22 LivePerson Interview Questions & Answers
Below is a list of our LivePerson interview questions. Click on any interview question to view our answer advice and answer examples. You may view 5 answer examples before our paywall loads. Afterwards, you'll be asked to upgrade to view the rest of our answers.
1. Two popular channels LivePerson uses to communicate with audiences are SMS and social media messaging. Why would a seller be better served to promote limited-time offers on these channels rather than email?
How to Answer
Here, the interviewer wants to gauge the depth of your knowledge when it comes to different messaging channels and how their performance in marketing varies from one to the next. In this case, you will speak only about the channels they've mentioned, SMS and social media, in comparison to email messaging. To back your answer, you can cite statistics from respected industry sources or give an example of results that you have seen repeated throughout different campaigns you have worked on.
This is not the time to talk about customer channel preferences or other factors that drive the numbers you'll mention. For example, you wouldn't want to go too in-depth explaining that a lot of people are easier to reach via SMS text instead of email because it's more convenient to check a text message versus an email. You could, however, want to emphasize the number of customers that are likely to prefer text over email.
Written by Ryan Brown on February 18th, 2019
1st Answer Example
"A seller would be better off marketing using SMS or social text messages rather than emails. According to the American Marketing Association, the average open rate for emails is just over 20%. When you compare that to the staggering 95% open rate for messages sent on social and SMS channels, it's unquestionable that these kinds of messages will greatly increase the chances of potential customers seeing and being able to take advantage of promotions."
Written by Ryan Brown on February 18th, 2019
2nd Answer Example
"From my experience, using SMS or social media messaging to reach customers provides you with almost instant access to consumers. Many consumers share the tendency to check text messages received on their cell phones or messages received on social media platforms before they will check an email. Reporting from a variety of campaigns I have worked in, shows that of the SMS and social media messages we send, 75% are read within minutes of being sent, compared to 25% of emails that are read within 5 minutes or less. This provides a seller with the advantages of speed and visibility - both elements that are very important to conversion."
2. As a team member in our technical department, what do you believe will be the most valuable skill you have to offer LivePerson as we continue to strive to be a competitive player in marketing automation and various other marketing tools?
How to Answer
Hiring managers would like to see which technical skills you find to be your strongest assets and if those skills match with the needs of LivePerson. Be sure to select the technical expertise you are most confident about as they may ask more specific follow-up questions about your experience with that particular skill.
As you formulate your response, consider how your specific skill will help LivePerson remain competitive with its marketing automation platform and other online marketing tools. If possible, highlight how your ability may differentiate you from other candidates.
Written by Ryan Brown on February 18th, 2019
1st Answer Example
"I believe my web development skills would be an asset as LivePerson strives to reach its competitive goals. I have had years of experience developing websites with a vast array of capabilities for a variety of large companies. An important aspect of good web development is the ability to make the site user-friendly, and being able to balance that with the robust capabilities of the site. This is important when developing online marketing tools where many core users may have a non-technical background."
Written by Ryan Brown on February 18th, 2019
2nd Answer Example
"Based on my knowledge and experience with Marketing Automation platforms, I am confident that my database programming skills would make valuable contributions to LivePerson's continuous efforts to remain relevant in the industry. As more companies look to make intelligent business decisions with a growing amount of data, analytical and tracking capabilities of Marketing Automation platforms will be a capability they will seek. I believe they will be looking for tools that offer powerful analytical capabilities. My database programming skills will help LivePerson improve its platform with increased efficiency."
3. LivePerson provides businesses with a way to efficiently connect audiences to their brands using AI chatbots. What are some reasons that companies should consider using messaging to help with marketing to potential customers?
How to Answer
The interviewer asks this question to learn if you're familiar with chatbots, their use, and impact in marketing. You can talk about a few points of advantage when using messaging in digital marketing. First explain what the benefit is, then what the impact is to the company, the customer, or both.
When answering, do not go in depth with specific examples, but instead provide high-level responses.
Written by Ryan Brown on February 18th, 2019
1st Answer Example
"Messaging should be used in marketing because it allows customers to interact with ads or product listings instantly. In the past, if an online shopper saw an item they liked, they would need to click around on the company's website or even revert to search engines to find more information before deciding whether or not to make a purchase. With messaging, an online shopper viewing a product can ask questions and have them answered immediately through chat. This prevents the shopper from leaving the page the item is on and lowers the risk of them losing interest in it. It becomes convenient for them to get the information they need and complete their purchase all in the same place. In turn, customer satisfaction increases and so do conversions."
Written by Ryan Brown on February 18th, 2019
2nd Answer Example
"Companies should use bots and messaging in marketing because it's a preferred method of communication for many consumers. They get to avoid sitting on hold while waiting to speak with someone, and the company saves money on call center staff. With chat, questions are answered instantly, and that makes it easy to buy. The convenience factor makes customers want to shop with the company again; that loyalty results in repeat purchases and word-of-mouth referrals. Ultimately, all of this will result in lower overhead and increased revenue."
4. Explain data visualization, and why it is important to a business.
How to Answer
Data visualization is 'an effort to help people understand the significance of data by placing it in a visual context.' Since LivePerson focus' on business intelligence software focused on helping their customers to understand essential data, the interviewer needs to know that you see the significance in their business mission. Describe what you know data visualization to be, and why these services would be incredibly valuable to a business.
Written by Ryan Brown on February 18th, 2019
1st Answer Example
"I understand data visualization to be the art of showing essential data in an easy to absorb way. It is crucial to a business because what good is having all the data and analytics from your company if you do not understand it? Once a company can visualize and understand their most important data, they can then use that to leverage further success, and make critical business decisions."
Written by Ryan Brown on February 18th, 2019
2nd Answer Example
"I explain data visualization as helping businesses to understand their data through the use of tables, charts, and other visual aids. Data visualization allows companies to transform their data into actionable insights, so it is incredibly important."
5. What gives you satisfaction in this particular career?
How to Answer
Job satisfaction is a major factor in whether people stay or leave their employers. Talk to the interviewer about what satisfies you about your career and why you continue to stay on this particular path.
Written by Ryan Brown on February 18th, 2019
1st Answer Example
"I am very satisfied in this career path and I believe it is because I am able to help people on a daily basis. It is important for me to feel as though I am contributing to my community and this career certainly generates those feelings."
Written by Ryan Brown on February 18th, 2019
2nd Answer Example
"My satisfaction always comes from a job well done. I am self-led and disciplined so my satisfaction truly comes from within."
6. How does data drive a business' success?
How to Answer
Data-driven decision making is becoming a more significant topic every year. Companies can leverage data analytics to determine:
- Productivity
- Competitive analysis
- How, when, and where products are used
- Customer demographics
- Pattern analysis
- Business growth
Talk to the interviewer about the ways that you feel companies can best use data to drive the success of their business.
Written by Ryan Brown on February 18th, 2019
1st Answer Example
"When I take a hard look at the many uses of data, I see that data can be collected in a plethora of ways to determine the success of a new product launch, competitive analysis, or patterns that occur, which may not be seen by the human eye. In my career, I have the most experience using data to help drive employee productivity and onboarding solutions which can save a company thousands of dollars."
Written by Ryan Brown on February 18th, 2019
2nd Answer Example
"Data can drive every aspect of a business' success if approached and utilized correctly. In my experience, I have seen that companies underutilize what a full data analysis approach can do for them. Analytics programs should be set up for marketing, sales, employee productivity, product efficiency, competitive analysis and more."
7. As a leader in commerce messaging, LivePerson provides value to companies through chatbots which allow customers to message directly on their website pages. What's the benefit of messaging with a customer as they browse on a website?
How to Answer
Your answer to this question will tell the interviewer if you possess an understanding of challenges in e-commerce. To answer, you should first explain the challenges of selling directly on a website, then describe how having an AI-powered chatbot on the site lessens or eliminates each problem.
Stay away from focusing too much on e-commerce issues as you explain your answer. Touching on the challenges website sellers face should be viewed only as a chance for you to explain how messaging helps to resolve them, and what the outcome is.
Written by Ryan Brown on February 18th, 2019
1st Answer Example
"I know people begin their product research online, but usually want to speak with someone or collect information from various sources before making a purchase. Chatbots can answer questions that a website visitor has after reading through related content on the website, helps customers to compare products based on their preferences, and even alert them to promotions they may have otherwise missed. With messaging, customers can better complete their due diligence allowing conversion rates to increase."
Written by Ryan Brown on February 18th, 2019
2nd Answer Example
"Many e-commerce shoppers abandon purchases online due to clunky product viewing and checkout experiences. Not only is an unsmooth experience frustrating, but it also makes customers feel unsure if they should continue as they start to worry about things that could potentially go wrong with their purchase. This is especially frustrating to sellers because they notice their products generating interest, but being lost right before completion of the sale. Having messaging on the site helps customers to address their concerns instead of allowing them to feel helpless or confused. It's a great way to reduce shopping cart abandons since the interaction it provides heightens customers' confidence."
8. LivePerson believes that results should be measured to determine the success of marketing efforts. What are some key performance metrics you look at to decide whether marketing efforts have fallen short of, met, or exceeded expectations?
How to Answer
The interviewer wants to know about your knowledge of common key performance indicators across the marketing industry and how they should be understood regarding a successful or unsuccessful marketing campaign.
You should answer by listing the key performance metrics that are usually tracked during marketing campaigns.
Do not provide specific metric numbers from your current or last position. Be general by naming the metric rather than providing numbers which may be confidential, or more information than what the interviewer needs.
Written by Ryan Brown on February 18th, 2019
1st Answer Example
"Typical KPIs that should be measured to show whether a campaign has been successful or not are the value of spend, lead counts and source quality, the value of sales before, after and during the campaign, profit, and return on investment."
Written by Ryan Brown on February 18th, 2019
2nd Answer Example
"KPIs can vary based on campaigns. If your main focus is to grow an audience, for example, it's important to look at growth in numbers of followers, engagements on social media and blog posts, referrals, and new email list subscribers."
9. If you could start your career over again, what direction would you take?
How to Answer
A hiring manager will be able to tell a lot about your personality by learning about your other career interests. If you could do anything over, what would you do, and why?
Written by Ryan Brown on February 18th, 2019
1st Answer Example
"I certainly do not regret the direction I have taken my career; however, if I had to completely start over in a new direction I would likely pursue my Degree in Education and become a teacher. Both of my parents were teachers and they seemed to have a very fulfilling career. I enjoy coaching and leading others so, any tasks in my current career that related to these skills, are very welcome."
Written by Ryan Brown on February 18th, 2019
2nd Answer Example
"I am very satisfied with the direction my career has taken. If I could change anything I would perhaps have furthered my education to include a more unique focus; however, I have no regrets!"
10. What marketing tools do you work with regularly and how do you stay current on development updates and new product releases?
How to Answer
Your interviewer wants to know how familiar you are with the industry's applications. They also want to know if you intentionally stay up-to-date on new programs, tools, and product developments.
You can list the most popular tools you currently work with or have worked with in the past, and mention whether you have worked on proprietary systems. Mention any skills with less common programs that are in demand.
Avoid mentioning programs that you haven't worked with for 3-5+ years, or any system you aren't comfortable enough to have a user-level technical discussion about. Also, don't mention proprietary systems by name unless they were built on a well-known framework where your knowledge could transfer.
Written by Ryan Brown on February 18th, 2019
1st Answer Example
"I've worked on CRMs like Salesforce and SAP, and other proprietary programs. I'm also very familiar with Wordpress, and content automation services like Buffer and Social Pilot. I take time out to review product release emails I receive to stay aware of new features in the programs I use regularly. I read new tool reviews on blog posts that I come across while researching new solutions for my clients. I also watch at least one video per week on my free time about marketing strategy; this is another way to hear about new tools and tricks this."
Written by Ryan Brown on February 18th, 2019
2nd Answer Example
"Currently, I'm working in a number of customer relationship databases, design tools for content creation, content management system, marketing automation and analytics tools. I follow industry leader newsletters, listen to podcasts, and occasionally visit tradeshows to stay on top of upcoming technologies in my field."
11. As an active contributor to the development of LivePerson's products, it is helpful for technical team members to have some knowledge of or experience with digital marketing. What experience have you had with digital marketing?
How to Answer
Having some knowledge of digital marketing is helpful in the development of marketing automation platforms along with the various other marketing tools LivePerson may offer. Having a strong digital marketing background will allow you to understand better which product specifications and capabilities would be important for marketers managing digital campaigns. It is essential to, at least on a general level, understand the process marketers go through from planning to launching to tracking.
As part of your response, talk about why you think it might be essential to have this digital marketing knowledge. If you have not had digital marketing experience in a work setting, talk about what you know from your research and how having this knowledge helps you become a better online marketing platform/tool developer.
Written by Ryan Brown on February 18th, 2019
1st Answer Example
"Through my prior work experience, I had the opportunity to work with a few marketing teams tasked with the launch and management of digital marketing campaigns. My role was to ensure, from a technical perspective, that they had the necessary tools to launch and evaluate their campaigns successfully. Although this was not specifically a developer role, I learned a great deal about the needs of a digital marketer, and I believe, with the combination of this knowledge and my technical skills, I can make major contributions to LivePerson's marketing tools."
Written by Ryan Brown on February 18th, 2019
2nd Answer Example
"Although I do not have direct experience working with a digital marketing team, I have an in-depth understanding of how digital campaigns are planned and executed. This knowledge is based on my experience as a customer receiving digital marketing pieces as well as research I have conducted. My understanding of the process digital marketers undergo to successfully plan and execute a campaign gives me a clear perspective on what capabilities they look for in a Marketing Automation tool or platform. My research included informational interviews with digital marketers in my professional network."
12. LivePerson seeks to hire those with strong problem solving skills. When were you able to successfully resolve a problem in the workplace?
How to Answer
Problem-solving and dispute resolution are critical skills to possess. Display to the interviewer that you are capable of problem-solving within the workplace. Talk about a time when you were creative, proactive, and displayed the leadership qualities required to resolve a workplace issue.
Written by Ryan Brown on February 18th, 2019
1st Answer Example
"In my most recent position we had a consistent problem with employees showing up late for their shifts or calling in sick at the very last moment. Rather than the typical documenting and reprimanding style that management usually takes, I decided to track the results of an accountability reward system. For 180 days, my employees were rewarded for coming to work 10 minutes early. Also, for every month with zero sick days, a bonus was added. In the end, we awarded those with perfect attendance a $600 bonus. The bonus' cost us less money, in the end than the cost of lowered productivity due to absent employees. The program was a success, and upper management chose to keep it implemented for another six months. We will re-assess in December, but it seems to be working very well."
Written by Ryan Brown on February 18th, 2019
2nd Answer Example
"I was working in a clinic where the primary population was low income. We had a lot of concerns with patients not showing up for appointments when expected. The staff wanted to start double-booking patient time slots. Instead, I got permission to spend a day in a highly-rated clinic serving the same population. Instead of scheduling, they had these 'drop-in mornings' with a common waiting room. I took these methods and incorporated them into our setting. We did that twice a week, and it completely solved our scheduling problem."
13. One of the ways LivePerson helps digital marketing efforts is by interacting with customers where they're already spending tons of time. What are some channels where messaging could be most effective, and why?
How to Answer
When answering this question, the interviewer will be listening for clues as to whether you know where to reach customers and implement chat based on past experiences, or if your ideas are derived from speculation. If you have matching experience you'll want to confirm this, mentioning specific channels where customers were reached and the results. If you don't have matching experience, you should mention commonly-known channels where messaging can be used and provide a professional opinion on why it would likely be effective.
Try not to answer this question without some quantitative data. The decision to roll out a feature promoting products or services through any channel should be data-driven, and you need to demonstrate the ability to think analytically as well as have knowledge of current popular marketing channels.
Written by Ryan Brown on February 18th, 2019
1st Answer Example
"Recently, I ran a project where a bot was used in the client's strategy. Much of the client's audience was hearing of their product through advertising on Facebook, and a lot of messages with questions about it were being received there. Other potential customers would email questions in. The client had a lean staff, and sometimes, it would take them a full day to answer messages. Sales were being lost because many of the customers would not respond or have gone with an alternative by the time the client got back to them. When we activated the AI bot service on Facebook and encouraged customers to send inquiries via SMS instead of email, it immediately made an impact. Now the inquiries were being answered right away, and that allowed customers to decide on making purchases on the spot. This increased conversions by 75%. It also increased the average ticket amount and repeat purchases by 10% each. Once customers realized it was easy to buy from the client, that gave them the confidence to spend more and return for repeat purchases."
Written by Ryan Brown on February 18th, 2019
2nd Answer Example
"I believe that messaging could be most effective in places like Facebook, on online ads, texting, Google, Apple apps, and on e-commerce sites. The average person spends twenty hours per week browsing the web and engages with a hundred text messages per day. There are over four billion active users on Facebook, Google, and Apple messenger combined. Communicating with customers on these channels where they're already comfortable with can significantly improve a brand's ability to connect with them and provide immediate value. The result of this will be revenue growth through increased referrals and in-app purchases."
14. Reporting and analytics are crucial for LivePerson to monitor and gauge results, and demonstrate ROI to clients. What is an example of a report you've created for a client and how the data from it helped you to plan the next steps of their campaign?
How to Answer
Here, the interviewer wants to make sure that you understand the importance of measuring and delivering results to clients who need a return on their investment, and that at some point, you've been responsible for monitoring and reporting on activities and outcomes. They also want to see if you are an analytical thinker, how you react to data, and what kind of data you're most familiar with.
You can answer by providing an example of a report you've created to track and show marketing activities, and key results. You may choose to tell them about reporting on a campaign that was successful or not and explain adjustments you made for increased success.
Do not talk about reports that you've administered without having responsibility for at least two out of the three following elements: gathering, reacting to or putting the data into presentation form.
Written by Ryan Brown on February 18th, 2019
1st Answer Example
"One of my client's goals was to increase the number of purchases completed through their website. They had no clear direction on how to do it. I added a sophisticated analytics tool to the back end of their website to see where traffic on their website was originating from, and to analyze the behavior of customers from the different sources. After compiling the data for a set time, I put it into a simple format to allow my client to see two metrics: Traffic Sources and Completed Sales. This report helped us to realize that most visitors that actually made purchases came from one social media site, so we decided to increase the budget for paid advertising there in order to reach more potential customers."
Written by Ryan Brown on February 18th, 2019
2nd Answer Example
"I'm usually working with a number of clients who are on similar programs at the same time. The repetition in these programs allows me to suggest the most useful KPIs that they'll want to see on a weekly basis. For these clients, I find it efficient to pull high-level reports from our system that include website and blog traffic, click-thru rates, and other data to compare week-over-week results. We have quick calls with them to review every Friday and dig further into the data, what's caused fluctuations of any activity and if needed, adjust our course of action."
15. At LivePerson we seek to hire individuals who have ambitions of growing their career. Where do you see yourself in 3-5 years?
How to Answer
Every hiring manager would like to know that their investment of time and training will pay off. Assure the interviewer that you see this position as a long-term fit. How does this role with LivePerson fit into your longer-term plans?
Written by Ryan Brown on February 18th, 2019
1st Answer Example
"In 3-5 years I would like to see my career with LivePerson include a path towards a leadership role. I am very keen on paving a long-term career in the healthcare services realm and would love the opportunity to do that here."
Written by Ryan Brown on February 18th, 2019
2nd Answer Example
"One of the attractive points of working for LivePerson is that you care about the growth of your employees. I'm motivated to learn and am looking for a long-term fit. In 3-5 years I'd like to be grounded in the clinic, learn about this site, your patient base and earn certifications that would help the unit advance. Personally, I'd like to get involved in some of the local volunteer organizations. I speak Spanish, and I have an interest in urban outreach so it would be nice to do something formal in that context...health-education or fundraising."
16. What type of work environment allows you to be the most productive?
How to Answer
Are you able to be productive in any environment? Are there particular types of environments that you find distracting? Discuss your preferences with the interviewer. Be sure to research the type of environment that is offered in this position prior to the interview.
Written by Ryan Brown on February 18th, 2019
1st Answer Example
"I understand that your work environment is very collaborative. I come from a similar environment and found that I could be very productive when there was the 'buzz' of a team around me. I can also be productive in quieter environments although that isn't my preference."
Written by Ryan Brown on February 18th, 2019
2nd Answer Example
"I work well in a high pressure, demanding environment that requires you to work smart and make your mark. I am competitive in nature and love to be personally challenged."
17. Establishing a more meaningful connection with customers is a benefit of marketing plans that include LivePerson's messaging service. Can you provide an example of a campaign you ran where messaging was used as a main driver of brand loyalty?
How to Answer
Your interviewer wants to know your approach to increase brand loyalty by using AI messaging.
The best way to answer this question is through storytelling. Recount a story that you've kept fresh in your memory, explaining macro-level details of what the brand loyalty goal was that you needed to achieve, what you did to achieve it, and what the result was.
When you answer, don't talk too much about brand loyalty or the goal, per se. Instead, keep your focus on the messaging technology and how it was used as a driver in your plan toward making a notable difference.
Written by Ryan Brown on February 18th, 2019
1st Answer Example
"I worked with an online grocery company that wanted more orders to be completed on their app. They'd noticed that many customers would buy once and never return. Upon surveying customers that hadn't used the app in a long time, or had deleted it altogether, they found that customers didn't like shopping for groceries through the app because it wasn't enjoyable to browse and find items they wanted. They also missed the enjoyment of 'hunting' around the grocery store for deals.
Adding a chatbot to the app addressed both issues. The bot engaged the customer as soon as they signed into the app by asking them if they wanted to 'hunt around' in this week's deals section. If the shopper said 'Yes', the bot would ask more questions to determine whether the customer only wanted to see some items on discount or all. This gave the customer the same rush as entering a grocery store and browsing sale items in the front display cases. The bot could also make suggestions generated by artificial intelligence. For example, if a shopper put hot dogs in their cart, the app would automatically suggest three hot dog bun brands to add to the cart. The user could make their selection from suggestions, pick 'I want a different kind' to see the whole selection, or 'I don't want any' to return to the main menu. Customers now had easier access to the product selection in the app.
The next time surveys were conducted, customers that tried out the new version of the app were found to be more likely to use the app again and even recommend it to a friend."
Written by Ryan Brown on February 18th, 2019
2nd Answer Example
"A scheduling software company whose account I managed wanted to convert free version users of their app to paid version users. They had been missing many opportunities in the free version to market the paid product. By adding a bot, they could provide tips to users in exact moments when features only offered in the paid versions could have been useful. Customers found this helpful, and they were able to become educated about the product in a way that a typical product description page could not achieve. The bot's method was interactive and relevant, whereas product pages are often full of more words and information than what most customers are willing to wade through. After being 'tipped off' by the chatbot, customers that upgraded to the paid version increased by 15%."
18. The technical team at LivePerson is made up of people with a wide variety of technical skills, some of who are highly specialized. How would you manage a technical team like this in order to successfully build competitive online marketing tools?
How to Answer
LivePerson finds that bringing together people with diverse skill sets to accomplish a goal is important when developing or improving upon any marketing platform with a wide array of capabilities. The challenge is taking full advantage of each person skills and talents to build the most competitive product.
On a general level, talk about how you would go about accomplishing this difficult task, and if possible, touch upon any hurdles you may need to overcome along the way. Be prepared to answer possible follow-up questions as the interviewer may ask for details in your response.
Written by Ryan Brown on February 18th, 2019
1st Answer Example
"Based on my experience working in different technical departments over the years, I know there is a wide variety of skills people with a technical background can have. It will be important to outline the technical needs of the marketing tools we are creating before building the team and assigning specific tasks. Once the needs are clearly defined, technical team members would be matched up to tasks based on their skill set and experience. There would be some difficulty balancing skills and experience with interests. We may be faced with situations where the needs of the project will have to override the personal interests of the individual. I believe we can reach a level of compromise where team members can work collaboratively with others on different tasks, but they would still have a main task for which they are responsible."
Written by Ryan Brown on February 18th, 2019
2nd Answer Example
"As a preliminary step, I would conduct a thorough review of the product development process for the Marketing Automation platform. This will give the technical team members a clear picture of what technical needs will arise and how their skills and experience will fit into the larger pictures. After giving the team time, I would gain individual feedback on where they believe their technical skills would add the most value. I understand that the initial assignment of roles may not be perfect and require adjustments over time based on outcomes and individual feedback. Despite what roles they are eventually assigned to, it's important the team members continue to learn technical skills from one another as the development process progresses."
19. How would you explain machine learning to someone who does not know the industry?
How to Answer
Machine learning (ML) is a part of the AI field (artificial intelligence). Machine learning allows computer systems to 'learn' from the data and statistics that we provide to it. The interviewer knows that the better you understand ML, the easier it will be for you to explain the concept to someone outside of the industry, who may not be as tech savvy as you are. Try preparing a 2-3 sentence 'elevator pitch' on what machine learning is. Keep your reply as simple as possible, and give an example if possible.
Written by Ryan Brown on February 18th, 2019
1st Answer Example
"Machine learning is a term that refers to how computer technology is used to collect information about customers and businesses. The information is then used to help companies make business decisions related to marketing, advertising, and product development."
Written by Ryan Brown on February 18th, 2019
2nd Answer Example
"To best way to explain machine learning to someone outside of the industry would be to give a relatable example. I like to use the example of the Hello Barbie toy. Using machine learning and language processing, Hello Barbie listens and responds to a child's questions. A microphone on the toy transmits the conversation to a hub. The recording is then analyzed to determine the appropriate response. Then, the correct response comes back to the child, in under one second. Answers are stored for future use, and used to help the machine 'learn,' ensuring more accurate answers as time goes on."
20. In which ways do social media companies use machine learning?
How to Answer
A variety of industries uses machine learning, and social media has jumped on the trend as well. The interviewer wants to see that you understand the depth of ways that machine learning can be applied. Discuss how you believe social media companies use machine learning to advance their businesses and features.
Written by Ryan Brown on February 18th, 2019
1st Answer Example
"Social media companies, such as Facebook and Instagram have billions of users, and are very smart to harness the power of machine learning. From what I have seen so far, Facebook uses ML for things like news feed suggestions, and friend tagging features. I have seen ML in action on Instagram by friend recommendations as well. With companies like Twitter, machine learning is used for personalized news feeds."
Written by Ryan Brown on February 18th, 2019
2nd Answer Example
"Often, as social platform users, we are unaware of the ways that social media companies track our information to make personalized suggestions. From my understanding, companies like Facebook, Instagram, and Twitter use machine learning for features such as friend tagging, news feed suggestions, and targeted advertising. ML has undoubtedly changed the social platform in a big way."
21. Can you describe a time a client required a customized marketing solution, your role in the process of creating and deploying it, and any collaborative efforts involved?
How to Answer
The interviewer asks this question to understand your level of experience with selecting or creating the right marketing technology for a client's needs. From your answer, they'll try to determine if you already have skills that will allow you to immediately be an asset to them in this area of their process.
To answer this question, you should first confirm that you have experienced working with a client that required a custom solution in the past. In summarized detail, you should explain what your role in the client's project was, their technology need, and how you determined that it would require a custom solution. You should concisely explain who else was involved to build the solution - analysts, developers, or 3 party vendors, e.g.
Finally, explain how you were able to test the solution and successfully roll it out for use with the client.
Do not talk about projects where you had minimal involvement or focus on team efforts saying 'we' when referring to action taken. Say 'I' and talk about your direct involvement in a project. The interviewer wants to hear about your contribution and expertise.
Written by Ryan Brown on February 18th, 2019
1st Answer Example
"Yes, I was an Account Manager to a client that wanted to measure and compare key metrics from different sources. We reviewed the features on all of the tools we had at the time, but none allowed us to see all the data in one place. I explained the problem to our analysts on staff who found a way to pull raw files that contained the data from our system. They automated a process where it would regularly transfer and sort into Excel. They also created an easy interface where I, or any basic Excel user could access and manipulate the data.
After they created the tool, I tested it with them for two weeks to make sure it was working correctly. I then shared it with our client and we were able to use it throughout their campaign."
Written by Ryan Brown on February 18th, 2019
2nd Answer Example
"Yes, my current employer has clients that need to track audience engagement on their website and social pages. As a Marketing Coordinator, I am tasked with admin duties like maintaining the systems they've selected to track results. When clients want to add or subtract features to suit their needs, I read through program FAQs or contact the software program helpdesks to walk me through the configuration of the features. I'm continually responsible for reporting and ensuring the reports allow us to see results in the way the clients prefer based on their feedback."
22. One place LivePerson has found messaging to be especially useful is on pay-per-click ads. What are the benefits of integrating an AI chatbot into ad campaigns?
How to Answer
Here, your interviewer asks this question wanting to know if you have experienced implementing a chatbot on an ad campaign and what the positive results were. From your reply, they'll also get a picture of your actual pay-per-click experience. You can offer marketing and/or technical answers.
Remember that while the question mentions pay-per-click ads, you don't want to lose sight of the fact that the main focus of discussion is messaging and begin to discuss them more than you discuss how messaging ties in.
Written by Ryan Brown on February 18th, 2019
1st Answer Example
"Being able to collect information on customers that are referred by pay-per-click sources and end up interacting with chatbots is one of the best benefits of adding messaging to a campaign. Messaging bots can sync consumer data and chat records directly to customer relationship management databases where they can be tracked as leads or current customers. Additionally, messaging bots can link with analytic tools on e-commerce websites and store other valuable information about customers that they may not share with a business in a chat, like demographics."
Written by Ryan Brown on February 18th, 2019
2nd Answer Example
"One of the benefits messaging can bring to pay-per-click ad campaigns is providing shortcuts within ads that hone in on areas of interest indicated by customers in their search terms. Next, to the usual link that directs a customer to a home page, the ad will contain a direct link to a landing page where the messaging bot is set up to answer questions related to particular subjects. Pricing and specs are two examples of subjects that could be featured because customers usually want to know about them right away. This feature stops the customer from having to review more of the company's website than desired, while simultaneously diverting them away from competitor pages that appear in search results."