Many of Havas' clients rely on data to make their advertising decisions. Describe your analytical experience and how you have used your analytical skills in consumer advertising?
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Although some agency departments may use data more frequently than others, Havas believes it's vital for anyone working in consumer advertising to have analytical skills. Havas' clients want to know that careful analyses or research back advertising decisions.
Whether your experience is directly or indirectly related to data analyses or research, talk about how you utilized your analytical skills. If possible, share details of a specific project where you used data or conducted research to make a well-informed decision.
"I have used my analytical skills frequently while working in consumer advertising. My prior positions have been primarily in the creative departments of agencies. Working in a creative role, I have used research data to determine the direction of ad content. Using information regarding the target market also affects our decisions on ad layouts, colors used and messaging, among many other factors considered in creating advertisements."
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"Analytical skills have been fundamental in my role as a media buyer. I use data to select vehicles on which to run our advertisements. Also, I analyze data to determine the timing and frequency of these media purchases. Data analysis in media buying is continuous as we evaluate our media vehicles and channels on an ongoing basis. As a media buyer, I always want to ensure that my client's advertising spend is optimized. Sometimes I have to remember to rely on my analytical skills and less on my intuition when making decisions. For example, I assumed a particular social media platform would be a perfect media vehicle for my client's teen target market. After a thorough analysis of available data, I learned that the client's budget would not be well spent using that platform."
Is compensation the most crucial factor for you when taking a new job?
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The interviewer would like to know how much emphasis you put on pay when considering a new position. In addition to compensation, there are many other factors in a fulfilling career. These other factors may include:
- work/life balance
- amount of travel involved in the role
- overall medical and health benefits
- additional perks such as car allowance, cell allowance, spending account
- the industry you will be working in
- amount of vacation time
- the type of clients you would be working with
- the location of the company
- career growth opportunity
- the size of your new team
- the company's reputation
- overall workplace culture
Talk to the interviewer about other factors that are important to you when considering a new job. If you are not sure on details for this role, you can ask!
"At this point in my career, I am looking to join an agency that will give me the opportunity to work on more significant projects and with more robust tech and applications. Compensation is a driver, of course, but not the only one."
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"The most important factor in accepting a new role is the health of the company, and it's employees. I am looking to take on a positive team. I like to work with enthusiastic people that I can motivate. With that said, I am also looking for a competitive financial offer."
When have you worked among a diverse group of people?
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The interviewer would like to know that you are accustomed to working with a broad range of people. After all, Havas has over 11,000 employees! Are you accustomed to working with a very large or diverse team of individuals? Assure the interviewer that you can handle an environment that offers diversity.
"I have worked in a diverse environment my entire marketing career. A successful marketing agency should embrace diversity of all kinds. It's what spurs creativity and genius ideas!"
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"I currently have an extensive client demographic. This diversity keeps me on my toes during client visits. Everyone's needs are so different. I have to be sensitive to varying cultures, genders, and religions. It has stretched me as a professional, and I wouldn't have it any other way."
The interviewer would like to know your methods when it comes to getting to know your customers and building trust with them. When you have a great relationship with the stakeholders, you will be more successful in your work and more likely to stay longer-term.
Some ways that you can build rapport with your clients include:
- Do what you say that you will
- Ask them questions about themselves
- Use the same jargon and industry terms they use
- Set clear expectations, on both sides, from the start
- Remember their names
- Show your extensive knowledge base
- Always be presentable in looks and action
"I am a naturally curious person which means that I often build a rapport with my clients by asking them questions about themselves. I like to know about their business, their career path, family, hobbies, and how they got to where they are today. Most people enjoy talking about themselves, so this approach is usually a very successful one."
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"In my current organization, I am usually the first person that a potential new client meets. To build rapport, I make sure always to look and act presentable. First impressions truly are everything! I am always friendly, available to help, and with a smile. If I do not know the answer to their question, I will go the extra mile to find out, rather than saying 'I don't know.'"
The interviewer is curious and would like to know if you are visiting any of their close competitors to discuss similar roles. You are never under obligation to disclose who you are interviewing with, and you are usually best not to name any names. Be direct without giving away too much. Let the interviewer know that you are active in your search but are being very discerning regarding your applications, and final decision. You also do not want it to appear that you are putting all of your eggs into this one basket. Think of this as a first date question - you want to show your interest, but also keep some mystery!
"The marketing world is a tight one so, for that reason, I am choosing to keep the details of my search confidential. Three other local marketing firms have approached me, and look forward to receiving an offer soon."
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"I have been approached by Company ABC, and one other, to discuss similar marketing roles. I am most familiar with Havas, and this is my preferred role. Do you have a timeline in mind for this decision?"
6. Do you have a big career goal that, right now, seems unattainable? The interviewer would like to know more about your biggest goals when it comes to your career. Have you ever heard author Jim Collins' thoughts on the importance of building a Big, Hairy, Audacious Goal (BHAD)? The concept is embraced by many organizations where they believe that every person and company should have an ambitious long-term goal that seems near impossible to reach. You can read more about it in Jim's book, 'Build to Last.'
Keep your answer career-related and as relative to this particular company as you can. You want to avoid saying that your BHAG is never to work again, or to work for their competition! Here is an answer example: "My biggest career goal is to have a client portfolio existing of only enterprise-level clients. I know that is a big ask, but I feel that with a lot of hard work, continued professional development, and focus, I will be able to get there. This goal is what led my application to Havas. You have bigger opportunities here that I am ready to take on." Here is an answer example: "I encourage my co-workers to have huge goals that seem impossible, yet are exciting. I set these for myself as well! Currently, my biggest career goal is to create an intern training course to be used company-wide. I have a lot of great ideas that have helped to increase tenure and morale."7. Tell me about your learning style and study patterns. The interviewer would like to know more about your learning methods and level of discipline. Thinking back to your education, high-school or post-secondary, how did you ensure that your work was completed thoroughly and on time?
- Perhaps you are a visual learner who utilized images to recall information.
- Some students prefer to listen to music while studying.
- Researchers know that some students are kinesthetic learners, better-committing data to memory when they move or use hands-on tools.
- Flashcards and charts work well for students who think more logically.
- Studying in a group, or a social setting is helpful for some; while, it may hinder others. Here is an answer example: "I am a creative individual and, as such, I have to see my work in action before I can fully execute. Even as a student, I would make up make-shift storyboards in my dorm room. I always put extra effort into y creative school projects. This area is where I stood out, academically. I guess I chose the right career path, didn't I!" Here is an answer example: "As a student was always on the move. If I could listen to an audiobook while running on the treadmill, I could nail the book review the following day. I have a high amount of energy which lends itself well to my energetic work style."8. How do you react to an increase in your workload? Havas is a massive group of marketing communications agencies with over 300 offices, which means an endless amount of tasks for you, with some days being busier than others! The interviewer would like to know how you adapt when the work starts to pile up. Show that you are willing to work faster, put in overtime, or take work home when needed. You will also want to express your time-management abilities. Here is an answer example: "In my current role, my workload increases as new clients are acquired. It's the ebb and flow of the marketing industry. When my work is piling up, I will ask for assistance from another team member who has a lighter workload. I offer the same assistance to my coworkers when they have a heavy desk as well." Here is an answer example: "I tend to thrive under pressure, and always have, which is why I started a career in agency marketing. I want to be the top digital content creator, which always means doing more than my 'fair share.' I love being busy, so I thrive on those opportunities for more work and additional chances to prove my value."9. How do you like to receive recognition for a job well done? The interviewer at Havas would like to know what motivates you to be an over-achiever in the workplace. We all want recognition in some way for our accomplishments in the workplace. Perhaps you enjoy surprise gifts, financial perks, public attention, kind words, added responsibilities, or title promotions. Share with the interviewer how you would like recognition for your hard work. Here is an answer example: "I am very much an over-achiever and find that the best way for me to be recognized for a job well done is to hear words of kindness and recognition. I am easily encouraged, and the best reward for me is to know that my hard work matters." Here is an answer example: "I feel best when I know how my hard work has positively impacted another person. In my current role, our marketing director will often share our customer satisfaction surveys in our office meetings. If my name is mentioned, I cannot help but grin from ear to ear."10. In your opinion, what are the most significant factors to a successful brand design? The interviewer would like to know that your approach to brand design aligns well with the method used at Havas. Your answer could include your thoughts on proper audience targeting, consistency, or having a clear brand objective. Be clear about what you think are the essential components of successful brand design. Here is an answer example: "I believe the most significant factor to a successful brand design first has a targeted audience. In my opinion, most of the brands' success is only possible because of customer engagement. For that reason, it's essential that a brand speaks directly to the customers it wants to acquire." Here is an answer example: "I look at three main factors when it comes to brand design success. One, a brand that allows for consistent messaging across multiple channels and platforms. Two, an incredible and memorable brand slogan and three, a brand story that emits value and trust."11. What would you say are your biggest influences, or sources of inspiration when it comes to design? Inspiration is everywhere, and Havas would like to know what sources of inspiration you draw from when working on a brand design project. Talk about what motivates you, and gets your creative juices flowing. Perhaps it's a particular kind of music, working outdoors, travel, or even going to an art gallery. Whatever your response, be sure to allow your passion for design to shine through. Here is an answer example: "I find inspiration in everyday brands and how they contribute to people's lives. I am fascinated by happy and positive brands and what makes them tick. I often find myself dissecting the meaning behind a particular feeling or emotion that other brands emit." Here is an answer example: "My best work comes when I don't focus so much on a perfect outcome, but rather allow myself to play around with different mediums in different environments. I like to paint in the park, for instance, or hang out at an art gallery, listening to how people interpret what they see. I also like to play around with technology, seeing what I can create in my design programs without the pressure of staying inside of a box."12. What do you believe is the most significant upcoming trend in brand design? Havas is often on the cutting edge of brand design and industry trends. Show the interviewer that you can keep up, but also that you have a genuine desire to be in-the-know. Perhaps you read specific blogs or books, maybe you have a favorite podcast, or are part of a design forum where you can learn from industry peers. Discuss how you research trends, and what you believe to be the best trend in design right now. Here is an answer example: "I am very keen on researching trends in design, and am fascinated by how many themes come back around decades later. Right now, I believe the most significant upcoming trend in brand design are 1980's inspired logos and designs. What was once old, is new again! We will soon see more brands that offer bold colors, patterns, and maximalism." Here is an answer example: "Shapes and designs have always been one of the most significant considerations in brand design. Through research and observation, I have concluded that the next significant trend in branding will be geometric shapes in a minimalist format. Consumers like modern yet sleek logos that easily work on a variety of platforms."13. What are your top two most effective social media advertising methods? There are many effective social media advertising methods including micro-blogging, influencer marketing, photo sharing, and video sharing. Discuss with the interviewer which two social media advertising efforts have been most effective for you, as of late. Here is an answer example: "At the moment, I have found that video sharing and influencer marketing have been the most effective social media advertising methods for my clients. I have learned a great deal about video ads this year. The customer engagement and conversion numbers with video are incredible." Here is an answer example: "Right now, the two most effective social media advertising methods have been IGTV where I have created multiple advertorials and webinars that act as a lead generator to product specific landing pages. Also, I have learned how to harness the power of Twitter, which has been an incredible traffic booster for my clients' websites."14. In your opinion, how are promotional messages best delivered on social media? What are your thoughts when it comes to excellent delivery of promotions, on social media? A lot of social media efforts are free; however, this low cost means that there are so many ways to approach these platforms. Therefore, it's easy to muddle your message. Discuss with the interviewer, the types of promotional messages that are working best for you right now. Here is an answer example: "My favorite method of delivering brand and promo messages right now would be influencer marketing. I prefer making connections with micro-influencers who get real, highly-targeted engagement. I believe micro-influencers are an excellent way for many brands to affordably get their name out there while ensuring their message is not lost in the crowd." Here is an answer example: "The best promotional messages are delivered using crisp, professional video. I am a huge proponent of video promotions because they uphold the purpose of ads, yet - are delivered in a way that social media users feel it belongs naturally in their feed."15. What expertise do you bring in digital KPIs and analytics? Be prepared to discuss with the interviewer the types of digital KPIs and analytics you are accustomed to tracking. Some important KPIs in the world of digital content creation may include analytics around reach; including unique visits. Engagement rates; including time spent on your page, ad, or video. You may also look at the number of engaged comments or social sharing rates. Talk to the interviewer about the KPIs that you currently work with, and why you believe they are essential to track. Here is an answer example: "In my current role, the numbers that I care about the most include our sentiment rates. I look at the number of comments and engagement. I like to see soaring numbers when it comes to social media shares or @ tags. Nothing feels as great as seeing your digital content go viral and I look forward to achieving more of that in my career with Havas." Here is an answer example: "When it comes to digital KPIs, my current employer puts a significant focus on social sharing and engaged comments. When digital content is good, viewers will quickly share without hesitation. When engagement rates are high, it's a quick indicator that your content is on point."16. How do you learn and grow when it comes to branding, design, and marketing? It is essential for Havas that their team members are interested in continuous professional development. Discuss with the interviewer what you do to make sure you are on top of industry trends. Talk about what you do to keep yourself educated on new design techniques. Show the hiring authorities at Havas that you have a desire to expand your design knowledge continually. Here is an answer example: "I agree with Havas that continuous professional development is critical to success. In addition to my degree, I recently earned my Brand Management Certificate. I enjoy taking online courses and workshops, ensuring that I remain up to date on the latest branding, design, and marketing trends." Here is an answer example: "I do a lot of reading, educating myself on topics related to marketing, design, and branding. Also, I grow and learn by committing to at least one online course per quarter. This past month I took a workshop on the psychology behind brand colors and other design elements."17. What methods do you use, to work within a brand's voice consistently? When working on digital content, you will be asked to remain in line with your employers brand, and even perhaps the brand of your clients. The interviewer would like to know how you ensure that you maintain a brand's voice, consistently delivering it across multiple platforms or channels. Discuss your best methods for preserving brand voice, and be sure to express that you understand the importance of this skill. Here is an answer example: "One tool that my current employer uses, and I find to be very helpful, is our internal style guide. This style guide is a tool for writers, producers, and creatives of all kinds, to refer to when they are unsure if their idea is on-track with the company's brand. Another method that I refer to often is to first storyboard the 'voice' that I want before beginning a project. I can create a clear narrative around the marketing effort very early on in the project." Here is an answer example: "I fully understand how critical it is to work within a brand's voice consistently throughout a project. One method that I enjoy using is to create a guide that outlines the jargon or colloquialisms that are acceptable to use in the campaign. Somewhat like a style guide, but easier to refer back to. I also feel it's important to make the voice of a brand a company-wide initiative so that co-workers can check in with each other to ensure all work is consistent and the best it can be."18. What steps would you take to build lasting relationships with our clients and clearly communicate what we can offer to our clients? Client relationships are a crucial focus for any service based agency.
In your response, talk about the steps you have taken with past clients to ensure that their relationship with your agency remained strong. Include any instances where you may have communicated with clients to expand the services the agency provided. Here is an answer example: "Over the several years I have worked in an agency environment, I have worked with many clients with differing needs and personalities. It is important that clients feel their projects get the attention they deserve. I communicate with clients frequently to update them on projects and campaigns they are running, so they know that their advertising projects are a priority for me. Also, I am continually looking for ways to offer them additional services that would be beneficial for their advertising efforts. This effort assures them that I have their best interests in mind and am looking for ways to improve the impact of their advertising." Here is an answer example: "Client relationship building has always been a priority for me throughout my years working for agencies. To maintain strong relationships with clients, I am diligent about holding regular monthly client update meetings for me to learn about changes in their business as well as suggesting additional ways we can help them reach their business goals through advertising. It is important to update clients with changes to our business as well. With one particular client, I offered to bring some of their marketing research, as it relates to advertising, in-house so it would provide a more integrated approach to their advertising efforts. Providing this additional service strengthened our agency's relationship with that client."19. What are your favorite design tools right now? The interviewer wants to know the tools you bring experience in, and the ones that you enjoy using the most. Take a look at the Havas job posting to see if you can locate any information on the tools and resources you will be using on the job. If you have experience with these or a similar program, be sure to mention it. Here is an answer example: "My favorite design tools at the moment include Typeform for customer-facing forms such as surveys, questionnaires, and other interactive marketing activities. I also find myself using Cleanmock quite often, for showcasing great design mockups. I see that Havas uses many Adobe products and InDesign, which I am also very well versed with." Here is an answer example: "I was pleased to see that Havas uses design tools such as Adobe Illustrator CC and Sketch for Mac. These tools are ones I am an expert user in, leaning on them nearly every day in my current job."20. How does data drive a business' success? Data-driven decision making is becoming a more significant topic every year. Companies can leverage data analytics to determine:
- Competitive analysis
- How, when, and where products are used
- Customer demographics
- Pattern analysis
- Business growth
Talk to the interviewer about the ways that you feel companies can best use data to drive the success of their business. Here is an answer example: "When I take a hard look at the many uses of data, I see that data can be collected in a plethora of ways to determine the success of a new product launch, competitive analysis, or patterns that occur, which may not be seen by the human eye. In my career, I have the most experience using data to help drive employee productivity and onboarding solutions which can save a company thousands of dollars." Here is an answer example: "Data can drive every aspect of a business' success if approached and utilized correctly. In my experience, I have seen that companies underutilize what a full data analysis approach can do for them. Analytics programs should be set up for marketing, sales, employee productivity, product efficiency, competitive analysis and more."21. Part of our business is in big data, which is continuously changing as new technology and products enter the market. How do you keep up-to-date on these changes? With the high level of competition in the data industry, companies are continuously introducing new products and services to remain relevant. Havas would like to know that you will be proactive in educating yourself about the changes in the industry. Talk about resources you would use to remain informed to updates and changes in the data industry. Also, communicate that you understand the importance of remaining current on the continuously evolving industry. Here is an answer example: "Keeping abreast of the changes in the data field is important if a company wants to remain competitive. Companies need to know what technology is offered in the industry, so they don't lose their clients to the competition. I remain informed through various online resources such as industry blogs, journals, and community forums. Also, conferences and seminars are also informative sources to learn about changes in the industry, and I do my best to attend these regularly when budgets allow. Also, it is important to ensure that knowledge is shared across departments within the company. I have found holding sessions such as 'Lunch and Learns' help with the internal knowledge sharing." Here is an answer example: "Keeping informed of the technological advances of the data industry pushes companies to remain innovative themselves. I believe companies remain competitive by improving on the ideas of others. I remain informed through continuous communication with my network. Whether through email, online communities or social media, including LinkedIn and Twitter, I read articles from industry journals and information shared by my network. I believe it is important to be a part of an active network of professionals involved in data within their companies. Also, when my schedule allows, I attend networking events where I continually meet new industry professionals."22. How do you think social media can influence SEO or vice versa? Figuring out how to how to make an overall marketing strategy cohesive is a priority. The interviewer wants to see how thoughtful you are about how social media fits into the whole digital and marketing strategy of Havas and its clients. In your response, discuss how you think social media presence is related to and also could influence the overall branding efforts. Here is an answer example: "Seeing whether a social media presence improves your SEO or not simply cannot be measured accurately. However, I don't think of social media as a tool to enhance your search ranks but a whole new channel to penetrate, monitor, and manage - it's a new lead source altogether. Social media channels are their own search engines. Those who find and follow a brand on Instagram, for instance, might not feel the need to search for it as it gets its information from the Instagram platform itself. Today, we want to be able to be effective and consistent in our messaging and its impact across all channels. So, the best way to measure that is by looking at whether or not certain search terms are on the rise and whether the certain social media content is driving certain behaviors (clicking on the link for example) that the campaign had intended." Here is an answer example: "While social media pages don't often appear on the top of the search results (not yet anyway), certain online pages could. If we could link your website, social media pages, and other online presence, then we would have more mechanisms to improve SEO."23. What methods do you use to determine winning advertisements from the advertisement flops? The hiring authority at Havas is looking to see if you can readily identify what separates a winning ad campaign from a flop. When answering this question, try to take a more technical approach, discussing the tools you use to mine and analyze data, for instance. The interviewer will want to see your ability to think critically and pivot when needed. Here is an answer example: "To prevent total advertisement flops altogether, I lean on A/B testing. I believe many answers can come to the surface when you take the time to test a few ideas and then measure the performance of each ad against each other. I rely heavily on data, but also make sure to compare the results of different channels, as one campaign may work very well on social where another will not." Here is an answer example: "In my current role, I have pre-determined benchmarks for KPIs such as click-through rates and quality of acquired leads. Looking at the data surrounding these targets will help me to understand better if an advertisement is a win or a loss. When an ad appears to be a flop, our team will pull it right away and give a further push to the one that is performing up to expectations."24. Have you ever managed or helped with a content budget? If so, what type of budgets are you accustomed to working with? Before your interview, take some time to gather data related to the budgets you have worked with, and the times when you have come in under budget. This way, you will be prepared with specifics when asked about your budgetary experience.
The interviewer wants to see that you have great insight when it comes to being budget conscious. Appropriate planning is one of the keys to a successful project, so be sure to discuss the steps that you take to plan a project's dollar spend carefully.
Every dollar counts, even if you are working for a massive company like Havas! If you do not have experience in budget management, refer to the fact that you are responsible and resourceful. Here is an answer example: "Most of the budgets that I have worked within are spread amongst a variety of digital production and creative costs. I have worked on budgets as small as $5,000 and as large as $15M. No matter the size of the budget, it's incredibly important that every dollar is treated as though it's my own; being wisely allocated and accounted for." Here is an answer example: "Although my experience does not yet include budget management, I have made recommendations on cost savings when it comes to content writing, video production, and talent acquisition. I feel that with the right training, and some more work experience, I will be ready to assist with content budgeting in no time."25. In your opinion, what is the most exciting collaboration between data analysis and artificial intelligence in the past year? If you are up to date on the trends and happenings between data analysis and AI, you should have no problem answering this question. Discuss an exciting collaboration, project, or product release that you have heard of recently. Because this is an open-ended question, be careful not to ramble on. Here is an answer example: "I have taken a keen interest in how artificial intelligence and machine learning algorithms have been working together to optimize business workflows. The result appears to be better strategies for enterprises surrounding people management, effective operations, as well as culture and engagement." Here is an answer example: "I recently read an article in Forbes on the top machine learning programs to watch. I was especially intrigued by a company called DataVisor which uses machine learning to uncover financial data issues, helping to protect against bank fraud, and other financial based criminal activity."26. Most of Havas' client advertise through digital channels. Which digital channels are you most familiar with and what has been your experience using these particular channels? Digital marketing channels have quickly become a cost-effective way to deliver consumer advertising. Havas' clients use many different types of digital channels depending on the industry, the product or service, and the target market.
Because digital is a highly used channel, Havas is looking for candidates who have a variety of experiences with it. This experience may include email marketing, blog writing, Search Engine Optimization and Search Engine Marketing, among many others. Talk about the two to three types of digital marketing channels you are most familiar with and the advantages and disadvantages of each. Here is an answer example: "While working at advertising agencies, I have gained experience with writing emails and blogs and applying SEO to marketing content. I have found that email marketing is a personalized way to reconnect with past customers or reach out to potential customers who have shown some interest in a company's product or service. Blogs are an effective way to build a company's reputation on a particular subject related to its product or service. SEO helps potential customers find your content and ultimately a company's website. It is an effective means to promote the visibility of its website to the right audience." Here is an answer example: "My advertising agency experience has given me opportunities to work with social media marketing and email marketing. Social media channels such as Instagram, Facebook, and Pinterest provide an excellent vehicle for a company's well-developed ads to reach a large targeted audience. These social media platforms also make it easy for interested people to share the ad with their network of friends, thereby quickly increasing a company's reach even further. Email marketing allows for a high level of personalization based on the data a company has collected. However, I have learned that both of these channels may not be appropriate for every target group or service/product. For example, users of some social media channels may skew younger, and if that is not a company's target audience, it may not want to use that particular channel."27. What have you done to increase your knowledge and experience working in consumer advertising in an agency environment? Havas appreciates employees who take the initiative to continue their professional development. Although external sources offer value, hiring managers want to see that they have the drive to find learning opportunities within the work environment.
Describe times where you took steps to learn something outside of your specialty or department to expand your knowledge about consumer advertising. It is acceptable to mention resources external to the agency; however, be ready to share examples within the work environment. Here is an answer example: "Throughout my consumer advertising career, I have learned the importance of understanding the different aspects of this field. I have taken steps to better understand my co-workers' roles in different departments within the agency. Continuously working in cross-functional team settings is very beneficial. However, in doing so, I make sure that I understand the individual and departmental roles at a higher level of detail. I make an effort to ask thorough questions, and if things are still unclear, I meet with a particular co-worker or department individually to better understand his/her role in the client project." Here is an answer example: "I make professional development and training a priority by carving out a portion of my weekly schedule to devote to learning experiences. Sometimes, this time may be used to attend seminars, conference or to read industry journals or blogs. Other times, I find opportunities to meet with other team members outside of my department to learn about their responsibilities and roles in client project teams. I believe understanding the other roles on a client project team helps me do a better job executing my responsibilities as it gives me a holistic view of the project and process. It helps me understand how my role affects others and vice versa."28. With which advertising vehicles are you most familiar: billboards, print, digital, broadcast, or other? The interviewer wants to be sure that you bring the required expertise to work at Havas. Be prepared to discuss the advertising vehicle you are most familiar with. If you have a portfolio of work, be sure to bring it with you to the interview, ready to show examples of the most impactful ad campaigns you have created throughout your career. Here is an answer example: "The bulk of my career is with traditional print advertising including magazines and billboards. I have spent the past three years pivoting my career more towards digital ads; however, my greatest strength remains in print advertising. I look forward to bringing my years of experience to work for Havas, strengthening your reach in the print advertising and traditional media sectors." Here is an answer example: "I am most familiar with digital content and advertisements geared toward social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. With that said, I have excellent copywriting skills that apply to other advertising vehicles such as billboards, television, and print."29. What is the most important KPI for an advertising client? Advertising clients look at a multitude of KPIs when they invest in advertising efforts. When it comes to digital, some crucial factors are:
- Click-Through Rates (CTR)
- Cost Per Action (CPA)
- Conversion Rate
- Customer Acquisition Cost (CAC)
...and many more! Then, when it comes to print or traditional advertising, the KPIs change slightly, and there is more focus placed on things like response rates. Discuss with the interviewer what you believe to be the most important KPI for an advertising client. Here is an answer example: "I believe that the most important KPI for an advertising client is the Conversion Rate. The entire reason we launch effective advertising campaigns is to gain a larger customer base. Other KPIs are significant; however, I believe Conversion Rate to be the most important one." Here is an answer example: "In my opinion, sales revenue it the true indicator of an advertising campaigns efficacy. Every advertising client should be able to know and understand if their inbound marketing campaign has brought them more business."30. Describe to me the types of digital media you are most experienced with. There are a plethora of digital media forms today, and the interviewer would like a breakdown of the ones with which you are most familiar. Some types of digital media include images, video, gamification, social media, websites, online channels and more. Speak to the forms of digital media you are most experienced with while being sure to address the types listed in the Havas job description. Here is an answer example: "In my current role I work primarily with online channels such as YouTube and IGTV, creating video content. I also have experience working on projects related to gamification ads. I saw in the Havas job posting that you were looking for someone with in-depth knowledge with IGTV and Insta Stories for marketing. I would rate my knowledge in this area an 8 out of 10, leaving me very confident that I would meet your requirements." Here is an answer example: "While completing my degree in Digital Marketing, I learned a great deal about digital media production and design for video and web platforms. Most of my experience is with creating compelling video ads, and shorts for use online and on social media."
Writers for Havas Worldwide, Inc. Answers and Questions
Helen Lee is a freelance data analyst and writer with over 15 years of experience in the Marketing field working for companies and clients in a variety of industries including financial services, quick service restaurant (QSR), consumer packaged goods (CPG) and education technology. She has experience managing marketing research projects, conducting strategic analyses and writing and editing a variety of pieces including marketing material, blog entries and user guides.
Rachelle Enns is a job search expert, executive headhunter, career catalyst, and interview coach. Utilized by top talent from Fortune companies like Microsoft, General Electric, and Nestle, she helps professionals position themselves in today's competitive digital marketplace.
Rachelle founded Renovate My Resume and Executive Resume Solutions, two companies focused on helping job seekers get their edge back. She helps everyone from new graduates looking for their first placement, to CEO's who want more out of their career.
Rachelle coaches students to executives on how to master the toughest interview questions and how to handle the most bizarre interview situations; all with confidence and poise.
Rachelle trains other career coaches, recruiters, and resume writers, globally. A big part of her job is also spent coaching HR professionals on how to bring the human touch back into their interview and hiring process.
Jen Hong is currently a freelance writer and consultant while she is getting her Executive MBA and taking courses in innovation, data analytics and blockchain. She has worked as a strategist in financial services, fintech and health tech. She has interviewed with over 45 tech companies in the last 2 years (across various industries) and also has 2-3 years of experience interviewing interns, analysts, managers, and some senior executives as the operations lead.
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