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JWT Interview
Questions

30 Questions and Answers by Rachelle Enns

Updated March 25th, 2019 | Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.
Question 1 of 30
Have you ever managed or helped with a content budget? If so, what type of budgets are you accustomed to working with?
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How to Answer
Before your interview, take some time to gather data related to the budgets you have worked with, and the times when you have come in under budget. This way, you will be prepared with specifics when asked about your budgetary experience.

The interviewer wants to see that you have great insight when it comes to being budget conscious. Appropriate planning is one of the keys to a successful project, so be sure to discuss the steps that you take to plan a project's dollar spend carefully.

Every dollar counts, even if you are working for a massive company with clients like JWT's! If you do not have experience in budget management, refer to the fact that you are responsible and resourceful.
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1.
Have you ever managed or helped with a content budget? If so, what type of budgets are you accustomed to working with?
Before your interview, take some time to gather data related to the budgets you have worked with, and the times when you have come in under budget. This way, you will be prepared with specifics when asked about your budgetary experience.

The interviewer wants to see that you have great insight when it comes to being budget conscious. Appropriate planning is one of the keys to a successful project, so be sure to discuss the steps that you take to plan a project's dollar spend carefully.

Every dollar counts, even if you are working for a massive company with clients like JWT's! If you do not have experience in budget management, refer to the fact that you are responsible and resourceful.

Rachelle's Answer #1
"Most of the budgets that I have worked within spread amongst a variety of digital production and creative costs. I have worked on budgets as small as $5,000 and as large as $15M. No matter the size of the budget, it's incredibly important I treat every dollar as though it's my own; being wisely allocated and accounted for."
Rachelle's Answer #2
"Although my experience does not yet include budget management, I have made recommendations on cost savings when it comes to content writing, video production, and talent acquisition. I feel that with the right training, and some more work experience, I will be ready to assist with content budgeting in no time."
2.
Which career development goals have you set for yourself this year?
The interviewer would like to know that you are motivated to better yourself personally, and professionally. Career development can come in many forms:

- Conferences
- Trade Shows
- Seminars & workshops
- Reading
- Podcasts
- Online coursework
- Finding a mentor

Discuss with the interviewer how you plan to develop yourself professionally this year and be sure to tie it into how this goal will benefit their company, should they choose to hire you.

Rachelle's Answer #1
"This year I have put requests in to attend a few seminars and workshops on effective leadership and brand coaching. I want to be able to help my clients reach their goals while also feeling fulfilled and happy in their careers. I look forward to taking what I have learned so far, and applying the concepts to this role with JWT."
Rachelle's Answer #2
"The career development goal that I have set for myself this year is to learn Python. I believe this programming language will be widely used in the next few years and I want to know everything that I can about how to help my clients with better code."
3.
Would you consider yourself a creative person?
Talk to the interviewer about any interest that you have in creative activities and how you have implemented your creative desires in the workplace. Even if you do not consider yourself to be a 'creative person,' there is a significant change that you have made creative minded decisions in your career.

Rachelle's Answer #1
"I am someone who alternates back and forth with the right/left brain, but I will always consider myself a very creative person. I admire the creativity and unconventional thinking in business and arts."
Rachelle's Answer #2
"I am creative in the sense that I am great at seeing all sides of a marketing plan, I can use creativity to close a deal, and I am a solid content writer. With that said, give me a paintbrush, and I will have no idea what to do. I suppose creativity comes in all forms!"
4.
Do you feel performance should be rewarded over experience?
The interviewer would like to know your thoughts on being paid based on your work performance, versus being compensated solely on your years of experience. As millennial employees continue to dominate the work scene, more and more employees are requesting compensation based on delivered results. Do you feel that you should be paid based on tenure, or results? Discuss this with the interviewer and back your answer with an example, if possible.

Rachelle's Answer #1
"In marketing, performance is everything! For that reason, I do believe it should be the primary consideration when it comes to compensation, bonus' and raises. Tenure is vital to consider as well, and also continued education and training are excellent considerations."
Rachelle's Answer #2
"As a high performer myself, I know it feels great to be compensated based on my performance. It's motivating and, in my opinion, a more modern approach to keeping employees happy and engaged."
5.
What makes Facebook or Instagram a great marketing tool?
The interviewer wants to see if you understand the capabilities provided by Facebook and Instagram to advertisers. You want to show them that you are not only aware of the offered and available analytics and capabilities but how savvy advertisers could best leverage them.
Bonus points if you can mention other competitors in the market and compare the platforms.

Rachelle's Answer #1
"As a start, Facebook and Instagram boast large user base. Facebook has over 2 billion active users, and Instagram has 800 million. As a start that gives you a wide audience spread across the globe. The strength of Facebook and Instagram's ad analytics is that it gives you the ability to target customers much more accurately. You can target them based on location, gender, and other profile info. But more importantly, you can target people based on behaviors in a way that wasn't possible before - based on their preferences ('like' patterns), their network, activities, etc. They also are often able to track the customers' paths and behaviors even when they are outside the platforms, making their understanding of each customer's profile and preferences more accurate."
Rachelle's Answer #2
"While Facebook has very robust analytics and bigger base, it's important to caveat it with the fact that its fastest growing base is seniors where Twitter is mostly under 45. Also, even though Twitter only allows for simple and concise micro-PR messages compared to Facebook where you can show more in-depth content. It's a lot easier to get followers on Twitter than it is to get likes on Facebook. So deciding which platforms to use depends on the specific campaign, target demographics, and messaging."
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