This question is similar to 'Why do you want to work here?'. To answer this question effectively, it's essential that you have reasoning that is specific and will stand out from other people competing for this role. Giving a general answer such as, 'You have a great workplace culture' could potentially disqualify you from winning the position. Show the interviewer that you have done your research on Leaf Group by coming prepared with some compelling reasons to work for them.
"I have read your publication, Livestrong.com, regularly for the past three years. Each month the website offers up a fresh concept that is entertaining to a variety of audiences. For instance, I loved one of your editorials last month on balancing nutrition and exercise, comparing a variety of lifestyle diets. In addition to this, your company is highly involved in supporting community efforts, and you help your staff to increase their volunteer hours, which is admirable."
"Initially, I was drawn to Leaf Group because you run Well + Good, my favorite website of all time! I appreciate that you publish stories on all aspects of lifestyle that are important, including nutrition, fitness, self-care, and even travel. Also, your Instagram feed is beautiful and entertaining for fitness lovers like myself."