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Leaf Group

30 Interview Questions & Answers

1.
What drew you to Leaf Group?
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Rachelle's Advice
This question is similar to 'Why do you want to work here?'. To answer this question effectively, it's essential that you have reasoning that is specific and will stand out from other people competing for this role. Giving a general answer such as, 'You have a great workplace culture' could potentially disqualify you from winning the position. Show the interviewer that you have done your research on Leaf Group by coming prepared with some compelling reasons to work for them.

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1.
What drew you to Leaf Group?
This question is similar to 'Why do you want to work here?'. To answer this question effectively, it's essential that you have reasoning that is specific and will stand out from other people competing for this role. Giving a general answer such as, 'You have a great workplace culture' could potentially disqualify you from winning the position. Show the interviewer that you have done your research on Leaf Group by coming prepared with some compelling reasons to work for them.

Rachelle's Answer #1
"I have read your publication, Livestrong.com, regularly for the past three years. Each month the website offers up a fresh concept that is entertaining to a variety of audiences. For instance, I loved one of your editorials last month on balancing nutrition and exercise, comparing a variety of lifestyle diets. In addition to this, your company is highly involved in supporting community efforts, and you help your staff to increase their volunteer hours, which is admirable."
Rachelle's Answer #2
"Initially, I was drawn to Leaf Group because you run Well + Good, my favorite website of all time! I appreciate that you publish stories on all aspects of lifestyle that are important, including nutrition, fitness, self-care, and even travel. Also, your Instagram feed is beautiful and entertaining for fitness lovers like myself."
2.
What are your 3 favorite forms of entertainment?
The interviewer would like to know the types of media and entertainment that you enjoy consuming regularly. Talk to the interviewer about your favorite forms of entertainment and be sure to include why they are your top choice.

Rachelle's Answer #1
"My favorite forms of entertainment have always been reality tv, podcasts, and celebrity-based news. I have always wanted to become a gossip columnist and find that these forms of entertainment spark my creativity and keep me informed on trends in the media."
Rachelle's Answer #2
"There are so many great forms of entertainment media available to us. I am more traditional and would say that my favorite forms still include print media, documentaries, and podcasts that focus on economics and business."
3.
Have you ever had to pitch an idea? If so, how was your presentation received?
If you are new to your career in media, the idea of pitching may make you feel weak in the knees. If you have the experience, you may still feel the nerves but are calmed by the knowledge that you have nailed the formula of a compelling presentation.

Wherever you are in your career, the interviewer would like to know if you will enter this role, ready to pitch excellent ideas to clients of Bloomberg or even to internal departments. Be sure to touch on the fact that you are confident, creative, and persuasive by nature.

Rachelle's Answer #1
"I have pitched ideas numerous times in my career; whether it be for article ideas, digital marketing methods, or social media campaigns. I believe that part of what makes me so valuable to my employer is my ability to jump into any meeting with confidence and present my ideas with enthusiasm."
Rachelle's Answer #2
"I am newer to my career; however, I gained a lot of experience in presenting and delivering pitches while attending post-secondary education. What I learned in University is that with some research, robust data, and a dash of creativity, I can pitch anything, as long as I have the right framework in place. I recently completed a course by Oren Klaff on Pitch Mastery, which I believe will benefit Bloomberg greatly when it comes to my future involvement in pitch meetings."
4.
How do you stay up-to-date on various lifestyle, health, and fitness topics?
Of course, the interviewer wants to hear that you follow Leaf Grou's brands as your source for all things lifestyle! However, you need to be truthful, or your lack of knowledge regarding their company will be apparent. This question is why it's essential to do as much research as possible before your interview. Mention your top two or three resources, mentioning why they are your go-to sources.

Rachelle's Answer #1
"I like to diversify where my information is coming from, ensuring that I have a balanced view of the topics at hand. My go-to resources include Goo for off-the-wall topics related to health, Refinery 29 for celebrity news and lighter topics, and Well + Good for all things lifestyle."
Rachelle's Answer #2
"I stay up to date through Twitter, utilizing Google alerts, and joining in on conversations on social media platforms such as Instagram and Facebook. I also subscribe to a few online resources, such as Medium and Goo. Of course, Well + Good and Livestrong are on my list of favored resources for lifestyle and health topics."
5.
What are your top two most effective social media advertising methods?
There are many effective social media advertising methods, including micro-blogging, influencer marketing, photo sharing, and video sharing. Discuss with the interviewer which two social media advertising efforts have been most effective for you, as of late.

Rachelle's Answer #1
"At the moment, I have found that video sharing and influencer marketing have been the most effective social media advertising methods for my clients. I have learned a great deal about video ads this year. The customer engagement and conversion numbers with video are incredible."
Rachelle's Answer #2
"Right now, the two most effective social media advertising methods have been IGTV, where I have created multiple advertorials and webinars that act as a lead generator to product specific landing pages. Also, I have learned how to harness the power of Twitter, which has been an incredible traffic booster for my clients' websites."
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