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Marin Software Interview
Questions

18 Questions and Answers by Rachel Marcelle

Published February 18th, 2019 | Rachel Marcelle is a Full Desk Recruiter and Career Blogger whose passion is helping others to reach their goals.
Question 1 of 18
We let customers scale up or down on creative support needs like design, testing, and application use. They can choose to fully outsource these needs or receive training to handle them in-house. Why is this a great selling point?
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How to Answer
This question gives you a chance to share your knowledge of creative marketing processes and related common preferences or objections that customers might have. Your answer should be both technical and solution-oriented.

While the ability to scale a service up or down has obvious financial advantages, do not focus on price too much in your answer. It's more dignifying to a customer not to emphasize budgetary limitations unless they do. This will also tell your interviewer that you can sell on value and not just on price; an important skill for a representative selling premium products.
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Top 15 Marin Software Interview Questions with Full Content
1.
We let customers scale up or down on creative support needs like design, testing, and application use. They can choose to fully outsource these needs or receive training to handle them in-house. Why is this a great selling point?
This question gives you a chance to share your knowledge of creative marketing processes and related common preferences or objections that customers might have. Your answer should be both technical and solution-oriented.

While the ability to scale a service up or down has obvious financial advantages, do not focus on price too much in your answer. It's more dignifying to a customer not to emphasize budgetary limitations unless they do. This will also tell your interviewer that you can sell on value and not just on price; an important skill for a representative selling premium products.

Rachel's Answer #1
"When selling marketing solutions, you'll find that companies can appear the same from the outside, but their internal needs vary greatly. This could mean that that one client needs full-scale support because they have a lean internal marketing team that can't handle any tasks related to their ad campaigns, while another company may need partial support because their team has analysts and web developers, but they don't have people talented in concept and design. Being able to lean on an agency just in the areas of need allows customers to avoid redundant advertising expenses while they focus on the areas where they can make the strongest contribution."
Rachel's Answer #2
"Some marketing teams want to employ the latest strategies and tools, but they don't have the skills to do so in-house. Their in-house staff might be so large that it doesn't make sense to use outsourced services, or it could be that financial backing is slim. Either way, they are looking for ways to stay up to speed at the lowest possible cost. In either case, investing in training for existing staff provides a solution that will repeatedly pay off. They'll be able to handle backend, design, and other advertising tasks proficiently, and at the same time limit agency engagement to a strictly as-needed basis."
2.
Tell me about your greatest work accomplishment.
Talking about your greatest accomplishment will give the interviewer a strong idea of where you place your values. It will also show the interviewer more about your personality, how you like to be motivated, and how to coach you in the future. It is okay to brag a little bit when answering this question. Show that you are proud of yourself and your career accomplishments!

Rachel's Answer #1
"The greatest accomplishment in my career was graduating University as an honors student while still working full time in a related field. I was top of my class, and working full time. This showed me that I am able to dedicate myself to my career, and reach the goals that I set for myself. It felt great to accomplish so much and be recognized for my dedication."
Rachel's Answer #2
"I have many accomplishments that I am very proud of. Overall, I would say that my greatest work accomplishment is the positive reputation that I have in this industry."
3.
Marin Software seeks to hire those with strong problem solving skills. When were you able to successfully resolve a problem in the workplace?
Problem-solving and dispute resolution are critical skills to possess. Display to the interviewer that you are capable of problem-solving within the workplace. Talk about a time when you were creative, proactive, and displayed the leadership qualities required to resolve a workplace issue.

Rachel's Answer #1
"In my most recent position we had a consistent problem with employees showing up late for their shifts or calling in sick at the very last moment. Rather than the typical documenting and reprimanding style that management usually takes, I decided to track the results of an accountability reward system. For 180 days, my employees were rewarded for coming to work 10 minutes early. Also, for every month with zero sick days, a bonus was added. In the end, we awarded those with perfect attendance a $600 bonus. The bonus' cost us less money, in the end than the cost of lowered productivity due to absent employees. The program was a success, and upper management chose to keep it implemented for another six months. We will re-assess in December, but it seems to be working very well."
Rachel's Answer #2
"I was working in a clinic where the primary population was low income. We had a lot of concerns with patients not showing up for appointments when expected. The staff wanted to start double-booking patient time slots. Instead, I got permission to spend a day in a highly-rated clinic serving the same population. Instead of scheduling, they had these 'drop-in mornings' with a common waiting room. I took these methods and incorporated them into our setting. We did that twice a week, and it completely solved our scheduling problem."
4.
Marin Software offers powerful tools to enhance audience targeting in addition to their core service. How do you convince a customer that they should elect to add them to their package?
The purpose of this question is to find out what your technique is for selling additional services, or upselling. You should able to sell additional services without making your core product sound incomplete, and at the same time make the customer understand that they'll miss an opportunity to maximize results without them. Your answer should incorporate sales strategy and demonstrate your knowledge of audience targeting tools.

Rachel's Answer #1
"I would convince my customer that they should use our audience targeting service by explaining that when planning for ad campaigns, their message reaching the right audience will make the difference between good and excellent results. I would ask my customer what their current method for audience targeting is. Their answer will help me understand if they already have an audience planning process, ideal customer profiles, audience segments, user interest insights, and how they pivot on their data. I'll listen for areas where they can improve. Afterward, I'll explain that there are even more ways to enhance their strategy. With data, they'll see how our tools can make their performance exceed expectations."
Rachel's Answer #2
"Knowing how to convince a customer to add a service is about understanding their needs. When it comes to audience targeting, most companies have a good idea of who their audiences are. While speaking with them, I need to listen for areas where they want to optimize. The best way to upsell a customer is to show them areas of opportunity they're missing out on. For example, do they currently have an audience plan, and way to compare it to campaign results? Do they have audiences segmented out and can they monitor how each segment interacts with their ads? Does their current plan allow them to reach the right members of their audience at appropriate times? If the answer to any of these is no, it's my job to show them how our tools will deliver in those areas while providing numbers to justify the additional cost."
5.
A client you're pitching tells you that they know performance tracking is important, but it's their least favorite thing to do. How does knowing this help you to provide value to them?
Listening and being able to solve problems are important when it comes to providing value during the selling process. The interviewer wants to know if you're the kind of sales representative that simply follows a presentation script or if you'll actually listen to your customer to know what product or service features you should educate them on most.

Don't answer this question with the main focus being performance tracking; instead, answer with providing value being your main focus.

Rachel's Answer #1
"When a customer tells me directly or indirectly that I have a solution to their woes, I provide value to them by probing to get as many details as possible. In this case, I'd want to know why performance tracking is their least favorite thing to do. Is their reporting process too manual? If so, our automation tools will resolve that. Or, has the customer told me that the metrics data is hard to decipher, which makes it difficult to share with other team members in a way they can understand? In that case, I can walk them through our dashboard which is easy on the eyes and simple enough for anyone to understand. Whatever their issue is, I will listen and get to know more so I can talk to the relevant aspects of our service."
Rachel's Answer #2
"When I know that my product will deliver relief to a customer, I provide value to them by explaining how it will address their specific pain points. I need to have built rapport with them and made my presentation conversational rather than talking at them while I rush through slides in order for this to work. If they have told me they don't like performance tracking because it takes too much time, I'll explain how our product will help them to do it faster. If they're frustrated because their system outputs their data in a way that's not useful, I'll show them our tool which will allow them to easily pivot data and consider it from different angles. Lastly, if the customer tells me they dislike performance tracking so much that they end up letting it fall through the cracks, I'll show them how our tools can automate the process, and how using them to stay consistent will be beneficial to their bottom line."
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