Careers
Companies
Topics
Get Started
Interview Coach 1:1
Gain the confidence you need by asking our professionals any interview scenario, question, or answer you are unsure about.
Let Us Review Your Answers
Our interviewing professionals will gladly review and revise any answer you send us. Allowing you to craft perfect responses for your next job interview.
Interview Questions by Topic
Interview Questions by Career
Interview Questions by Company

Maple Leaf Sports and Entertainment Interview
Questions

30 Questions and Answers by
| Jen Hong has worked as a strategist in financial services, fintech and health tech. She has interviewed with over 45 tech companies and also has 2-3 years of experience interviewing interns, analysts, managers, and senior executives as the operations lea

Question 1 of 30

The sports industry often faces public relations issues, or bad press. How do you deal with negative comments or a PR crisis?

1000s of Interview Questions

Win your next job by practicing from our question bank. We have thousands of questions and answers created by interview experts.

Maple Leaf Sports and Entertainment Interview Questions

  1. 1.

    The sports industry often faces public relations issues, or bad press. How do you deal with negative comments or a PR crisis?

      The interviewer wants to see how you would make decisions and recommendations when you have to react to something unexpected. Marketing is about managing the outgoing content as well as absorbing and analyzing incoming data. Research into PR crises that other brands dealt with and draw insights from them if possible. Think about the role of social media in the overall brand PR crisis.

      Jen's Answer

      "I believe the best practice for handling bad press is to have one dedicated spokesperson for the company, who can create a consistent message and image for the public to absorb. Generally, this would the be CEO or another leader of the company, who has been trained on positive talking points when dealing with the press. Despite the crisis, this person should remain focused on the positive aspects of their company by speaking to its strengths."

      Rachelle's Answer

      "Many companies have recovered very well from a crisis, and the common factor seems to be getting ahead of the bad press. One step could be to push negative reviews and bad comments away from page one, using SEO techniques. Another would be to call the media and get your talking points out before they can turn a negative situation into a full-blown crisis. This effort could including putting together a list of potential questions, and having key members of the company practice answering those specific sets of questions."

  2. 2.

    Tell me about your experience with fundraising efforts for charities, non-profit organizations, or grassroots sports in your community.

      A lot of sports media work is surrounding collaborations between teams, player, and leagues with non-profit organizations or charities. Some of the biggest charitable givers are sports teams and leagues.

      For instance:

      - The Boston Red Sox (Red Sox Foundation)- over $52M given
      - The PGA - over $2B given
      - NBA Cares - more than $105M in 15 years + nearly 1M volunteer hours

      Discuss with the interviewer your experience when it comes to supporting the collaborations between sports organizations and charities in need.

      Jen's Answer

      "Volunteer work is fundamental to me which is why every little league team I have coached for the past four years is also committed to a local charity that focuses on paying for softball equipment for underprivileged children. I believe wholeheartedly that every child should have the chance to play, without financial reasons holding them back. So far, we have raised enough money to pay for 600 children to play softball."

      Rachelle's Answer

      "My university internship was with a charity called KidSport. Their corporate partners include the Jr. NBA and the Toronto Blue Jays; Jays Care Foundation. I gained a great deal of exposure to how charitable partnerships work and saw a lot of money come in through corporate sponsorships as well as strategic partners. Through these efforts, we raised nearly half a million dollars that year, helping to give every kid the gift of sport."

  3. 3.

    Tell me about your experience using hashtags to increase the visibility of your social media content.

      You can answer with working knowledge of how hashtags allow posts to be found across platforms or give examples of specific experiences you've had with using them to ensure content visibility.

      Avoid suggesting any hashtag practices that are spammy to show how you can be useful in using them market content while remaining professional.

      Jen's Answer

      "Hashtag campaigns are a great way to promote content in connection with a brand, an industry, and an audience. It allows content discovery by people who are interested in a particular subject - and when you're limited on space or can't use a lot of text to introduce your content, a hashtag acts as a shortcut to providing an overview. I've had great luck with using hashtags to attract new potential customers who were interested in the specific service I was marketing. They searched for the topic specifically covered by my content and may not have found it without the hashtag. Lastly, because hashtags let you boost content visibility for free, I believe they're a necessary part of any content marketing strategy."

      Rachelle's Answer

      "I've seen hashtags help with content visibility because by studying them, I can stay on top of what people are interested in at the moment. Following hashtag trends, I ensure that content is going to be interesting to the audience. This relevance factor also ensures that it will be seen. A second way that hashtags help with promoting content is that they offer a non-costly method to direct the audience to it and encourage engagement. As an example, you can create a specific hashtag to spark conversation around a piece of content within a specific time frame and schedule a structured chat. All of these possibilities are completely free and generate a buzz around content that other methods have yet to achieve."

  4. 4.

    Our mission at Maple Leaf Sports and Entertainment is to 'Bring the world to its feet.' What does this mean to you?

      This question is an opportunity for the interviewer to gain a glimpse into your interpretation of their business motto. The interviewer also wants to see that you have researched their organization, and know a bit about what they stand for. Talk a bit about your love of sports, and how you enjoy the enthusiasm that MLSE brings to the sporting industry.

      Jen's Answer

      "My favorite sport is basketball; hands down. I love everything about the game, especially because it takes incredible skill, stamina, and is a worldwide sport that nearly every kid can grow up playing. When you say that your mission at Maple Leaf Sports and Entertainment is to bring the work to its feet, I imagine that amazing feeling I would get as a kid, going to Raptors games, and feeling the thunder of the crowd when they won a home game."

      Rachelle's Answer

      "Hockey is my favorite sport, and many people would agree, the most exciting sport to both play and watch. When watching a Toronto Maple Leafs game at an MLSE arena, literally everyone is on their feet cheering until they lose their voice, every time our team scores a goal, or we stop a slapshot from the opposing team in its tracks. This feeling of cheer and camaraderie embodies 'bringing the world to its feet,' in my opinion."

  5. 5.

    Do you have any influential relationships with any leagues, teams, or athletes?

      The interviewer would like to know what kind of network you bring with you to Maple Leaf Sports and Entertainment, should you be their successful applicant. The world of sports media and entertainment can be a close-knit community, so it's okay to drop some names, when appropriate, to showcase the influence you could have in this position.

      Jen's Answer

      "Over my ten years of experience working in the media and entertainment industry, I have built a solid network of sports executives, broadcasters, athletes, and other representatives. I have collaborated with a few agents in the past as well. I have some strong relationships to bring to Maple Leaf Sports and Entertainment, including connections within the NHL and the NBA."

      Rachelle's Answer

      "My internship was with the Professional Golfers Association (PGA), so I have some pretty good connections within that organization. Being new to my career, I have been conscious of keeping strong ties with the people of influence whom I have met along the way. My networking abilities are strong, and I look forward to continuing to build a network of influence while building my career at Maple Leaf Sports and Entertainment."

  6. 6.

    If you had just one day to sell out a live experience, what are the three most important things you would do?

      One of the primary goals of a live event is to sell out; and, quickly! Maple Leaf Sports and Entertainment prides themselves on their ability to promote and sell out sporting events in record time. Discuss with the interviewer what approach you would take, to sell out an event in 24 hours. There is no real right or wrong answer here as the interviewer wants to see that you are thoughtful, creative, and knowledgable. Let your creativity flag fly high!

      Jen's Answer

      "If I had less than 24 hours to sell out an event, I would create FOMO, lean into a scarcity mindset, and leverage my network as if my life depended on it. To create FOMO, I would create a social campaign focused on what the person would be missing out on by not coming. I find this approach to be much more effective than describing the benefits of attendance. Next, to create a scarcity mindset, I would set up a quick landing page for ticket sales with a countdown timer. The website visitor could physically see the ticket availability reduce while the clock ticks down. Lastly, leaning on my network is important because people are more likely to buy when there is already an established rapport."

      Rachelle's Answer

      "The three things I would do, to sell out an experience or live event in 24 hours or less would be to push out early bird pricing that included an irresistible perk such as free merch for the first 500 tickets sold. Next, I would do a big social media push on Instagram, heavily image focused, which would include images of previous attendees having the time of their lives. Lastly, I would DM everyone in my network and ask them to share the social media posts to create some hype."

  7. 7.

    What personality traits should someone in sports marketing or sports media possess?

      Working in the competitive sporting industry is a tough gig that is worthy of only the most dedicated professionals. Some of the most sought-after characteristics in the sector include:

      - Persuasive & Strong Negotiator
      - Socially Intelligent & Self-Aware
      - Personable & Conversational
      - Trustworthy
      - Confident
      - Go-Getter Attitude

      Discuss the personality traits you believe someone should possess in this industry, and be sure to address the fact that you will bring these skills to Maple Leaf Sports and Entertainment.

      Jen's Answer

      "From reading your job description and knowing a fair amount about the sports entertainment industry, I believe one should be a go-getter, persuasive, and determined never to take no as an answer. Just like myself, a professional in this industry must be ready to hustle and get the job done no matter what it takes. With that said, there should also be a softer side present. For myself, it's important that I am approachable, honest, and transparent with the teams, people, and brands that I represent."

      Rachelle's Answer

      "I believe the most successful professionals in the sports marketing and media industry are ones who seek knowledge, good relationships and get the job done. When you show confidence in what you do, you are overall more persuasive and will make a bigger impact in your work. I am a confident person with great focus and believe my personality will be an excellent match for Maple Leaf Sports and Entertainment."

  8. 8.

    What are your 3 favorite forms of entertainment?

      Maple Leaf Sports and Entertainment is responsible for a great deal of the live entertainment and sporting events you see today. The interviewer would like to know the types of media and entertainment that you enjoy consuming regularly. Talk to the interviewer about your favorite forms of entertainment and be sure to include why they are your top choice.

      Jen's Answer

      "My favorite forms of entertainment have always been reality tv, televised sports, and celebrity-based news. When I was a kid, I wanted to be a sports reporter. Today, although I have different career aspirations, I still find that these forms of entertainment spark my creativity."

      Rachelle's Answer

      "There are so many great forms of entertainment media available to us. I am more traditional and would say that my favorite media types still include magazines, documentaries, and podcasts that focus on sports, business, and other lifestyle topics."

  9. 9.

    Do you understand that working in the professional sports industry is demanding, with very long hours?

      The interviewer wants assurance that you understand the work in a professional sports environment isn't just schmoozing, attending celebrity athlete events and being a part of posh promotions. Being a successful professional in the sports industry is hard work and requires working into the nights, weekends, and on holidays. Assure the interviewer that you are ready for this commitment.

      Jen's Answer

      "I currently work 60+ hour work weeks with a 24/7 cell phone and am on my email most of the day. I am prepared to work long and hard hours, doing what it takes to succeed in the sports marketing and events sector."

      Rachelle's Answer

      "As a recent graduate, I am well equipped and highly prepared for the fact that I need to work demanding weeks and long hours, to rise above the rest in this competitive industry."

  10. 10.

    Do you have experience working alongside, and negotiating with, rights holders and leagues?

      A rights holder refers to a legal entity who holds exclusive rights to copyrights, trademarks, or patents. In sports, examples of rights holders include the NHL, NBA, or NFL. You see their branded merchandise nearly everywhere you look.

      When it comes to sports marketing, it's crucial that you can collaborate successfully with rights holders, and other entities, who are the gatekeepers to lucrative brand sponsorships. Discuss with the interviewer any experience you have when it comes to communication and negotiations with these entities.

      Jen's Answer

      "My experience comes from working within a rights holder corporation. For five years, I worked for the European Handball Association. I was privy to many sponsorships offers throughout that time and gained incredible insight on the types of collaborations that worked and the ones that fell flat. I am confident in my negotiation skills and, since I have experience from inside of a rights holder and league, feel I will be a great asset to Maple Leaf Sports and Entertainment."

      Rachelle's Answer

      "I am new to my sports marketing career, so although my experience is limited with rights holders and leagues, I do have confidence in my negotiation skills. While obtaining my MBA, there was a strong focus on business negotiations. I look forward to expanding on my knowledge and experience in these areas, as a member of the Maple Leaf Sports and Entertainment team."

  11. 11.

    Maple Leaf Sports and Entertainment believes that live experiences are an art form. Tell me about the best event you have been to recently. What made it so great?

      The interviewer would like to get to know you and the types of events and experiences that you consider memorable. If your example includes a Maple Leaf Sports and Entertainment event; great! If it does not, that's okay too. It's more important that you come prepared to discuss the details of what made this event so memorable for you. A solid answer will show that you pay attention to detail and that you have a genuine interest in the live events industry.

      Jen's Answer

      "Sporting events have always been my favorite to attend, and I must say that Superbowl last year was incredibly well executed and memorable. Despite mountains of attendees, I did not have to wait in line for an unreasonable amount of time, at any point. The sound for the half-time show was on point. I felt entirely entertained the entire time. As an attendee, I felt like an important part of a long-time sporting tradition."

      Rachelle's Answer

      "Without a doubt, the best event I have been to is Coachella. I have attended for the past four years; each one better than the next. What I find makes Coachella so amazing is the production value. The structures are a spectacle in themselves, but yet the intimacy remains. I can find everything when I need it and never feel lost despite the multiple massive stages."

  12. 12.

    What role do you usually take in team projects?

      The interviewer at Maple Leaf Sports and Entertainment would like to understand the role that you naturally take on when working in a team-based environment. If you tend to take the lead, you can let the interviewer know, but avoid sounding overbearing. If you usually like to generate new ideas and allow someone else to execute them, share your creative side but express that you prefer for others to take the lead.

      Jen's Answer

      "I am usually the 'ideas person' in team projects. In my current position, I am not the most persuasive salesperson, but I am highly creative. This skill means that, in most projects, I am great at creating a plan of action but am most comfortable passing the final client-facing tasks to our more extroverted personnel."

      Rachelle's Answer

      "I am newer to my marketing career so, at this point, I will be quite careful with making suggestions in group meetings. I have great ideas that I am more comfortable pitching one-on-one with my boss. The more experience that I gain, the more comfortable I am becoming when it comes to speaking up in team meetings or during team collaborations."

  13. 13.

    Do you have experience with designing and implementing customer experience programs?

      Customer experience programs are systems that companies incorporate to improve their overall CX (customer experience). These programs can include a mixture of new services and solutions, added programs, or even intuitive software. All of this then amounts to a positive and refreshed customer experience. Walk the interviewer through the knowledge you have with designing or implementing customer experience programs.

      Jen's Answer

      "I have experience with customer experience programs, right from the customer journey map to full implementation and training. The most recent project I was a part of was for a residential real estate company who needed help defining the voice of their customer. Our team walked them through a process that included a customer-centric approach and a full-blown Voice-of-the-Customer program design."

      Rachelle's Answer

      "Although I have not worked directly with designing or implementing a customer experience program, I do have an understanding of them. If I were to design one, I would begin with developing ways for a company to deliver innovative customer experiences consistently. My focus would be on transforming various steps of the customer journey from awareness to the loyalty stage. I am eager to learn more about customer experience programs with Maple Leaf Sports and Entertainment."

  14. 14.

    Do you feel performance should be rewarded over experience?

      The interviewer would like to know your thoughts on being paid based on your work performance, versus being compensated solely on your years of experience. As millennial employees continue to dominate the work scene, more and more employees are requesting compensation based on delivered results. Do you feel that you should be paid based on tenure or results? Discuss this with the interviewer and back your answer with an example, if possible.

      Jen's Answer

      "In sports marketing and media, performance is everything! For that reason, I do believe it should be the primary consideration when it comes to compensation, bonus' and raises. Tenure is vital to consider as well, and also continued education and training are excellent considerations."

      Rachelle's Answer

      "I am all about rewards for performance, being a former athlete, and overall competitive individual. I like the idea of gaining raises, earning more, and even promotions based on my being a go-getter. You can be a low performing employee at six months or 16 years, so I don't think that tenure should be the biggest consideration."

  15. 15.

    How can associating with a sports property help a brand to strengthen its position in the marketplace, locally and nationally?

      Associating with a sporting initiative can help to boost a brand exponentially. Be prepared to discuss with Maple Leaf Sports and Entertainment what you know to be true when it comes to these sports partnerships and brand strengthening efforts. A few ways that partnering with a sports property can help strengthen a brand locally and nationally include:

      - Brand exposure to a very targeted audience
      - Piggybacking on the loyalty factor that is already present
      - Built-in influence on multiple media platforms
      - Vast amounts of brand exposure through social media

      Jen's Answer

      "Sports sponsorships are very successful because a company can experience a vast amount of exposure in a short amount of time. Athletes wear your logo, your logo is present in the stadium, and social media moments offer endless marketing moments. Also, when a company partners with a sports property, there is an element of trust already built-in. Sports fans trust that their favorite team will choose their partnerships carefully."

      Rachelle's Answer

      "Any time a company can partner with a sporting league, they automatically overcome many trust-factor hurdles that would be present with traditional advertising efforts. Locally, these partnerships offer grassroots opportunities for events and sponsorships. Nationally, sports enthusiasts are told by their favorite team to trust the brand in a non-verbal way."

  16. 16.

    Storytelling has become an essential part of connecting with audiences of all kinds, and using it to market to potential customers is no exception. How can we use big data to employ this tactic in a way that resonates with their audience?

      View All 30 Maple Leaf Sports and Entertainment Answers
      Sign up to access our library of 50,000+ Answers,
      plus coaches for one-on-one support, so you can interview more confidently.
  17. 17.

    Can you talk to me about your GPA during undergraduate/graduate school?

      View All 30 Maple Leaf Sports and Entertainment Answers
      Sign up to access our library of 50,000+ Answers,
      plus coaches for one-on-one support, so you can interview more confidently.
  18. 18.

    Name some solutions for customer experience optimization.

      View All 30 Maple Leaf Sports and Entertainment Answers
      Sign up to access our library of 50,000+ Answers,
      plus coaches for one-on-one support, so you can interview more confidently.
  19. 19.

    What does it mean to borrow the equity of a sports team's fan base to build a lasting brand?

      View All 30 Maple Leaf Sports and Entertainment Answers
      Sign up to access our library of 50,000+ Answers,
      plus coaches for one-on-one support, so you can interview more confidently.
  20. 20.

    Maple Leaf Sports and Entertainment is behind some of the world's leading sporting events. How will you contribute to our track record of success?

      View All 30 Maple Leaf Sports and Entertainment Answers
      Sign up to access our library of 50,000+ Answers,
      plus coaches for one-on-one support, so you can interview more confidently.
  21. 21.

    Tell me about your experience in gaining corporate partnerships for live events.

      View All 30 Maple Leaf Sports and Entertainment Answers
      Sign up to access our library of 50,000+ Answers,
      plus coaches for one-on-one support, so you can interview more confidently.
  22. 22.

    In your opinion, what makes a memorable live experience?

      View All 30 Maple Leaf Sports and Entertainment Answers
      Sign up to access our library of 50,000+ Answers,
      plus coaches for one-on-one support, so you can interview more confidently.
  23. 23.

    If you could only pick one area of focus to build on and connect with a target audience, what would it be, and why?

      View All 30 Maple Leaf Sports and Entertainment Answers
      Sign up to access our library of 50,000+ Answers,
      plus coaches for one-on-one support, so you can interview more confidently.
  24. 24.

    If you only had social media platforms for event promotions, with zero budget for ad spend, what would you do?

      View All 30 Maple Leaf Sports and Entertainment Answers
      Sign up to access our library of 50,000+ Answers,
      plus coaches for one-on-one support, so you can interview more confidently.
  25. 25.

    Of all the potential live events: sports, music, arts, health & wellness and more; with which do you bring the most experience?

      View All 30 Maple Leaf Sports and Entertainment Answers
      Sign up to access our library of 50,000+ Answers,
      plus coaches for one-on-one support, so you can interview more confidently.
  26. 26.

    Maple Leaf Sports and Entertainment produces many events every year, in a variety of our venues Are you willing and able to travel when necessary?

      View All 30 Maple Leaf Sports and Entertainment Answers
      Sign up to access our library of 50,000+ Answers,
      plus coaches for one-on-one support, so you can interview more confidently.
  27. 27.

    In which ways are social media and sports most compatible?

      View All 30 Maple Leaf Sports and Entertainment Answers
      Sign up to access our library of 50,000+ Answers,
      plus coaches for one-on-one support, so you can interview more confidently.
  28. 28.

    Tell me about your graduate degree and how it will apply in your career with Maple Leaf Sports and Entertainment.

      View All 30 Maple Leaf Sports and Entertainment Answers
      Sign up to access our library of 50,000+ Answers,
      plus coaches for one-on-one support, so you can interview more confidently.
  29. 29.

    Has a brand ever built an emotional connection with you using sports marketing? If so, tell me how they accomplished this connection.

      View All 30 Maple Leaf Sports and Entertainment Answers
      Sign up to access our library of 50,000+ Answers,
      plus coaches for one-on-one support, so you can interview more confidently.
  30. 30.

    Do you have experience creating marketing materials for event promotions?

      View All 30 Maple Leaf Sports and Entertainment Answers
      Sign up to access our library of 50,000+ Answers,
      plus coaches for one-on-one support, so you can interview more confidently.