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Havas Worldwide Interview
Questions

30 Questions and Answers by Helen Lee

Published March 16th, 2019 | Helen Lee is a freelance data analyst and writer with over 15 years of experience in marketing.
Question 1 of 30
Many of Havas' clients rely on data to make their advertising decisions. Describe your analytical experience and how you have used your analytical skills in consumer advertising?
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How to Answer
Although some agency departments may use data more frequently than others, Havas believes it's vital for anyone working in consumer advertising to have analytical skills. Havas' clients want to know that careful analyses or research back advertising decisions.

Whether your experience is directly or indirectly related to data analyses or research, talk about how you utilized your analytical skills. If possible, share details of a specific project where you used data or conducted research to make a well-informed decision.
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1.
Many of Havas' clients rely on data to make their advertising decisions. Describe your analytical experience and how you have used your analytical skills in consumer advertising?
Although some agency departments may use data more frequently than others, Havas believes it's vital for anyone working in consumer advertising to have analytical skills. Havas' clients want to know that careful analyses or research back advertising decisions.

Whether your experience is directly or indirectly related to data analyses or research, talk about how you utilized your analytical skills. If possible, share details of a specific project where you used data or conducted research to make a well-informed decision.

Helen's Answer #1
"I have used my analytical skills frequently while working in consumer advertising. My prior positions have been primarily in the creative departments of agencies. Working in a creative role, I have used research data to determine the direction of ad content. Using information regarding the target market also affects our decisions on ad layouts, colors used and messaging, among many other factors considered in creating advertisements."
Rachelle's Answer #2
"Analytical skills have been fundamental in my role as a media buyer. I use data to select vehicles on which to run our advertisements. Also, I analyze data to determine the timing and frequency of these media purchases. Data analysis in media buying is continuous as we evaluate our media vehicles and channels on an ongoing basis. As a media buyer, I always want to ensure that my client's advertising spend is optimized. Sometimes I have to remember to rely on my analytical skills and less on my intuition when making decisions. For example, I assumed a particular social media platform would be a perfect media vehicle for my client's teen target market. After a thorough analysis of available data, I learned that the client's budget would not be well spent using that platform."
2.
Is compensation the most crucial factor for you when taking a new job?
The interviewer would like to know how much emphasis you put on pay when considering a new position. In addition to compensation, there are many other factors in a fulfilling career. These other factors may include:

- work/life balance
- amount of travel involved in the role
- overall medical and health benefits
- additional perks such as car allowance, cell allowance, spending account
- the industry you will be working in
- amount of vacation time
- the type of clients you would be working with
- the location of the company
- career growth opportunity
- the size of your new team
- the company's reputation
- overall workplace culture

Talk to the interviewer about other factors that are important to you when considering a new job. If you are not sure on details for this role, you can ask!

Helen's Answer #1
"At this point in my career, I am looking to join an agency that will give me the opportunity to work on more significant projects and with more robust tech and applications. Compensation is a driver, of course, but not the only one."
Rachelle's Answer #2
"The most important factor in accepting a new role is the health of the company, and it's employees. I am looking to take on a positive team. I like to work with enthusiastic people that I can motivate. With that said, I am also looking for a competitive financial offer."
3.
When have you worked among a diverse group of people?
The interviewer would like to know that you are accustomed to working with a broad range of people. After all, Havas has over 11,000 employees! Are you accustomed to working with a very large or diverse team of individuals? Assure the interviewer that you can handle an environment that offers diversity.

Helen's Answer #1
"I have worked in a diverse environment my entire marketing career. A successful marketing agency should embrace diversity of all kinds. It's what spurs creativity and genius ideas!"
Rachelle's Answer #2
"I currently have an extensive client demographic. This diversity keeps me on my toes during client visits. Everyone's needs are so different. I have to be sensitive to varying cultures, genders, and religions. It has stretched me as a professional, and I wouldn't have it any other way."
4.
How do you build rapport with your clients?
The interviewer would like to know your methods when it comes to getting to know your customers and building trust with them. When you have a great relationship with the stakeholders, you will be more successful in your work and more likely to stay longer-term.

Some ways that you can build rapport with your clients include:

- Do what you say that you will
- Ask them questions about themselves
- Use the same jargon and industry terms they use
- Set clear expectations, on both sides, from the start
- Remember their names
- Show your extensive knowledge base
- Always be presentable in looks and action

Helen's Answer #1
"I am a naturally curious person which means that I often build a rapport with my clients by asking them questions about themselves. I like to know about their business, their career path, family, hobbies, and how they got to where they are today. Most people enjoy talking about themselves, so this approach is usually a very successful one."
Rachelle's Answer #2
"In my current organization, I am usually the first person that a potential new client meets. To build rapport, I make sure always to look and act presentable. First impressions truly are everything! I am always friendly, available to help, and with a smile. If I do not know the answer to their question, I will go the extra mile to find out, rather than saying 'I don't know.'"
5.
Which other companies are you interviewing with?
The interviewer is curious and would like to know if you are visiting any of their close competitors to discuss similar roles. You are never under obligation to disclose who you are interviewing with, and you are usually best not to name any names. Be direct without giving away too much. Let the interviewer know that you are active in your search but are being very discerning regarding your applications, and final decision. You also do not want it to appear that you are putting all of your eggs into this one basket. Think of this as a first date question - you want to show your interest, but also keep some mystery!

Helen's Answer #1
"The marketing world is a tight one so, for that reason, I am choosing to keep the details of my search confidential. Three other local marketing firms have approached me, and look forward to receiving an offer soon."
Rachelle's Answer #2
"I have been approached by Company ABC, and one other, to discuss similar marketing roles. I am most familiar with Havas, and this is my preferred role. Do you have a timeline in mind for this decision?"
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