With 'fake news' running rampant, we are quick to blame online content and social media platforms for the misinformation. Today, people read an article or a post, share it, it goes viral, and before you know it, millions of people are misinformed about an important topic. However, it isn't all bad!
Social platforms allow people, who may otherwise not take the time to sit down and watch a network news program, to stay in-the-know. Talk to the interviewer about what Gannett can do to embrace this movement. Be sure to compliment them on the efforts they already have in place.
"I believe that social media has changed the way people consume news today in both positive and harmful ways. We do have a lot more 'fake news' going on today, being spread rapidly due to the ease of social sharing. With that said, social media is now the primary source of news online, giving broadcasters a unique opportunity to put out omnichannel content, furthering their reach. From what I see, Gannett is doing an excellent job in remaining relevant. My only suggestion would be to increase the content on Instagram's IGTV, which is relatively new but very relevant."
"Social media is broadening the conversation to include people who would otherwise not take the time to be involved in current events. Take political campaigns these days, and how many more people are going out to vote or even becoming involved in social movements such as #metoo. I follow your publication, USA Today, closely on multiple channels and think you are doing an excellent job in remaining relevant and staying in the conversation. Creating viral hashtags is another valuable effort that I can help Gannett with, should I be the successful candidate."