decided to increase the budget for paid advertising there in order to reach more potential customers."
Helen's Answer
"I'm usually working with a number of clients who are on similar programs at the same time. The repetition in these programs allows me to suggest the most useful KPIs that they'll want to see on a weekly basis. For these clients, I find it efficient to pull high-level reports from our system that include website and blog traffic, click-thru rates, and other data to compare week-over-week results. We have quick calls with them to review every Friday and dig further into the data, what's caused fluctuations of any activity and if needed, adjust our course of action."
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20.
As an active member of MaxBounty's team, what is the most valuable skill you would be able to contribute as it relates to Advertising Marketplaces?
How to Answer
Your response to this question will indicate to the hiring manager which skill(s) you may be most confident about. Try to be specific as to how these skills will add value to MaxBounty's mission. Skills may include knowledge or experience as well as soft skills such as leadership, communication and organization.
Helen's Answer
"My experience working with a variety of digital advertising technology will be helpful in this position as it will provide different perspectives to projects. As an example, my work with Supplier Side Platforms will help me improve the connections between MaxBounty's Advertising Marketplace and publishers. My background working with this technology will allow for efficient troubleshooting of issues that may arise, minimizing any unexpected downtimes."
Helen's Answer
"After years of experience working in various industries, I have developed and strengthened many valuable skills including my project management and communication skills. My project management skills will allow me to successfully oversee several tasks simultaneously. In conjunction with these skills, I have developed my communication skills which is vital when successfully managing multiple projects. Communication is key when dealing with publishers, marketers and internal team members to find solutions to problems that may arise. "
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21.
Why do you want to work at MaxBounty?
How to Answer
Ad-tech is a competitive, saturated industry. So the interviewer wants to be sure that you know how MaxBounty is special in terms of their database, product quality, service offerings, and analytics. You should also research its competitors and be able to compare MaxBounty's strengths to that of its competitors.
Helen's Answer
"This industry is very competitive with a lot of both large and small players but I was interested in MaxBounty because of the breadth of its services. Not only does MaxBounty have a strong and diverse database including geospatial/location data, behavioral data, and explicit data, MaxBounty also understands that it's equally critical, if not more, to help the clients make organizational and operational changes so they can actually track the kind of consumers behaviors they are looking for and also be able to timely use such insights. It's not just marketing as a service, MaxBounty offers insights as a service. And that's the kind of place where I should and want to be."
Helen's Answer
"I admire your technology that can identify consumers even without cookies better than the industry average. The focus on behavioral data is what intrigues me the most. Actionable behavioral data, going beyond just 'oh this customer clicked on this site so we'll send them one more email', is the new milestone everyone is trying to achieve and I feel like your capabilities to comprehensively understand customer behaviors & predict what they'll want next is way above that of other ad-tech companies. Data is a lot more fluid now and traditional quantitative metrics are no longer sufficient since people can't fit into neat little boxes. And as a major behavioral data geek, I wanted to be part of a company that really understands this concept and pursue collecting data in innovative ways."
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22.
Customization is one way in which MaxBounty provides value to its customers. Why do you believe customization is important for Affiliate Marketing software and technology?
How to Answer
With this question, hiring managers are looking to understand your knowledge of the Affiliate Marketing industry, and specifically, the impact of technology on how affiliate marketers and companies run their businesses. In addition, make sure your answer reflects your understanding of customization from Affiliate Marketing and technological perspectives.
If you have experience working on technological project related to customization, share those. If you, at the minimum, have a solid understanding of the role customization plays in the tools for this industry, then your technical skills coupled with that knowledge will certainly provide value to MaxBounty's technical projects.
Helen's Answer
"Customization is important from a business perspective, particularly for those who are involved with Affiliate Marketing. I have witnessed how businesses have different needs and therefore require customized tools based on their unique needs . Undoubtedly, as a business grows or maybe slows down, its needs change. Customization allows them to adjust their tools to meet their needs at any given time. Those associated with the Affiliate Marketing industry experience changes facilitated by things such as continually shifting customer needs and trends. My technical experience includes programming customization components into platforms, which helps convince businesses that the tool is well worth the long-term investment."
Helen's Answer
"In my past roles with software companies, I have worked on a variety of projects that included planning and programming customization capabilities. One of the projects was a reporting and tracking tool used by Affiliate Marketers. The challenging was planning for the different scenarios that Affiliate Marketers face and being able to program the tool to provide consistent user value when customized. This required extensive work with a variety of users, understanding the different scenarios they may face and their data requirements when making crucial business decisions. Tool customization is important in this industry as they face business decisions on a frequent basis and they need the help of these tools to make those decisions. "
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23.
Based on your knowledge and experience, what is the difference between Advertising Marketplaces and Demand Side Platforms?
How to Answer
While responding to this question, assure the interviewer that you know the characteristics of both and identify at least the main difference between the two. Include information you have about MaxBounty's products and services as it relates to either advertising marketplaces or demand-side platforms.
Helen's Answer
"Advertising Marketplaces, also known as Ad Exchanges, is a platform where publishers can sell ads and marketers can purchase them for their campaigns. On the other hand, Demand Side Platforms are tools to connect with Advertising Marketplaces to automate the transactions making it more efficient. Based on my knowledge and research, MaxBounty's Advertising Marketplace offers marketers a robust source for ads and works seamlessly with Demand Side Platforms."
Helen's Answer
"Demand Side Platforms can connect with multiple Advertising Marketplaces, allowing marketers a wide variety of options when purchasing ads for their campaigns. Therefore, although Demand Side Platforms increase competition between Advertising Marketplaces, it also gives each of them more exposure as more marketers use DSP's to manage, target and purchase ads. In many cases, Demand Side Platforms have become the bridge between the marketer and the Advertising Marketplace. MaxBounty has built its reputation on being a competitive Advertising Marketplace based on its pricing and diverse ad options for marketers to purchase."
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24.
As a team member with MaxBounty, it is important to have a solid understanding of online or internet marketing. Based on your knowledge and experience, for what types of products or services would online marketing be effective?
How to Answer
When answering this question, include a brief perspective on online marketing. Be ready with types of products or services you think would
Bonus points if you can name a few examples of MaxBounty's internet marketing efforts.
Helen's Answer
"Internet marketing is reaching out to a larger audience of potential customers by strategically placing promotions regarding the company or its products in specific places in the online real estate to improve brand visibility. These days it could include googling search engine marketing, broad web-advertising, email marketing, referral and partnership marketing, inbound leads on the company website, and social media. But it depends on the company - how the marketing teams/roles are divided and the company's goals. For instance, I noticed that MaxBounty always clickable banners on your competitor/partner's website especially related to your latest product. I thought about some other company websites that could be great places for MaxBounty ads."
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25.
Companies have several different advertising platforms to choose from. What skills would you bring that would help MaxBounty remain a competitive option in this industry?
How to Answer
Hiring managers would like to understand what skills you would bring to the position and if it matches the needs of their company. Be specific about your skills and experience and how you can contribute to the competitive goals of MaxBounty. Highlight any experience you may have working with advertising platforms whether on the client side or the supplier side.
Helen's Answer
"With my experience working on advertising platforms, I am confident that my skills can help MaxBounty remain a strong competitor in the industry. For example, my knowledge of competing advertising platforms gives me insight into the differences between MaxBounty's advertising platform and that of other companies. In addition, my analytical skills will help MaxBounty build more robust analytical and reporting capabilities and offer higher levels of customizations for clients."
Helen's Answer
"For several years, I have worked with clients to meet their strategic goals. Strong communication and problem solving skills helped me successfully meet my clients' needs and I believe these skills will also help me effectively work with the various teams at MaxBounty to continue to build a more competitive product for a constantly changing industry."
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26.
What is your experience working with either private or open Advertising Marketplaces?
How to Answer
Although the question asks about your work experience, the main goal of this question is to gauge your knowledge of the differences between private and open Advertising Marketplaces. If you do not have any direct experience with either of these marketplace types, share what you know and include any pro's and con's of either.
Helen's Answer
"I have over five years of experience working with an open Advertising Marketplace, where I learned the differences between the two types. Open marketplaces are not restricted with regards to who can purchase and who can sell ads, while a private marketplace includes a single publisher selling their ads to selected group of marketers, giving the publisher more control. Whether either type of marketplace is better for a marketer depends on target audiences and budgets."
Helen's Answer
"Although I do not have direct experience working with either type of Advertising Marketplace, my work with Marketing departments has allowed me to learn about both. Private Advertising Marketplaces are run by the largest publishers who are selective about which brands purchase their higher-priced ads. Therefore, limited marketing budgets and exclusive access by publishers may restrict marketers to open marketplaces. However, open marketplaces may also provide marketers access to a wider variety of publishers appropriate for their target audience, at a budget-friendly price."