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Martha Stewart Living Omnimedia Interview
Questions

30 Questions and Answers by
| Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.

Question 1 of 30

What drew you to Martha Stewart Living Omnimedia?

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Martha Stewart Living Omnimedia Interview Questions

  1. 1.

    What drew you to Martha Stewart Living Omnimedia?

      This question is similar to 'Why do you want to work here?'. To answer this question effectively, it's essential that you have reasoning that is specific and will stand out from other people competing for this role. Giving a general answer such as, 'You have a great workplace culture' could potentially disqualify you from winning the position. Show the interviewer that you have done your research on Martha Stewart Living Omnimedia by coming prepared with some compelling reasons to work for them.

      Rachelle's Answer

      "I have read Martha Stewart Living regularly for the past three years. Each month there is a fresh and interesting concept that is entertaining to a variety of audiences. For instance, I loved one of your editorials last month on how to properly build a flower arrangement. Who knew there was such a science to it! In addition to this, your company is highly involved in supporting others through your generous grants. I appreciate that you have a focus on helping families realize their personal and professional potential, enhancing the lives of women, nurturing and protecting children, promoting nutrition, and respecting our environment."

      Rachelle's Answer

      "Initially, I was drawn to Martha Stewart Living because you're a household name. Your company is known to be a stand-out publisher in the food, DIY, and lifestyle genre, and well respected. I appreciate that you have made an effort to branch into multiple areas of interest, keeping your content fresh and exciting; appealing to a vast range of readers."

  2. 2.

    Do you believe paid social campaigns are useful, and if so, why?

      The interviewer asks this question because as social media platforms mature, they have started requiring payment to allow companies' targeted audiences to see their content. Some marketers have expressed dissatisfaction with this trend and refuse to adapt to it, but others have embraced it, recognizing how it can further enhance their targeting and reach. If you are working for a media conglomerate such as Martha Stewart Living Omnimedia, it's essential to know why paid social promotions are helpful.

      If you take the position that paid ad campaigns are not useful, your answer will be considered to be wrong. While paid campaigns don't always deliver perfect results, sponsored content will ever receive priority over that which is not.

      Rachelle's Answer

      "Organic content is less visible on social platforms than ever, and while having a good audience and engagement helps increase your content's visibility, it's almost impossible to achieve the same results as before without. A paid campaign is useful in restoring that visibility. It can also be beneficial to run paid campaigns because the social media platforms provide tools to analyze their progress, make adjustments to them as you go, and monitor your ROI."

      Rachelle's Answer

      "In recent years, it has become clear to marketers that social media platforms want them to pay for advertising. Algorithms set by the platforms often do not allow a company's content to be seen on their audience's feeds without paying for it to appear to certain members. Now, this is where a company can benefit from paid advertising the most. With a paid campaign, they essentially tap into the platform's data on their users by specifying the demographic their content will be visible to. This enables them to engage only with people that are likely to be interested in their products. It also helps them to be seen before their competitors who have chosen not to run paid campaigns."

  3. 3.

    How do you learn and grow when it comes to branding, design, and marketing?

      It is essential for Martha Stewart Living Omnimedia that their team members are interested in continuous professional development. Discuss with the interviewer what you do to make sure you are on top of industry trends. Talk about what you do to keep yourself educated on new design techniques. Show the hiring authorities that you have a desire to expand your design knowledge continually.

      Rachelle's Answer

      "I agree with Martha Stewart Living Omnimedia that continuous professional development is critical to my success. In addition to my degree, I recently earned my Brand Management Certificate. I enjoy taking online courses and workshops, ensuring that I remain up to date on the latest branding, design, and marketing trends."

      Rachelle's Answer

      "I do a lot of reading, educating myself on topics related to marketing, design, and branding. Also, I grow and learn by committing to at least one online course per quarter. This past month I took a workshop on the psychology behind brand colors and other design elements."

  4. 4.

    What methods do you use, to work within a brand's voice consistently?

      When working on digital content, you will be asked to remain in line with your employers brand, and even perhaps the brand of your clients. The interviewer would like to know how you ensure that you maintain a brand's voice, consistently delivering it across multiple platforms or channels. Discuss your best methods for preserving the brand voice, and be sure to express that you understand the importance of this skill.

      Rachelle's Answer

      "One tool that my current employer uses, and I find to be very helpful, is our internal Style Guide. This style guide is a tool for writers, producers, and creatives of all kinds, to refer to when they are unsure if their idea is on-track with the company's brand. Another method that I refer to often is to first storyboard the 'voice' that I want before beginning a project. I can create a clear narrative around the marketing effort very early on in the project."

      Rachelle's Answer

      "I fully understand how critical it is to work within a brand's voice consistently throughout a project. One method that I enjoy using is to create a guide that outlines the jargon or colloquialisms that are acceptable to use in the campaign. Somewhat like a style guide, but easier to refer back to. I also feel it's important to make the voice of a brand a company-wide initiative so that co-workers can check in with each other to ensure all work is consistent and the best it can be."

  5. 5.

    What expertise do you bring in digital KPIs and analytics?

      Be prepared to discuss with the interviewer the types of digital KPIs and analytics you are accustomed to tracking. Some critical KPIs in the world of digital content creation may include analytics around reach; including unique visits. Engagement rates; including time spent on your page, ad, or video. You may also look at the number of engaged comments or social sharing rates. Talk to the interviewer about the KPIs that you currently work with, and why you believe they are essential to track.

      Rachelle's Answer

      "In my current role, the numbers that I care about the most include our sentiment rates. I look at the number of comments and engagement. I like to see soaring numbers when it comes to social media shares or @ tags. Nothing feels as great as seeing your digital content go viral, and I look forward to achieving more of that in my career with Martha Stewart Living Omnimedia."

      Rachelle's Answer

      "When it comes to digital KPIs, my current employer puts a significant focus on social sharing and engaged comments. When digital content is good, viewers will quickly share without hesitation. When engagement rates are high, it's a quick indicator that your content is on point."

  6. 6.

    Tell me about your experience using hashtags to increase the visibility of your social media content.

      You can answer with working knowledge of how hashtags allow posts to be found across platforms or give examples of specific experiences you've had with using them to ensure content visibility.

      Avoid suggesting any hashtag practices that are spammy to show how you can be effective in using them market content while remaining professional.

      Rachelle's Answer

      "Hashtag campaigns are a great way to promote content in connection with a brand, an industry, and an audience. It allows content to be found by people who are interested in a particular subject - and when you're limited on space or can't use a lot of text to introduce your content, a hashtag acts as a shortcut to providing an overview. I've had great luck with using hashtags to attract new potential customers who were interested in the specific service I was marketing. They searched for the topic specifically covered by my content and may not have found it without the hashtag. Lastly, because hashtags let you boost content visibility for free, I believe they're a necessary part of any content marketing strategy."

      Rachelle's Answer

      "I've seen hashtags help with content visibility because by studying them, I can stay on top of what people are interested in at the moment. Following hashtag trends, I ensure that content is going to be interesting to the audience. This relevance factor also ensures content visibility. A second way that hashtags help with promoting content is that they offer a non-costly method to direct the audience to it and encourage engagement. As an example, you can create a specific hashtag to spark conversation around a piece of content within a specific time frame and schedule a structured chat. All of these possibilities are completely free and generate a buzz around content that other methods have yet to achieve."

  7. 7.

    Market research is essential to Martha Stewart Living Omnimedia to help us understand where to take our business in the years to come. Rate your research skills from 1-10. Do you enjoy conducting research?

      In the media and publishing industry, research and reliable sources are everything. Assure the interviewer that you are capable of conducting robust and dependable research. Draw on your positive references when answering this question.

      Rachelle's Answer

      "One of the reasons why I would love to work for Martha Stewart Living Omnimedia is because of your solid reputation for reputable sources and research. In my previous positions, I have always earned recognition for my great research skills. When you call my references, they will attest to this as well. There is always room for improvement, so for that reason, I would rate myself as an 8.5 out of 10 for research capabilities."

      Rachelle's Answer

      "When it comes to research capabilities, I am most definitely a 10/10. An eleven even, if that is allowed! I love researching a large range of products and am very data and analytically minded."

  8. 8.

    How do you transition between the creative and analytical sides of publishing?

      Wearing multiple hats is the name of the game when it comes to publishing. One moment you could be discussing the analytics of a past publication where the next you could be giving your opinion on the design of a book cover or layout of a new online article. It's essential that you show the interviewer your ability to be flexible on the job by pivoting tasks regularly. If possible, give an example of a time when you were able to flip between creative and analytical.

      Rachelle's Answer

      "I believe that I transition quite well between the creative and analytical. Generally speaking, I am more of a creative minded individual; however, my experience in business has allowed me to see the data and analytics behind a successful publication. So, in addition to my creative approach, I also ask myself or my team how our decisions will impact the company's bottom line. If hired, I will deliver a nice balance between analytical thinking and creative mindedness."

      Rachelle's Answer

      "My educational background is in business, with a focus on accounting and financial management. This coursework means that I am naturally inclined to look at data such as numbers, results, spend, account activity, and ROI. With that said, I spend my spare time in creative writing, dabbling in design, and other activities that relax and entertain me. I believe that I will pivot well between the creative and analytical sides of publishing because of this variety in knowledge and interests."

  9. 9.

    How can a content marketing funnel lead prospects to become paying customers?

      To answer this question, you can touch on all points of the funnel and explain how they drive the conversion. You can also answer and limit your talking points to a few commonly-known pivotal moments of content campaigns that turn leads into sales.

      Avoid talking about what marketing funnels are and how to plan them. It might be tempting to do so, but you should focus on the real purpose of the question, which is to highlight how specifically they lead to sales.

      Rachelle's Answer

      "A content marketing funnel can turn a prospect into a paying customer by building trust. This trust can happen when the customer recognizes that they have a problem and turns to the internet for a solution, as most people do nowadays. A well-planned funnel will allow the company to grab the customer's attention during this discovery phase by giving them information on how to diagnose and resolve their problem. Ideally, this is done through several pieces of content the company has published, creating the perception of the company as an expert resource. Once the customer has this perception, trust develops, and they are more open to being led to allowing the company to resolve their problem with their service."

      Rachelle's Answer

      "A content marketing funnel leads prospects into sales because it ensures content is created with intentionality and strategically placed for consumption by the prospect at the right place and time. By using data to ensure that content engages potential customers appropriately when they're most likely to buy, you increase the probability that they will choose to buy from you. Without the funnel in place, you may be creating great content that simply doesn't lead the customer down a path to take any specific action, and it can defeat the purpose of using content in your marketing strategy."

  10. 10.

    If you could pitch me one idea for an article for our online magazine what would it be?

      The hiring authority wants to get to know you. One great way to do this is to ask about your interests. Generally speaking, you would want to pitch something you are knowledgeable in and passionate about. There is no right or wrong answer to a question like this; however, the interviewer will want to see that you are insightful and have enthusiasm for an exciting topic. Choose an item that is related to a Martha Stewart Living Omnimedia publication.

      Rachelle's Answer

      "I read a lot of cookbooks and find so much of it fascinating. In particular, baking and the chemistry behind it. If I could pitch you one idea for an article, it would be a how-to for people who were starting to learn the basic chemistry of different ingredients commonly found in baking."

      Rachelle's Answer

      "As a new graduate, I have a keen interest in productivity hacks for new university students. In my first year, I struggled with organization and time-management. By the end of my second year, I had mastered the art of juggling many priorities. This topic is in high demand, and I would pitch it as a series of articles, deep-dives, and even infographics."

  11. 11.

    Have you ever managed or helped with a content budget? If so, what type of budgets are you accustomed to working with?

      Before your interview, take some time to gather data related to the budgets you have worked with, and the times when you have come in under budget. This way, you will be prepared with specifics when asked about your budgetary experience.

      The interviewer wants to see that you have great insight when it comes to being budget conscious. Appropriate planning is one of the keys to a successful project, so be sure to discuss the steps that you take to plan a project's dollar spend carefully.

      Every dollar counts, even if you are working for a large company like Martha Stewart Living Omnimedia! If you do not have experience in budget management, refer to the fact that you are responsible and resourceful.

      Rachelle's Answer

      "Most of the budgets that I have worked within spread amongst a variety of digital production and creative costs. I have worked on budgets as small as $5,000 and as large as $15M. No matter the size of the budget, it's incredibly important that I treat every dollar as though it's my own; being wisely allocated and accounted for."

      Rachelle's Answer

      "Although my experience does not yet include budget management, I have made recommendations on cost savings when it comes to content writing, video production, and talent acquisition. I feel that with the right training, and some more work experience, I will be ready to assist with content budgeting in no time."

  12. 12.

    In your opinion, what is the difference between marketing and advertising?

      There are terms in the publishing industry that are similar; however, the interviewer wants assurance that you fully understand the semantics. Briefly discuss what you believe to be the most significant difference between marketing and advertising.

      Rachelle's Answer

      "To me, the most significant difference between marketing and advertising is that advertising is simply one component of an entire marketing plan. The term marketing encompasses topics such as public relations, distributions, sales, market research, and more."

      Rachelle's Answer

      "Marketing refers to an entire plan when it comes to approach and distribution. Advertising is simply one facet of a marketing plan."

  13. 13.

    Tell me about your experience collaborating with marketing, sales, editorial, and design teams.

      The hiring authority is looking for details on your experience when it comes to cross-departmental collaboration. In publishing, it takes many passes through many hands to complete a project so, it's essential to Martha Stewart Living Omnimedia that you can work well with other people through a variety of departments. Give an example of how you collaborate with a diverse team in your current role.

      Rachelle's Answer

      "In my current role we have a staff of 450 people within ten departments. Any given week, I will collaborate with marketing, sales, human resources, and the design team. These are the departments with which I collaborate most often. I believe that everyone has a great deal of value to offer, so, for that reason, I embrace every opportunity to collaborate cross-departmentally."

      Rachelle's Answer

      "I look forward to getting to know your marketing, editorial, and design teams here at Martha Stewart Living Omnimedia. Currently, in my internship, I have spent two weeks in each department, getting to know the ins and outs of publishing, design, marketing, sales, and even public relations. The experience has been invaluable."

  14. 14.

    How would you increase magazine subscriptions in an online-centric world?

      In a world immersed in online content, the hiring authority would like to know how you would capture the interest of new magazine subscribers. Discuss one idea you have that would help print subscriptions to stand out in an online world.

      Rachelle's Answer

      "Print media is still very relevant, especially when a publication attracts a particular niche. In an online-centric world, I would place focus on the nostalgia that comes from reading your favorite magazine, along with the fact that Martha Stewart Living Omnimedia has been a trusted magazine for over 20 years."

      Rachelle's Answer

      "Many people love the offering of traditional magazines such as flipping through the physical pages, clipping coupons and getting fun little samples to try. To increase magazine subscriptions, I would focus on those offerings, that a reader would not get with online methods."

  15. 15.

    Rate your listening skills from 1-10. What would your coworkers say about your listening skills?

      The interviewer would like to know how you rate your listening skills, and how your rating would compare to how others would rate you in return. Avoid giving yourself a 10, as nobody is perfect, and you do not want to come across as someone unable to accept feedback. Alternately, avoid giving yourself too little credit. You do not want to paint the picture that you are a terrible listener! Stay in the 7.5-9.5 range and back your rating with a comment you have received from a coworker recently.

      Rachelle's Answer

      "Listening, and discovering everything there is to learn about our audience is the most important part of creating a marketing strategy that works. We must understand and absorb everything that we can to best form and communicate a compelling brand story, for example. I am proud of my listening skills and will rate myself as a 9/10."

      Rachelle's Answer

      "I am certainly not perfect so that I will rate myself an 8/10 for listening skills. I could be more present at times, especially when a conversation seems to be dragging on, or a meeting is running past time. I think my current boss would rate me around the same, if not a bit higher. I do have a penchant for recalling small details which seems to impress him quite often."

  16. 16.

    Walk me through your experience with YouTube and Instagram's IGTV programming. Which platform do you prefer?

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  17. 17.

    Have you ever had to pitch an idea? If so, how was your presentation received?

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  18. 18.

    Do you have a well-established network of contacts in the television and media industry? If so, how did you go about building this network?

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  19. 19.

    A large part of creating content is in the creative process, but what strategic elements need to be considered for content creation to be highly effective?

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  20. 20.

    What is the key to success for a publisher in this digital era?

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  21. 21.

    Tell me about your experience in content marketing and why you feel a successful content marketing strategy is vital to an overall digital strategy?

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  22. 22.

    Walk me through your editing experience. How would you rate your editing skills from 1-10?

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  23. 23.

    What do you know about the nature of print advertising?

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  24. 24.

    With which publishing categories are you most familiar? How will this knowledge help you in this position with Martha Stewart Living Omnimedia?

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  25. 25.

    Where do you believe the magazine industry will be in 5 years? Support your response.

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  26. 26.

    In your opinion, what is the most influential form of media today?

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  27. 27.

    What do you expect to be the most significant trend in publishing this year?

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  28. 28.

    Describe to me the types of digital media you are most experienced with.

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  29. 29.

    What has been the best short-form content project you have worked on this year?

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  30. 30.

    The publishing industry has many tight deadlines. How do you manage your time, ensuring that your deadlines are met?

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