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Martha Stewart Living Omnimedia Interview
Questions

30 Questions and Answers by Rachelle Enns

Published June 4th, 2019 | Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.
Question 1 of 30
What methods do you use, to work within a brand's voice consistently?
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How to Answer
When working on digital content, you will be asked to remain in line with your employers brand, and even perhaps the brand of your clients. The interviewer would like to know how you ensure that you maintain a brand's voice, consistently delivering it across multiple platforms or channels. Discuss your best methods for preserving the brand voice, and be sure to express that you understand the importance of this skill.
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Top 30 Martha Stewart Living Omnimedia Interview Questions with Full Content
1.
What methods do you use, to work within a brand's voice consistently?
When working on digital content, you will be asked to remain in line with your employers brand, and even perhaps the brand of your clients. The interviewer would like to know how you ensure that you maintain a brand's voice, consistently delivering it across multiple platforms or channels. Discuss your best methods for preserving the brand voice, and be sure to express that you understand the importance of this skill.

Rachelle's Answer #1
"One tool that my current employer uses, and I find to be very helpful, is our internal Style Guide. This style guide is a tool for writers, producers, and creatives of all kinds, to refer to when they are unsure if their idea is on-track with the company's brand. Another method that I refer to often is to first storyboard the 'voice' that I want before beginning a project. I can create a clear narrative around the marketing effort very early on in the project."
Rachelle's Answer #2
"I fully understand how critical it is to work within a brand's voice consistently throughout a project. One method that I enjoy using is to create a guide that outlines the jargon or colloquialisms that are acceptable to use in the campaign. Somewhat like a style guide, but easier to refer back to. I also feel it's important to make the voice of a brand a company-wide initiative so that co-workers can check in with each other to ensure all work is consistent and the best it can be."
2.
Walk me through your experience with YouTube and Instagram's IGTV programming. Which platform do you prefer?
Many digital content creators have been having the 'YouTube versus IGTV' conversation as of late. Before your interview, check out Martha Stewart Living Omnimedia channels on each platform to see if you can recognize if they have a preference between the two. Be sure to keep your response positive, providing a well-researched argument for and against, each platform.

Rachelle's Answer #1
"I am more familiar with YouTube, considering it has been around for much longer; however, I believe that they each have their relevance without having to be direct competitors. Kind of like Coke and Sprite. There is room for each of them to be a favorite in their own time. I do not believe that IGTV will replace YouTube; rather, I think they compliment each other. IGTV offers more on-trend videos, where YouTube is great for longer-form media such as videos, movies, and series watching."
Rachelle's Answer #2
"I do lean more towards IGTV because I am very familiar with it; having immersed myself in the Instagram feature the moment it came out. With nearly a billion monthly users, I feel that there is a ton of content online. I will say that it's harder to filter through what you want, leaving YouTube an easier user experience when it comes to watching specific content that a user is eager to find."
3.
Rate your listening skills from 1-10. What would your coworkers say about your listening skills?
The interviewer would like to know how you rate your listening skills, and how your rating would compare to how others would rate you in return. Avoid giving yourself a 10, as nobody is perfect, and you do not want to come across as someone unable to accept feedback. Alternately, avoid giving yourself too little credit. You do not want to paint the picture that you are a terrible listener! Stay in the 7.5-9.5 range and back your rating with a comment you have received from a coworker recently.

Rachelle's Answer #1
"Listening, and discovering everything there is to learn about our audience is the most important part of creating a marketing strategy that works. We must understand and absorb everything that we can to best form and communicate a compelling brand story, for example. I am proud of my listening skills and will rate myself as a 9/10."
Rachelle's Answer #2
"I am certainly not perfect so that I will rate myself an 8/10 for listening skills. I could be more present at times, especially when a conversation seems to be dragging on, or a meeting is running past time. I think my current boss would rate me around the same, if not a bit higher. I do have a penchant for recalling small details which seems to impress him quite often."
4.
In your opinion, what is the difference between marketing and advertising?
There are terms in the publishing industry that are similar; however, the interviewer wants assurance that you fully understand the semantics. Briefly discuss what you believe to be the most significant difference between marketing and advertising.

Rachelle's Answer #1
"To me, the most significant difference between marketing and advertising is that advertising is simply one component of an entire marketing plan. The term marketing encompasses topics such as public relations, distributions, sales, market research, and more."
Rachelle's Answer #2
"Marketing refers to an entire plan when it comes to approach and distribution. Advertising is simply one facet of a marketing plan."
5.
How would you increase magazine subscriptions in an online-centric world?
In a world immersed in online content, the hiring authority would like to know how you would capture the interest of new magazine subscribers. Discuss one idea you have that would help print subscriptions to stand out in an online world.

Rachelle's Answer #1
"Print media is still very relevant, especially when a publication attracts a particular niche. In an online-centric world, I would place focus on the nostalgia that comes from reading your favorite magazine, along with the fact that Martha Stewart Living Omnimedia has been a trusted magazine for over 20 years."
Rachelle's Answer #2
"Many people love the offering of traditional magazines such as flipping through the physical pages, clipping coupons and getting fun little samples to try. To increase magazine subscriptions, I would focus on those offerings, that a reader would not get with online methods."
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