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Fleishman-Hillard Interview
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30 Questions and Answers Written by Helen Lee

Written on March 17th, 2019 |
Question 1 of 30
At FleishmanHillard, we believe in learning from other PR campaigns, both positive and negative. Can you talk about a campaign you have seen that taught you a lesson you can apply in the future?
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How to Answer
FleishmanHillard believes in learning from successes and mistakes, both internal and external to the company. Hiring managers are looking for a candidate with the same open-minded mentality.

By sharing a specific campaign that provided a learning opportunity, it lets hiring managers at FleishmanHillard know that you are a proactive learner, ready to build high-quality PR campaigns. It also shows your ability to identify aspects of improvement in campaigns that were not entirely successful.

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Question 2 of 30
Helping clients with their brand strategy is one of the first phases of brand development. How can your experience with brand strategies be of value when working with FleishmanHillard's clients?
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How to Answer
Ensuring a client has a strong brand strategy is one of the first steps in successfully helping it develop its brand. Therefore, it is essential to FleishmanHillard that its team members have experience in this area.

As you respond to this question, talk about what role you took while working on brand strategies in prior positions. Specifically, address how you can bring value to FleishmanHillard's client relationships concerning your experience with brand strategies.

Question 3 of 30
In your opinion, what is the best practice for handling bad press?
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How to Answer
FleishmanHillard works very hard for their clients, ensuring that any bad press, or public crisis, is handled with professionalism and suave. The interviewer would like to see that you are on the same page as FleishmanHillard when it comes to helping their clients manage their reputation through a crisis or bad press.

Question 4 of 30
Research is an integral part of the brand development process. What is your analytical experience as it relates to brands?
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How to Answer
FleishmanHillard is looking for candidates with some level of brand analytical experience. Your experience may be related to any phase of the process, as long as it is relevant to brand development or brand evaluation.

Some areas brand analytics come in to play is in identifying target audiences, developing creative and selecting channels. Also, brands go through an evaluation on an ongoing basis through customer surveys.

Question 5 of 30
FleishmanHillard believes that for visitors to have an enjoyable experience on a website or an app, its functions and formatting should be human-centric. How does this tie into the big picture when it comes to digital strategy?
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How to Answer
Help the interviewer see into your philosophy behind user experience, its impact, and the importance in digital strategy. First, tell the interviewer how your beliefs in user experience align with those of FleishmanHillard. Then explain exactly how your approach complements other areas of digital strategy. Avoid describing the process of user experience planning; that will not directly address the question.

Questions 6 through 30
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Writers for Fleishman-Hillard Inc. Answers and Questions

Helen Lee
Helen Lee is a freelance data analyst and writer with over 15 years of experience in the Marketing field working for companies and clients in a variety of industries including financial services, quick service restaurant (QSR), consumer packaged goods (CPG) and education technology. She has experience managing marketing research projects, conducting strategic analyses and writing and editing a variety of pieces including marketing material, blog entries and user guides.
Rachelle Enns
Rachelle Enns is a job search expert, executive headhunter, career catalyst, and interview coach. Utilized by top talent from Fortune companies like Microsoft, General Electric, and Nestle, she helps professionals position themselves in today's competitive digital marketplace. Rachelle founded Renovate My Resume and Executive Resume Solutions, two companies focused on helping job seekers get their edge back. She helps everyone from new graduates looking for their first placement, to CEO's who want more out of their career. Rachelle coaches students to executives on how to master the toughest interview questions and how to handle the most bizarre interview situations; all with confidence and poise. Rachelle trains other career coaches, recruiters, and resume writers, globally. A big part of her job is also spent coaching HR professionals on how to bring the human touch back into their interview and hiring process.
Rachel Marcelle
Rachel Marcelle is a Full Desk Recruiter and Career Blogger whose passion is helping others to reach their goals. She helps HR Teams and Hiring Managers set realistic and appropriate staffing expectations in order to build the best possible teams, cultivate healthy cultures, and attain set business plans. She spends much of her time screening and coaching candidates. She works with them and hiring teams bilaterally, preparing them for all phases of the interview process, and continually networks to nurture opportunities for both companies and individuals.
Jen Hong
Jen Hong is currently a freelance writer and consultant while she is getting her Executive MBA and taking courses in innovation, data analytics and blockchain. She has worked as a strategist in financial services, fintech and health tech. She has interviewed with over 45 tech companies in the last 2 years (across various industries) and also has 2-3 years of experience interviewing interns, analysts, managers, and some senior executives as the operations lead.
Published: 03/17/2019

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