Meat products, just like any other CPG product, must be positioned and sold in a way that has an impact. JBS USA wants to know that you will be a great representation of their product, whether you will be in a sales role or not.
When approaching new retails customers, as a producer of a food product, it's essential to lead with the benefits, including precise information on the production, health facts, sales numbers, and profit margins. Talk to the interviewer about how you would approach selling JBS USA product. Remember, the more research you have performed on the company and their products, the better your response will be!
"If I were to approach a new retail prospect with JBS USA products, I would begin by discussing the strong history of your company. This information would include your commitment to excellence in everything that you produce. I would build trust and then compare the markets top products with those available from JBS USA. I know all retailers are about the bottom line so I would be sure to show how strong profit margins on the products, especially compared to competitors."
"I find the JBS USA mission, goals, and product to be clearly laid out and very transparent. I learned in business school that the best way to approach a new prospect is with a clear qualifying statement and value proposition. I would first identify the products that this particular retailer would need. Then, I would clearly outline how these products would benefit their business. Next, I would mention the retailer's pain points and position your products as a solution."