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Internet Brands Interview
Questions

30 Questions and Answers by
| Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.

Question 1 of 30

What does the term 'people-powered data' mean to you?

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Internet Brands Interview Questions

  1. 1.

    What does the term 'people-powered data' mean to you?

      The interviewer would like to know if you have insight when it comes to the importance of data that comes from research and survey data from the public. Discuss what you know about data powered by people, and why you believe it is a critical approach for any business.

      Rachelle's Answer

      "The term 'people-powered data' to me, means taking the data that the public or your customers tell you, and then turning it into actionable programs and change. It's one thing for a business to collect information, but it another idea for a company to take that data and use it as a driver for change."

      Rachelle's Answer

      "People-powered data comes from the idea that a company looks at what their customers, and the public, are saying to help shape and form their products, services, and other offerings."

  2. 2.

    The media industry is all about communication. At Internet Brands, reliable connection is at the forefront of what we do. How would you describe your communication skills? Rate your communication skills from 1-10.

      In any media or online content related position, you must be a clear and concise communicator. Talk to the interviewer about your communication style and how you feel it will work with the communication standards set by Internet Brands.

      Rachelle's Answer

      "I would rate my communication skills as a 9 out of 10 because they are exceptional; yet, there is always room for improvement. I would describe my communication style as thorough, upbeat, yet concise. I firmly believe that my communication skills will meet the standards you have set at Internet Brands."

      Rachelle's Answer

      "I will rate myself an 8.5 because I consider myself a strong communicator. It is the foundation of all success in business. I am always striving to be a better communicator, so I leave the rest of the scale as an aspirational measure."

  3. 3.

    Tell me about your experience in content marketing and why you feel a successful content marketing strategy is vital to an overall digital strategy?

      The interviewer wants to gain insight on your perspective of content marketing and the role it plays in promoting a company and brand. Answer first by presenting your experience in content marketing, followed up by explaining why content is essential and then provide an example of a time you used content to drive a message home to an audience.

      Don't forget to provide examples of how data helped you decide on appropriate content, and you measured the success of the content you implemented, including testing and metrics if applicable.

      Rachelle's Answer

      "Content is important because it makes you a source of entertainment and learning for your audience. This offering turns your audience into advocates for your brand. I once ran a campaign for products that were supposed to help messy consumers get organized. Using data about our target audience, I realized most of my audience were in their middle stages of life, had big homes, and loved shopping and accumulating tons of stuff. But they were bad at staying organized. They couldn't find things when they needed them, and often spent lots of time hunting for them or wasted money making duplicate purchases. I found countless opportunities to create humorous but useful, visually stimulating before and after posts. The posts got tons of likes, comments, and laughs from women on Facebook and Pinterest, who shared and recommended the ideas. They were a source of new ideas, too, because they'd ask for more suggestions and it made me understand how they ticked and conjure up new ways to present the products. Delivering on their requests kept the content success going. Impressions and engagement on the social media pages increased by double digits month over month for more than a whole year, and the product name is becoming synonymous with home organization."

      Rachelle's Answer

      "Content marketing is an essential way to humanize a brand and establish a meaningful connection with your audience. My team created a campaign to market a pickup truck brand that historically catered to audiences living in rural areas. Our data showed that many of the potential consumers' idealized small-town life, hard work, and conservative views. We used video and picture content that showed actors whose appearance was such that they could easily be a neighbor to any of our audience members. In each piece, they would talk about how they loved their trucks; the same brand as the one we advertised, and how it allowed them to their help nearby friends and family, make a living and support their local and national economies. Our content conveyed in a heartwarming way that consumers who bought these pickup trucks were not just supporting a brand, but upholding a responsibility and sense of community. Many people in our audience commented on our posts with stories of their own, expressing their loyalty and affinity to the brand. After this, we saw an increase in repeat purchases and a surge in new customers who received this interaction with our content as valid social proof."

  4. 4.

    Part of our business is in big data, which is continuously changing as new technology and products enter the market. How do you keep up-to-date on these changes?

      With the high level of competition in the online data industry, companies are continuously introducing new products and services to remain relevant. Internet Brands would like to know that you will be proactive in educating yourself about the changes in the industry. Talk about resources you would use to remain informed to updates and changes in the data industry. Also, communicate that you understand the importance of remaining current on the continuously evolving industry.

      Rachelle's Answer

      "Keeping abreast of the changes in the data field is important if a company wants to remain competitive. Companies need to know the technology offered in the industry, so they don't lose their clients to the competition. I remain informed through various online resources such as industry blogs, journals, and community forums. Also, conferences and seminars are also informative sources to learn about changes in the industry, and I do my best to attend these regularly when budgets allow. Also, it is important to ensure shared knowledge across departments within the company. I have found holding sessions such as 'Lunch and Learns' help with the internal knowledge sharing."

      Rachelle's Answer

      "Keeping informed of the technological advances of the data industry pushes companies to remain innovative themselves. I believe companies remain competitive by improving on the ideas of others. I remain informed through continuous communication with my network. Whether through email, online communities, or social media, including LinkedIn and Twitter, I read articles from industry journals and information shared by my network. I believe it is important to be a part of an active network of professionals involved in data within their companies. Also, when my schedule allows, I attend networking events where I continually meet new industry professionals."

  5. 5.

    Do you have experience presenting research and survey findings to groups of stakeholders?

      Leading presentations can be unnerving, and the interviewer wants to know how well you do with a task such as public speaking and presenting. Walk the interviewer through your experience by outlining the types of presentations you have made, to whom, and how you felt the performance went, overall.

      Rachelle's Answer

      "I have presented the results of approximately 40 customer surveys to a variety of clients. In these meetings, I like to have many visuals available to help the team and stakeholders understand the data very clearly. Most of the time, the company owner or a couple of executives are present, along with members of the clients' marketing team. Overall, I am very confident in my ability to present survey and research data in a compelling and easy to understand way."

      Rachelle's Answer

      "Being new to my career, I have not given formal presentations; however, I have done mock presentations in school. I believe that with more experience and additional training, I will be able to present survey and research findings in a very clear manner."

  6. 6.

    How do you think good synergy with an SEO specialist can be beneficial to a content strategist?

      The interviewer wants to know if you understand the essential connection between content and search engine optimization (SEO). You don't need to be an expert in search engine optimization to answer this question, but you should have a fundamental understanding of how it is complementary to content creation.

      Avoid explaining what the individual roles of the SEO and content strategists are, instead focus on how the collaborative effort positively affects the content strategist's effectiveness.

      Rachelle's Answer

      "While an SEO specialist may be more technical by focusing on the mechanics of a website like speed or constantly changing search engine algorithms, their knowledge is beneficial to the content strategist. They have already digested the information related to how content will meet technical requirements to make it useful online. By sharing a clear overview with the content marketing strategist, they enable them to craft content that meets the technical needs but allows them to dedicate more energy to visual appeal, entertainment, and other audience-facing details."

      Rachelle's Answer

      "Good synergy between the SEO strategist and the content strategist allows for the creation of content campaigns that are much more impactful. SEO knowledge is a crucial part of the content strategy. In one example, the content strategist may want to post frequently to keep the audience engaged, but posting frequently is of no benefit if the content never reaches the audience. Their SEO counterpart helps with this because before content creation activities; they ensure the content strategist knows how to structure the content for indexing by search engines. This approach allows the audience to find it. This example is just one of the many ways the SEO strategist's technical expertise can benefit the content strategist."

  7. 7.

    Tell me about a time when you, or a group that you were a part of, were in danger of missing a deadline. What did you do?

      This question is designed to learn how well you work under pressure. When choosing an example to share with the interviewer, avoid selecting a time that you were in danger of missing the deadline because of poor planning on your part, such as procrastination. Instead, choose a situation that was out of your control.

      First, start by giving the interviewer an overview of the situation, explaining how much time you had to complete the assignment and why you were in danger of missing the deadline.

      Next, tell the interviewer that you realized how urgent the situation was, and instead of getting worked up about it, you came up with a game plan to conquer the assignment by the deadline.

      Lastly, explain how you made your plan of attack, pulled in additional people to help if necessary, and met your deadline.

      Rachelle's Answer

      "In my last job, while creating the annual content calendar, we had some conflict about what to cut and what would remain. Because of this conflict, we fell a bit behind. Ultimately, our team ended up working extra hard through extended hours to make the final revisions to the content calendar. I believe that the passion showed in our work since this year was deemed the most fun, inspired, and arguably effective content plan we'd developed to date."

      Rachelle's Answer

      "My team and I recently were under a deadline to complete a global employee satisfaction survey. Our deadline was set to execute the project from start to finish within six weeks. During weekly status updates, we came across two roadblocks that were going to prevent us from accomplishing this. Global customs would take six weeks to ship the surveys in and out of the facility. We came up with a solution to email the surveys and still include the coding that would catalog the results by location and department, while still meeting our deadline. It was our transparency in communications and collaborative work environment that helped us meet a deadline to deliver the results to the leadership team and organizational wide."

  8. 8.

    With which advertising vehicles are you most familiar: billboards, print, digital, broadcast, or other?

      The interviewer wants to be sure that you bring the required digital expertise to work at Internet Brands. Be prepared to discuss the advertising vehicle with which you are most familiar. If you have a portfolio of work, be sure to bring it with you to the interview, ready to show examples of the most impactful ad campaigns you have created throughout your career.

      Rachelle's Answer

      "The bulk of my career is with digital strategy. I have spent the past three years pivoting my career more towards digital ads and content creation. I look forward to bringing my years of experience to work for Internet Brands, strengthening your reach in the online publishing space, and other digital media sectors."

      Rachelle's Answer

      "I am most familiar with digital content and advertisements geared toward social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. With that said, I have excellent copywriting skills that apply to other advertising vehicles such as billboards, television, and print."

  9. 9.

    What methods do you use, to work within a brand's voice consistently?

      When working on digital content, you will be asked to remain in line with your employers brand, and even perhaps the brand of your clients. The interviewer would like to know how you ensure that you maintain a brand's voice, consistently delivering it across multiple platforms or channels. Discuss your best methods for preserving the brand voice, and be sure to express that you understand the importance of this skill.

      Rachelle's Answer

      "One tool that my current employer uses, and I find to be very helpful, is our internal Style Guide. This style guide is a tool for writers, producers, and creatives of all kinds, to refer to when they are unsure if their idea is on-track with the company's brand. Another method that I refer to often is to first storyboard the 'voice' that I want before beginning a project. I can create a clear narrative around the marketing effort very early on in the project."

      Rachelle's Answer

      "I fully understand how critical it is to work within a brand's voice consistently throughout a project. One method that I enjoy using is to create a guide that outlines the jargon or colloquialisms that are acceptable to use in the campaign. Somewhat like a style guide, but easier to refer back to. I also feel it's important to make the voice of a brand a company-wide initiative so that co-workers can check in with each other to ensure all work is consistent and the best it can be."

  10. 10.

    Describe your experience working with digital advertising.

      Internet Brands is well known for providing web solutions for businesses and media websites for consumers. Before getting into the details of your technical experience, hiring managers would like assurance that you know the area of digital advertising, which is a critical component for online success. In your response, share details about projects or jobs involving digital advertising, and also make an effort to describe your knowledge in this area.

      Rachelle's Answer

      "My work experience includes working for a couple of different agencies that offered digital marketing services to its clients. While working at these agencies, I worked closely with the account managers to understand the clients' marketing needs. There are many technological tools in this area that help clients better target, deliver, and manage their digital advertising. With an increasing number of options available to companies looking to advertise through digital channels, it is crucial to have the right tools to manage the process."

      Rachelle's Answer

      "In a few of my previous contracts, I had the opportunity to work with the marketing department to help develop digital advertising campaigns. I contributed to the technical requirements of the campaign project team, which included evaluating the right tools for campaign execution. Working as part of the team, I learned how complex digital advertising could be and the importance of using the right technology for each step of the process. This tech gives a digital advertising campaign the best chance at meeting its goals."

  11. 11.

    What is the most important KPI for an advertising client?

      Advertising clients look at a multitude of KPIs when they invest in advertising efforts. When it comes to digital, some crucial factors are:

      - Click-Through Rates (CTR)
      - Cost Per Action (CPA)
      - Conversion Rate
      - Customer Acquisition Cost (CAC)

      ...and many more! Then, when it comes to print or traditional advertising, the KPIs change slightly, and there is more focus placed on things like response rates. Discuss with the interviewer what you believe to be the most important KPI for an advertising client.

      Rachelle's Answer

      "I believe that the most important KPI for an advertising client is the Conversion Rate. The entire reason we launch effective advertising campaigns is to gain a larger customer base. Other KPIs are significant; however, I believe Conversion Rate to be the most important one."

      Rachelle's Answer

      "In my opinion, sales revenue it the true indicator of an advertising campaigns efficacy. Every advertising client should be able to know and understand if their inbound marketing campaign has brought them more business."

  12. 12.

    Where do you see eCommerce platform trends going, based on consumer behavior?

      The interviewer would like to know that you stay up to date on changes and trends happening in eCommerce platforms. Many of these trends will be based on consumer behavior and buying patterns, so bonus points if you also keep up to date on topics such as artificial intelligence and machine learning for the use of data gathering and customer segmentation. Discuss with the interviewer the direction you see eCommerce platforms taking in the next few months, or even year.

      Rachelle's Answer

      "I have been watching the rise and sophistication of the customer service chat box over the past few months and am very interested in where we are going with the concept of messaging. We can now easily take conversations straight to a customers' mobile device, or even Facebook messenger accounts. I am happy to see such a pivot in messaging as it shows how mindful we are of meeting the consumer where they are."

      Rachelle's Answer

      "I am fascinated with the augmented reality and how eCommerce platforms are now able to integrate AR into a customers' buying process. For instance, companies such as Wayfair and Ikea are allowing consumers to see how a product will look in their home before they purchase it. I believe in the next few months, and even years, this platform trend will become even more widespread and advanced."

  13. 13.

    How do you determine priorities when you have multiple projects due?

      When you feel torn between multiple projects or tasks, how do you decide which one needs your attention the most? Assure the interviewer that you can be diligent when it comes to assessing your priorities.

      Rachelle's Answer

      "I will determine which project requires my attention by the number of hours we are behind and then the project size. I am comfortable delegating tasks when needed, but I am also aware that these times will require an additional commitment of hours from me. Never have I under delivered on a deadline."

      Rachelle's Answer

      "Assuming that the projects have different stakeholders, I interview each to determine the value of increased productivity, morale or revenue, decreased costs, and the overall impact."

  14. 14.

    In your opinion, what is the most influential form of media today?

      Internet Brands' fully integrated vertical approach combines leading web solutions for businesses and media websites for consumers. Have a meaningful conversation with the interviewer on media influence. With so many forms of media out there, which do you feel is the most influential at the moment? Be sure to back your answer and remember that Internet Brands serves 100,000+ business clients and 250 million monthly website visitors.

      Rachelle's Answer

      "I feel that the most influential form of media today is social media and online content such as websites and blogs. As a whole, the human race wants fast, easy to consume, and helpful content. Our rate of consumption is unprecedented, and the fastest way to access it is through online content sharing."

      Rachelle's Answer

      "There are many important forms of media today - so many, in fact, that people seem to be getting overwhelmed. I would say that video media, in the form of YouTube videos, IGTV, and video content on popular websites is at the top when it comes to the number of people influenced and the quality of the content distributed."

  15. 15.

    A large part of creating content is in the creative process, but what strategic elements need to be considered for content creation to be highly effective?

      Demonstrate your familiarity with content effective marketing by speaking of data and analytics first. Then, talk about other essential non-creative parts of content strategy that should be incorporated.

      While the creative and strategic elements of content creation will cross over into one another, don't talk about the creative process when answering this question much, if at all.

      Rachelle's Answer

      "A content marketing strategy always starts with data about the audience to ensure the right content is created and distributed. The data will tell you what kind of content your audience will enjoy, where and how you can expect them to consume it. Timing is also important, and research can be used to figure out the best times of the month, week, and down to the time of day when posts will get the best visibility. After forming and deploying a content plan, it's important to be consistent with analyzing the performance of all posts, which means looking at various engagement metrics like impressions, clicks, shares, likes, and comments - not just the number of comments but what's being said by the audience. All of the before mentioned, lets you measure the success of your plan and make continuous improvements."

      Rachelle's Answer

      "Data from different sources, for example, keyword research, surveys, or machine learning, needs to be analyzed to plan the best possible content and its reach, both organically and during paid promotions. Planning what topics to cover, keeping an editorial calendar, and knowing how to recycle posts effectively are important parts of creating a feeling of consistency and the proper messaging for a brand's audience. Lastly, it's a good idea to balance the human element with automation tools that will allow your content to be distributed in a timely and organized way that best fits the preferences of your audience."

  16. 16.

    Describe to me the types of digital media you are most experienced with.

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  17. 17.

    How can a content marketing funnel lead prospects to become paying customers?

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  18. 18.

    How does data drive a business' success?

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  19. 19.

    Walk me through your editing experience. How would you rate your editing skills from 1-10?

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  20. 20.

    Tell me about your experience collaborating with marketing, sales, editorial, and design teams.

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  21. 21.

    What are your top two most effective social media advertising methods?

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  22. 22.

    Do you believe paid social campaigns are useful, and if so, why?

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  23. 23.

    How can online businesses act more like traditional brick and mortar businesses?

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  24. 24.

    Have you ever managed or helped with a content budget? If so, what type of budgets are you accustomed to working with?

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  25. 25.

    How do you transition between the creative and analytical sides of online content and publishing?

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  26. 26.

    How would you do keyword research?

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  27. 27.

    In which ways do our services help online entrepreneurs? Where do you think we can further add value?

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  28. 28.

    Market research is essential to Internet Brands to help us understand where to take our business in the years to come. Rate your research skills from 1-10. Do you enjoy conducting research?

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  29. 29.

    What expertise do you bring in digital KPIs and analytics?

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  30. 30.

    Internet Brands is highly focused on learning and adapting. Tell me about an elevated digital experience you recently had. What made it so memorable?

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