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Leaf Group Interview
Questions

30 Questions and Answers by Rachelle Enns

Published May 28th, 2019 | Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.
Job Interviews     Companies     Leisure     Media    
Question 1 of 30
Describe to me the types of digital media you are most experienced with.
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How to Answer
There are a plethora of digital media forms today, and the interviewer would like a breakdown of the ones with which you are most familiar. Some types of digital media include images, video, gamification of many kinds, social media, websites, online channels, and more. Speak to the forms of digital media you are most experienced with while being sure to address the types listed in the Leaf Group job description.
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Answer Examples
1.
Describe to me the types of digital media you are most experienced with.
There are a plethora of digital media forms today, and the interviewer would like a breakdown of the ones with which you are most familiar. Some types of digital media include images, video, gamification of many kinds, social media, websites, online channels, and more. Speak to the forms of digital media you are most experienced with while being sure to address the types listed in the Leaf Group job description.

Rachelle's Answer #1
"In my current role, I work primarily with online channels such as YouTube and IGTV, creating video content. I also have experience working on projects related to gamification ads. I saw in the Leaf Group job posting that you were looking for someone with in-depth knowledge with IGTV and Insta Stories for marketing. I would rate my knowledge in this area an 8 out of 10, leaving me very confident that I would meet your requirements."
Rachelle's Answer #2
"While completing my degree in Digital Marketing, I learned a great deal about digital media production and design for video and web platforms. Most of my experience is with creating compelling video ads, and shorts for use online and on social media."
2.
Walk me through your editing experience. How would you rate your editing skills from 1-10?
Even if your primary role with Leaf Group is not officially as an editor, the interviewer will want to see that you have a solid basis when it comes to language, context, tone, grammar, spelling, and more. Emphasize your solid command of the language, and your ability to pay attention to the small details. Discuss the types of editing jobs you have taken on in the past.

Rachelle's Answer #1
"I have helped to edit documents large, and small, including whitepapers, web copy, and sales contracts. I am confident in my language, spelling, and grammar skills. It's rare that a mistake will get past me, as I pay strong attention to the small details."
Rachelle's Answer #2
"Although I have not formally edited a document of significance, I do always make a habit of double checking my emails and other internal or external communication. I have used editing programs such as Grammarly in the past, for assignments and papers while attending university."
3.
Walk me through your experience with YouTube and Instagram's IGTV programming. Which platform do you prefer?
Many digital content creators have been having the 'YouTube versus IGTV' conversation as of late. Before your interview, check out Leaf Group channels on each platform to see if you can recognize if they have a preference between the two. Be sure to keep your response positive, providing a well-researched argument for and against, each platform.

Rachelle's Answer #1
"I am more familiar with YouTube, considering it has been around for much longer; however, I believe that they each have their relevance without having to be direct competitors. Kind of like Coke and Sprite. There is room for each of them to be a favorite in their own time. I do not believe that IGTV will replace YouTube; rather, I think they compliment each other. IGTV offers more on-trend videos, where YouTube is great for longer-form media such as videos, movies, and series watching."
Rachelle's Answer #2
"I do lean more towards IGTV because I am very familiar with it; having immersed myself in the Instagram feature the moment it came out. With nearly a billion monthly users, I feel that there is a ton of content online. I will say that it's harder to filter through what you want, leaving YouTube an easier user experience when it comes to watching specific content that a user is eager to find."
4.
How do you stay up-to-date on various lifestyle, health, and fitness topics?
Of course, the interviewer wants to hear that you follow Leaf Grou's brands as your source for all things lifestyle! However, you need to be truthful, or your lack of knowledge regarding their company will be apparent. This question is why it's essential to do as much research as possible before your interview. Mention your top two or three resources, mentioning why they are your go-to sources.

Rachelle's Answer #1
"I like to diversify where my information is coming from, ensuring that I have a balanced view of the topics at hand. My go-to resources include Goo for off-the-wall topics related to health, Refinery 29 for celebrity news and lighter topics, and Well + Good for all things lifestyle."
Rachelle's Answer #2
"I stay up to date through Twitter, utilizing Google alerts, and joining in on conversations on social media platforms such as Instagram and Facebook. I also subscribe to a few online resources, such as Medium and Goo. Of course, Well + Good and Livestrong are on my list of favored resources for lifestyle and health topics."
5.
In your opinion, what is the difference between marketing and advertising?
There are terms in the media industry that are similar; however, the interviewer wants assurance that you fully understand the semantics. Briefly discuss what you believe to be the most significant difference between marketing and advertising.

Rachelle's Answer #1
"To me, the most significant difference between marketing and advertising is that advertising is simply one component of an entire marketing plan. The term marketing encompasses topics such as public relations, distributions, sales, market research, and more."
Rachelle's Answer #2
"Marketing refers to an entire plan when it comes to approach and distribution. Advertising is simply one facet of a marketing plan."
6.
Do you believe paid social campaigns are useful, and if so, why?
The interviewer asks this question because as social media platforms mature, they have started requiring payment to allow companies' targeted audiences to see their content. Some marketers have expressed dissatisfaction with this trend and refuse to adapt to it, but others have embraced it, recognizing how it can further enhance their targeting and reach. As part of a progressive company like Leaf Group, it's essential to know why paid social promotions are helpful.

If you take the position that paid ad campaigns are not useful, your answer will be considered to be wrong. While paid campaigns don't always deliver perfect results, sponsored content will still receive priority over that which is not.

Rachelle's Answer #1
"Organic content is less visible on social platforms than ever, and while having a good audience and engagement helps increase your content's visibility, it's almost impossible to achieve the same results as before without. A paid campaign is useful in restoring that visibility. It can also be beneficial to run paid campaigns because the social media platforms provide tools to analyze their progress, make adjustments to them as you go, and monitor your ROI."
Rachelle's Answer #2
"In recent years, it has become clear to marketers that social media platforms want them to pay for advertising. Algorithms set by the platforms often do not allow a company's content to gain visibility on their audience's feeds without paying for it to appear to certain members. Now, this is where a company can benefit from paid advertising the most. With a paid campaign, they essentially tap into the platform's data on their users by specifying the demographic to which their content will be visible. This approach enables them to engage only with people that are likely to be interested in their products. It also helps them to be seen before their competitors who have chosen not to run paid campaigns."
7.
The publishing industry has many tight deadlines. How do you manage your time, ensuring that your deadlines are met?
The interviewer would like to know what you do to ensure that your deadlines are met and that you are consistently on time with projects and other expectations. Discuss how you stay organized, getting into the small details of how you plan your day or the tools you use to track your work and progress. You can mention a time when you were close to missing a deadline, including the actions that you took to ensure you delivered on time.

Rachelle's Answer #1
"With five years' experience in the publishing industry, I fully understand that my day can change on a dime. I remain on top of my deadlines by being prepared for a plan B at all times. Also, I track my progress and tasks through an app called Trello. This type of application works well for communicating with my team, ensuring we all work hard to meet expectations."
Rachelle's Answer #2
"I learned during my time in university that deadlines are met most easily when there is organization and when tasks are properly mapped out from the start. I learned the hard way, having to cram in a few assignments because I was not well prepared. Now, when I begin a project, I create a timeline with an estimate on how long each task will take. From there, I divide my time."
8.
What do you expect to be the most significant trend in publishing this year?
When you come to an interview prepared to discuss industry trends and happenings, you are showing the interviewer that you have done your homework on Leaf Group and that you have a vested interest in what they are achieving within their market. There is no real right or wrong answer here; as the interviewer just wants to know that you have done some research on the online media and content industry. So long as your response is intelligent, the interviewer should be happy with hearing your insight.

Rachelle's Answer #1
"From what I have read, the most significant trend in publishing is meeting the increasing demand from audiences to have their publications available through a variety of mediums. With a huge number of entertainment options available to consumers these days, it will be essential for publications to continue exploring multiple mediums. For instance, it's excellent that Leaf Group has made content available across many digital platforms."
Rachelle's Answer #2
"Independent and new authors who are publishing onto alternative mediums such as Wattpad is one topic that has grabbed my interest. I understand that traditional publishers enjoy searching out for new authors on these platforms because it leads them to the authors and also their loyal readers. I believe we will see many more emerging authors discovered from online writing platforms like this."
9.
What drew you to Leaf Group?
This question is similar to 'Why do you want to work here?'. To answer this question effectively, it's essential that you have reasoning that is specific and will stand out from other people competing for this role. Giving a general answer such as, 'You have a great workplace culture' could potentially disqualify you from winning the position. Show the interviewer that you have done your research on Leaf Group by coming prepared with some compelling reasons to work for them.

Rachelle's Answer #1
"I have read your publication, Livestrong.com, regularly for the past three years. Each month the website offers up a fresh concept that is entertaining to a variety of audiences. For instance, I loved one of your editorials last month on balancing nutrition and exercise, comparing a variety of lifestyle diets. In addition to this, your company is highly involved in supporting community efforts, and you help your staff to increase their volunteer hours, which is admirable."
Rachelle's Answer #2
"Initially, I was drawn to Leaf Group because you run Well + Good, my favorite website of all time! I appreciate that you publish stories on all aspects of lifestyle that are important, including nutrition, fitness, self-care, and even travel. Also, your Instagram feed is beautiful and entertaining for fitness lovers like myself."
10.
What are your 3 favorite forms of entertainment?
The interviewer would like to know the types of media and entertainment that you enjoy consuming regularly. Talk to the interviewer about your favorite forms of entertainment and be sure to include why they are your top choice.

Rachelle's Answer #1
"My favorite forms of entertainment have always been reality tv, podcasts, and celebrity-based news. I have always wanted to become a gossip columnist and find that these forms of entertainment spark my creativity and keep me informed on trends in the media."
Rachelle's Answer #2
"There are so many great forms of entertainment media available to us. I am more traditional and would say that my favorite forms still include print media, documentaries, and podcasts that focus on economics and business."
11.
Have you ever had to pitch an idea? If so, how was your presentation received?
If you are new to your career in media, the idea of pitching may make you feel weak in the knees. If you have the experience, you may still feel the nerves but are calmed by the knowledge that you have nailed the formula of a compelling presentation.

Wherever you are in your career, the interviewer would like to know if you will enter this role, ready to pitch excellent ideas to clients of Bloomberg or even to internal departments. Be sure to touch on the fact that you are confident, creative, and persuasive by nature.

Rachelle's Answer #1
"I have pitched ideas numerous times in my career; whether it be for article ideas, digital marketing methods, or social media campaigns. I believe that part of what makes me so valuable to my employer is my ability to jump into any meeting with confidence and present my ideas with enthusiasm."
Rachelle's Answer #2
"I am newer to my career; however, I gained a lot of experience in presenting and delivering pitches while attending post-secondary education. What I learned in University is that with some research, robust data, and a dash of creativity, I can pitch anything, as long as I have the right framework in place. I recently completed a course by Oren Klaff on Pitch Mastery, which I believe will benefit Bloomberg greatly when it comes to my future involvement in pitch meetings."
12.
What are your top two most effective social media advertising methods?
There are many effective social media advertising methods, including micro-blogging, influencer marketing, photo sharing, and video sharing. Discuss with the interviewer which two social media advertising efforts have been most effective for you, as of late.

Rachelle's Answer #1
"At the moment, I have found that video sharing and influencer marketing have been the most effective social media advertising methods for my clients. I have learned a great deal about video ads this year. The customer engagement and conversion numbers with video are incredible."
Rachelle's Answer #2
"Right now, the two most effective social media advertising methods have been IGTV, where I have created multiple advertorials and webinars that act as a lead generator to product specific landing pages. Also, I have learned how to harness the power of Twitter, which has been an incredible traffic booster for my clients' websites."
13.
What methods do you use, to work within a brand's voice consistently?
When working on digital content, you will be asked to remain in line with your employers brand, and even perhaps the brand of your clients. The interviewer would like to know how you ensure that you maintain a brand's voice, consistently delivering it across multiple platforms or channels. Discuss your best methods for preserving the brand voice, and be sure to express that you understand the importance of this skill.

Rachelle's Answer #1
"One tool that my current employer uses, and I find to be very helpful, is our internal Style Guide. This style guide is a tool for writers, producers, and creatives of all kinds, to refer to when they are unsure if their idea is on-track with the company's brand. Another method that I refer to often is to first storyboard the 'voice' that I want before beginning a project. I can create a clear narrative around the marketing effort very early on in the project."
Rachelle's Answer #2
"I fully understand how critical it is to work within a brand's voice consistently throughout a project. One method that I enjoy using is to create a guide that outlines the jargon or colloquialisms that are acceptable to use in the campaign. Somewhat like a style guide, but easier to refer back to. I also feel it's important to make the voice of a brand a company-wide initiative so that co-workers can check in with each other to ensure all work is consistent and the best it can be."
14.
Tell me about your experience collaborating with marketing, sales, editorial, and design teams.
The hiring authority is looking for details on your experience when it comes to cross-departmental collaboration. In media and online publishing, it takes many passes through many hands to complete a project so, it's essential to Leaf Group that you can work well with other people through a variety of departments. Give an example of how you collaborate with a diverse team in your current role.

Rachelle's Answer #1
"In my current role we have a staff of 450 people within ten departments. Any given week, I will collaborate with marketing, sales, human resources, and IT. These are the departments with which I collaborate most often. I believe that everyone has a great deal of value to offer, so, for that reason, I embrace every opportunity to collaborate cross-departmentally."
Rachelle's Answer #2
"I look forward to getting to know your marketing, editorial, and design teams here at Leaf Group. Currently, in my internship, I have spent two weeks in each department, getting to know the ins and outs of publishing, design, marketing, sales, and even public relations. The experience has been invaluable."
15.
In your opinion, what is the most influential form of media today?
Leaf Group is responsible for a great deal of content, consumed by millions of people every week. Have a meaningful conversation with the interviewer on media influence. With so many forms of media out there, which do you feel is the most influential at the moment? Be sure to back your answer.

Rachelle's Answer #1
"I feel that the most influential form of media today is social media and online content. As a whole, the human race wants fast, easy to consume, entertainment news. Our rate of consumption is unprecedented, and the fastest way to access it is through online content sharing."
Rachelle's Answer #2
"There are many important forms of media today - so many, in fact, that people seem to be getting overwhelmed. I would still say that traditional media, in the form of television and advertising, is at the top when it comes to the number of people influenced and the quality of the content distributed."
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30 Leaf Group Interview Questions
Win your next job by practicing from our question bank. We have thousands of questions and answers created by interview experts.
Interview Questions
  1. Describe to me the types of digital media you are most experienced with.
  2. Walk me through your editing experience. How would you rate your editing skills from 1-10?
  3. Walk me through your experience with YouTube and Instagram's IGTV programming. Which platform do you prefer?
  4. How do you stay up-to-date on various lifestyle, health, and fitness topics?
  5. In your opinion, what is the difference between marketing and advertising?
  6. Do you believe paid social campaigns are useful, and if so, why?
  7. The publishing industry has many tight deadlines. How do you manage your time, ensuring that your deadlines are met?
  8. What do you expect to be the most significant trend in publishing this year?
  9. What drew you to Leaf Group?
  10. What are your 3 favorite forms of entertainment?
  11. Have you ever had to pitch an idea? If so, how was your presentation received?
  12. What are your top two most effective social media advertising methods?
  13. What methods do you use, to work within a brand's voice consistently?
  14. Tell me about your experience collaborating with marketing, sales, editorial, and design teams.
  15. In your opinion, what is the most influential form of media today?
  16. What methods do you use to determine winning advertisements from the advertisement flops?
  17. What is the most important KPI for an advertising client?
  18. If you could pitch me one idea for an article, or editorial, what would it be?
  19. What expertise do you bring in digital KPIs and analytics?
  20. Have you ever managed or helped with a content budget? If so, what type of budgets are you accustomed to working with?
  21. Tell me about your experience in content marketing and why you feel a successful content marketing strategy is vital to an overall digital strategy?
  22. How do you go about fact checking, and researching sources?
  23. What has been the best short-form content project you have worked on this year?
  24. With which publishing categories are you most familiar? How will this knowledge help you in this position with Leaf Group?
  25. How do you transition between the creative and analytical sides of publishing?
  26. In your opinion, how are promotional messages best delivered on social media?
  27. Name for me some of the brands we have in circulation. Which do you engage with most often?
  28. What is the key to success for a publisher in this digital era?
  29. Tell me about your experience using hashtags to increase the visibility of your social media content.
  30. Market research is essential to Leaf Group to help us understand where to take our business in the years to come. Rate your research skills from 1-10. Do you enjoy conducting research?
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