It is vital to research the company before your interview. You should learn who the company's competitors are. Discuss your findings with the interviewer and be sure to speak highly of Kemira Chemicals, Inc. while answering this question.
"I have researched Kemira Chemicals, Inc. and see that you truly are an industry leader in the chemicals arena. From my research, I believe what sets you apart is your incredible customer service and dedication to safety. Also, it appears that your employee benefits package is one of the best in the industry."
"From my research, I understand that your biggest competitors are companies X, Y, and Z. Your branding is what sets Kemira Chemicals, Inc. apart from its competitors. A good brand equals trust and with your strong branding comes a great deal of public trust in your product."