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Heron Frozen Foods Ltd Interview
Questions

31 Questions and Answers by
Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.

Question 1 of 31

What has been your best performing product in the past 12 months? Why do you think it has done so well?

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Heron Frozen Foods Ltd Interview Questions

  1. 1.

    What has been your best performing product in the past 12 months? Why do you think it has done so well?

      Talk to the interviewer about the best product that you are responsible for distributing. In your opinion, why did it do so well? Keep your answer brief and be sure to avoid giving away any trade secrets or breaking any confidentiality agreements in place with your current employer.

      Rachelle's Answer

      "My best performing product this year has been (product XYZ). I knew that it would do well because we tested its performance in a small focus group before committing to its distribution. It has surpassed our expectations, which is great."

      Rachelle's Answer

      "I believe that best-performing products are the ones that are correctly branded and marketed. You need to do the initial research before committing too soon to a marketing strategy. My most successful product this year was (product name) because we spent more time working on the marketing and distribution strategy than usual."

  2. 2.

    Wholesale and distribution requires excellent organizational skills when it comes to purchase orders and inventory management. How would you rate your organizational skills from 1-10?

      Assure the interviewer that you are capable of maintaining strong organization of your inventory and orders. Rate your organizational performance and support your rating by providing an example.

      Rachelle's Answer

      "I would rate my organizational skills as a 9 out of 10 because my previous manager has told me that my organization is exceptional. Because of my organization, I was able to reduce our back-orders by 63% last year alone."

      Rachelle's Answer

      "Organization is everything. When I am organized, I can ensure that deadlines are met, and resources are being used to their utmost efficiency. I would rate myself as a 10/10 because I greatly appreciate a well-organized warehouse."

  3. 3.

    How many days were you absent from work last year?

      A part of being a diligent employee is to ensure that you are always on time and present when expected. It's great to even be 10 minutes early rather than just showing up right on the dot. Talk to the interviewer about your attendance.

      Rachelle's Answer

      "I had zero unexcused absences last year. In total, I took 12 vacation days out of my 15 allotted days. I was sick just 2, and a note from my Doctor accompanied those. Once I was late due to a terrible snow storm, and I always try to be 10 minutes early for my shift."

      Rachelle's Answer

      "I think I missed ten days, counting vacation time. Of those, five were for my vacation. For three days, I was excused under a doctor's note. The other two absences were pre-approved family days."

  4. 4.

    How do you properly vet potential new vendors?

      Assure the interviewer that you can adequately discern between great and unreliable vendors. How do you ensure that you are only doing business with appropriately vetted vendors?

      Rachelle's Answer

      "If you do not properly vet your vendors you can fall victim to a bad product, short orders, and even fraud. Our company has a series of steps for all vendors to go through including company background checks and references."

      Rachelle's Answer

      "Every company has their processes in place before taking on new vendors. I plan to follow the processes of Heron Frozen Foods Ltd to a tee."

  5. 5.

    Market analysis is very important to us at Heron Frozen Foods Ltd. What steps do you take to research the performance of a product before choosing to import it?

      Market research is a skill that you must possess in order to be able to properly assess the best products to be bringing in for distribution and wholesale purposes. Talk to the interviewer about the way in which you research before committing.

      Rachelle's Answer

      "My methods of market research include performing social media polls and surveys. I also perform multiple focus groups every year. Rest assured, I will be bringing powerful market research skills to Heron Frozen Foods Ltd, if hired."

      Rachelle's Answer

      "I am new to the distribution industry; however, I would say that the best way to research the performance of a product would be to test it in a small market before conducting a wide scale roll-out."

  6. 6.

    How do you feel that globalization has affected the wholesale and distribution industry in the USA?

      Talk to the interviewer about your thoughts on globalization and how it has affected the wholesale and distribution industry. Keep your answer factual rather than make guesses.

      Rachelle's Answer

      "Globalization has greatly helped our industry to become more profitable; however, in some ways, it has negatively affected the quality of the product. Now, more than ever, we have products that are made faster and cheaper - causing them to be more disposable to the consumer. It has caused us to have to be much more careful when it comes to the products we choose to import and distribute."

      Rachelle's Answer

      "Globalization is a two-sided coin. I feel that it has been great because it offers more options when it comes to manufacturers and materials sourcing. On the other hand, more guidelines need consideration when making decisions. Also, the quality of the product can more easily suffer."

  7. 7.

    How do you make tough decisions knowing they will affect your entire team?

      It can be difficult to make challenging decisions when you know that your entire team will be affected. Your ability to be decisive and diplomatic will make all the difference!

      If you take a more team-oriented approach, share how you collaborate with the group by inviting everyone to discuss their opinions and come to a census. If you prefer to take charge of these situations, share how you step up to a decision while still taking everyone's needs and feelings into consideration.

      Rachelle's Answer

      "Leaders are truly set apart by their ability to make tough decisions respectfully and diplomatically. Last year we had to lay off 25% of our sales team. I knew that there would be feelings hurt and it was challenging to do. I got through it by reminding myself that I am the leader for a reason. I needed to trust my judgment but still be able to justify my decisions in the end. Many times when tough choices are in front of me, I will back up my gut feeling with data analysis. If the data supports my intuition, I know what the answer or decision needs to be."

      Rachelle's Answer

      "I believe that when you are working with a team, it is important to bring any questions or situations to the team before making a decision. Everyone should have input; however, the leader needs to be able to pull the trigger on all decisions in the end."

  8. 8.

    At Heron Frozen Foods Ltd we are looking for sales professionals who can make an impact on our business immediately. How do you plan to do that?

      Heron Frozen Foods Ltd wants to be sure that they are hiring the best people in the business so that they can be a step ahead of their competitors at all times. Assure the interviewer that you are engaged in this process by discussing the ways you feel you could make an impact immediately after being hired.

      Rachelle's Answer

      "I plan to make an impact on the profitability of Heron Frozen Foods Ltd through aggressive cold calling on potential clients. I also have some great ideas to bring in regards to vendor management."

      Rachelle's Answer

      "I come with an already strong portfolio of clients and plan to begin there. You have a great product at Heron Frozen Foods Ltd so I am confident that the response will be solid. In addition to this, I plan to contact your past client list and reactivate some dormant accounts."

  9. 9.

    Wholesale and distribution requires strong negotiation skills. How would you rate your negotiation skills from 1-10?

      Give yourself a rating when it comes to your negotiation skills and also back your answer with an example of a time that you negotiated a problematic deal.

      Rachelle's Answer

      "I am very experienced in the art of negotiation and would give myself a 9 out of 10. In this past year, I negotiated some solid deals including a steep vendor discount on one of our most popular wholesale products."

      Rachelle's Answer

      "I am a skilled and experienced negotiator. I cannot recall the last time I closed a deal that I was unhappy with. For that reason, I would rate myself as a ten, on negotiation skills."

  10. 10.

    At Heron Frozen Foods Ltd we always strive to provide the best products to our clients. How do you ensure a product is of high quality?

      The interviewer would like to know that you can determine the high-quality products from the lower quality products. Talk to the interviewer about your abilities when it comes to product discernment.

      Rachelle's Answer

      "I am very good at discerning low-quality products from the best quality products. I listen to my customers and have been in this business long enough to have a beat on who the reputable vendors are. If a product receives consistently low reviews, I do not hesitate to pull it from my inventory."

      Rachelle's Answer

      "In my current position, we have many processes in place to determine the quality and to ensure that only the best products are distributed to our vendors. In addition to our quality control processes, we also spend a lot of time listening to our customers to find out what they like, and what they are not as pleased with. Putting out a high-quality product is very important to me."

  11. 11.

    How do you evaluate success among your team members?

      When you are leading a team, it is imperative to be aware of the level of success that each team member is experiencing. One under-performing team player can drag down the entire group. Talk to the interviewer about how you can stay aware of each team members' success.

      Rachelle's Answer

      "I have a very in-depth and successful system for evaluating success among my team members. I check in twice per week with each member of my team. On Mondays - to set our goals together. Then, on Fridays, to discuss any successes and challenges. I have them self-evaluate, and then we create a plan for success for the upcoming week. I evaluate their success based on their follow through and willingness to work hard to reach their goals."

      Rachelle's Answer

      "I typically have KPI (key performance indicators) in place to measure the success of each of the members of the team. I also manage our overall success in working together. For example, are we hitting on key initiatives within the department, developing each other for succession planning and having fun along the way!"

  12. 12.

    What are your salary expectations?

      The best thing that you can do when asked about your salary expectations is to be open and honest about what you are currently earning, and where you want to be in the future.

      Rachelle's Answer

      "I can share with you what I am currently earning, and where I would like to be in my next position. Currently, I am earning a base salary of $78K plus an annual bonus opportunity of an additional 10%. Last year my earnings were $85K, and I'd like to earn a bit above that in my next position."

      Rachelle's Answer

      "I am currently making $100,000 per year with two bonus opportunities. I am looking for compensation that is aligned with the role and provides an opportunity for growth."

  13. 13.

    When you suffer a setback, how does that emotionally affect you and your work?

      Everyone handles the stress and disappointment of setbacks differently. Discuss with the interviewer how you typically cope with delays in the workplace.

      Rachelle's Answer

      "Experiencing a setback is always disappointing, and can be a bit disheartening, but I understand that it happens from time to time. If I experience a major setback, I will take a few moments to debrief with my manager and discuss what I could have done differently. Then, I move on!"

      Rachelle's Answer

      "Setbacks can be trying, but I find that you have to learn how to lose before you learn how to win. While I never enjoy a setback, I use them as a stepping off point to something even better."

  14. 14.

    Many of our clients and vendors operate in other countries. Do you speak multiple languages? If not, how do you manage potential communication barriers?

      Communication barriers can be present when you are working with vendors and clients across the globe. Assure the interviewer that you are capable of managing any communication barriers.

      Rachelle's Answer

      "If I have a client with a strong language barrier, I will often suggest that we communicate primarily through email as it's much easier to discern needs through written communication. I do speak English fluently as well as conversational Mandarin which had helped me as a wholesaler in the past."

      Rachelle's Answer

      "I do not speak any other language aside from English. With that said, when I work with clients in a different country and they do not speak English, I will utilize an online translation service such as Google translate."

  15. 15.

    Do you have any training in sales or business negotiation?

      Talk to the interviewer about any additional training that you have received in sales and negotiation. Be sure to highlight your biggest take-away's from that training.

      Rachelle's Answer

      "I have a great deal of on-the-job training when it comes to sales, business, and negotiation techniques. In addition to this, I have formal sales training from Dale Carnegie as I took the 'Sales Effectiveness' course in 2015."

      Rachelle's Answer

      "I have on-the-job training in sales and business negotiation; however, no formal training. With that said, I am happy to take any related training that you feel would be helpful. Do you recommend any specific courses at this time?"

  16. 16.

    At Heron Frozen Foods Ltd we are always interested in finding new vendors and clients. Tell me about your experience in business development.

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  17. 17.

    At Heron Frozen Foods Ltd we prefer to hire candidates with a post-secondary education. Take a moment to walk me through your post-secondary education.

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  18. 18.

    How familiar are you with NAFTA (North American Free Trade Agreement)?

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  19. 19.

    Many of our clients and vendors operate in other countries and time zones. Are you able to accommodate their needs by making yourself available outside of typical work hours?

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  20. 20.

    Tell me about a contribution you made to the last team you worked on.

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  21. 21.

    Describe for me a time when you made the wrong career decision. How did you correct your misstep?

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  22. 22.

    How do you like to be recognized for your accomplishments?

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  23. 23.

    When have you had to change a major component of your project due to new information being presented?

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  24. 24.

    Where do you see yourself five years from now?

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  25. 25.

    What career path interests you the most in this company?

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  26. 26.

    Would you consider yourself a creative person?

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  27. 27.

    Tell me about an error or mistake you made because of a breakdown in communication from you or one of your team members.

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  28. 28.

    What do you know about our company culture?

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  29. 29.

    Heron Frozen Foods Ltd is asking for 8 years of industry experience and you have just 5. Why do you think you are qualified for this position?

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  30. 30.

    What questions do you have for me?

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  31. 31.

    We have had concerns with employee theft recently. What would you do if you caught an employee stealing?

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