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GFK Mode Interview

30 Questions and Answers Written by Rachel Marcelle

Written on April 6th, 2019 |
Question 1 of 30
Tell me about one area of business-to-business market research that can be done to help improve a company's revenue and profitability.
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How to Answer
To answer this question, think of a specific element that businesses can control or react to that affect their bottom line. This answer can include market data like location, material costs and availability, and sector trends and regulatory changes, for example.

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Question 2 of 30
Which other companies are you interviewing with?
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How to Answer
The research, data, and customer insights industry is a competitive one, and GfK wants to know if you are entertaining offers from any of their competitors. You are never under obligation to disclose who you are interviewing with, and you are usually best not to name any names. Be direct without giving away too much. Let the interviewer know that you are active in your search but are being very discerning regarding your applications, and final decision. You also do not want it to appear that you are putting all of your eggs into this one basket. Think of this as a first date question - you want to show your interest, but also keep some mystery!

Question 3 of 30
Have you ever trained a client on how to implement the data they receive in a customer survey?
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How to Answer
Survey and research findings are wonderful to have, but can still leave a company feeling paralyzed until they know what to do with that information. The interviewer wants to see if you have experience walking your clients through the best ways to implement the data you have helped them to obtain.

Question 4 of 30
Explain Enterprise Feedback Management (EFM) and Customer Experience Management (CXM).
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How to Answer
EFM and CXM are terms often used in the relationship management and management consultancy industries. Show the interviewer that you are familiar with these terms by breaking them down briefly. If you have exposure to a particular type of EFM or CXM software or tool, be sure to mention that experience. If GfK suggests a specific resource in their job posting, do some research to familiarize yourself.

Question 5 of 30
Great data visualization will present data in a convincing way. How do you improve human perception when presenting data?
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How to Answer
The interviewer would like to know that you see the importance of positioning data in a convincing and easy-to-understand manner. As a data-focused business, GfK knows that their customers will only purchase the services that they understand. Discuss with the interviewer how you improve human perception when it comes to presenting sets of data.

Questions 6 through 30
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Writers for GFK Mode Answers and Questions

Rachel Marcelle
Rachel Marcelle is a Full Desk Recruiter and Career Blogger whose passion is helping others to reach their goals. She helps HR Teams and Hiring Managers set realistic and appropriate staffing expectations in order to build the best possible teams, cultivate healthy cultures, and attain set business plans. She spends much of her time screening and coaching candidates. She works with them and hiring teams bilaterally, preparing them for all phases of the interview process, and continually networks to nurture opportunities for both companies and individuals.
Rachelle Enns
Rachelle Enns is a job search expert, executive headhunter, career catalyst, and interview coach. Utilized by top talent from Fortune companies like Microsoft, General Electric, and Nestle, she helps professionals position themselves in today's competitive digital marketplace. Rachelle founded Renovate My Resume and Executive Resume Solutions, two companies focused on helping job seekers get their edge back. She helps everyone from new graduates looking for their first placement, to CEO's who want more out of their career. Rachelle coaches students to executives on how to master the toughest interview questions and how to handle the most bizarre interview situations; all with confidence and poise. Rachelle trains other career coaches, recruiters, and resume writers, globally. A big part of her job is also spent coaching HR professionals on how to bring the human touch back into their interview and hiring process.
Helen Lee
Helen Lee is a freelance data analyst and writer with over 15 years of experience in the Marketing field working for companies and clients in a variety of industries including financial services, quick service restaurant (QSR), consumer packaged goods (CPG) and education technology. She has experience managing marketing research projects, conducting strategic analyses and writing and editing a variety of pieces including marketing material, blog entries and user guides.
Published: 04/06/2019

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