How to Answer: At Google, we take pride in our ability to stay one step ahead of our competitors. How will you contribute to this trend?
Advice and answer examples written specifically for a Google job interview.
21. At Google, we take pride in our ability to stay one step ahead of our competitors. How will you contribute to this trend?
Why the Interviewer Asks This Question
Prior to your interview with Google, it is critical that you research the organization and who its most vigorous competitors are. As you research, look for important information that proves what Google does best in their market and who is trying to do it better. As you answer, speak openly with your interviewer about your ability to work competitively and how you plan to contribute to the continued success of Google in the role that you are interviewing for. In the US, Google has over 60% of the market share with Bing holding just over 30%. But Google doesn't consider Bing or Yahoo to be their more threatening competitor. Amazon and Apple are among the strongest competitors, which makes sense when we stop thinking of Google as a search engine and start thinking of it as a tech company.
Written by Rachelle Enns
1st Answer Example
"I believe the best way to stay ahead of your competitors is to remain innovative and never shut down an idea. When you listen to your employees and encourage them to have great ideas, you can succeed far beyond any company not based on collaboration and innovation. I will contribute to the success of Google by committing my most attentive work to you every day, and helping to bring new and innovative ideas on a regular basis."
Written by Rachelle Enns
2nd Answer Example
"I think that the best way to stay ahead of competitors in the tech market is to keep your products as simple as possible, while also remaining innovative. People want simple and easy products that they can understand. What I've seen from your competitors lately is that they overcomplicate their products. Google products and services are always easy to use, and I will continue to contribute to this trend."
Written by Rachelle Enns
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