What do you believe is the biggest challenge that Google faces today?

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Community Answers

As you researched this role at Google, applied, and then prepared for your interview, it's easy to assume that Google has it all! They create a massive variety of products, and they have the market for services that most people in the world use on a daily basis. But if you put some thought into it, you can easily think of some things that keep Google as an organization up at night. Talk to your interviewer about what you believe is a current challenge for them. Having the 'right' answer is not the biggest concern in your response. Primarily, your interviewer is looking for proof that you are engaged in how Google keeps its market share in all areas of the tech sector that they hold.

"I know that people are using the internet on their phones much more than they used to. With this comes the fact that most people use apps on their phones versus a search engine. My best guess is that Google's biggest challenge is currently capturing those mobile users as they move away from a desktop or laptop experience."

"If I had to guess one challenge that Google faces today, I would say it's in being defined as a search engine. Not everyone easily recognizes Google as a company that puts out such a great variety of solid products in the tech sector. I would assume that the innovative products that Google has released have had to overcome the shadow of the 'Google is a search engine' stigma."

Anonymous Answer

"Facebook's increasing success along with its related services is a challenge for Google. Reports show that Facebook plans to implement a search engine. Market diversification is also a challenge that Google faces along with maintaining its influence in the entertainment and multimedia industry."