How to Answer: Discuss a couple of software sales techniques. Which sales technique do you think is most effective for Intercom, and why?
Advice and answer examples written specifically for an Intercom job interview.
20. Discuss a couple of software sales techniques. Which sales technique do you think is most effective for Intercom, and why?
How to Answer
The interviewer would like to see that you have researched Intercom, putting some thought into the most significant selling features of their products and services. When it comes to software sales closing techniques, you could:
- Offer a short trial for free
- Have a great email marketing campaign showing off the features of your software
- Give product or software demos, but keep the short
- Sell pre-paid annual memberships
Perhaps you have some ideas of your own! Discuss which selling options you think would be the best fit for what Intercom is offering. Be ready to support your answer with facts.
Written by Rachelle Enns on December 11th, 2019
1st Answer Example
"I recently read that free trial offers can increase conversions by up to 25% and, because, Intercom has a straightforward product, I believe it would be very effective to allow people to try it for free for 14 days. The prospective customer would quickly see that it's simple to navigate and incredibly helpful."
Written by Rachelle Enns on December 11th, 2019
2nd Answer Example
"Since there are so many customizable features that come with your product, I feel that the best sales technique would be a free 30-minute demo, followed up with a short trial period. I think it would be important for prospective customers to see the product in action, and how it would work for them, specifically."