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Gannett Interview
Questions

30 Questions and Answers by Rachelle Enns

Published May 22nd, 2019 | Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.
Question 1 of 30
With which publishing categories are you most familiar? How will this knowledge help you in this position with Gannett?
View Answers
How to Answer
There is a multitude of publishing categories in which you could bring experience. This experience includes magazines, physical books, ebooks, catalogs, online publishers, newspapers, and more. Discuss with the interviewer the areas which you are most experienced. If you want to dive deeper into genres, you can certainly do that as well; especially if your experience is related to the publishing activities at Gannett. Be sure to sound confident, and finish your answer by tying in how this experience will make you successful in your new role.
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30 Gannett Interview Questions
Win your next job by practicing from our question bank. We have thousands of questions and answers created by interview experts.
Interview Questions
  1. With which publishing categories are you most familiar? How will this knowledge help you in this position with Gannett?
  2. The media industry is all about communication. At Gannett, strong communication is at the forefront of what we do. How would you describe your communication skills? Rate your communication skills from 1-10.
  3. If Gannett hired you today, what would you accomplish first?
  4. What methods do you use, to work within a brand's voice consistently?
  5. When have you worked among a diverse group of people?
  6. Are you applying for any other jobs?
  7. Have you ever had to adapt your work style to fit team objectives?
  8. What are your salary expectations?
  9. How do you stay up-to-date on current events, sports, and general news topics? Which news sources do you follow?
  10. The publishing industry has many tight deadlines. How do you manage your time, ensuring that your deadlines are met?
  11. How would you increase newspaper subscriptions in an online-centric world?
  12. How is social media changing the way people consume news, today? What can Gannett do to remain relevant?
  13. Walk me through your experience working alongside other departments, including Marketing, Ad Sales, Press, Research, Digital, and Social.
  14. How do you go about fact checking, and researching sources?
  15. Describe to me the types of digital media you are most experienced with.
  16. Have you ever had to pitch an idea? If so, how was your presentation received?
  17. In your opinion, what is the difference between marketing and advertising?
  18. The news runs 24/7. How do you feel about an overnight shift, working on weekends, and holidays?
  19. What drew you to Gannett?
  20. In your opinion, what is the most influential form of media today?
  21. Where do you believe the newspaper industry will be in 5 years? Support your response.
  22. Market research is essential to Gannett to help us understand where to take our business in the years to come. Rate your research skills from 1-10. Do you enjoy conducting research?
  23. Name for me some of the publications we have in circulation. Which do you read most often?
  24. How do you transition between the creative and analytical sides of publishing?
  25. What is the key to success for a publisher in this digital era?
  26. What do you know about the nature of print advertising?
  27. Have you ever managed or helped with a content budget? If so, what type of budgets are you accustomed to working with?
  28. If you could pitch an idea for a news segment today, what would it be?
  29. Walk me through your editing experience. How would you rate your editing skills from 1-10?
  30. What expertise do you bring in digital KPIs and analytics?
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Answer Examples
1.
With which publishing categories are you most familiar? How will this knowledge help you in this position with Gannett?
There is a multitude of publishing categories in which you could bring experience. This experience includes magazines, physical books, ebooks, catalogs, online publishers, newspapers, and more. Discuss with the interviewer the areas which you are most experienced. If you want to dive deeper into genres, you can certainly do that as well; especially if your experience is related to the publishing activities at Gannett. Be sure to sound confident, and finish your answer by tying in how this experience will make you successful in your new role.

Rachelle's Answer #1
"I am most familiar with newspaper publishing, working with journalists and columnists, often in the finance and global news realm. This experience will help me at Gannett because I know how to move content that appeals to a wide audience with significant age and interest gap."
Rachelle's Answer #2
"Although I am new to publishing, I have the most experience reading and identify best with fashion and lifestyle publications. The mediums that I am most familiar with include online magazines and other digital content. I have a great eye for design and layout for online publications and believe I could offer Gannett fresh insight."
2.
The media industry is all about communication. At Gannett, strong communication is at the forefront of what we do. How would you describe your communication skills? Rate your communication skills from 1-10.
In any media related position, you must be a clear and concise communicator. Talk to the interviewer about your communication style and how you feel it will work with the communication standards set by Gannett.

Rachelle's Answer #1
"I would rate my communication skills as a 9 out of 10 because they are exceptional; yet, there is always room for improvement. I would describe my communication style as thorough, upbeat, yet concise. I firmly believe that my communication skills will meet the standards you have set at Gannett."
Rachelle's Answer #2
"I will rate myself an 8.5 because I consider myself a strong communicator. It is the foundation of all success in business. I am always striving to be a better communicator, so I leave the rest of the scale as an aspirational measure."
3.
If Gannett hired you today, what would you accomplish first?
When you start a new position, it is essential to set a goal on how you will make a positive impact quickly after being hired. Tell the interviewer what your impact goal is, should you be the successful candidate.

Rachelle's Answer #1
"When we were speaking earlier, about sales targets in this position, you mentioned that most new advertising sales professionals hit their KPI's after 120 days. If hired today, my goal would be to exceed my KPI's after the first 90 days. I plan to make a positive impact on your subscription numbers very quickly."
Rachelle's Answer #2
"If hired today, I would start with analyzing all quantifiable data from the last month, quarter, and year to identify any bottlenecks or shortfalls and set a plan to correct them."
4.
What methods do you use, to work within a brand's voice consistently?
When working on digital content, you will be asked to remain in line with your employers brand, and even perhaps the voice of your readership audience. The interviewer would like to know how you ensure that you maintain a brand's voice, consistently delivering it across multiple platforms or channels. Discuss your best methods for preserving the brand voice, and be sure to express that you understand the importance of this skill.

Rachelle's Answer #1
"One tool that my current employer uses, and I find to be very helpful, is our internal Style Guide. This style guide is a tool for writers, producers, and creatives of all kinds, to refer to when they are unsure if their idea is on-track with the company's brand. Another method that I refer to often is to first storyboard the 'voice' that I want before beginning a project. I can create a clear narrative around the marketing effort very early on in the project."
Rachelle's Answer #2
"I fully understand how critical it is to work within a brand's voice consistently throughout a project. One method that I enjoy using is to create a guide that outlines the jargon or colloquialisms that are acceptable to use in the campaign. Somewhat like a style guide, but easier to refer back to. I also feel it's important to make the voice of a brand a company-wide initiative so that co-workers can check in with each other to ensure all work is consistent and the best it can be."
5.
When have you worked among a diverse group of people?
Gannett employs over 19,000 people, which you can be sure, make up a very diverse crowd. The interviewer would like to know that you are accustomed to working with a broad range of people. Assure the interviewer that you can handle an environment that offers diversity.

Rachelle's Answer #1
"I have worked with diverse groups of people most of my career, including my time at university. I am most comfortable and happy in this type of environment because it offers a great learning opportunity from a variety of skill sets."
Rachelle's Answer #2
"I would say that pretty much every company I have worked for has valued diversity. Working with people from all walks of life help shed different perspectives and identify potential problems and solutions much faster."
6.
Are you applying for any other jobs?
The interviewer at Gannett would like to know if they will need to compete with other media companies when it comes to hiring you. It always puts a little bit of fire under the hiring manager if they are aware that you are actively looking for a new position. Tell the interviewer about your search so far without disclosing every single detail.

Rachelle's Answer #1
"I am keeping an eye out for viable positions. Although I am not in the final stages with any other publication company, I am actively seeking a new position."
Rachelle's Answer #2
"I am applying to other jobs, and am actively interviewing. I do have a strong interest in your role and am wondering what your timeline looks like for the next round of interviews?"
7.
Have you ever had to adapt your work style to fit team objectives?
The interviewer wants to see that you are open to change and are adaptable. Think about the times when you have had to learn a new policy, change your organization approach, or times when you have had to change your plan for meeting a goal. Talk to the interviewer about how you altered this work style to achieve the team's objectives. Be sure to mention that you were happy to accommodate this change to help the team reach the overall goal.

Rachelle's Answer #1
"Typically, I like to begin my day with listening to voicemail, checking emails, and making a to-do list for the day. The goal of this team was to increase staff communication, so we decided to start each morning with a team huddle instead. This change meant that I was unable to kick-off my day with my usual morning routine. I was happy to meet with the team huddles because I understood that they were helping us meet our goal of improving communication."
Rachelle's Answer #2
"Every time I gain a new team member, and my team expands, I have to change my management styling just a touch to fit the new hire. I will slow down my communication until they are up to speed, for example. I want new hires to succeed, and part of that means ensuring they are not lost or falling behind."
8.
What are your salary expectations?
In many states, it is now illegal for hiring authorities to ask about your current earnings. A question like this will give the interviewer a solid idea of what you are hoping to earn. When you change positions, you want to see an increase in wage. Most interviewees will typically aim for a 7-15% increase for each time they change jobs. This range offers room for negotiations with the new company. This percentage increase reflects economic inflation, the unique skills you bring to the table from the last time you joined an organization, and growth in responsibilities.

The best way to discuss your salary expectations is to use your current earnings as an example if you are comfortable doing so. If this makes you uncomfortable, do give as many indicators as you can. Be open and honest. Transparency is the best choice when salary based questions arise.

If you are newer to your career, or the area, and are unsure of what a fair ask may be, there are many reliable salary calculators available online.

Rachelle's Answer #1
"Currently, I earn a base salary of $45,000 per year, and I would like to earn slightly higher in my next position, as I have additional certifications since my last salary negotiation took place."
Rachelle's Answer #2
"I am currently making $80,000 per year with two bonus opportunities based on project completion. I am looking for compensation that is aligned with the responsibilities of this role and provides an opportunity to learn new skills."
9.
How do you stay up-to-date on current events, sports, and general news topics? Which news sources do you follow?
Of course, the interviewer wants to hear that you follow Gannett publications such as USA Today, as your news source! However, you need to be truthful, or your lack of knowledge regarding their network or programming will be apparent. This question is one reason why it's essential to do as much research as possible before your interview. Mention your top two or three news resources, mentioning why they are your go-to sources.

Rachelle's Answer #1
"I like to diversify where my news is coming from, ensuring that I have a balanced view of the topics at hand. My go-to resources include USA Today for news programming, Fox for sports, and BBC for global political news pieces."
Rachelle's Answer #2
"I stay up to date through watching traditional broadcasts, reading Twitter, utilizing Google alerts, and joining in on conversations on social media platforms such as Instagram and Facebook. I also subscribe to a few online news resources such as Medium and Forbes. Of course, Gannett is on my list of favored resources for broadcast news."
10.
The publishing industry has many tight deadlines. How do you manage your time, ensuring that your deadlines are met?
The interviewer would like to know what you do to ensure that your deadlines are met and that you are consistently on time with projects and other expectations. Discuss how you stay organized, getting into the small details of how you plan your day or the tools you use to track your work and progress. You can mention a time when you were close to missing a deadline, including the actions that you took to ensure you delivered on time.

Rachelle's Answer #1
"With five years' experience in the publishing industry, I fully understand that my day can change on a dime. I remain on top of my deadlines by being prepared for a plan B at all times. Also, I track my progress and tasks through an app called Trello. This type of application works well for communicating with my team, ensuring we all work hard to meet expectations."
Rachelle's Answer #2
"I learned during my time in university that deadlines are met most easily when there is organization and when tasks are properly mapped out from the start. I learned the hard way, having to cram in a few assignments because I was not well prepared. Now, when I begin a project, I create a timeline with an estimate on how long each task will take. From there, I divide my time."
11.
How would you increase newspaper subscriptions in an online-centric world?
In a world immersed in online content, the hiring authority would like to know how you would capture the interest of new subscribers. Discuss one idea you have that would help print subscriptions to stand out in an online world.

Rachelle's Answer #1
"Print media is still very relevant, especially when a publication attracts a particular niche. In an online-centric world, I would place focus on the nostalgia that comes from reading your favorite paper, along with the fact that Gannett has been a trusted newspaper publisher since 1906."
Rachelle's Answer #2
"Many people love the offering of traditional newspapers such as the crossword section and advice columns. To increase newspaper subscriptions, I would focus on those offerings, that are not as convenient with online methods."
12.
How is social media changing the way people consume news, today? What can Gannett do to remain relevant?
With 'fake news' running rampant, we are quick to blame online content and social media platforms for the misinformation. Today, people read an article or a post, share it, it goes viral, and before you know it, millions of people are misinformed about an important topic. However, it isn't all bad!

Social platforms allow people, who may otherwise not take the time to sit down and watch a network news program, to stay in-the-know. Talk to the interviewer about what Gannett can do to embrace this movement. Be sure to compliment them on the efforts they already have in place.

Rachelle's Answer #1
"I believe that social media has changed the way people consume news today in both positive and harmful ways. We do have a lot more 'fake news' going on today, being spread rapidly due to the ease of social sharing. With that said, social media is now the primary source of news online, giving broadcasters a unique opportunity to put out omnichannel content, furthering their reach. From what I see, Gannett is doing an excellent job in remaining relevant. My only suggestion would be to increase the content on Instagram's IGTV, which is relatively new but very relevant."
Rachelle's Answer #2
"Social media is broadening the conversation to include people who would otherwise not take the time to be involved in current events. Take political campaigns these days, and how many more people are going out to vote or even becoming involved in social movements such as #metoo. I follow your publication, USA Today, closely on multiple channels and think you are doing an excellent job in remaining relevant and staying in the conversation. Creating viral hashtags is another valuable effort that I can help Gannett with, should I be the successful candidate."
13.
Walk me through your experience working alongside other departments, including Marketing, Ad Sales, Press, Research, Digital, and Social.
Gannett is all about collaboration, and the hiring authority wants to know that you are, too! Think about a project or two, where you worked closely with co-workers from other departments. Talk to the interviewer about the types of people you worked alongside (job titles, seniority, etc.) and then point out what you learned. Be sure to reference the fact that collaboration is something that you enjoy.

Rachelle's Answer #1
"In my current role, I work with the department heads and other senior management in the Digital and Social Networking department. I also work alongside many content writers, who often vary, depending on the style or nature of the work. For the most part, the projects are for digital video campaigns for social media platforms. I believe that cross-departmental collaboration, when done right, is what can set a company apart from its competition. When all creative minds work together as one, incredible things can happen!"
Rachelle's Answer #2
"As a recent graduate, the bulk of my cross-collaboration is with other students, groups within my university, or one-on-one project partnerships. I enjoy collaboration as it allows people to pass ideas around, working together on one important goal. I look forward to working with the various departments within Gannett and getting to know a few of your teams!"
14.
How do you go about fact checking, and researching sources?
In publishing, no matter which genre or medium you're involved in, it's essential that you check for facts before hitting that proverbial publish button. Now, more than ever, a company can receive significant backlash from posting or publishing anything misleading or untrue. Discuss the steps that you take to verify facts and sources for all content.

Rachelle's Answer #1
"At this point in my publishing career it's much easier for me to weed out an unreliable source versus a reputable one. When I first began my career; however, I trusted that many sources were credible, not accounting for the fact that there is so much fake news out there. Now, I triple check against our library of content and online. Before any piece of content goes out, I will send it to our professional editor for a final once-over."
Rachelle's Answer #2
"I will dig deeper into any sources, quotes, statistics, and do my best to find where they originated. If I cannot find the original source, I simply will not use the source."
15.
Describe to me the types of digital media you are most experienced with.
There are a plethora of digital media forms today, and the interviewer would like a breakdown of the ones with which you are most familiar. Some types of digital media include images, video, gamification of many kinds, social media, websites, online channels, and more. Speak to the forms of digital media you are most experienced with while being sure to address the types listed in the Gannett job description.

Rachelle's Answer #1
"In my current role, I work primarily with online channels such as YouTube and IGTV, creating video content. I also have experience working on projects related to gamification ads. I saw in the Gannett job posting that you were looking for someone with in-depth knowledge with IGTV and Insta Stories for marketing. I would rate my knowledge in this area an 8 out of 10, leaving me very confident that I would meet your requirements."
Rachelle's Answer #2
"While completing my degree in Digital Marketing, I learned a great deal about digital media production and design for video and web platforms. Most of my experience is with creating compelling video ads, and shorts for use online and on social media."
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